Secrets in Medical Device Sales™

Send us a text! Think you're confident, persistent, and knowledgeable? What if those strengths are the very things holding you back? Lisa and Cindy unpack the sales blind spots that can cost you trust, relationships, and business in medical device sales. From coming across as arrogant or pushy to talking too much, ignoring the team, and getting defensive, they share real-world lessons on read...

Send us a text! How do you stand out and win in a male-dominated industry? Let’s revisit this conversation with Patricia Choquette, a four-time Rep of the Year in medical device sales whose career is a powerful example of what grit, preparation, and consistency can accomplish. In this rerun of Secrets in Medical Device Sales, Patricia takes us back to her journey from selling cars to growing her a...

Send us a text! What if the secret to selling more has nothing to do with selling? After watching a waitress treat every table like it was her only table, Cindy and Lisa saw a powerful parallel to medical device sales: serve before you sell. Physicians and staff don’t need another pushy rep. They need someone who brings value and makes their lives easier. Lisa and Cindy break down servant leadersh...

Send us a text! What if doing all the “right” things is actually holding your territory back? Lisa and Cindy rapid-fire 20 everyday activities medical device reps often do, from physician dinners and OR visits to cold calls, competitor research, and the infamous “I was just in the area” text. But being busy doesn’t always mean being productive. Lisa and Cindy break down why intentionality matters...

Send us a text! What if the very thing that made you successful is quietly keeping you from your next level? Lisa and Cindy unpack the hidden "success tax" high performers pay when being reliable turns into carrying everyone's workload. They share honest stories, from demanding customers to everyday life, that reveal why saying yes too often can cost you focus, growth, and peace of...

Send us a text! What if your biggest breakthrough isn't working harder, it's knowing where to focus first? Lisa and Cindy answer a listener's question about building momentum in a massive VA territory, sharing the exact framework they'd use in the next 30 to 60 days. From finding overlooked opportunities to mapping decision-makers, they break down practical strategies that move...

Send us a text! The best reps don't react to the next move; they're already planning the next five. Lisa and Cindy reveal why the best medical device sales professionals don't simply react to what's happening around them. They anticipate obstacles, recognize patterns, and think several moves ahead before walking into an account. They break down the mindset shifts that transform...

Send us a text! What if the biggest opportunity in your account has nothing to do with the procedure you're selling? The reps who build real careers in medical device don't just know their product — they know their surgeon's world inside and out. In this episode, Lisa and Cindy break down what it actually means to sell to a practice, not just a procedure. From understanding RVUs and...

Send us a text! You track your quota. You track your cases. But when's the last time you actually tracked your energy? Most high performers don't burn out from doing too much — they burn out from carrying too much. In this episode, Lisa and Cindy walk you through a live energy audit built for medical device reps who are always moving but running on empty. From toxic accounts and coconut...

Send us a text! It's 5:30 AM. Your phone lights up. The case you've been counting on is canceled. What happens in the next five minutes can define your career more than the bad news itself. Lisa and Cindy break down the Five-Minute Rule: stop, separate facts from stories, and resist the spiral. Whether the case canceled due to a patient issue or a competitor just stole the case from unde...

Send us a text! You walked in prepared. Data ready. Product knowledge sharp. Then the surgeon drops one sentence and the entire call goes sideways. Sound familiar? That moment exposes the gap between reps who react and reps who anticipate. In this episode, Lisa and Cindy unpack the quiet skill behind every elite performer: seeing the objection, the breakdown point, and the next move before anyone...

Send us a text! Picture it: surgeon at the scrub sink, mentally walking through the case. And there you are, pitching your device. Congratulations. You just made yourself unforgettable, for all the wrong reasons. Lisa and Cindy unpack the unwritten rules of selling in the OR. When to speak. When to disappear. Why the scrub sink is sacred. And the small moves that quietly decide whether you ever ge...

Send us a text! What do you do when the territory you spent years building gets cut in half overnight? This week, Cindy flips the mic and interviews Lisa — fresh off winning Rep of the Year for the first time in her 25+ year career. Lisa pulls back the curtain on the year she almost walked away: the $3 million ripped from her paycheck, the months she spent angry and underperforming, and the mornin...

Send us a text! Ever feel like some reps are always in the right place at the right time and you’re missing something? You are. And it’s not luck. Lisa and Cindy break down the “10% difference” the micro moves that separate average reps from elite performers. From positioning yourself in the right places to asking better questions and never leaving empty-handed, this episode is packed with real, i...

Send us a text! You’re not on the schedule. No one called you in. So… Now what? The reps who win don’t wait for access, they create it. Lisa and Cindy break down the real strategy behind getting into hospitals without a case. From mastering credentialing to leveraging inventory checks and relationships, this episode flips the script on how you think about access. If you’ve ever felt stuck outside...

Send us a text! You think your data is impressive but is it actually landing or turning physicians off? Lisa and Cindy sit down with Dr. Bill Dixon and Dr. Brian Brown, interventional cardiologists, to unpack what really happens when reps present clinical studies. From the mistakes that instantly kill credibility to the subtle strategies that build trust, this episode pulls back the curtain on how...

Send us a text! One day you're in the OR every week… the next, you’re not. No calls. No texts. Just silence. What happened? Lisa and Cindy tackle one of the most painful realities in medical device sales: when a physician suddenly stops using your product. Instead of panicking, they break down the mindset and strategy high performers use to respond under pressure. From pausing emotional react...

Send us a text! Could the quiet erosion of your accounts be happening because you've shifted your focus away from your foundation, despite your continued high level of effort? Lisa and Cindy unpack one of the most common struggles in medical device sales: how to grow your territory without losing the accounts that built your foundation. From silent warning signs to strategic depth-building, t...

Send us a text! Ever feel crushed by your comp plan and quota? Lisa and Cindy sit down with Michael Williams, a multiple-time President’s Club winner, to break down exactly how to make your incentive plan work for you. From creating a “Dirty Dozen” target list to identifying high-ROI behaviors, Mike shares strategies that turn overwhelming numbers into actionable steps. Learn how to pivot mid-year...

Send us a text! What do you do when two top physicians both expect your full attention and neither wants to share? Lisa and Cindy break down one of the toughest, least-talked-about challenges in medical device sales: managing competing KOLs without burning out or losing credibility. This isn’t about time management, it's about leadership under pressure. In this episode, they share real storie...

Send us a text! You don’t get extra time with skeptical people, you get seconds. Seconds to earn credibility, avoid being dismissed, and change the trajectory of the conversation. On this second episode of the new year 2026, Lisa and Cindy break down why skepticism isn’t rejection; it's a signal that trust hasn’t been earned yet. From ORs to boardrooms, they unpack the biggest mistakes reps m...

Send us a text! Ever wondered if apologizing could actually boost your credibility instead of showing weakness? In this episode, Lisa and Cindy dive into the art of professional apologies because in medical device sales, how you own a mistake matters more than the mistake itself. From avoiding overexplaining, ghosting, blame-shifting, or over-apologizing, to delivering a concise, clear, and impact...

Send us a text! Feeling stuck, overwhelmed, or invisible in your sales game? You’re not alone. In this final 2025 episode of The Girls of Grit , Lisa and Cindy tackle the three questions reps stress over the most: How to differentiate yourself, how to stay consistent when overwhelmed, and how to turn interest into commitment. Packed with real-world advice, actionable strategies, and the tools that...

Send us a text! Ever step out of a case feeling like you just survived a pressure cooker then forget to celebrate the fact that you crushed it? In this episode, Lisa and Cindy break down the truth high performers often miss: pressure isn’t punishment. It’s proof you’re trusted. They unpack the mindset shift that turns anxiety into adrenaline, stress into strategy, and responsibility into fuel for...

Send us a text! Ever felt the spotlight on you, and your brain just… freezes? In this episode, Lisa and Cindy break down what happens when a doctor or client looks at you and asks, “What do I do next?” From the OR to the boardroom, they unpack how split-second decisions can make or break your reputation, your relationships, and even patient outcomes. They share their signature four-step process to...