Rooms with Ronald

In this episode of Rooms with Ronald, host Ronald Harrington discusses the importance of reflection and strategy adjustment for leasing professionals after the busy leasing season. He emphasizes the need to analyze past performance, explore new communication methods, and engage with residents to build a sense of community. The conversation encourages leasing agents to use data to improve their tac...

In this episode of Rooms with Ronald, host Ronald Harrington and guest Justin Jones https://www.linkedin.com/in/officialjustinjones/ discuss the transformative role of AI in the multifamily leasing industry. They explore how AI can enhance job security rather than replace jobs, practical applications for on-site teams, the importance of data privacy, and innovative uses of AI in leasing. The conve...

In this episode of Rooms with Ronald, host Ronald Harrington discusses the critical role of tone in communication, particularly in the leasing industry. He emphasizes that while words are important, they only account for 7% of the message, with tone and body language making up the majority of communication. Through personal anecdotes, he illustrates how misinterpretations can occur when relying so...

In this episode, Ronald Harrington reviews his leasing experiences from August, highlighting the importance of connection and personalization in property tours. He shares insights from five different property management companies, analyzing the strengths and weaknesses of each tour. The conversation emphasizes the need for leasing agents to engage with potential renters, build rapport, and effecti...

In this episode of Rooms with Ronald, host Ronald Harrington draws parallels between job hunting and apartment leasing, emphasizing the importance of authenticity and compelling storytelling in marketing. He critiques the use of generic buzzwords in job descriptions and apartment listings, advocating for a more personal and engaging approach that resonates with potential candidates and residents a...

In this episode of Rooms with Ronald, host Ronald Harrington speaks with Candice Manning, the Director of Workforce Development, Education and Digital Strategy at the Maryland Multi-Housing Association. They discuss the importance of comprehensive training in the leasing industry, the balance of sales and service, and the need for passion in leasing roles. Candice shares insights from her experien...

In this episode of Rooms with Ronald, host Ronald Harrington discusses the critical importance of recognizing and responding to buying signals from prospects in the leasing process. He emphasizes that these signals, which can manifest through body language, questions about the application process, and even objections, are often overlooked by leasing professionals who are too focused on moving quic...

In this episode of Rooms with Ronald, host Ronald Harrington shares his experiences from six apartment tours, highlighting the significant gaps in customer service and engagement from leasing agents. He discusses the importance of personal connection, preparation, and the overall leasing experience, emphasizing that leasing is not just about the property but about how prospects feel during their i...

In the world of apartment leasing, some marketing ideas sound creative in theory—but flop in reality. Enter the “wild fridge.” Stocked with random snacks and drinks, these fridges are meant to impress prospects during tours. But according to Ronald Harrington, they often do the exact opposite—causing confusion, wasting money, and missing opportunities to truly connect. In this episode, Ronald unpa...

What if your leasing process left a lasting emotional impression—not just a signed lease? In this insightful episode of Rooms with Ronald, host Ronald Harrington sits down with Gabrielle Gonzalez https://www.linkedin.com/in/gabrielle-gonzalez-96312315/ , VP of Customer Experience and host of CX Unplugged, to explore how customer service in leasing can go from transactional to transformational. Fro...

When it comes to leasing apartments, it's not just about square footage, amenities, or location—it’s about how a place makes people feel. In this thought-provoking episode, Ronald Harrington explores the power of emotional selling in the leasing world. This isn’t your typical sales training. It’s a journey into understanding what truly drives people to sign that lease: the desire for comfort,...

What if your next lease didn’t come from a brand-new lead—but from someone you already met? In this eye-opening episode of Rooms with Ronald, host Ronald Harrington dives deep into one of the most overlooked drivers of leasing success: follow-up. Inspired by a surprise follow-up call from FedEx about a transaction from over a year ago, Ronald unpacks how the right touchpoint at the right time can...

What if your next lease didn’t come from a brand-new lead—but from someone you already met? In this eye-opening episode of Rooms with Ronald, host Ronald Harrington dives deep into one of the most overlooked drivers of leasing success: follow-up. Inspired by a surprise follow-up call from FedEx about a transaction from over a year ago, Ronald unpacks how the right touchpoint at the right time can...

What really happens when a prospect walks through your leasing office doors? In this eye-opening and entertaining episode of Rooms with Ronald, host Ronald Harrington takes you behind the scenes of mystery shopping five different apartment communities. From standout service to shocking slip-ups (yes, one agent was literally eating breakfast during the tour), Ronald breaks down what leasing agents...

What separates average leasing agents from exceptional ones? In this powerful episode of Rooms with Ronald, host Ronald Harrington shares how one unexpected question led to a deeper reflection on what truly drives success in leasing. Spoiler alert: it’s not just about closing—it’s about connecting. Ronald unpacks his “Big 3” principles: confidence without cockiness, consistency with charisma, and...

What if the future of leasing was already playing on your TV? In this special live episode of Rooms with Ronald, host Ronald Harrington sits down with Kristi Fickert https://www.linkedin.com/in/kristifickert/ , SVP of Growth and Marketing for Kurie, to explore the game-changing role of video marketing in the multifamily world. From the rise of streaming TV to the power of sequential messaging, the...

First impressions aren’t just important in life—they’re everything in leasing. In this episode of Rooms with Ronald, host Ronald Harrington takes you along on his national tour of apartment communities, sharing the real-world highs and lows of the leasing journey. From disengaged agents to unforgettable service, Ronald gives a transparent look at what separates the properties that close deals from...

What if your apartment community had its own theme song? In this cutting-edge episode of Rooms with Ronald, host Ronald Harrington takes us on a sonic journey into the future of multifamily marketing—where AI doesn’t just automate, it creates. Inspired by his recent experience at the Apartment Innovation and Marketing Conference, Ronald unpacks how artificial intelligence can craft personalized th...

In the high-paced world of leasing, it’s easy to focus on features and floor plans—but what if the real secret to closing deals lies in simply talking? In this engaging episode of Rooms with Ronald, host Ronald Harrington dives into the art of conversation starters and how mastering them can revolutionize your leasing approach. Ronald reminds us that leasing isn’t just sales—it’s relationship-buil...

The renter landscape is changing fast—and if you’re in leasing or property management, you can’t afford to fall behind. In this insightful episode of Rooms with Ronald, host Ronald Harrington sits down with Katie Ritter https://www.linkedin.com/in/katie-ritter-a376b128/ and Jake Hughes https://www.linkedin.com/in/jake-hughes-98194026/ of Widewail https://www.widewail.com/ to unpack what renters in...

What really makes a leasing experience unforgettable? In this reflective episode of Rooms with Ronald, host Ronald Harrington takes us behind the scenes of his recent visits to multifamily communities and offers a candid look at what’s working—and what’s not. From missed connections to missed opportunities, Ronald unpacks why leasing teams often fall short of resident expectations and how small sh...

What does it take to truly satisfy today’s renters? In this episode of Rooms with Ronald, host Ronald Harrington sits down with Matthew Kaddatz https://www.linkedin.com/in/matthewkaddatz to dive into the modern renter's journey—and why it’s no longer enough to just hand over the keys. From onboarding to ongoing communication, the experience must be seamless, smart, and satisfying. As technolog...

Rejection stings—but in leasing, it’s also a powerful teacher. In this episode of Rooms with Ronald, host Ronald Harrington tackles one of the most overlooked but crucial parts of the leasing journey: hearing “no.” Rather than taking it personally or seeing it as failure, Ronald encourages leasing professionals to treat rejection as redirection and an open door to feedback, learning, and growth. T...

It’s the 50th episode of Rooms with Ronald, and we’re celebrating with a powerful conversation that flips the script on traditional leasing marketing. Host Ronald Harrington is joined by Sarah Wieman https://www.linkedin.com/in/sarahwieman , Regional Manager for Reach by RentCafe, as they dive deep into what marketing in the multifamily industry really means—and why it’s about much more than gloss...

Leasing season is right around the corner—and it's not business as usual. In this high-energy episode of Rooms with Ronald, host Ronald Harrington gears up for the months ahead by sharing why preparation, communication, and a confident leasing team are more important than ever. Drawing a vivid comparison to the Indy 500, Ronald shows how leasing success is a team sport where every move matters...