Rooms with Ronald

What if the future of leasing was already playing on your TV? In this special live episode of Rooms with Ronald, host Ronald Harrington sits down with Kristi Fickert https://www.linkedin.com/in/kristifickert/ , SVP of Growth and Marketing for Kurie, to explore the game-changing role of video marketing in the multifamily world. From the rise of streaming TV to the power of sequential messaging, the...

First impressions aren’t just important in life—they’re everything in leasing. In this episode of Rooms with Ronald, host Ronald Harrington takes you along on his national tour of apartment communities, sharing the real-world highs and lows of the leasing journey. From disengaged agents to unforgettable service, Ronald gives a transparent look at what separates the properties that close deals from...

What if your apartment community had its own theme song? In this cutting-edge episode of Rooms with Ronald, host Ronald Harrington takes us on a sonic journey into the future of multifamily marketing—where AI doesn’t just automate, it creates. Inspired by his recent experience at the Apartment Innovation and Marketing Conference, Ronald unpacks how artificial intelligence can craft personalized th...

In the high-paced world of leasing, it’s easy to focus on features and floor plans—but what if the real secret to closing deals lies in simply talking? In this engaging episode of Rooms with Ronald, host Ronald Harrington dives into the art of conversation starters and how mastering them can revolutionize your leasing approach. Ronald reminds us that leasing isn’t just sales—it’s relationship-buil...

The renter landscape is changing fast—and if you’re in leasing or property management, you can’t afford to fall behind. In this insightful episode of Rooms with Ronald, host Ronald Harrington sits down with Katie Ritter https://www.linkedin.com/in/katie-ritter-a376b128/ and Jake Hughes https://www.linkedin.com/in/jake-hughes-98194026/ of Widewail https://www.widewail.com/ to unpack what renters in...

What really makes a leasing experience unforgettable? In this reflective episode of Rooms with Ronald, host Ronald Harrington takes us behind the scenes of his recent visits to multifamily communities and offers a candid look at what’s working—and what’s not. From missed connections to missed opportunities, Ronald unpacks why leasing teams often fall short of resident expectations and how small sh...

What does it take to truly satisfy today’s renters? In this episode of Rooms with Ronald, host Ronald Harrington sits down with Matthew Kaddatz https://www.linkedin.com/in/matthewkaddatz to dive into the modern renter's journey—and why it’s no longer enough to just hand over the keys. From onboarding to ongoing communication, the experience must be seamless, smart, and satisfying. As technolog...

Rejection stings—but in leasing, it’s also a powerful teacher. In this episode of Rooms with Ronald, host Ronald Harrington tackles one of the most overlooked but crucial parts of the leasing journey: hearing “no.” Rather than taking it personally or seeing it as failure, Ronald encourages leasing professionals to treat rejection as redirection and an open door to feedback, learning, and growth. T...

It’s the 50th episode of Rooms with Ronald, and we’re celebrating with a powerful conversation that flips the script on traditional leasing marketing. Host Ronald Harrington is joined by Sarah Wieman https://www.linkedin.com/in/sarahwieman , Regional Manager for Reach by RentCafe, as they dive deep into what marketing in the multifamily industry really means—and why it’s about much more than gloss...

Leasing season is right around the corner—and it's not business as usual. In this high-energy episode of Rooms with Ronald, host Ronald Harrington gears up for the months ahead by sharing why preparation, communication, and a confident leasing team are more important than ever. Drawing a vivid comparison to the Indy 500, Ronald shows how leasing success is a team sport where every move matters...

Ever wondered what it’s really like to shop for an apartment in today’s market? Ronald Harrington takes you behind the scenes in this episode of Rooms with Ronald, where he shares raw, real insights from his latest round of apartment shopping across five different properties. From digital-first impressions to awkward self-guided tours and make-or-break interactions with concierge staff, Ronald rev...

What if one bad moment could cost you a customer for life? In this episode of Rooms with Ronald, host Ronald Harrington shares a real-world lesson from a seemingly minor service failure that had major consequences. From a frustrating experience with a windshield repair service to a stellar alternative that swooped in to save the day, Ronald unpacks what really separates businesses that thrive from...

The multifamily housing industry is changing fast—and so is the way we manage revenue. In this episode of Rooms with Ronald, host Ronald Harrington sits down with Brad Schell https://www.linkedin.com/in/bradschell/ , head of PRM Products and Services for Real Estate Business Analytics (REBA) https://www.getreba.com/en/ , to unpack the next generation of revenue management. If you’re still relying...

Is there a secret sauce to success in leasing? Many believe there’s a magic formula, but the truth is much simpler—preparation is everything. In this episode, host Ronald Harrington breaks down why the most successful leasing professionals aren’t just lucky; they’re ready. From understanding prospects' needs to mastering follow-ups, Ronald shares the essential habits that set top performers ap...

The multifamily leasing experience is changing—but not always for the better. After shopping seven properties in February 2025, host Ronald Harrington saw firsthand how customer service in the industry is slipping. Automated responses, disengaged leasing teams, and frustrating self-guided tours are becoming the norm. But is AI to blame, or is there a bigger issue at play? In this episode, Ronald b...

In a world where AI is shaping the way we communicate, how do you ensure your message truly stands out? In this episode of Rooms with Ronald, host Ronald Harrington dives into the art of personalized messaging in property leasing. While AI can be a powerful tool, relying too much on automation can leave prospects feeling ignored rather than engaged. Ronald shares why unique communication is the ke...

The multifamily industry is evolving, and with it, the way leasing teams operate. Centralized leasing has long been a topic of discussion, but how can companies implement it successfully? In this episode of Rooms with Ronald, host Ronald Harrington sits down with Tyler Marker https://www.linkedin.com/in/tyler-r-marker-928708a2/ to explore the benefits of specialized roles, the role of technology i...

Leasing season is a high-stakes time for property managers, where every interaction with a prospect can make or break a deal. Miscommunication or unclear expectations can lead to frustration, negative reviews, and lost opportunities. In this episode of Rooms with Ronald, host Ronald Harrington dives into the art of setting expectations during leasing season. How can property managers create a seam...

Ever wondered what it’s really like to search for an apartment in 2025? With AI-powered responses, digital leasing platforms, and a mix of online and in-person visits, apartment hunting has evolved—but is it for the better? In this episode of Rooms with Ronald, host Ronald Harrington shares his firsthand experiences navigating the modern leasing process. From impersonal AI follow-ups to frustratin...

Are your questions helping or hurting your leasing success? In this episode of Rooms with Ronald, host Ronald Harrington breaks down the power of questioning techniques in leasing. Too often, leasing agents rely on closed-ended questions that limit conversations rather than open them up. But what if asking the right questions could transform the leasing experience for both prospects and agents? Ro...

What if a small, unexpected gesture could turn a prospect into a long-term resident? In this episode of Rooms with Ronald, host Ronald Harrington explores the concept of surprise and delight—a strategy used in hospitality that has the potential to transform the leasing and resident experience. Drawing from personal travel experiences and real-world examples, Ronald breaks down how small, thoughtfu...

What happens when personal preferences get in the way of leasing success? In this episode of Rooms with Ronald, host Ronald Harrington dives into the often-overlooked challenge of leasing agents' biases toward the properties they sell. Whether it’s a classic unit or a micro-living space, every apartment has its audience—if agents can shift their mindset and focus on the positives. Ronald share...

What does it take to excel in multifamily and student housing leasing? In this episode of Rooms with Ronald, host Ronald Harrington chats with Mauri Barnes https://www.linkedin.com/in/mauri-b-a91859195/ , a seasoned regional leasing manager, about the strategies and mindset needed to thrive in today’s leasing landscape. Mauri shares his experiences managing leasing operations across multiple prope...

Why is closing the deal such a challenge in the multifamily leasing industry? In this thought-provoking episode of Rooms with Ronald, host Ronald Harrington takes a hard look at the obstacles leasing agents face when it comes to sealing the deal. Is the problem a lack of talent, inadequate training, or both? Ronald delves into the importance of reshaping how we view leasing—treating it as a dynami...

What does it take to excel in the rapidly progressive world of leasing? In this episode of Rooms with Ronald, host Ronald Harrington sits down with Kyle Hillebrand, a national roving leasing consultant for Monarch Investment and Management Group. Together, they discuss the critical aspects of leasing and marketing, exploring the tools and strategies that help leasing agents thrive while navigating...