Rooms with Ronald

In this micro episode of "Rooms with Ronald," host Ronald Harrington https://www.linkedin.com/in/ronaldharrington/ discusses the importance of fair housing compliance, especially during April, which is Fair Housing Month. He digs into common pitfalls, including: emotional support animals (ESA), photocopying IDs, the tour route, treating all prospects equally, and following company polici...

Ronald Harrington https://www.linkedin.com/in/ronaldharrington/ shares insights on preparing for the busy leasing season, emphasizing the importance of humanizing automation, differentiating your property, and leveraging local intelligence to stand out in a noisy, competitive market. Chapters 00:00 Introduction and Overview of Busy Leasing Season 03:05 The Importance of Preparation and Company Cul...

Ronald Harrington https://www.linkedin.com/in/ronaldharrington/ explores the fine line between confidence and arrogance in leasing, emphasizing how confidence builds trust and closes deals, while arrogance pushes prospects away. Tune in to hear Ronald explain the differences and share practical tips to avoid arrogance and enhance your leasing approach to create a more calm, inviting experience for...

Ronald Harrington https://www.linkedin.com/in/ronaldharrington/ shares insights from a cruise experience to revolutionize multifamily leasing and community building. Discover how creating memorable moments and personalized interactions can enhance resident engagement and retention. Chapters 00:00 Cruise Insights: A New Perspective on Multifamily Leasing 10:56 Creating Memorable Experiences for Res...

Ronald Harrington explores the critical role of curiosity in leasing, emphasizing how genuine curiosity can transform property tours into meaningful connections that lead to leases. He discusses the pitfalls of scripted leasing and offers practical tips to ask better questions and build trust with prospects. Chapters 00:00 Introduction to Fair Housing and Leasing Season 03:26 The Importance of Cur...

Ronald Harrington https://www.linkedin.com/in/ronaldharrington/ breaks down the concept of urgency in sales, emphasizing that it's about service, clarity, and timing rather than pressure. Learn how to create genuine urgency that benefits both the prospect and the leasing agent in under 10 minutes. Chapters 00:00 Understanding The Real Meaning of Urgency 03:39 Creating Authentic Urgency Without...

In this episode of Rooms with Ronald, host https://www.linkedin.com/in/ronaldharrington/ discusses the critical role of phone communication in the leasing process. He emphasizes the importance of building connections with prospects over the phone, rather than treating calls as mere transactions. Ronald outlines common mistakes made during phone conversations and provides practical techniques for i...

In this episode of Rooms with Ronald, host Ronald Harrington discusses the critical importance of effective follow-up strategies in the leasing industry. He shares insights from his recent experience of digitally shopping for properties, highlighting the lack of personalization and human touch in follow-up communications. Ronald emphasizes the need for a more engaging and varied approach to follow...

In this episode of Rooms with Ronald, host Ronald Harrington speaks with Shelly Steitz https://www.linkedin.com/in/shellysteitz/ , a senior consultant at Cadence Marketing Solutions, about the importance of marketing audits and the challenges of tech to human handoffs in the leasing process. They discuss how to optimize the leasing experience by personalizing interactions, building trust with pros...

In this episode of Rooms with Ronald, host Ronald Harrington discusses the significance of gathering reviews in the microliving sector. He emphasizes the importance of asking for reviews at the right moments, such as after providing exceptional service, and how these reviews can enhance online visibility and reputation. Ronald shares personal anecdotes and practical tips on how to effectively requ...

In this episode of Rooms with Ronald, host Ronald Harrington engages in a deep conversation with Kason Moody, https://www.linkedin.com/in/kasonmoody/ the Director of Learning and Development at Pegasus Residential. They explore the nuances of sales excellence in the leasing industry, emphasizing the importance of customer service, effective communication, and the impact of technology on the leasin...

In this episode of "Rooms with Ronald," host Ronald Harrington delves into the importance of creating memorable experiences in the leasing process. He reflects on his struggles with writing a recent white paper and how a line from a song inspired him to think about the nature of experiences in leasing. Ronald emphasizes that many tours are forgettable, leading prospects to overlook prope...

🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at www.multifamilymedianetwork.com to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts! #CustomerExperience #PersonalizedService #ActiveListening #CXStrategies #EarnedProspect...

In this episode, Ronald Harrington shares exclusive insights from his 2025 shop data, revealing trends in property management and leasing practices. He discusses the methodology behind his property shopping, highlights key trends in appointment booking and customer connection, and emphasizes the importance of personal relationships in leasing. Harrington also addresses the need for better qualifyi...

In this episode of Rooms with Ronald, host Ronald Harrington emphasizes the importance of investing in oneself for career growth, particularly for leasing professionals. He shares personal experiences and practical advice on how to enhance skills and knowledge through various means, including credentialing, utilizing AI, and engaging with local associations. The conversation highlights the signifi...

In this episode of Rooms with Ronald, host Ronald Harrington reviews his experiences shopping five different apartment communities in December. He discusses the strengths and weaknesses of each property, focusing on the leasing agents' performance, the effectiveness of the tours, and the overall customer experience. Key themes include the importance of effective communication, the need for per...

In this episode of Rooms with Ronald, host Ronald Harrington shares insights from five property tours that highlight the emotional spectrum of leasing experiences. Each property visit reveals key lessons in customer service, engagement, and the importance of personal connection in the leasing process. From high-rise luxury to garden-style chaos, Ronald emphasizes the need for effective communicati...

In this episode of Rooms with Ronald, host Ronald Harrington discusses the significance of follow-ups in the leasing process, emphasizing the need for personalization and the role of AI. He shares insights from his experiences shopping properties and highlights the importance of human connection in follow-ups. Ronald argues that while AI can assist in nurturing leads, the human touch is essential...

In this episode of Rooms with Ronald, host Ronald Harrington and guest Eden Chai discuss the evolving landscape of digital shopping in real estate. They explore key findings from a secret shopping study, emphasizing the importance of effective follow-up strategies, the role of AI in customer interactions, and the impact of market conditions on AI effectiveness. The conversation highlights the need...

In this special Thanksgiving episode of Rooms with Ronald, host Ronald Harrington expresses gratitude to his listeners and reflects on the impact leasing professionals have on people's lives. He shares personal anecdotes from his speaking engagements and emphasizes the importance of recognizing the difference one can make in the multifamily industry, even when it may not be immediately visible...

In this episode, Ronald Harrington shares insights from his recent mystery shopping experiences across five different properties. He emphasizes the importance of the leasing experience, highlighting the balance between technology and human connection. Through detailed accounts of each property tour, he discusses the significance of empathy, energy, and the role of automation in creating a memorabl...

In this episode of Rooms with Ronald, host Ronald Harrington discusses the concept of FOMO (Fear of Missing Out) and its implications in property leasing. He shares personal anecdotes about his experiences with FOMO, particularly in relation to technology and community living. The conversation emphasizes the importance of creating unique experiences and social proof to foster a sense of community...

In this episode of Rooms with Ronald, host Ronald Harrington speaks with Michelle Tate, https://www.linkedin.com/in/michele-mcwilliams-tate-b7b8047/ Chief Strategy Officer for Strategic Multifamily Consulting. They discuss the evolving role of leasing professionals, the importance of understanding the customer journey, and how to build a high-performing leasing culture. Michelle shares insights on...

In this episode of Rooms with Ronald, host Ronald Harrington discusses the importance of objections in the leasing process. He emphasizes that objections are not a negative sign but rather an indication of interest from potential renters. Ronald categorizes objections into three types: needing more information, setting conditions, and making excuses. He also shares effective strategies for overcom...

In this episode, Ronald Harrington recaps his experiences touring five unique properties, highlighting the importance of connection, attention to detail, and the overall leasing experience. He shares insights on what worked and what didn't during his visits, emphasizing the need for better communication and discovery in the leasing process. The conversation culminates in key takeaways for leas...