Rooms with Ronald

In this episode of Rooms with Ronald, host Ronald Harrington reviews his experiences shopping five different apartment communities in December. He discusses the strengths and weaknesses of each property, focusing on the leasing agents' performance, the effectiveness of the tours, and the overall customer experience. Key themes include the importance of effective communication, the need for per...

In this episode of Rooms with Ronald, host Ronald Harrington shares insights from five property tours that highlight the emotional spectrum of leasing experiences. Each property visit reveals key lessons in customer service, engagement, and the importance of personal connection in the leasing process. From high-rise luxury to garden-style chaos, Ronald emphasizes the need for effective communicati...

In this episode of Rooms with Ronald, host Ronald Harrington discusses the significance of follow-ups in the leasing process, emphasizing the need for personalization and the role of AI. He shares insights from his experiences shopping properties and highlights the importance of human connection in follow-ups. Ronald argues that while AI can assist in nurturing leads, the human touch is essential...

In this episode of Rooms with Ronald, host Ronald Harrington and guest Eden Chai discuss the evolving landscape of digital shopping in real estate. They explore key findings from a secret shopping study, emphasizing the importance of effective follow-up strategies, the role of AI in customer interactions, and the impact of market conditions on AI effectiveness. The conversation highlights the need...

In this special Thanksgiving episode of Rooms with Ronald, host Ronald Harrington expresses gratitude to his listeners and reflects on the impact leasing professionals have on people's lives. He shares personal anecdotes from his speaking engagements and emphasizes the importance of recognizing the difference one can make in the multifamily industry, even when it may not be immediately visible...

In this episode, Ronald Harrington shares insights from his recent mystery shopping experiences across five different properties. He emphasizes the importance of the leasing experience, highlighting the balance between technology and human connection. Through detailed accounts of each property tour, he discusses the significance of empathy, energy, and the role of automation in creating a memorabl...

In this episode of Rooms with Ronald, host Ronald Harrington discusses the concept of FOMO (Fear of Missing Out) and its implications in property leasing. He shares personal anecdotes about his experiences with FOMO, particularly in relation to technology and community living. The conversation emphasizes the importance of creating unique experiences and social proof to foster a sense of community...

In this episode of Rooms with Ronald, host Ronald Harrington speaks with Michelle Tate, https://www.linkedin.com/in/michele-mcwilliams-tate-b7b8047/ Chief Strategy Officer for Strategic Multifamily Consulting. They discuss the evolving role of leasing professionals, the importance of understanding the customer journey, and how to build a high-performing leasing culture. Michelle shares insights on...

In this episode of Rooms with Ronald, host Ronald Harrington discusses the importance of objections in the leasing process. He emphasizes that objections are not a negative sign but rather an indication of interest from potential renters. Ronald categorizes objections into three types: needing more information, setting conditions, and making excuses. He also shares effective strategies for overcom...

In this episode, Ronald Harrington recaps his experiences touring five unique properties, highlighting the importance of connection, attention to detail, and the overall leasing experience. He shares insights on what worked and what didn't during his visits, emphasizing the need for better communication and discovery in the leasing process. The conversation culminates in key takeaways for leas...

In this episode of Rooms with Ronald, host Ronald Harrington discusses the importance of reflection and strategy adjustment for leasing professionals after the busy leasing season. He emphasizes the need to analyze past performance, explore new communication methods, and engage with residents to build a sense of community. The conversation encourages leasing agents to use data to improve their tac...

In this episode of Rooms with Ronald, host Ronald Harrington and guest Justin Jones https://www.linkedin.com/in/officialjustinjones/ discuss the transformative role of AI in the multifamily leasing industry. They explore how AI can enhance job security rather than replace jobs, practical applications for on-site teams, the importance of data privacy, and innovative uses of AI in leasing. The conve...

In this episode of Rooms with Ronald, host Ronald Harrington discusses the critical role of tone in communication, particularly in the leasing industry. He emphasizes that while words are important, they only account for 7% of the message, with tone and body language making up the majority of communication. Through personal anecdotes, he illustrates how misinterpretations can occur when relying so...

In this episode, Ronald Harrington reviews his leasing experiences from August, highlighting the importance of connection and personalization in property tours. He shares insights from five different property management companies, analyzing the strengths and weaknesses of each tour. The conversation emphasizes the need for leasing agents to engage with potential renters, build rapport, and effecti...

In this episode of Rooms with Ronald, host Ronald Harrington draws parallels between job hunting and apartment leasing, emphasizing the importance of authenticity and compelling storytelling in marketing. He critiques the use of generic buzzwords in job descriptions and apartment listings, advocating for a more personal and engaging approach that resonates with potential candidates and residents a...

In this episode of Rooms with Ronald, host Ronald Harrington speaks with Candice Manning, the Director of Workforce Development, Education and Digital Strategy at the Maryland Multi-Housing Association. They discuss the importance of comprehensive training in the leasing industry, the balance of sales and service, and the need for passion in leasing roles. Candice shares insights from her experien...

In this episode of Rooms with Ronald, host Ronald Harrington discusses the critical importance of recognizing and responding to buying signals from prospects in the leasing process. He emphasizes that these signals, which can manifest through body language, questions about the application process, and even objections, are often overlooked by leasing professionals who are too focused on moving quic...

In this episode of Rooms with Ronald, host Ronald Harrington shares his experiences from six apartment tours, highlighting the significant gaps in customer service and engagement from leasing agents. He discusses the importance of personal connection, preparation, and the overall leasing experience, emphasizing that leasing is not just about the property but about how prospects feel during their i...

In the world of apartment leasing, some marketing ideas sound creative in theory—but flop in reality. Enter the “wild fridge.” Stocked with random snacks and drinks, these fridges are meant to impress prospects during tours. But according to Ronald Harrington, they often do the exact opposite—causing confusion, wasting money, and missing opportunities to truly connect. In this episode, Ronald unpa...

What if your leasing process left a lasting emotional impression—not just a signed lease? In this insightful episode of Rooms with Ronald, host Ronald Harrington sits down with Gabrielle Gonzalez https://www.linkedin.com/in/gabrielle-gonzalez-96312315/ , VP of Customer Experience and host of CX Unplugged, to explore how customer service in leasing can go from transactional to transformational. Fro...

When it comes to leasing apartments, it's not just about square footage, amenities, or location—it’s about how a place makes people feel. In this thought-provoking episode, Ronald Harrington explores the power of emotional selling in the leasing world. This isn’t your typical sales training. It’s a journey into understanding what truly drives people to sign that lease: the desire for comfort,...

What if your next lease didn’t come from a brand-new lead—but from someone you already met? In this eye-opening episode of Rooms with Ronald, host Ronald Harrington dives deep into one of the most overlooked drivers of leasing success: follow-up. Inspired by a surprise follow-up call from FedEx about a transaction from over a year ago, Ronald unpacks how the right touchpoint at the right time can...

What if your next lease didn’t come from a brand-new lead—but from someone you already met? In this eye-opening episode of Rooms with Ronald, host Ronald Harrington dives deep into one of the most overlooked drivers of leasing success: follow-up. Inspired by a surprise follow-up call from FedEx about a transaction from over a year ago, Ronald unpacks how the right touchpoint at the right time can...

What really happens when a prospect walks through your leasing office doors? In this eye-opening and entertaining episode of Rooms with Ronald, host Ronald Harrington takes you behind the scenes of mystery shopping five different apartment communities. From standout service to shocking slip-ups (yes, one agent was literally eating breakfast during the tour), Ronald breaks down what leasing agents...

What separates average leasing agents from exceptional ones? In this powerful episode of Rooms with Ronald, host Ronald Harrington shares how one unexpected question led to a deeper reflection on what truly drives success in leasing. Spoiler alert: it’s not just about closing—it’s about connecting. Ronald unpacks his “Big 3” principles: confidence without cockiness, consistency with charisma, and...