Rooms with Ronald

After busy season, it’s time to focus on renewals, but sending an offer and waiting isn’t a sales strategy. Ronald Harrington https://www.linkedin.com/in/ronaldharrington/ makes the case that resident renewals deserve the same sales training and attention as new leases. He explains how the resident’s experience throughout the year, the value they see in staying, and the quality of renewal conversa...

Ronald Harrington https://www.linkedin.com/in/ronaldharrington/ uses this Micro Living Edition to tackle a common leasing habit that can unintentionally end a tour too early. He explains why the standard “do you have any questions?” closer often shuts down the conversation instead of revealing what a prospect actually thinks. In this solo episode, Ronald breaks down better ways to wrap up a tour s...

No-show rates might be hiding the real problem in your leasing funnel. In this episode of Rooms With Ronald, Ronald https://www.linkedin.com/in/ronaldharrington/ pulls from recent data, mystery shops, and a surprising real-world moment in Louisville where a leasing professional thanked him for simply keeping his appointment. That moment becomes the launch point for a bigger challenge to multifamil...

If you work in leasing, October through December is when the old “wait and see” mindset quietly kills your numbers, and Ronald Harrington is here to flip that script fast. In this micro living edition of Rooms with Ronald, Ronald Harrington https://www.linkedin.com/in/ronaldharrington/ breaks down what to do when busy season ends and traffic drops. Instead of staring at a blank calendar and hoping...

Renters are not asking for more technology. They are asking for less friction. Ronald Harrington https://www.linkedin.com/in/ronaldharrington/ breaks down the gap between what multifamily operators think residents want and what renter data actually shows, using research from SatisFacts, Zillow, Apartments.com, and Buildium to challenge some of the industry's biggest assumptions. If you've...

Branding is not just marketing decoration. It's a visual shortcut that shapes recognition, expectation, and trust. Ronald Harrington https://www.linkedin.com/in/ronaldharrington/ uses a recent travel story to Atlantic City to show how branding works in real life, even when you cannot read the name on the package. This Micro Living edition focuses on why logos, colors, fonts, and onsite experie...

Ronald Harrington https://www.linkedin.com/in/ronaldharrington/ challenges the way mystery shops are used in multifamily and makes the case for a serious rethink of the whole system. Ronald questions the traditional methods and proposes new ways to measure leasing performance effectively. If your team knows how to "pass" a shop but still struggles to connect with prospects, this conversa...

Apartment tours often sell the fantasy and hide the friction - and that’s exactly why prospects get surprised after move-in. In this 10-minute micro-living episode, Ronald Harrington https://www.linkedin.com/in/ronaldharrington/ makes the case that the details nobody wants to lead with - trash, parking, packages, after-hours access, dog walks - are often the details that impact residents' dail...

Ronald Harrington https://www.linkedin.com/in/ronaldharrington/ shares insights on how to make apartment tours memorable and effective by focusing on personalized experiences and listening skills. Learn how to flip your leasing tours from feature dumps into meaningful connections that help prospects envision living in your community. In this micro living episode: The importance of memorable tours...

Ronald Harrington https://www.linkedin.com/in/ronaldharrington/ and Paul Rhodes https://www.linkedin.com/in/paul-rhodes-b855572b/ joined forces from two different sides of multifamily management to discuss the importance of cross-training between maintenance and leasing teams, how to reduce friction, and improve communication to enhance resident satisfaction and operational efficiency. In this epi...

Ronald Harrington https://www.linkedin.com/in/ronaldharrington/ explores how technology impacts the leasing process, highlighting its benefits and pitfalls. He offers practical advice on improving tech-driven customer experiences in multifamily housing and end with asking operators to take a true digital shop of their apartment communities to understand the full prospect journey. In this episode:...

Ronald Harrington https://www.linkedin.com/in/ronaldharrington/ discusses the evolving concept of creating urgency in leasing, emphasizing understanding prospects' timelines and building confidence rather than relying on traditional pressure tactics and concessions. In this episode: Differences between pressure and urgency in leasing The impact of online availability and digital pricing The ro...

Ronald Harrington https://www.linkedin.com/in/ronaldharrington/ shares practical strategies for building genuine connections with prospects in leasing, emphasizing the importance of human interaction over AI. Discover how to foster trust, speed up leasing processes, and create meaningful relationships that lead to repeat business. In this episode: The importance of human connection over AI in leas...

Ronald Harrington https://www.linkedin.com/in/ronaldharrington/ and Stephanie Oehler https://www.linkedin.com/in/stephanie-o-0295924/ explore the true meaning of value in leasing and sales, emphasizing the importance of connection over concessions. They discuss how to train leasing teams to create genuine value and build trust with prospects, moving beyond transactional tactics. In this episode: T...

Ronald Harrington https://www.linkedin.com/in/ronaldharrington/ discussed the importance of asking for the sale in leasing in this micro-living edition. He shares a personal story about missed opportunities and provides practical tips on confidently closing deals and guiding prospects through the application process. In this micro episode: The importance of asking for the sale in leasing How to co...

Ronald Harrington https://www.linkedin.com/in/ronaldharrington/ explores how trust and relationship management impact resident advocacy in multifamily housing, emphasizing the importance of curiosity and understanding to maintain strong supporter relationships. In this micro episode: - The fragility of resident advocacy - The importance of trust and relationship management - How to recover from lo...

Ronald Harrington https://www.linkedin.com/in/ronaldharrington/ joined forces with SVP of Growth and Marketing at Kurie, Kristi Fickert https://www.linkedin.com/in/kristifickert/ to share strategies about innovative streaming TV advertising for multifamily, emphasizing how to capture and hold renter attention in a crowded digital landscape. In this Podcast Palooza episode: - The shift from attenti...

In this micro living episode of Rooms With Ronald, Ronald Harrington https://www.linkedin.com/in/ronaldharrington/ emphasizes the importance of tone and delivery in leasing and customer interactions. He shares practical tips on how to improve communication by focusing on how you say things, not just what you say. In this episode: - The importance of tone and inflection in communication - How confi...

In part two of the leasing experience gone awry, Ronald Harrington https://www.linkedin.com/in/ronaldharrington/ and Kara Rafferty https://www.linkedin.com/in/kararafferty/ highlight critical lessons property managers and leasing professionals must learn to elevate their service to an influencer level. Discover how communication breakdowns, trust issues, and misaligned expectations can impact tena...

Discover how genuine, relationship-focused communication can transform leasing experiences. In this conversation, host Ronald Harrington https://www.linkedin.com/in/ronaldharrington/ discusses the importance of emotional intelligence in follow-up messaging within the multifamily industry. He highlights how cold, automated messages can harm relationships and offers practical tips to improve communi...

Are you in the apartment industry or a renter who wants to better understand the leasing process? This episode dives into real-life experiences and industry insights to uncover what truly matters in apartment hunting – from building customer trust to understanding product details. In this conversation, host Ronald Harrington https://www.linkedin.com/in/ronaldharrington/ chats with industry titan K...

In this episode, Ronald Harrington https://www.linkedin.com/in/ronaldharrington/ shares actionable tips to boost your on-camera presence, especially vital in today's virtual leasing landscape. Whether you're new to video or looking to refine your style, these insights will help you appear more confident, authentic, and engaging to prospects and decision-makers alike. Key Topics Covered: -...

Discover how industry leader Latrice Leake https://www.linkedin.com/in/latrice-leake-36443972/ approaches contemporary leasing strategies, leveraging AI, customer experience, and innovative training to elevate multifamily marketing. This Rooms With Ronald https://www.linkedin.com/in/ronaldharrington/ episode offers game-changing insights for property managers, leasing agents, and real estate profe...

In this episode, Ronald Harrington https://www.linkedin.com/in/ronaldharrington/ explores the pressing issue of tech fatigue in multifamily, inspired by a recent commercial from Chase Bank. Discover how emotional intelligence and genuine human connection are becoming crucial in a world dominated by automation. This quick-hit episode offers actionable insights to ensure your leasing experience rema...

In this milestone episode, Ronald Harrington https://www.linkedin.com/in/ronaldharrington/ reflects on a century of rich conversations about the evolution of the multifamily industry since his first episode to his most recent. Joined by Jennifer Carter https://www.linkedin.com/in/jennifer-carter-mba-25261b8/ , they explore key trends, industry innovations, and strategies to make leasing memorable...