Rooms with Ronald

Ever wondered what it’s really like to shop for an apartment in today’s market? Ronald Harrington takes you behind the scenes in this episode of Rooms with Ronald, where he shares raw, real insights from his latest round of apartment shopping across five different properties. From digital-first impressions to awkward self-guided tours and make-or-break interactions with concierge staff, Ronald rev...

What if one bad moment could cost you a customer for life? In this episode of Rooms with Ronald, host Ronald Harrington shares a real-world lesson from a seemingly minor service failure that had major consequences. From a frustrating experience with a windshield repair service to a stellar alternative that swooped in to save the day, Ronald unpacks what really separates businesses that thrive from...

The multifamily housing industry is changing fast—and so is the way we manage revenue. In this episode of Rooms with Ronald, host Ronald Harrington sits down with Brad Schell https://www.linkedin.com/in/bradschell/ , head of PRM Products and Services for Real Estate Business Analytics (REBA) https://www.getreba.com/en/ , to unpack the next generation of revenue management. If you’re still relying...

Is there a secret sauce to success in leasing? Many believe there’s a magic formula, but the truth is much simpler—preparation is everything. In this episode, host Ronald Harrington breaks down why the most successful leasing professionals aren’t just lucky; they’re ready. From understanding prospects' needs to mastering follow-ups, Ronald shares the essential habits that set top performers ap...

The multifamily leasing experience is changing—but not always for the better. After shopping seven properties in February 2025, host Ronald Harrington saw firsthand how customer service in the industry is slipping. Automated responses, disengaged leasing teams, and frustrating self-guided tours are becoming the norm. But is AI to blame, or is there a bigger issue at play? In this episode, Ronald b...

In a world where AI is shaping the way we communicate, how do you ensure your message truly stands out? In this episode of Rooms with Ronald, host Ronald Harrington dives into the art of personalized messaging in property leasing. While AI can be a powerful tool, relying too much on automation can leave prospects feeling ignored rather than engaged. Ronald shares why unique communication is the ke...

The multifamily industry is evolving, and with it, the way leasing teams operate. Centralized leasing has long been a topic of discussion, but how can companies implement it successfully? In this episode of Rooms with Ronald, host Ronald Harrington sits down with Tyler Marker https://www.linkedin.com/in/tyler-r-marker-928708a2/ to explore the benefits of specialized roles, the role of technology i...

Leasing season is a high-stakes time for property managers, where every interaction with a prospect can make or break a deal. Miscommunication or unclear expectations can lead to frustration, negative reviews, and lost opportunities. In this episode of Rooms with Ronald, host Ronald Harrington dives into the art of setting expectations during leasing season. How can property managers create a seam...

Ever wondered what it’s really like to search for an apartment in 2025? With AI-powered responses, digital leasing platforms, and a mix of online and in-person visits, apartment hunting has evolved—but is it for the better? In this episode of Rooms with Ronald, host Ronald Harrington shares his firsthand experiences navigating the modern leasing process. From impersonal AI follow-ups to frustratin...

Are your questions helping or hurting your leasing success? In this episode of Rooms with Ronald, host Ronald Harrington breaks down the power of questioning techniques in leasing. Too often, leasing agents rely on closed-ended questions that limit conversations rather than open them up. But what if asking the right questions could transform the leasing experience for both prospects and agents? Ro...

What if a small, unexpected gesture could turn a prospect into a long-term resident? In this episode of Rooms with Ronald, host Ronald Harrington explores the concept of surprise and delight—a strategy used in hospitality that has the potential to transform the leasing and resident experience. Drawing from personal travel experiences and real-world examples, Ronald breaks down how small, thoughtfu...

What happens when personal preferences get in the way of leasing success? In this episode of Rooms with Ronald, host Ronald Harrington dives into the often-overlooked challenge of leasing agents' biases toward the properties they sell. Whether it’s a classic unit or a micro-living space, every apartment has its audience—if agents can shift their mindset and focus on the positives. Ronald share...

What does it take to excel in multifamily and student housing leasing? In this episode of Rooms with Ronald, host Ronald Harrington chats with Mauri Barnes https://www.linkedin.com/in/mauri-b-a91859195/ , a seasoned regional leasing manager, about the strategies and mindset needed to thrive in today’s leasing landscape. Mauri shares his experiences managing leasing operations across multiple prope...

Why is closing the deal such a challenge in the multifamily leasing industry? In this thought-provoking episode of Rooms with Ronald, host Ronald Harrington takes a hard look at the obstacles leasing agents face when it comes to sealing the deal. Is the problem a lack of talent, inadequate training, or both? Ronald delves into the importance of reshaping how we view leasing—treating it as a dynami...

What does it take to excel in the rapidly progressive world of leasing? In this episode of Rooms with Ronald, host Ronald Harrington sits down with Kyle Hillebrand, a national roving leasing consultant for Monarch Investment and Management Group. Together, they discuss the critical aspects of leasing and marketing, exploring the tools and strategies that help leasing agents thrive while navigating...

As we step into the future, the leasing industry is on the cusp of a major transformation. What trends will shape 2025, and how can professionals prepare to adapt? In this episode of Rooms with Ronald, host Ronald Harrington shares his predictions for the year ahead, offering insights that blend technology, customer experience, and innovative strategies to redefine leasing practices. From understa...

In this rapidly evolving real estate market, integration of technology is opening up new possibilities for leasing and property management. But how do we strike the right balance between leveraging AI and data-driven tools and maintaining authentic human connections? In this insightful episode of Rooms with Ronald, host Ronald Harrington is joined by Lisa Nickerson, CEO and founder of Nickerson Co...

As we approach the end of 2024, it’s the perfect time to pause and reflect on the year’s accomplishments. In this episode of Rooms with Ronald, host Ronald Harrington explores into the importance of assessing performance, celebrating achievements, and preparing for an even more successful 2025. If you’re a leasing professional or involved in property management, this episode will help you harness...

What’s it like navigating the bustling Nashville rental market in 2024? In this episode of Rooms with Ronald, host Ronald Harrington chats with Catherine Spear, Director of Enterprise Sales at Apartment IQ, who shares her recent, firsthand experience helping her boyfriend find an apartment in Music City. From communication hiccups to the role of technology, Catherine offers unique insights into th...

Making a great first impression isn’t just about looking the part — it’s about creating genuine emotional connections that turn prospects into residents. In this episode Ronald Harrington sits down with industry trailblazer Christi Wedel to explore the evolution of leasing and marketing. Christi reveals why rolling out the red carpet for every prospect is critical in this competitive market and ho...

Ever wondered how a few simple word choices could completely change a prospect’s perception of your property? In this episode of Rooms with Ronald, host Ronald Harrington delves into the impact of language in the leasing industry. Words have the power to shape how potential renters feel about an apartment community, and using the right terminology can make all the difference in creating an invitin...

The FTC is changing the rules on reviews. Are you prepared to build trust in a transparent way? In this episode of Rooms with Ronald, Ronald Harrington welcomes Carla Alicea, Director of Research and Performance at SatisFacts & Apartment Ratings, to discuss the new FTC guidelines surrounding reviews and testimonials. With the FTC now enforcing stricter rules on review authenticity, multifamily...

Model units might seem like a no-brainer—but are they still the best choice for your community? In under 10 minutes, I’ll explain why showing vacant units could be your secret leasing weapon. In this episode of Rooms with Ronald, the micro-living edition, we tackle a hot topic: the pros and cons of showing model units vs. vacant units. As I share my experiences from property tours, we’ll explore w...

Maximizing Resident Experience: The Key to Multifamily Marketing Success with host Ronald Harrington Welcome back to Rooms with Ronald, the podcast where leasing and marketing collide! Today, we’re talking multifamily marketing with Chelsea Johnson, Property Marketing Manager at Bernstein Management Corporation. Chelsea shares insights on creating genuine, impactful marketing campaigns that resona...

Active Listening in Multifamily: The Power of the Pause | Micro Living Podcast Are you truly listening to your prospects or just waiting for your turn to talk? Let’s dive into the art of active listening and how it can transform your multifamily leasing experience. In this episode of Rooms with Ronald Micro Living, Ronald Harrington breaks down the often-overlooked skill of active listening and wh...