Rooms with Ronald

As we step into the future, the leasing industry is on the cusp of a major transformation. What trends will shape 2025, and how can professionals prepare to adapt? In this episode of Rooms with Ronald, host Ronald Harrington shares his predictions for the year ahead, offering insights that blend technology, customer experience, and innovative strategies to redefine leasing practices. From understa...

In this rapidly evolving real estate market, integration of technology is opening up new possibilities for leasing and property management. But how do we strike the right balance between leveraging AI and data-driven tools and maintaining authentic human connections? In this insightful episode of Rooms with Ronald, host Ronald Harrington is joined by Lisa Nickerson, CEO and founder of Nickerson Co...

As we approach the end of 2024, it’s the perfect time to pause and reflect on the year’s accomplishments. In this episode of Rooms with Ronald, host Ronald Harrington explores into the importance of assessing performance, celebrating achievements, and preparing for an even more successful 2025. If you’re a leasing professional or involved in property management, this episode will help you harness...

What’s it like navigating the bustling Nashville rental market in 2024? In this episode of Rooms with Ronald, host Ronald Harrington chats with Catherine Spear, Director of Enterprise Sales at Apartment IQ, who shares her recent, firsthand experience helping her boyfriend find an apartment in Music City. From communication hiccups to the role of technology, Catherine offers unique insights into th...

Making a great first impression isn’t just about looking the part — it’s about creating genuine emotional connections that turn prospects into residents. In this episode Ronald Harrington sits down with industry trailblazer Christi Wedel to explore the evolution of leasing and marketing. Christi reveals why rolling out the red carpet for every prospect is critical in this competitive market and ho...

Ever wondered how a few simple word choices could completely change a prospect’s perception of your property? In this episode of Rooms with Ronald, host Ronald Harrington delves into the impact of language in the leasing industry. Words have the power to shape how potential renters feel about an apartment community, and using the right terminology can make all the difference in creating an invitin...

The FTC is changing the rules on reviews. Are you prepared to build trust in a transparent way? In this episode of Rooms with Ronald, Ronald Harrington welcomes Carla Alicea, Director of Research and Performance at SatisFacts & Apartment Ratings, to discuss the new FTC guidelines surrounding reviews and testimonials. With the FTC now enforcing stricter rules on review authenticity, multifamily...

Model units might seem like a no-brainer—but are they still the best choice for your community? In under 10 minutes, I’ll explain why showing vacant units could be your secret leasing weapon. In this episode of Rooms with Ronald, the micro-living edition, we tackle a hot topic: the pros and cons of showing model units vs. vacant units. As I share my experiences from property tours, we’ll explore w...

Maximizing Resident Experience: The Key to Multifamily Marketing Success with host Ronald Harrington Welcome back to Rooms with Ronald, the podcast where leasing and marketing collide! Today, we’re talking multifamily marketing with Chelsea Johnson, Property Marketing Manager at Bernstein Management Corporation. Chelsea shares insights on creating genuine, impactful marketing campaigns that resona...

Active Listening in Multifamily: The Power of the Pause | Micro Living Podcast Are you truly listening to your prospects or just waiting for your turn to talk? Let’s dive into the art of active listening and how it can transform your multifamily leasing experience. In this episode of Rooms with Ronald Micro Living, Ronald Harrington breaks down the often-overlooked skill of active listening and wh...

Lessons Learned from Hotels Boost Multifamily Leasing & Marketing Skills Ever wonder what multifamily can learn from the hotel industry? I'm your host Ronald Harrington. In this episode, my husband, Jared Walls, Area Director of Sales for Ivy Hospitality, joins me for an exploration of sales strategies that transcend industries. Get ready to take notes and incorporate some of these ideas into...

Rooms with Ronald: Why Your Personal Image Matters in Leasing Success | Micro Living Edition How confident are you in the image you present to prospects? It could be the difference between closing a lease and losing a lead. Let’s unpack the secrets to a winning personal image in this Micro Living Edition! Welcome to the Rooms with Ronald Micro Living Edition, where we bring you bite-sized insights...

Ever toured FIVE properties in one day? I did—and I've got some juicy takeaways to share. Plus, I’m dropping some exciting podcast news you won't want to miss! Hey there, leasing pros! In today's solo episode of "Rooms with Ronald," I discuss my recent tour of five multifamily properties in Houston—all in just one day! From poor online booking experiences to stand-out ameniti...

Maximizing Renter Satisfaction with PropTech: Insights from Steven Biringer, VP of Strategy at ⁠AppFolio⁠ What if the key to boosting renter satisfaction and occupancy rates was simpler than you thought? Learn from Steven Biringer about how ⁠Appfolio⁠ is transforming multifamily property management with cutting-edge PropTech strategies. In this episode of Rooms with Ronald, host Ronald Harrington...

Maximizing Renter Satisfaction with PropTech: Insights from Steven Biringer, VP of Strategy at AppFolio What if the key to boosting renter satisfaction and occupancy rates was simpler than you thought? Learn from Steven Biringer about how  @appfolio  is transforming multifamily property management with cutting-edge PropTech strategies. In this episode of Rooms with Ronald, host Ronald Harrington i...

Leasing Success in Denver: Mastering the Market with Brett Frank | Rooms with Ronald Want to know what makes Denver’s leasing market tick? It’s not just the new builds and flashy amenities — it’s the strategy behind every tour and conversation. Let’s get started! Welcome to another episode of Rooms with Ronald! I’m your host, Ronald Harrington, and today we’re taking you inside the bustling Denver...

Leasing Lessons: The Best & Worst Practices from 101 Apartment Tours | Rooms with Ronald Curious about what really goes on during apartment tours? After visiting 101 communities across 28 cities, I’m revealing the highs, lows, and shocking surprises in the leasing experience. This is the episode every property manager and leasing agent needs to hear! Welcome back to Rooms with Ronald! I'm...

Hey there, multifamily enthusiasts! Ever wondered how leasing and gardening are alike? Today, we're discussing the art of nurturing prospects and residents with Brittany Piggins from https://nurtureboss.io Trust me, you don't want to miss this unique episode! Welcome back to Rooms with Ronald, where we explore everything leasing and marketing! In this episode, host Ronald Harrington is joi...

Join Ronald and special guest Charlotte Pisciotta as they delve into the multifamily industry's shift from order takers to true sales professionals. Live from the Chadwell Supply Booth at NAA; they discuss practical tips, memorable leasing experiences, and how to create personalized connections with prospects. In this episode, Ronald is joined by Charlotte Pisciotta, a multifamily expert from...

Revolutionizing Leasing with Technology | Rooms with Ronald ft. Josh Hinchley In this episode, Ronald Harrington hosts Josh Hinchley, who shares his journey from a leasing agent to VP at YellowTree. They discuss the evolution of leasing technology, key challenges faced by leasing teams, and effective solutions to improve lead response times, scheduling, and follow-up processes. Learn about the imp...

Mastering Social Media Marketing in Multifamily: Insights from Julia Mejia | Rooms with Ronald Ever wondered how to leverage social media to boost your leasing and marketing efforts? In this episode of Rooms with Ronald, Ronald Harrington chats with Julia Mejia from Crown Partners about the power of social media in the multifamily industry. Welcome to another episode of Rooms with Ronald! Today, R...

Leasing Season Insights: Curb Appeal, Follow-Ups, and Overcoming Objections | Rooms with Ronald In this solo episode of "Rooms with Ronald," host Ronald Harrington delves into the current leasing season, offering valuable tips on improving curb appeal, enhancing follow-ups, and effectively handling objections. Learn how to boost your leasing game and make every lead count. Welcome to ano...

Empowering Leasing Agents: Redefining Success in Multifamily | Rooms with Ronald Podcast Welcome to another episode of Rooms with Ronald! Today, we dive into the pivotal role of leasing agents in the multifamily industry with Suzanne Hobson, founder of Here to Elevate. Discover how to elevate your career, boost your confidence, and understand your true impact on the business. #LeasingSuccess #Mult...

Welcome to another amazing episode of Rooms with Ronald! I’m your host, Ronald Harrington. In this episode, we discuss the world of multifamily leasing with two industry experts. Stephanie Anderson, Senior Director of Communications and Social Media at Grace Hill, and Kristi Fickert, VP of Enterprise Growth at RealLink, will join me. In this episode, we explore the powerful insights from our sessi...

Join Ronald Harrington and special guest Autumn Hunt for this enlightening episode where we dive into the relevance and evolution of the marketing funnel in the multifamily industry. Autumn, the head of marketing for CIP communities, discusses why the marketing funnel is far from dead, despite the complexity of modern consumer journeys. Discover how digital transformations and modern consumer beha...