RoofersCoffeeShop

In this Read Listen Watch®, Heidi J. Ellsworth sits down with   Peter Cleveland from  Eagleview  and Fred Castonguay   from Reworked.ai  to discuss how high-quality data is  optimizing  marketing and sales. As contractors head into a new year with tight pipelines and fresh budgets, this conversation explores why traditional lead-generation methods are falling short and how data-driven marketing is...

In this episode of Roofing Road Trips ® , Heidi  J.  Ellsworth  is joined by Pam Torrey of INGAGE to  explore why strategy only works when it is fully adopted across sales,  marketing  and operations. The conversation highlights INGAGE's Winter Summit 2026 and how it is designed to help leaders turn planning into consistent execution through practical tools and real-world insight. Listeners will g...

In this Roofing Road Trips®, Heidi Ellsworth sits down with industry veteran Dave Harrison to map out his decades-long journey in the roofing and building products world and explore what he's offering now. From his years as a CMO with major manufacturers to founding his own consulting firm, Dave brings strategic thinking and proven leadership to the table. Join them as they unpack how Dave helps r...

In this episode of Roofing Road Trips®, Karen Edwards sits down with Cody Kline from CommercialRoofer.com and one of the speakers at  ServiceCon  last year to discuss why roofing companies should invest in service and how shifting from a reactive to proactive mindset transforms long-term success. They explore how a strong service division can stabilize revenue during economic uncertainty, where ow...

This month's question: How can roofing contractors use the off-season to tighten operations and improve jobsite efficiency? Learn more at RoofersCoffeeShop.com!   https://www.rooferscoffeeshop.com/     Are you a contractor looking for resources? Become an R-Club Member today!   https://www.rooferscoffeeshop.com/rcs-club-sign-up     Sign up for the Week in Roofing!   https://www.rooferscoffeeshop.c...

This month's question: How can roofing contractors use the off-season to tighten operations and improve jobsite efficiency? Learn more at RoofersCoffeeShop.com!   https://www.rooferscoffeeshop.com/     Are you a contractor looking for resources? Become an R-Club Member today!   https://www.rooferscoffeeshop.com/rcs-club-sign-up     Sign up for the Week in Roofing!   https://www.rooferscoffeeshop.c...

In this  CoatingsCoffeeShop ® Coffee Conversations, sponsored by Southeast Staffing Agency, Megan Ellsworth is joined by  Trent Cotney, Jared  Ribble  and Teresa Ramirez  to explore the evolving landscape of HR,  recruitment  and retention in today's workforce. Panelists will discuss how organizations can  identify  the right talent, build strong employer  brands  and create cultures that support...

In this episode of a Live Roofing Road Trips®,  Heidi J. Ellsworth  meets with DJ Highnote of Roof Hugger to discuss purlin strengthening and uplift testing – a critical topic for anyone in the roofing industry. Join them as they explore the techniques and importance of strengthening systems to withstand forces from tornadoes,   hurricane s  and straight-line winds.   They'l l  uncover how Roof Hu...

In this episode of Roofing Road Trips ® , Heidi J. Ellsworth  is  joined   by  David Allen,  Joel Sheal e y & Shane Mil l wood  from BITEC  for a look at the company's roots, its defining moments and the culture that has carried it through four decades in the industry. They explore how BITEC's product lines have evolved, the challenges manufacturers face  today  and the pressures contractors feel...

In this episode of Roofing Road Trips®, Karen Edwards talks to Andrew Wickham of CertainTeed about the rising demand for solar and why contractors are seeing more home and building owners ask about clean energy solutions. They will explore how building-integrated solar is expanding the choices available beyond traditional panel-based systems. Listen in and find out how Building-Integrated Photovol...

In this episode of Roofing Road Trips ® ,  Karen Edwards  sits down with  Paul  Scelsi   of  AirVent   to explore the education behind proper attic ventilation and why it matters more than ever in today's airtight homes. They walk through the  long running  Ask the Expert ™  seminar series, which breaks down vent selection, code requirements, installation  tips  and real-world case studies for con...

In  th e  January  2026 Roofer of the Month podcast, host Alex Tolle sits down with Paige Boot of EAS Roofing for a look at what drives one of Pittsburgh's standout roofing teams. Paige shares how EAS  Roofing  built its reputation on craftsmanship,  communication  and a customer-first mindset in a market where homeowners expect clarity and consistency. The conversation offers a window into the co...

In this episode of Roofing Road Trips ® , Megan Ellsworth is joined by S-5!'s  Application Eng ineer  & Product Support Manager , Jesse Winternitz as they discuss  the essential tools contractors need for successful metal roof installations.  Jess e  explore s  S-5!'s innovative calculators and the support they offer to streamline operations, enhance  efficiency  and ensure  accurate , reliable re...

In this special  Roofing Road Trips ®   epis ode, host  Megan Ellsworth  goes live on location from the  DataForma  PSU Event  to sit down with  Brian Cook . Together, they explore how roofing contractors are using integrated technology, streamlined  workflows  and data-driven decision making to grow stronger, more efficient businesses. This conversation shines a light on where the roofing industr...

In this episode of Roofing Road Trips, Karen Edwards sits down with Shyam Prabhakar and Fred Castonguay from Reworked.ai to explore how roofing companies of all sizes, as well as distributors and manufacturers, can  optimize  their marketing efforts to save time, reduce waste, and generate higher-quality opportunities. They break down the most common failures in lead generation, why many organizat...

In this  episode of  Roofing Road Trips ® ,  Heidi J. Ellsworth sits down with Brian Cook, the newly promoted  c hief  o perating  o fficer of  Dataforma . With over 17 years at the company, Brian shares his journey from  account  manager to COO, reflecting on the growth, innovation and community that ha s  shaped  Dataforma's  success. Heidi and Brian discuss how his sales experience influences h...

In this episode of Roofing Road Trips®, Karen Edwards sits down with Colin Armstrong from NomoHub to explore how technology is reshaping the day-to-day realities of roofing contractors. The conversation looks at what roofing contractors a re searching for in a digital platform, why NomoHub was created to meet those needs and the way this all-in-one field sales platform helps contractors simplify l...

This month's question: How can roofing contractors use the off-season to tighten operations and improve jobsite efficiency? Learn more at RoofersCoffeeShop.com!   https://www.rooferscoffeeshop.com/     Are you a contractor looking for resources? Become an R-Club Member today!   https://www.rooferscoffeeshop.com/rcs-club-sign-up     Sign up for the Week in Roofing!   https://www.rooferscoffeeshop.c...

This month's question: How can contractors balance traditional business practices with new technologies for long-term success?  Learn more at RoofersCoffeeShop.com!   https://www.rooferscoffeeshop.com/     Are you a contractor looking for resources? Become an R-Club Member today!   https://www.rooferscoffeeshop.com/rcs-club-sign-up     Sign up for the Week in Roofing!   https://www.rooferscoffeesh...

In this final Coffee Conversations® of 2025,  we're  bringing together some of the brightest minds in roofing to reflect on the past year and look ahead to  what's  next for 2026. From economic shifts and labor trends to technology innovations and evolving contractor needs, this conversation will explore how the entire roofing ecosystem is transforming. Sponsored by SRS Distribution,  industry  le...

In this Read Listen Watch ®,  Heidi  Ellsworth   and  Jon Abernathy of TAMKO  discuss how  roofing professionals  can  turn downtime into opportunity.  Join them and e xplore how to extend your season through cold-weather applications, safety  practices  and restoration work, while preparing strategically for 2026 with financial reviews, training and smart technology like CRMs and AI. Learn how to...

Welcome to People Make Roofing, a call to action led by Roofing Talent America and RoofersCoffeeShop®. We're tackling the industry's biggest challenges, from outdated misconceptions to the widening skills gap. Our mission? To show the next generation the true potential of roofing—including the diverse opportunities, endless growth possibilities and a chance to make a lasting impact. Join us as we...

In this episode of Roofing Road Trips®, Heidi J. Ellsworth sits down with Jennifer Stone, director of national accounts for Tremco. As Jennifer was the very first Roofing Road Trips guest when the show launched, the two sit down to talk about the changes they've seen across the industry since that first conversation. With a prestigious career in national account business development, she is leadin...

  In this episode of Roofing Road Trips®, Karen Edwards chats with Justin Ache from Gibraltar Building Accessories to unpack why the industry is pushing toward simpler, more consistent ventilation solutions. They explore the challenges contractors face when regional brands and standards  don't  align, and how Gibraltar's move to unify all ventilation products under the  AirVent name gives a clear...

In this episode of Roofing Road Trips, Megan Ellsworth sits down with Brian Grohe, Director of VELUX North America Commercial Sales, to unpack the growing safety concerns surrounding commercial skylights. They explore what unprotected or aging skylights mean for contractors navigating OSHA requirements and planning safe rooftop workflows. Listen in as Brian shares best practices for roofing contra...