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In this episode of Roofing Road Trips®, Karen Edwards is joined by Brian Grohe from VELUX Commercial to explore what goes into planning successful commercial daylighting projects long before installation begins. From reviewing specifications and technical drawings to evaluating project requirements, coordinating stakeholders and selecting the right daylighting solution, they discuss the considerat...

In the final installment of this four-part Roofing Road Trips series, Karen Edwards wraps up her conversation with Joe Sorrentino of Sorrentino Consulting LLC. and Andrew Fickinger from Sherwin Williams Roofing Solutions by exploring what should happen when contractors are wrapping up a restoration job. Joe and Andrew share the best practices that help ensure a restored roof delivers long-term per...

In this episode of Roofing Road Trips®, host Heidi Ellsworth sits down with Gerhard Hanke, interim CEO of Wienerberger AG, to explore how international collaboration is strengthening the future of roofing. They discuss Wienerberger’s long-standing relationship with the International Federation for the Roofing Trade, the importance of global industry leadership and the shared challenges facing roof...

In this Roofing Road Trips®, Karen Edwards is joined by Paul Leach, national sales manager at Tapco Roofing Products, and Daniel Whelan, general manager and technical advisor at Insullite Ltd., to explore the growing opportunities for composite roofing on low-pitch roofs. They discuss how lightweight composite slate can give contractors greater design flexibility while offering the appearance of n...

In this episode of Roofing Road Trips®, Heidi J. Ellsworth visits the 3M Innovation Center in Minnesota to talk with Randy Morgan about the evolving role of roofing granules. From helping prevent black algae streaks to supporting cool-roof performance and reducing smog, they explore how granule technology is helping roofs do more than protect a building. Contractors will learn how these innovation...

In this episode of Roofing Road Trips®, Heidi Ellsworth sits down with Matt Dealy and Andrew Morrison from SOPREMA’s Building Envelope Waterproofing team to discuss the growing momentum behind waterproofing and the trends driving demand. They explore why waterproofing is becoming increasingly important, how contractors can expand their services and how roofing and waterproofing systems work togeth...

In this episode of Stories From The Roof, Megan Ellsworth sits down with Cameron Null from Damschroder Roofing, Inc. and Mike Gottron of Engineered Systems to discuss not only their award-winning collaboration that earned them the Duro-Last Project of the Year Award but, also their story as roofing professionals. They share how their companies built a strong partnership leading to exceptional resu...

In this episode of Roofing Road Trips®, host Karen Edwards sits down with Peter Pichini from RPH for a discussion on the value of planning commercial roof penetrations before new equipment, upgrades or other rooftop changes take place. From protecting building-envelope integrity to addressing complex rooftop conditions, they explain how early collaboration and technical expertise can help contract...

You won't want to miss this special Coffee Conversations, sponsored by Western Colloid, coming to you LIVE from the Western Roofing Expo! Join us on day one of the show, Monday, September 28, 2026, at 2 p.m. PT, as we sit down with industry leaders and experts Greg Halavarty of Western Colloid, Marc Hansen of JobNimbus, and Ron Lloyd of Kokua Roofing and the WSRCA. Representing perspectives from a...

In this episode of Roofing Road Trips®, Megan Ellsworth sits down with Rich Trewyn and Amy Staska from National Roofing Contractors Association (NRCA) to discuss the NRCA’s Fall Protection Trainer Course for Roofing. They explore why effective fall-protection education matters to roofing contractors, the challenges companies face when building a strong safety-training program and how the course su...

In this Roofing Road Trips episode, Megan Ellsworth sits down with Weatherproofing Technologies, Inc (WTI) Field Resources Supervisor, Eric Benson, to talk about career growth, training and development in the roofing industry. Eric’s path from tech to foreman to supervisor offers listeners a firsthand look at how WTI supports employees who want to grow in their careers. Listeners will hear what he...

In this Roofing Road Trips episode, Megan Ellsworth sits down with Weatherproofing Technologies, Inc (WTI) Field Resources Supervisor, Eric Benson, to talk about career growth, training and development in the roofing industry. Eric’s path from tech to foreman to supervisor offers listeners a firsthand look at how WTI supports employees who want to grow in their careers. Listeners will hear what he...

On this episode of Roofing Road Trips®, Megan Ellsworth is joined by Jordan Loudon of RICOWI and Andre Desjarlais from Oak Ridge National Lab to discuss the organization’s upcoming Fall 2026 Seminar and Meetings. We’ll explore RICOWI’s longstanding relationship with Oak Ridge National Laboratory and how research, field investigations and real-world data help roofing professionals better understand...

In this episode of Roofing Road Trips®, host Megan Ellsworth sits down with Kristin Case, managing partner, commercial roofing division at Hi-Peak Staffing, to talk about what roofing contractors need to know as hiring activity shifts across the industry. Kristin shares what she is seeing from the company side of recruitment, why field roles remain a major focus and how culture can shape the way c...

In this episode of the Roofing Road Trips® podcast, Megan Ellsworth sits down with Jesse Parkinson from IKO to discuss how contractor events, practical education and strategic partnerships can help roofing companies build stronger businesses. They explore IKO’s approach to hands-on learning, its partnership with Clemson University and ways residential roofers can expand into metal and commercial r...

In this episode of Roofing Road Trips®, Heidi J. Ellsworth sits down with Ralph Bruno, President and CEO of Tando Composites, to explore how industry-disrupting brands are built. Drawing on his experience with Trex, AZEK, and Tando Composites, Ralph shares the roadmap behind creating category-defining products, educating the market and making those products easy to buy. They discuss how this strat...

In this Read Listen Watch® episode, Megan Ellsworth chats with Brynn Wildenauer of Sherwin-Williams Coil Coatings about the emerging color trends shaping the future of metal roofing. Drawing from Sherwin-Williams' latest SHIFT™ color forecast, Brynn shares insights into the colors gaining momentum, the market influences driving customer preferences and what contractors need to know to stay ahead o...

On this episode of Roofing Road Trips®, host Heidi J. Ellsworth sits down with Duane Musser and Brad Stine of the National Roofing Contractors Association (NRCA) to discuss the latest developments shaping the roofing industry's advocacy efforts in Washington, D.C. From key takeaways following Roofing Day in D.C., to workforce development initiatives, housing-related legislation and the current sta...

In this episode of Roofing Road Trips, Megan Ellsworth welcomes Alisha Vobian and Chris Ronk from MuleHide for a conversation all about training, growth and opportunity in the low-slope roofing market. Together, they discuss the biggest training needs facing contractors today, how manufacturers can help steep-slope contractors make the transition into low-slope work and why hands-on education is k...

In this episode of Roofing Road Trips®, Karen Edwards sits down with Jamie Pillitteri, Director of Exteriors Product Management at ServiceTitan, to discuss what today's evolving insurance landscape means for roofing contractors. From inspections and estimating to claim approvals and project closeout, they explore where delays commonly occur, how disconnected workflows can impact productivity and p...

In this episode of Roofing Road Trips®, Heidi J. Ellsworth sits down with Jim Leslie to discuss his journey through the home services industry and why Home Service Freedom was created. They explore the vision behind Freedom 2026 and the most important lessons Jim has learned from years of working with home service business owners. Jim also shares what contractors can expect from the conference, th...

In this episode of Roofing Road Trips®, Karen Edwards sits down with Lauren Marsh, president and co-founder of Ridgeline Construction, to talk about leadership, growth and building a roofing company with strong values at its core. Since co-founding Ridgeline Construction in 2012, Lauren has helped grow the company across multiple states while earning industry certifications and recognition along t...

In this episode of Roofing Road Trips®, Karen Edwards sits down with Jennifer George, co-founder and CEO of Northern Arizona Roof Services and a finalist for QXO's North American Female Roofing Professional of the Year award. Jennifer shares her journey from serving as executive director of the Arizona Roofing Contractors Association (ARCA) to leading a successful roofing company focused on both b...

On this episode of Roofing Road Trips®, host Karen Edwards sits down with Deni Blair and Bryan Oram of JobNimbus to explore what helps roofing companies create momentum and sustain growth in a competitive market. Through the lens of a practical business framework, they discuss common challenges contractors face, opportunities that are often overlooked and the systems that can make a bigger impact...

On this episode of Roofing Road Trips®, host Heidi Ellsworth sits down with Monica Murphy Mittel of Ray Nolan Roofing to discuss why LEGALCon Live 2026 has become a must-attend event for roofing professionals looking to strengthen and protect their businesses. Together, they explore the legal, business, workforce and risk management challenges facing contractors today and share how industry-focuse...