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In this Roofing Road Trips®, Karen Edwards talks with Jenni McMorran, contractor channel partner manager at Renoworks, about how visual technology is helping contractors move conversations and sales forward with more confidence. They discuss how homeowner uncertainty can slow decision making and how photo-realistic visualization tools help bridge the gap between explanation and understanding. Jenn...

In this episode of Roofing Road Trips® Heidi J. Ellsworth is joined by Derrick Hutchinson, director of sales for roofing at USG, to discuss how the industry is shifting in response to climate pressures, aging buildings and new performance demands. Derrick shares the story behind USG Securock® and how contractor feedback helped shape a product that continues to influence roofing assemblies today. T...

In this episode of Roofing Road Trips, Heidi J. Ellsworth visits with Felipe Ros, president of gFour Marketing, to explore how roofing contractors can unlock more revenue without buying more leads. The conversation focuses on practical systems for customer appreciation, referrals, past-customer reactivation and lead rehashing, showing how consistent follow-up and long-term relationship marketing c...

In this Coffee Conversations ®,   Megan  Ellsworth is joined by Trent Cotney  of Adams & Reese   for  a timely  discussion on the state of the roofing industry. The conversation explores how immigration policy and economic conditions are influencing labor  availability ,  project  planning  and contractor decision-making. They break down the importance of Roofing Day in  Washington,  D.C. ,  and w...

In this March Roofer of the Month podcast Alex Tolle sits down with Chris and Shannon Minihan, owners of Minihan Roofing, to talk about what makes this company a trusted name in roofing. With over 18 years of experience, Minihan Roofing approaches every project as if it were their own home, balancing quality, care and affordability. Learn more at RoofersCoffeeShop.com!   https://www.rooferscoffees...

In this episode of Roofing Road Trips®, Heidi J. Ellsworth sits down with Adam Sand co-CEO of Roofing Business Partner to break down the operational roadblocks holding many roofing contractors back as they grow. The conversation looks at where sales production and office workflows fall out of sync and why disconnected systems create friction for teams and customers. From there, Adam shares how Roo...

On this episode of Roofing Road Trips®, host Heidi J. Ellsworth hits the road with Duane Musser and Brad Stine from the National Roofing Contractors Association (NRCA) for an in-depth conversation about the upcoming Roofing Day in DC.  As the industry prepares to gather on Capitol Hill on April 14-15, 2026, the conversation highlights why Roofing Day is more critical than ever and how contractors...

In this episode of Roofing Road Trips, host Megan Ellsworth is joined by Jordan Loudon, executive director of RICOWI, and Al Janni, chairperson of the organization, to share what's ahead for the RICOWI Spring 2026 Conference happening March 11-12 at the SAFE Convention Center in Sacramento, California. The trio discusses how the conference brings together contractors, consultants, manufacturers an...

In this episode of Roofing Road Trips®, Heidi J. Ellsworth sits down with Jason Stanley and Jamie  Treglio  of IB Roof Systems for a grounded look at how contractors can navigate the growing demand for multiple roofing solutions across a wide range of project conditions and building environments. Their conversation moves through the  real challenges  contractors face in choosing the right products...

In this Roofing Road Trips ®  episode,  Karen Edwards  sits down with Jon  Abernathy of TAMKO  to break down why financing has become one of the most powerful tools in a contractor's sales process. With roofing prices continuing to climb, financing helps homeowners move past sticker shock and focus instead on protection,  value  and long-term performance. Jon explains how TAMKO's financing partner...

In this episode of Roofing Road Trips®, Heidi J. Ellsworth is joined by Tracey Donels of Service First Solutions to take a closer look at what a successful service department really looks like. The conversation breaks down why service operations are critical to long-term contractor success, the most common mistakes companies make and how clear goal setting can shape better outcomes. They discuss r...

In this Roofing Road Trips® episode, host Heidi J. Ellsworth is joined by Jim Rizzo of Permabond and Randy Chaffee of Source One Marketing to discuss the critical role manufacturer representatives play in the roofing and metal industries. Acting as the bridge between manufacturers, distributors and contractors, representatives help bring products to market while providing training, communications...

In the February Roofer of the Month podcast, host Alex Tolle sits down with Jewels  DeCorsey , General Manager  of All Craft Exteriors to explore her journey in the roofing and exterior services world. Jewels shares how she  has helped   built   the  business, the challenges  she's  faced as a leader in a competitive  industry  and the strategies that keep her team focused on quality and customer...

This month's question: Workforce Disruption and Labor Uncertainty  Learn more at RoofersCoffeeShop.com!   https://www.rooferscoffeeshop.com/     Are you a contractor looking for resources? Become an R-Club Member today!   https://www.rooferscoffeeshop.com/rcs-club-sign-up     Sign up for the Week in Roofing!   https://www.rooferscoffeeshop.com/sign-up       Follow Us!    https://www.facebook.com/r...

In this Roofing Road Trips® episode, host Megan Ellsworth sits down with Emerson Pagel of ABC Supply and Amanda Fields from RCAW to talk about how regional trade shows help contractors gain a competitive edge. They explore the value of hands-on learning, real conversations with manufacturers and education designed for both crews and owners. From skills competitions and networking to focused traini...

In this episode of Stories from the Roof, host Megan Ellsworth visits with Charlie DiFalco, vice president of Action Roofing Services. With more than 24 years of experience in the roofing industry, Charlie brings a wealth of knowledge on leadership, craftsmanship and the evolution of roofing practices. He dives into his journey of building strong teams, delivering exceptional projects and navigati...

In this episode of Stories From the Roof , host Megan Ellsworth sits down with Ian Davis, founder of Cairn Roofing Group. Since starting the company in 2017, Ian has made it his mission to disrupt the roofing industry by raising the bar on ethics, service and quality. Under his leadership, Cairn Roofing has earned the BBB Spark Award for Ethics, a rare honor for roofing companies and set a new sta...

In this  episode of  Roofing Road Trips ® , Megan Ellsworth sits down with Will Riley , the man behind  ServiceCon  to talk about what 2026 will hold for the conference.   Will shares how the idea for  ServiceCon  was born and why focusing on the service side of roofing matters now more than ever. He walks listeners through the process of building the event from the ground up and gives a preview o...

In this episode of Roofing Road Trips ® , host Megan Ellsworth is joined by John Kenney from Cotney Consulting Group to discuss  artificial intelligence  (A I )  in  r oofing .   T h is  episode breaks down how  AI  can be practically applied in roofing operations today.  Drawing from his own training ,   AI in Roofing: What Contractors Need to Know,   John explains how AI can boost efficiency in...

In this episode of Stories from the Roof, host Megan Ellsworth sits down with Matt Tyner of Bone Dry Roofing to explore a career built on grit, curiosity and a commitment to elevating the craft. Matt shares how his journey from the field to marketing leadership shaped his passion for culture, communication and developing strong teams. He offers insights on what drew him to roofing, how purpose-dri...

This month's question: How can roofing contractors use the off-season to tighten operations and improve jobsite efficiency? Learn more at RoofersCoffeeShop.com!   https://www.rooferscoffeeshop.com/       Are you a contractor looking for resources? Become an R-Club Member today!   https://www.rooferscoffeeshop.com/rcs-club-sign-up       Sign up for the Week in Roofing!   https://www.rooferscoffeesh...

This month's question: How can roofing contractors use the off-season to tighten operations and improve jobsite efficiency? Learn more at RoofersCoffeeShop.com!   https://www.rooferscoffeeshop.com/     Are you a contractor looking for resources? Become an R-Club Member today!   https://www.rooferscoffeeshop.com/rcs-club-sign-up     Sign up for the Week in Roofing!   https://www.rooferscoffeeshop.c...

In this Roofing Road Trips ®  episode, host Megan Ellsworth sits down with Rebecca Mayo, director of partnerships for  gFour  Marketing to share how contractors can generate  more high -quality leads through customer referrals. From turning every project into a marketing opportunity to using your CRM for smarter follow-up, learn how to train your team, reward your best  customers  and create a ref...

In this Roofing Road Trips ®  episode, host Karen Edwards  welcomes  Dan  Ozuna of Tremco  CPG to t alk about the growing momentum behind panelized exterior wall assemblies. They break down what these systems are, why architects, contractors and building owners are embracing them and how metal composite material panels strengthen performance, energy  efficiency  and fire safety. The episode also c...

Learn more at RoofersCoffeeShop.com!   https://www.rooferscoffeeshop.com/       Are you a contractor looking for resources? Become an R-Club Member today!  https://www.rooferscoffeeshop.com/rcs-club-sign-up       Sign up for the Week in Roofing!   https://www.rooferscoffeeshop.com/sign-up       Follow Us!    https://www.facebook.com/rooferscoffeeshop/     https://www.linkedin.com/company/roofersco...