RoofersCoffeeShop

I n this Read Listen Watch®, Megan Ellsworth sits down with Austin Rosenbaum (Demand IQ) and Peter Cleveland ( Eagleview ) to explain a major shift happening in how homeowners find contractors on Google. Google has introduced an  "Online Estimates" filter when homeowners search for  "Roofing  company near me" , and  nearly  1  in 5 buyers are already using it .  If your website does not offer an o...

RoofersCoffeeShop® LIVE hits the road for this special episode of Roofing Road Trips® from the CertainTeed Business Building Workshop (BBW), where we sit down with roofing contractors who are investing in their businesses, teams and long-term success through one of the industry's most respected development programs. In this episode, contractors share their experiences at BBW, discuss why ongoing e...

In this episode of Roofing Road Trips®, Heidi J. Ellsworth sits down with Chadwick Collins, technical director of SPRI, to talk about SPRI's role in roofing standards, the value of the DORA Directory and key insights from the recent SPRI Spring Event. Together explore how the organization's website and the DORA Directory are working together to bring greater clarity and confidence to commercial ro...

Live from the IIBEC 2026 Conference and Trade Show, this special Coffee Conversations®, sponsored by Western Colloid, brings together leaders from across the roofing and building enclosure industry to explore how performance expectations are evolving in 2026. With increasing climate pressures, tighter energy codes and growing lifecycle accountability, roofing professionals are being asked to deliv...

In this episode of Roofing Road Trips, Heidi J. Ellsworth sits down with attorney and industry advocate Trent Cotney to discuss the major economic, legal and workforce issues shaping the roofing industry in 2026. From global events affecting fuel and material costs to tariff uncertainty and immigration enforcement, they explore what contractors should be watching right now. Trent shares practical...

In this Coffee Conversations ®,  Heidi  J.  Ellsworth is joined by industry leaders to discuss one of the most pressing issues facing roofing and construction companies today: how to successfully onboard, train and  retain  top talent. As labor shortages continue and workforce expectations shift, companies can no longer afford to treat onboarding as a checklist or training as a  one-time  event. T...

In this Read Listen Watch®, Megan Ellsworth sits down with Dan Shurtz,  e xecutive  v ice  p resident and  p artner at Aletheia Digital, and  Nick Knellinger   of  Eagle v iew  to explore how innovative marketing strategies, unique digital platforms and data-driven campaigns are becoming invaluable assets for roofing contractors who want to lead their markets. As homeowner behavior evolves and AI...

In this episode of Roofing Road Trips®, Karen Edwards sits down with Fred Castonguay and Shyam Prabhakar of Reworked. AI to unpack the growing role of data in roof rejuvenation. Fred and Shyam tackle the misconception that rejuvenation competes with roof replacement and explain how smart contractors position it as part of a broader roofing strategy. The conversation explores how Reworked. AI analy...

In this episode of Stories from the Roof, host Megan Ellsworth sits down with Ashley and Josh Moss of MRS Roof Pros to talk about their journey into roofing and the vision behind their design-focused approach to exterior work. Based in South Carolina, MRS Roof Pros has built a reputation for treating the roof as both protection and an essential design element that can elevate the entire look of a...

 In this May 2026 Roofer of the Month podcast, host Alex Tolle talks with Michael Black and Aaron Vento of Sutter Roofing about what it takes to lead a large commercial roofing company with consistency, accountability and a long-term mindset. The conversation explores how Sutter Roofing approaches safety, workforce development and operational excellence while maintaining strong customer relationsh...

In this episode of Roofing Road Trips®, Megan Ellsworth welcomes John Kenney, CEO of Cotney Consulting Group, to talk about how online training is transforming the roofing industry. With decades of experience in estimating and project management, John shares how Cotney's structured programs help contractors develop stronger estimators, project managers and superintendents. From foundational free c...

In this Coffee Conversations ® , sponsored by QXO,  Heidi  Ellsworth hosts a powerful discussion with women who are shaping the future of roofing.  They  will   highlight the Female Roofing Professional of the Year Award — a recognition that honors outstanding leadership,  innovation  and mentorship among women in  the  roofing  industry  along with past and present National Women in Roofing (NWIR...

In this episode of Roofing Road Trips®, host Megan Ellsworth explores a milestone moment for the Exterior Contractor Alliance with guests Keely Roberts, Lee Lipniskis and Jewels DeCorsey. The conversation centers on Lee and Jewels becoming the first women to serve on the Exterior Contractor Alliance Advisory Board. Keely outlines the board's purpose, structure and its role as a sounding board and...

On this episode of  Roofing  Road   Trips ® , host Heidi J. Ellsworth talks with Brian Pallasch,  EVP  and CEO of IIBEC, about what to expect at the 2026 IIBEC International Convention and Trade Show.  Together, they explore the key education topics shaping building enclosure excellence, the importance of industry‑wide collaboration and how the event supports risk management, building performance...

Live from the NAHB International Builders' Show, this Coffee Conversations ® , sponsored by SRS Distribution, explores what builders and roofing professionals are seeing right now and how those insights are shaping decisions throughout the year. The discussion covers market trends, labor availability, sustainability, safety and evolving customer expectations, with a focus on practical takeaways at...

Live from the NAHB International Builders' Show, this Coffee Conversations® brings industry voices together to unpack what builders and contractors are seeing on the show floor and how those insights translate into real-world decisions. The discussion explores topics ranging from economic outlook, labor challenges evolving homeowner expectations and emerging roofing to exterior trends and the tech...

In this episode of Roofing Road Trips®, Megan Ellsworth welcomes Avery Smith, executive director of the Oklahoma Roofing Contractors Association (ORCA), to share an inside look at the ORCA Annual Conference and Trade Show. From education and networking opportunities to the trade show floor experience, Avery shares what makes this event a standout for roofing professionals and how ORCA supports con...

In this episode of Roofing Road Trips®, Megan Ellsworth is joined by Keegen Englebrecht with ServiceTitan to unpack the biggest insights shaping the roofing and exteriors industry in 2026. Together, they explore why revenue optimism is high while margins remain tight, how labor and overhead costs are redefining operational strategy and what contractors can do to protect profitability. The conversa...

Join us for an exciting LIVE Coffee Conversations at the International Roofing Expo (IRE) 202 6 , sponsored by SRS Distribution, where  a panel of manufacturers, distributors and service providers  will dive into the biggest trends shaping the roofing landscape this year. From sustainability innovations and emerging technologies to workforce challenges and economic impacts, this engaging session w...

Join us for an exciting LIVE Coffee  Conversations at  the International Roofing Expo (IRE) 202 6 , sponsored by SRS Distribution, where  a panel of contractors  will dive into the biggest trends shaping the roofing landscape this year. From sustainability innovations and emerging technologies to workforce challenges and economic impacts, this engaging session will  provide  actionable insights to...

In this episode of Roofing Road Trips®, host Heidi J. Ellsworth sits down with Chase Huang and Damien Holloway, the student champions of the 2025 SkillsUSA roofing competition, along with their mentor Tim Stephens, vice president of Architectural Sheet Metal, Inc. During the conversation, Chase and Damien share about their journey in roofing , how they connected with Tim and what competing and win...

  In this episode of Roofing Road Trips™, Megan Ellsworth sits down with Becca Haggard of  That Girl Roofing  to share her personal journey through the roofing industry. Becca reflects on how she got started, the  wins and  challenges she faced early in her  career  and the defining moments that shaped her path. The conversation explores how her experience has evolved over time, what  ultimately l...

This month's question: Workforce Disruption and Labor Uncertainty Learn more at RoofersCoffeeShop.com!   https://www.rooferscoffeeshop.com/       Are you a contractor looking for resources? Become an R-Club Member today!   https://www.rooferscoffeeshop.com/rcs-club-sign-up       Sign up for the Week in Roofing!   https://www.rooferscoffeeshop.com/sign-up       Follow Us!    https://www.facebook.co...

This month's question: Navigating labor shortages and compliance pressures  Learn more at RoofersCoffeeShop.com!   https://www.rooferscoffeeshop.com/     Are you a contractor looking for resources? Become an R-Club Member today!   https://www.rooferscoffeeshop.com/rcs-club-sign-up     Sign up for the Week in Roofing!   https://www.rooferscoffeeshop.com/sign-up       Follow Us!    https://www.faceb...

This month's question: Navigating labor shortages and compliance pressures  Learn more at RoofersCoffeeShop.com!   https://www.rooferscoffeeshop.com/     Are you a contractor looking for resources? Become an R-Club Member today!   https://www.rooferscoffeeshop.com/rcs-club-sign-up     Sign up for the Week in Roofing!   https://www.rooferscoffeeshop.com/sign-up       Follow Us!    https://www.faceb...