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In this Read Listen Watch®, Megan Ellsworth is joined by Austin Rosenbaum of Demand IQ and  Marc Hansen  of  JobNimbus  to examine how the roofing customer journey is shifting from a handoff between marketing and sales to a single, connected experience. As Google elevates contractors who provide online estimates and clear pricing, homeowners increasingly expect speed,  transparency  and a digital-...

On this episode of Roofing Road Trips®, host Megan Ellsworth sits down with Erick Sharp, CEO of ACE Laboratories, to explore how analytical lab capabilities are helping contractors, manufacturers and industry professionals make smarter roofing decisions. From material testing to failure analysis, Erick breaks down how laboratory data is used to evaluate performance, troubleshoot issues and support...

In this episode of  Roofing Road Trips® ,  host  Megan Ellsworth sits down with Jeff Romero from Progressive Materials to talk about what happens after the coating is applied and why thoughtful wrap-up matters. Jeff outlines the risks of rushing through final inspections,  documentation  and customer communication to move on to the next job. They discuss the  most commonly overlooked  steps at pro...

In this episode of  Roofing Road Trips®,   host  Megan Ellsworth sits down with Jeff Romero from Progressive Materials to explore what separates a restoration project that performs well from one that fails prematurely. They look closely at where contractors and crews often rush during surface preparation, and how those shortcuts result in adhesion issues or premature breakdowns.  Jeff explains the...

In this episode of  Roofing Road Trips®,  Megan Ellsworth sits down with Jeff Romero from Progressive Materials to examine the foundation of a successful roof restoration before any equipment is unloaded. They discuss why the pre-application phase is  arguably the  most critical stage of the project, from  accurate  roof assessments to clear communication with building owners. Jeff outlines the co...

In this episode of Roofing Road Trips®, Heidi J. Ellsworth talks with James Talman, CEO of the National Federation of Roofing Contractors  (NFRC) , about a landmark U . K .  government decision to ban retentions in construction contracts and reform long-standing payment laws. Long criticized for straining cash  flow,  retention practices have  impacted  specialist contractors for decades. James sh...

In this episode of Roofing Road Trips ® , Karen Edwards sits down with Piers  Dormeyer  from  Eagleview  to explore the launch of  Eagleview  One's new 3D property intelligence. They discuss how  the technology  helps contractors access highly  accurate  roof, wall,  window  and door measurements remotely, reducing time spent on site visits and speeding up estimating and bidding.  Piers will share...

In this episode of  Roofing Road Trips ® ,  host  Megan  Ellsworth   is joined by Jason Stanley  of IB Roof Systems  to   talk about  the importance of giving back to the community .   W ith IB Roof Systems' long-standing support for Ronald McDonald House Charities , Jason will talk about  how roofing companies can make a meaningful impact by offering their  expertise  and getting involved in char...

In this episode of Roofing Road Trips®, host Karen Edwards sits down with Brenda Perkins of Brava Roof Tile to dissect how severe weather is reshaping the way homeowners, contractors and insurers think about roofing. The conversation explores how an increase in hail, high wind and wildfire events are influencing insurance coverage, underwriting and material selection across the country. The discus...

In this episode of Roofing Road Trips®, Heidi J. Ellsworth chats with Bob Moretti and Sarah Fay from Tremco about the importance of ongoing training in the construction industry. They discuss how Tremco supports contractors, distributors and internal teams with continuous education focused on evolving products and installation methods. Bob and Sarah share insights on onboarding new talent, adaptin...

In this episode of Roofing Road Trips, Karen Edwards chats with Pablo González Rodríguez to talk about READYSLATE's latest initiative: a contractor loyalty program. They discuss why contractors are essential to the READYSLATE brand and product, what inspired the launch of this new program and how it's designed to work. The conversation covers eligibility, sign-up requirements and the practical, da...

In this Coffee Conversations ® ,  Heidi J. Ellsworth  is joined by  a panel of experts  for a discussion o f  the top mistakes business owners make when  it's  time to sell and how to avoid leaving money on the table.  They'll  talk through what today's sophisticated buyers really look for, why preparation years in advance matters, and how to build a company that commands premium valuations. From...

In this episode of MetalCast™, Karen Edwards sits down with Roger Brouard, founder of Veto Pro Pac, to share how frustration on the jobsite sparked one of the most respected tool storage brands in the trades. After years working as a carpenter, Roger set out to solve the everyday problem of disorganized tool bags and constant "dig or dump" tool hunts. Today, Veto Pro Pac has joined The Malco Group...

Join host Dani Sheehan as she welcomes Brad Stine, director of federal affairs and Duane Musser vice president of government relations from the National Roofing Contractors Association, as well as Will Lorenz, president of General Coatings for an inside look at Roofing Day 2026 in Washington, D.C. With the April 3 registration deadline quickly approaching, this episode serves as both a call to act...

In  this episode of Stories  From  the Roof, Megan Ellsworth talks with Kevin O'Donnell, fourth-generation  roofer  and CEO of O'Donnell Roofing  Co.  Growing up on job sites, Kevin naturally took the reins of his family's 102-year-old company, now serving residential and commercial clients across Pennsylvania. Under  his  leadership, O'Donnell Roofing Co. has expanded services to include roofing,...

In this April 2026 Roofer of the Month podcast, host Alex Tolle sits down with Tim Garrison, founder and president of River City Roofing Company Inc., to explore what it takes to build a respected roofing business rooted in craftsmanship,  trust  and long-term relationships. Tim shares the story behind the company's growth, his leadership  philosophy  and how River City Roofing approaches resident...

In this Read Listen Watch ®,  Megan  Ellsworth  is joined by  Trent Cotney  of Adams and Reese to  break down how roofing companies should view their legal department not as overhead but as a driver of profitability. They explore how risk mitigation protects the gap between gross revenue and true take-home profit, along with the core documents every company and jobsite manager should have ready, f...

In this episode of Roofing Road Trips®, host Megan Ellsworth sits down with Kristin Case of Hi-Peak Staffing to explore why many roofing companies struggle to keep up with hiring demands. They break down the difference between a traditional recruiter and a true strategic hiring partner, and when it makes sense to bring one in. Kristin shares what contractors should look for in a partner, how proac...

In this episode of Roofing Road Trips®, Heidi J. Ellsworth sits down with Western States Metal Roofing General Manager, Ray Kimble, to discuss why training and certification are becoming essential for contractors looking to grow in the metal roofing market. They explore the challenges contractors face when transitioning from traditional roofing to metal and how structured training can build both i...

April 2026 Influencer Topic: Insurance Market Volatility Learn more at RoofersCoffeeShop.com!  https://www.rooferscoffeeshop.com/ Are you a contractor looking for resources? Become an R-Club Member today!  https://www.rooferscoffeeshop.com/rcs-club-sign-up Sign up for the Week in Roofing! https://www.rooferscoffeeshop.com/sign-up Learn more about Trent and his company here! https://www.rooferscoff...

In this episode of Stories from the Roof, host Megan Ellsworth is joined by Jenilee Common, the Chief Executive Officer of Leaf Home, to discuss her journey in the home improvement and roofing industries. With over 20 years of leadership experience spanning global organizations like Owens Corning and Eaton Corporation, Jenilee shares the vision driving Erie Home and Leaf Home's next stage of growt...

In this episode of Roofing Road Trips®, Karen Edwards talks with Tim Brown of Westlake Royal Building Products an d Josh Smith of J.N. Davis Roofing about rebuilding after the devastating Southern California wildfires. With communities like Pacific Palisades and Altadena beginning to recover, contractors and manufacturers are working together to help homeowners rebuild with stronger, more fire-res...

In  this  Coffee Conversations ® , sponsored by  SRS Distribution ,  Megan Ellsworth is joined by  industry  leaders   to break  down what artificial intelligence  (AI)  really means for roofing contractors and suppliers. Patrick Garcia  of SRS Distribution , Fred Castonguay  of Reworked. AI   and Denver Riggleman  of  Riggleman Information and Intelligence Group (RIIG)  explore  how AI moves beyo...

In this episode of Stories  From  the Roof, Megan Ellsworth sits down with Anthony Walsh,  p resident of  DuraShield  Roofing & Contracting, to talk about the drive,  discipline  and long-term commitment behind building a respected roofing company from the ground up.   Since founding  DuraShield  in 2003, Anthony has led the company's growth into a full-service operation serving residential homes,...

In this episode of Roofing Road Trips®, host Heidi J. Ellsworth sits down with industry leaders to unpack the latest findings from the Market Index Survey for Reroofing. Created and maintained by a coalition of industry trade associations representing contractors, consultants and manufacturers in the U.S. and Canada, the Market Index Survey for Reroofing takes the pulse of the reroofing industry o...