Rocket Chiropractic Podcast for Chiropractors

It's not uncommon for software and marketing companies to bundle services to chiropractors. On the surface, bundling services makes a lot of sense for chiropractors. Bundling services can help simplify things and they can often help chiropractors save money in the process. But not every bundle is a good idea. In this week's chiropractic podcast, I talk about why companies bundle services. I also d...

I recently had a client switch their website from a Rocket Chiropractic website to a website built by a local website builder. Now I'm not saying that every time a chiropractor chooses a chiropractic website that's not one of mine they are making a mistake. BUUUUT this one was a mistake. In this week's chiropractic podcast, I talk about why not all chiropractic websites are created equal. I talk a...

I recently had a bad experience with an Amazon purchase. Instead of making things better or even just leaving things alone, the company has made the bad experience even worse. What can we all learn from this? In this week's chiropractic podcast, I talk about a recent experience I have had with an Amazon purchase. I talk about what the company has done to make things worse, and what chiropractors c...

Chiropractors often ask me if I offer social media management as a service. Up to this point, my answer is no. Even though there are a lot of chiropractors who are willing to pay for the service, I can't seem to figure out how to make it worth paying for. In this week's chiropractic podcast, I talk about how social media works. I discuss what the most popular chiropractors on social media have in...

Recently, I saw a clip on social media from a Jordan Peterson interview. He was talking about the momentum that both success and failure bring, and what he thought was the reason why more people aren't successful. I thought it was a message that chiropractors can really relate to, so I decided to share. In this week's chiropractic podcast, I talk about the momentum of success and failure. I give m...

Patient retention is a hot topic for chiropractors. It seems like a lot of chiropractors struggle with getting patients to follow through with their care recommendations. What can you do about it? In this week's chiropractic podcast, I give an overview of chiropractic patient retention. I discuss 4 areas where chiropractors need to do well to improve their patient retention. Let's get into it! Bus...

Crack Addicts is a new chiropractic show on TLC. I have had several people ask me what I thought about it, so I decided to take a look and talk about it. In this week's chiropractic podcast, I talk about the good and bad of TLCs show "Crack Addicts." I discuss who benefits most from the show, and the MOST ANNOYING THING that chiropractors say. Business & marketing training for chiropractors: https...

Long gone are the days of people finding their next chiropractor in the big yellow book. Today, the majority of patients who are searching for their next chiropractor are using an online search engine like Google. That's why SEO is so important/valuable for chiropractors. If you rank higher on Google, you get more new patients. That's the bottom line. In this week's chiropractic podcast, I talk ab...

It's pretty common for me to get a question from a chiropractor about Google ads. Now I don't consider myself a Google ads expert, but I have used them off and on since they became a thing. So I have a lot of experience with Google ads than the average chiropractor. In this week's chiropractic podcast, I talk about the big problem that most chiropractors will have with Google ads. I discuss the pr...

It's safe to say that all chiropractors want to be successful. I don't think any chiropractor goes to chiropractic college hoping to get out and be a failure. That would be weird. Unfortunately, success is more difficult to achieve for chiropractors than they thought it would be. Why is that? In this week's chiropractic podcast, I talk about how to simplify success and how changing how you think a...

I recently came across an article about a Canadian chiropractor who got in trouble for posting an article about vaccines. She was ultimately cleared of any wrongdoing that would result in professional discipline, but I'm sure the whole process was a HUGE stress to her. In this week's chiropractic podcast, I talk about why this Canadian chiropractor got in trouble. I discuss what she did wrong even...

Chiropractors have such high expectations when they first start their careers. But the life of a chiropractor rarely works out the way they all think it will. Lots of ups and downs. If a chiropractor is ready for it, they will do much better. In this week's chiropractic podcast, I talk about the difference between expectations and reality for chiropractors. I discuss some of the real-life things t...

In this week's chiropractic podcast, I talk with Dr. James Fedich from the Village Family Clinic in New Jersey. We discuss some of the ins and outs of chiropractic practice. We talk about internal marketing and the power of chiropractors being involved with their local community. We also discuss what he looks for in associates, how he handles training staff, and what red flags associate chiropract...

One of the most important aspects of a successful chiropractic practice is trust. If people trust you, your marketing will be more effective, your retention will be better, and you will get more referrals. The list of benefits that come from building trust within your community is almost endless. In this week's chiropractic podcast, I talk about the importance of building trust for chiropractors....

The other day, one of my NEXT Step members asked me about charging patients for missed appointments. He was concerned that charging patients would upset people and keep them from coming back. In this week's chiropractic podcast, I talk about the pros and cons of charging patients for missed appointments. I also share the advice that I gave my client along with some advice that I got from a who's b...

In spite of what you may have thought when you graduated from chiropractic college, being a successful chiropractor is tough. It's not as simple as adjusting patients. There's a lot more that goes into it. In this week's chiropractic podcast, I talk about 5 things that make being a successful chiropractor harder than it should be. I also give some big-picture advice on how to course correct if you...

Whether it's starting a new practice, starting a new marketing plan, or starting to offer a new product/service when chiropractors start something new it is usually stressful. Sure, you can try to prepare as much as possible. But how do you know you are ready? What if it doesn't work out? In this week's chiropractic podcast, I talk about the biggest mistake that chiropractors make when starting so...

Chiropractors often get lured into the idea of passive income. Just think how easy it is to make money these days. YouTube, affiliate links, membership sites, selling products…the list of no-brainer ways for chiropractors to make money is endless. In this week's chiropractic podcast, I talk about 3 things chiropractors need to understand about making extra money. I discuss why passive income isn't...

A chiropractor's website is no longer a luxury, but a necessity in today's digital world. It serves as a powerful marketing tool and a way to reel in new patients. And while having an online presence on various platforms is important, your website remains the cornerstone of your online image. You know what they say, first impressions matter – and that's exactly what potential patients experience w...

In this week's chiropractic podcast, I have a conversation with Dr. Jared Van Anne. We discussed a new software that he has developed that has helped him improve his patient education, compliance, and retention. We also talk about running a chiropractic practice, and whether or not it's the chiropractic college's responsibility to teach chiropractors business Let's get into it. Schedule a FREE Dem...

One of my guilty pleasures is a Youtube show called Hot Ones. It's a show where celebrities are interviewed while eating spicy hot wings. Not too long ago, I watched an episode with Bryan Cranston from Breaking Bad. In the interview, he commented how being a good actor required a relationship level of commitment. A lot of what he said applies to being a successful chiropractor. If a chiropractor i...

In this week's chiropractic podcast, we have a special guest. Dr. Chris Chippendale from PatientCentered.co.uk dropped by again to talk about chiropractic. We talk about the difference between the expectations and reality of being a chiropractor. We discuss what it really means to be a patient-centered chiropractor. We also talk about mistakes that chiropractors often make when dealing with patien...

What do you want to change? What are the things in your chiropractic practice that you would like to be different this year? Every chiropractor has a list (even if it's just in their head) of things that they would like to change. Regardless of what's on the list, there is one thing that has to happen before change can take place. In this week's  chiropractic podcast , I talk about the one thing t...

Over the years, I have heard many chiropractors share their thoughts about practice and life. Sometimes those thoughts are powerful and insightful. Other times those thoughts are way off base and harmful to the chiropractor's future. In this week's chiropractic podcast, I talk about 12 different things that chiropractors should not think. I discuss why these thoughts are harmful, and I encourage c...

Episode 411 of the Rocket Chiro podcast. In this week's podcast, we have a special guest. Dr. Stratton Poulson from Apex Chiropractic in Dallas, TX dropped in to talk shop. We talk about what it was like for him to start his practice. We discuss how his past before becoming a chiropractor has helped him succeed. We also talk about what it's like to run a micro practice, and what software he can't...