Rocket Chiropractic Podcast for Chiropractors

Chiropractors often wonder why they don't get referrals from other medical professionals in their area. Many chiropractors assume it's because medical doctors don't like chiropractors. Sure, there may be some of that. But I don't think that's the main reason why medical doctors don't refer to chiropractors. In this week's chiropractic podcast, I talk about 3 reasons why the average chiropractor do...

Most chiropractors would say YES to more new patients. The good news is there are probably more ways to attract new patients now than there have ever been. When it comes to attracting new patients from the internet, one of the best opportunities is getting people from local search. Just think about it. There are currently people who are going to Google and searching for their next chiropractor. Th...

In my last podcast, I did an overview and talked about some of my observations in an article I wrote called "Top Chiropractors On Instagram: What Can We Learn?" There were 23 chiropractors on my list, so I thought I would talk about my 7 favorites. In this week's chiropractic podcast, I talk the 7 accounts that were my favorites on my list of the top chiropractors on Instagram. I also discuss why...

I recently finished an article called "Top Chiropractors On Instagram: What Can We Learn?" I was curious who the top chiropractors on Instagram were and if there was anything that other chiropractors could learn from them that would help them grow their own Instagram following. So I started digging through the internet looking for answers, and after many hours and a lot of data crunching, I starte...

Someone recently asked me what I thought about spending money on radio advertising. He was concerned about the cost and whether it was worth taking the risk. Now I've been down this road before. When I was in practice, I spent money on radio advertising in several different ways. My experience wasn't great, but the bottom line regarding marketing is all about return on investment. In this week's c...

One of my clients emailed me recently and asked about how to start selling products on his website. It's not something that I've ever talked about on the podcast, so I thought it would make an interesting episode. In this week's chiropractic podcast, I talk about why a chiropractor should and shouldn't be interested in selling products on their website. I discussed what to expect as well as the 3...

I recently heard someone say "Don't own things that are not yours to own." That made me think about all the things that chiropractors "own" that are just making their lives harder than they have to be. Being a chiropractor is hard enough. We shouldn't make it worse. In this week's chiropractic podcast, I talk about 7 things that chiropractors do that make their life (and practice) harder than it n...

More often than not, successful chiropractors are also small-business owners. It's hard to make a good living as a chiropractic associate. That's why so many chiropractors venture off on their own shortly after graduating. Unfortunately, being a small-business owner isn't an innate skill. It's also not something that most chiropractors learn about before graduating from chiropractic college. So ch...

I wanted to bring someone on the podcast to talk more about the micro practice model for chiropractors. So I reached out to one of my chiro college classmates, Dr. Margie Smith. Margie is a chiropractor from California who has started several practices over her career. After becoming a mom, she wanted to find a practice style that allowed her to help people as a chiropractor without interfering wi...

Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO:  https://rocketchiro.com/chiropractic-seo Chiropractors often reach out to...

Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO:  https://rocketchiro.com/chiropractic-seo I would argue that most people wh...

Chiropractors have often heard the quote, "Content is KING." But in a world overflowing with content, is there a specific type of content that a chiropractor should focus their attention? Or does content help chiropractors grow their practice no matter what kind it is? In this week's chiropractic podcast, I talk about the different types of chiropractic content. I discuss why it's important for ch...

When I do a practice assessment for chiropractors, I want to know the answer to two questions. Is this chiropractor being found online and are people choosing this chiropractor if they do find them? If a chiropractor can do things to get more people to find them or more people to choose them, they will get more new patients from the internet. In this week's chiropractic podcast, I talk about non-S...

Buying an established chiropractic practice can be a great way to bypass some of the headaches that go with starting a practice from scratch. That's assuming the chiropractic practice that you are buying is a good practice and that you are purchasing it at a fair price. But that's not true for a lot of chiropractic practices that are for sale. Many chiropractic practices that are for sale are over...

I'm sure most of you know Dr. Kevin Christie from Modern Chiropractic Marketing. I've had him on the podcast before, and I've always enjoyed chatting with him. It had been a while so I decided to have him back on to talk about chiropractic. In this week's chiropractic podcast, I talk with Dr. Kevin Christie. We talk about the importance of communication for successful chiropractors. We discuss why...

This week's chiropractic podcast is a bit of a chiropractic marketing mashup. I talk about the problems that chiropractors face when they keep trying to hit marketing home runs. I discuss the dangers of ignoring business basics. I talk about a situation facing some Independent Contractors that makes me furious. I also discuss the importance of structure for your chiropractic practice and how to pl...

Documentation is important for chiropractors, but it's not something that most chiropractors get excited about. In fact, most chiropractors try to do the least amount of documentation possible. But does documentation have to be the worst part of practice? Is there a better way? In this week's chiropractic podcast, I talk with Dr. Gregg Friedman about chiropractic documentation. We talk about docum...

Jeff Langmaid is the host of The Evidence Based Chiropractor Podcast where he regularly dives into the latest chiropractic research. I've had him on my podcast in the past, but it's been way too long. So this week, I invited him back. In this week's chiropractic podcast, Jeff and I talk about 3 things that are essential for chiropractors if they want to be successful. We also discuss a few network...

Not every chiropractor has staff, nor does every chiropractor need to have employees. But if a chiropractor has staff, that staff can either make or break the practice. Chiropractic staff issues are practice killers. In this week's chiropractic podcast, I talk about the two things that chiropractors should value most when hiring staff. I also discuss the 3 crucial things that chiropractors need to...

Starting a chiropractic practice is scary. Any chiropractor who has done it or who is getting ready to do it can testify to that. But does starting a chiropractic practice have to be scary? In this week's chiropractic podcast, I talk about why starting a chiropractic practice is so scary and what new chiropractors can do about it. Let's get into it! Business & marketing training for chiropractors:...

There are a lot of marketing options for chiropractors, but money and time are not limitless. So which marketing should a chiropractor choose to invest in? In this week's chiropractic podcast, I talk about the difference between long-term and short-term chiropractic marketing. I talk about the upsides and downsides of each with the goal of helping chiropractors make better marketing decisions. Let...

Hopefully, we can all agree that all chiropractors need a website. Ideally, their chiropractic website is a 24/7 advocate helping them attract more new patients. But when it comes to chiropractic websites, chiropractors have to decide between doing it themselves or having a website done for them. In this week's chiropractic podcast, I talk about the upside of DIY chiropractic websites vs a done-fo...

It's been almost 20 years since I was a chiropractic student, and it in that time, I've learned a thing or two. Do I know everything…OF COURSE NOT. But I do have a few nuggets of wisdom that I think will help the next generation of chiropractors. In this week's chiropractic podcast, I give 5 "Dad advice" tips for chiropractic students that will set them up for success after they graduate. Let's ge...

Embarking on a chiropractic career post-graduation presents a myriad of choices. The trajectory of a chiropractor's profession can be influenced immensely by the initial decisions made. In this week's chiropractic podcast, I discuss several options available to new chiropractors, detailing their pros and cons to aid in making an informed decision. Business & marketing training for chiropractors: h...

Some chiropractic marketing mistakes are easy to overlook. This is one of them. Chiropractors often make the mistake of promoting chiropractic generally or a particular chiropractic technique, but they fail to promote themselves. In this week's chiropractic podcast, I talk about what happens when chiropractors sell people on chiropractic generally instead of promoting their specific services. I al...