Rocket Chiropractic Podcast for Chiropractors

I had a chiropractor reach out to me the other day asking a few questions about backlinks and SEO. So instead of answering him alone, I decided to talk about it on the podcast this week. In this week's chiropractic podcast, I explain what a backlink is and how it helps your chiropractic website rankings. I discuss the difference between directories and backlinks. I also talk about why paying for b...

It's almost impossible to be a successful chiropractor without spending a lot of time working. That's because most chiropractors are small-business owners and having more things to do than you have time is part of the gig. But sometimes things happen that make you stop and think about your life. What is really important? Why am I doing all this work? Does it even matter? In this week's chiropracti...

SEO is so frustrating for chiropractors that a lot of them don't even attempt to improve the SEO for their practice. I totally understand that. But for those who are brave enough (or broke enough) to tackle their own SEO, I recommend focusing on the things that are going to make the biggest difference. One of those things is backlinks. In this week's chiropractic podcast, I explain backlinks and h...

Many chiropractors make simple mistakes when they are deciding which direction to go with their practice/career. They often focus on improving their weaknesses instead of leaning into their strengths. Or they focus exclusively on the direction they want to go instead of looking around for the best opportunities. In this week's chiropractic podcast, I talk about the power of excellence and opportun...

The end of the year is here, and it's a great time to assess what has gone well for your chiropractic practice and what hasn't gone so well. It's also a great time to look ahead and come up with a plan that will help you have a better year next year. In this week's chiropractic podcast , I talk about a simple pattern to follow when evaluating your chiropractic practice. I discuss a few questions t...

Most chiropractors have a website. But most chiropractors make some really simple mistakes when it comes to their websites, and those mistakes are costing the chiropractor new patients. In this week's  chiropractic podcast , I talk about the simple mistake that I see so many chiropractors making with their websites. I also give you 3 quick tips that will help you fix it and get you more new patien...

If a chiropractor ranks well on Google in their local area it's a huge benefit to their practice. Chiropractors know this. That's why chiropractic SEO has become more and more valuable over the years. Unfortunately, improving your Google search rankings takes time and there are even factors that are out of your control. In this week's chiropractic podcast, I talk about the 3 local SEO factors that...

Networking can be a cornerstone part of any successful chiropractic practice. When you get out in the community and make meaningful connections, the benefits are endless. But where do you start? Are there any tips that can help chiropractors be better at networking? In this week's chiropractic podcast, I talk about the benefits of networking. I discuss an important networking point that many chiro...

Sometimes chiropractors accept crappy patients without knowing it until later. Other times, chiropractors have a pretty good idea that a patient isn't going to be a good fit before they even do their first adjustment. If a chiropractor knows a patient is going to be crappy, why do they accept them? In this week's chiropractic podcast, I talk about 7 reasons why chiropractors accept patients that t...

How much money should chiropractors make per hour? How do chiropractors compare to MDs? Do chiropractors make more money than other small-business owners? How do they compare? In this week's chiropractic podcast, I talk about how much money chiropractors make and how they compare to other small-business owners. I also discuss a few things that a chiropractor should think about as they are trying t...

We can all agree that chiropractors need a website, right? But what good is a wessite if no one is finding it? Should every chiropractor hire an expensive chiropractic website company to build their website? How much does a website company help local SEO? In this week's chiropractic podcast, I talk about the different factors that impact your local Google rankings. I discuss the different types of...

Did you know why so many chiropractors are scared to start their own practice? They are scared because starting your own practice is scary. That's mind-blowing, right? In this week's chiropractic podcast, I talk about the scariness of starting a chiropractic practice. I discuss 3 nuggets of wisdom that will help chiropractors get over their fear and get started building the practice of their dream...

So many chiropractors, especially associates, will struggle to start their own practice. They often have an easier time describing their ideal practice 10 years down the road than they do their practice 10 weeks from now. Their vision board for the future is full, but their to-do list for this month is empty. Why is that? In this week's podcast, I talk about why a lot of chiropractors have a hard...

Let's be honest. Chiropractors can be annoying (myself included). In fact, I would argue that if you don't think that chiropractors do annoying things, YOU are probably the most annoying chiropractor in your town. So for fun…in this week's podcast, I react to the annoying things that chiropractors do as submitted by my Instagram followers. I tell you which ones I agree with, and which ones I don't...

Chiropractors are all over the place when it comes to office attire. Some chiropractors insist on wearing a white coat because it's professional. While other chiropractors wouldn't be caught dead in a white coat. Some chiropractors dress up. Some chiropractors are super casual. How does a chiropractor decide what to wear? In this week's podcast, I talk about the variety of clothes options availabl...

SEO (Search Engine Optimization) is something that a lot of chiropractors understand is important. But that's about where it stops. Most chiropractors know little to nothing about what actually impacts their search results. In this week's podcast, I talk about the two different kinds of local SEO. I discuss the best way to think about Google. I also talk about 5 specific things and whether or not...

Chiropractors can be a little weird. This shouldn't come as a shock to anyone who has dealt with chiropractors. Sometimes they say weird things. Sometimes they do weird things. That doesn't make chiropractors bad. In this week's podcast, I talk about a recent encounter with a chiropractor. She got offended by me for referring to her practice style as weird. I'll explain exactly what I said and why...

Chiropractic is a very intimate business. We aren't selling cars or timeshares to our patients. We are putting our hands on them and helping them with their health problems. We often see our people frequently, and in a perfect world, we keep them as our patients for years to come. In this week's podcast, I talk about the human element of chiropractic marketing. I talk about the mistake that chirop...

One of the realities of being a chiropractor is that there are always more things to do than there is time to do them. Most chiropractors don't get to just see patients and then go home. They have a never-ending to-do list, and many times it can feel like NOTHING is changing in spite of the endless hours of work. Why is that? In this week's podcast, I talk about one of the most common reasons why...

Most chiropractors don't get anywhere near the number of new patients from social media that they would like to. They consistently create content, but they get very little from it. It's super frustrating. In this week's podcast, I talk about why more content does NOT equal more new patients. I also discuss the two main reasons why chiropractors don't get more new patients from social media. Let's...

There are a lot of different ways to be successful as a chiropractor. Some chiropractors have cash practices. Some are all insurance. Some chiropractors are technique nerds, while others are more of a jack of all trades. Regardless of the direction you want to go with your chiropractic practice, it's important to be honest about the skills and habits you will need to be successful. Do you have wha...

Chiropractors pretty much all know they need to have a website. But most chiropractors don't know the difference between a good chiropractic website and a bad chiropractic website. In this podcast episode, I talk about the main purpose of websites for chiropractors. I also discuss some of the common mistakes and assumptions that chiropractors make about their websites. Let's get into it!

In this podcast episode, I had Chris from PatientCentered.co.uk hanging out with me. We spent some time talking about what it was like for Chris to grow up as the son of a chiropractor. We discussed one of the biggest differences between practicing chiropractic in the UK vs the US. We also talk about what it means to be a patient-center chiropractor. Let's get into it!

Off and on I get asked, "Why did you close your practice?" I don't know that I have ever talked about it in-depth on the podcast before, so I thought I would take the opportunity to do that now. In this podcast episode, I talk about why I walked away from my chiropractic practice. I discuss what I would do differently if I had to do it over again, and I give a few pieces of advice for other chirop...

Lately, I have had several clients reach out to me because their online reviews are not showing up on Google. They know for sure that the reviews have been left because the patients can see it on their end, but it never shows up on the chiropractor's Google Business Profile. What's up with that? In this podcast episode, I talk about why Google removes some chiropractor reviews and what (if anythin...