Profit With A Plan

Marcia talks with personal branding and digital expert, Mary Henderson of Mary Henderson Coaching about how people buy from people. Your business has a powerful connection to you and your employees. If everyone in your company can be authentic to their personalities, the connection to your customers will be stronger. Individuality is memorable and can be attractive to customers and separate you fr...

Marcia talks with fractional financial expert, CPA, & CVA, Chris Hervochon from A Better Way CPA about the better way to use financial statements to grow your business. Chris, who helps business owners with a lot of their financial details, & reporting, shares how by using a properly created cash flow statement, balance sheet, & P&L can lead the discussion on business decisions. He shares the impo...

SPECIAL 200TH PODCAST EDITION celebrates Marcia Riner and the release of her 3rd book Boosting Business Profit. Guest Host, Mischa Zvegintzov guides Marcia as she shares the real benefits of her PROFIT With A Plan Podcast, it's 4th year and 200th episode. Marcia highlights how her coaching business has helped business owners to build a business that is saleable as well as profitabile. Marcia also...

Marcia speaks with author and operations expert, Patti Mara of UpSolutions.  She teaches business owners how to turn team members into heros and customers into raving fans by over delivering.  Simply by doing a bit extra for each customer, you create the unexpected and powerful 'wow factor' for your customers.  It doesn't go unnoticed either.  It's brought to the attention of each customer that yo...

Marcia talks with best selling author of Maximum Exit and owner of Website Closers, a business brokerage, Nate Lind as he shares how small businesses are being sold for more than you'd expect. Nate shares that there is a great marketplace with 1000s of businesses that are selling quickly for 2-10X multiples. Nate sells 100s of them every year! He shares that even a business with 500k or 1M in reve...

Marcia talks with AI Marketing Expert, Matt Swalley of Omneky about how the trend of AI is also being used in writing ads, copy, and marketing campaigns with great success. Even more success that many marketing professionals care to share. Matt explains that AI can describe your ideal customer and knows more about them than we ever thought. Now, AI tools can actually speed up the marketing creativ...

Marcia talks with VP of Growth for Jotform, Bulut Akisik about how no -ode platforms like Jotform are making business workflows so much easier. With any kind of repeatable process, a simple form can be used to automate the process. These no-code forms are easy with a drag and drop design and so many pre-built ideas that anyone can be up and running quickly. They also integrate with many of the dat...

Marcia talks with Australian Course Builder Jono Petrohilos about how he has built quick and easy courses that have made a million each year.  Jono says its super easy if you know you ideal client's number one problem.  And of course you can solve it.  He says to build a quick course that helps them solve it in a simple manner.  No high tech, no high production.  He used a word doc and some phone...

Marcia talks with leadership and motivational exper, Vanessa Judelman of Mosaic People Development about developing leaders in your organization. From yourself to the others within you company. Vanessa provides real world ideas that can create self thinkers that can support the growth of your company. She believes that business owners go through the leadership pipeline traveling from doer to leade...

Marcia talks with Denver Attorney, Josh Fitch of Troxel Fitch Law about the ways to improve your legal position and lower risk. Having General Counsel or a business Attorney on your team can put your business in the best position with the many legal situations your company finds itself in. From contracts to disputes to opportunities and risks. It is always better to have an Attorney on your team b...

Marcia talks with crafty marketing expert Sarah Noel Block of Tiny Marketing talks about getting big results through her tiny marketing concepts. Sarah shares has she guides her customers to work smarter not harder by batching. She shares that 1 piece of content can turn into 64 posts. Sarah seems to make marketing with a small or no team totally possible. Sarah has an on demand webinar and other...

Marcia talks with CEO, Podcast Host, & Local Marketing Expert, Darrell Evans of Yokel Local about how to convert more prospects into your world. Most buyers are on a journey to learn more information before making a buying decision. Darrell suggests we get them to know, like & trust us by providing great value and knowledge so that when they are ready to buy, you're top of mind. He even shares a $...

Marcia talks with executive delegation expert and owner of Team Delegate, Tonya Thomas about how to best benefit by using an executive virtual assistant to help you with everyday tasks that will free up valuable time. Tonya explains that an executive assistant isn't going to build a webpage or create content, the EVA will confirm appointments, follow up on tasks, and do so many of the little activ...

Marcia talks with sales and proposal writing expert, Joe Ardeeser of Smart Pricing Table about how to close more sales by using a proposal. Joe explains that the closing rate increases when the buyer can see the exact breakdown for the services and a clear understanding of the services provided. This is only done by presenting a detailed proposal. But this doesn't have to be hard, with Joe's softw...

Marcia talks with Crista Grasso who is the go-to strategic planning and systems expert for online businesses when they want to scale. Known as the "Business Optimizer", Crista has the ability to quickly cut through the noise and provide clarity on the core things that will make the biggest impact to scale a business simply and sustainably. She is the founder of the Lean Out Method, creator of the...

Marcia talks with remote staffing specialist, Melissa Brown who is the CEO of Concierge Elite, about finding a bigger pool of highly talented candidates by looking at remote staffing.  Melissa's firm specializes in remote front-office support and sees the trend with the success of remote teams.  She shares insights and hiring ideas to help today's increasingly difficult staffing challenges.  Melis...

Marcia talks with fellow strategist & author, Jim Gitney of Group50 about how every successful business runs from a Hierarchy of Needs that drives towards 1 important goal. Many businesses already do some of this without thinking but those that can gain alignment across all levels can show greater success. An idea alone is useless without the strategic implementation of that puts that idea into pl...

Marcia talks with acquisition expert, Jonathan Jay about how to build cash flow and gain growth by acquiring other companies.  Jonathan teaches business owners the ins and outs of buying other companies from locating, negotiating, and even funding to close the deal.   Jonathan explains that cash flow is the king for all businesses and buying companies that have good cash flow is a great way to bui...

Marcia talks with the Rebranding Man - Jim Heininger of Rebranding Experts about refreshing your brand. Jim explains that branding is more than just a logo and color palette. Branding is how you differentiate yourself from your competitors and show your values. Your brand also represents how your customer feels about your company. Your branding needs refreshing from time to time. Whether it's a sm...

Marcia talks with author, professor, marketing, and branding expert, Ryan Foland about the power of influence. It's not the online personality. It's the way that you can persuade someone to believe or do something you want. This is the true art of marketing and sales. Ryan has found at least 11 ways that you can influence someone. He shares them here with us today. Ryan has so much more to share f...

Marcia talks with CEO, Author, & AI Expert, Seth Earley about how every business can add AI to their company.  Seth explains that AI can help companies with handling anything from repeatable processes to website interactions to data analysis.  AI can avoid human errors and improve SEO.  AI does not need to be a major investment, there is plenty of prebuilt solutions that can level the playing fiel...

Marcia talks with forecaster, supply chains, and S&OP (sales & operations) expert, John Mink about how outliers play into successful forecasting. Forecasting is an essential activity for all businesses for staying on target & tracking for bigger profits. John explains that all forecasting is off the mark but he teaches us ways to make sure it is 'less bad". John's book 'forecaster With Outlier is...

Marcia talks with capital investment expert, Melissa Widner about how to get funding for growth. Venture capitalists only fund about 1% of the asking businesses and banks often won't lend to growth-focused companies, so where do growing companies turn? Melissa created Lighter Captial to fill the void between VCs and short-term cash loans. Alternative capital looks at the revenue projections and pr...

Marcia talks with author & hiring expert, Andrea Hoffer about how to hire the perfect candidate. The funny thing is it starts with you! Andrea shares 6 steps you need to you through in order to hire the best person for the job. These 6 steps can really help you to create a successful hire and grow your company. Andrea's new book 'Hire Higher' has many more of her strategies and it can be found on...

Marcia talks with Josiah McCampbell about creating a new reality for your business and your life. It takes clarity and understanding of what is holding you back and what subconscious skills you need to become the person and business that you dream about. Josiah gives us the supportive reasons and the clear steps to get there. He also shares amazing access to his program that will help you reach th...