Profit With A Plan

Marcia talks to presentation trainer and messaging wizard, Debra Lindegren about how to create authentic calls to action throughout many stages of the relationship. Finding the correct offer, the correct timing, and the correct language of messaging so that your prospect is ready to buy. Building the tension and proving that you are the bridge between where they are and where they want to be. Debr...

Marcia talks with founding partner and lawyer, Scott Rahn of RMO LLP, a national probate litigation firm about how to build and expand your business based on a culture style inside and out. Building the right team that believes in the mission takes an exceptional vision and Scott has done just that. Just a note...Businesses need an estate plan to avoid problems in the future. Get prepared! You can...

Marcia talks with the business broker and M&A advisor, Adrianna Smith about getting your business ready to sell. Adrianna knows what it takes to maximize the value of a company. Her years of experience help to avoid risks that lower the price buyers are willing to pay. Arianna shares how to navigate the sale process. This is the show to get you ready for whenever you plan to sell your business. Ar...

Marcia talks with time and performance expert Khaly Esmeralda. She explains that times have changed post covid and it is time to reset who you are to be able to master what you are doing now. Khaly's insights on becoming the best you can be at home, work, & relationships start when you can open and close doors to be 100% present and master your performance. Khaly's signature program can be found a...

Marcia talks with operations expert, Adam Liette of Smooth Operator about the operator in your business. Adam explains that the operator is the technician and the emotional team leader who takes the vision from the CEO and executes it. The operator is the complimentary partner to the visionary. It's not impossible that the CEO is the operator but the business is more effective when the CEO has an...

Marcia talks with HR & hiring expert Heenle Turner from The All In Company and how she helps companies create 5-star employees. When businesses have 5-star employees that match the culture, the business runs better and the company achieves it goals easier. Building a team with 5-star employees makes the company's environment happier. Heenle has a great questionnaire to rate your current & future e...

Marcia talks with young copywriting expert, Lucy Bedewi from My Write Hand Woman about how to use persuasive copywriting naturally using your own style and brand voice to get your prospects to follow you and buy from you. She talks about making sure that you have the 3 C's. Be Clear, Concise, and Creative in your copy. She also mentions how easy it is to stay authentic when using your own style. L...

Marcia talks with author & scaling expert Hilmon Sorey from Cloze Loop about how to make scaling your business easy by putting the power of the 4S System: Strategy, Systems, Staff, & Skill. Scaling is necessary to create the business that you've always dreamed of. Scaling is just making stair steps toward having a business that can run on its own. It also makes for a business that can be sold late...

Marcia talks with the sales team and sales systems expert, Jim Padilla of Gain The Edge about how to develop systems so that you grow your business without worrying about being a salesperson. Jim makes it super comfortable to make sales happen.  And he proved it by helping to sell over 300M in sales.  He specializes in setting up in-house and virtual sales teams so that the owner can focus on grow...

Marcia talks with text expert and CEO of LeadFerno, Aaron Weiche how to communicate with your prospects and customers in the most convenient and natural method via text messaging. Aaron explains that many will read and respond to a text message on the phone in their hand yet rarely open or reply to an email. It's a way to communicate briefly and engage with your audience in a more convenient way....

Marcia talks with author, podcaster, speaker & buy/sell expert David C Barnett about what to expect when selling your company also from the angle of the buyer's side.   David explains important factors that sellers need to have in place so that buyers don't look for discounts.  And buyers are always looking for ways to discount the price. You don't need to be thinking of selling soon to implement...

Marcia brings contrarian financial planner, Barry S Rutten, back to continue the financial conversation for business owners.  Barry and I discuss ways that business owners can plan for retirement.  There are many strategies that are available to businesses beyond the traditional ideas that corporate employees are used to.   Business owners need more options to put away enough money to keep the lif...

Marcia talks with business scaling stratologist, Dr. Theresa Ashby about how we must meet our customer's needs by having digital products that they can use.  Whether it is an onboarding document that they can fill out before the appointment to courses, surveys, FAQs, how-to videos, and more.  All businesses from plumbers to dentists should be adding digital products to their business.   By doing s...

Marcia talks with partnership Attorney, Tamara Pow about ways to create successful partnerships and plan for a lasting business marriage. There are many ways that can sabotage a once great relationship and a few key ways to make it truly successful. Tamara has seen too many failures and helps her clients to build fair arrangements that grow with the firm. Connect with Tamara on LinkedIn at Tamara...

Marcia talks with a creative business mind, Chelsey Roney of Proxi.co, a collaborative map-sharing program about how easy it is to share your favorite locations on a map. It's also a great way to get your business some additional exposure and SEO. Chelsey's free collaborative map-sharing app is @ Proxi.co ================= Join Marcia on her FREE training "How To 10X Your Profit & the value of you...

Marcia talks with public relations expert, Max Muir about how we can control the narrative that our prospective customers are viewing about us. We can showcase our best side and warm our viewers up before they even speak with us by getting published in major publications & sites. Max proves how it happened to his small firm and elevated them to expert status. Now Max & his team delivers the same l...

Marcia talks with a marketer, author, & WSJ cartoonist, Stu Heinecke about how finding a weed growing on the Santa Monica freeway lead to his idea to grow businesses by using the same determination, tenacity, & survival that weeds use. Stu shares great stories that we can use to grow our own businesses. Stu is offering some great resources & the first 2 chapters of his book "How To Grow Your Busin...

Marcia talks with sales expert, Drew Williams about how to have more success by using a sales playbook. Sales are the most important part of every business, with a playbook, your sales metrics will improve. Drew explains that the entire process should be mapped out from lead to close and from delivery to follow-up. There are two primary reasons to build a playbook; one: to analyze for better resul...

Marcia talks with Certified Financial Planner, Barry S. Rutten of Wealth Defense about the risks that most businesses face. In today's podcast, Barry brings to light the challenges that we may not have thought of in running our business. He also shares ways to avoid, offset, and transfer those risks in ways that could save thousands to millions of dollars. Barry is offering a free & easy risk disc...

Marcia talks with business and life strategic coach Julie DeLucca-Collins about how to review the past 6 months and strengthen your plan for the remainder of the year. Julie gives several examples of how to go about it so that you can have a great year. She has some checklists to assist your review and planning process on her website: www,goconfidentlycoaching.com ================= Join Marcia on...

Marcia talks with eCommerce expert & coach Matt Edmundson about why every business should have a digital option for their customers to buy & interact with us. He also shares some great ideas that can be added simply for deeper customer engagement and meeting them where & how they want to buy. Connect with Matt @ www. MattEdmundson.com ================= Join Marcia on her FREE training "How To Make...

Marcia talks with communications expert, Jacqueline Hawk about how to get better results when asking for what you want.  Whether it's more money, a request, a new client, or even in our personal lives, communicating your request with confidence is the way to get the yes you desire.   Jacqueline has gone from corporate to consultant and is helping top organizations to improve results. Jacqueline ha...

Marcia talks with CPA and tax credit expert, Yuko Tsuchida about how business owners can obtain a variety of tax credits and incentives to grow their business. She explains how to credits and incentives work. Yuko also explains how important it is to have someone who focuses on these types of tax programs on your side. She says tax planning should be done throughout the year and choosing a forward...

Marcia talks with small business scaling expert, Leslie Hassler about the differences and timing between growing vs scaling.  Leslie believes growth is constant and that you must prepare for it.  Growing may need resources and have a slower return on that investment.  Scaling is needed to support the growth and will often see faster rewards.   Both growing and scaling are part of any successful bu...

Marcia talks with researching expert Sean Campbell about the importance of doing business research.  Sean shares ideas and ways to gather research.  There is so much data that can be gathered about our market, business, potential, and existing customers that increase the success of the business.  Gathering data improves marketing, retention, costs, and more.  Every business needs research and feed...