Profit With A Plan

Marcia talks with sales and proposal writing expert, Joe Ardeeser of Smart Pricing Table about how to close more sales by using a proposal. Joe explains that the closing rate increases when the buyer can see the exact breakdown for the services and a clear understanding of the services provided. This is only done by presenting a detailed proposal. But this doesn't have to be hard, with Joe's softw...

Marcia talks with Crista Grasso who is the go-to strategic planning and systems expert for online businesses when they want to scale. Known as the "Business Optimizer", Crista has the ability to quickly cut through the noise and provide clarity on the core things that will make the biggest impact to scale a business simply and sustainably. She is the founder of the Lean Out Method, creator of the...

Marcia talks with remote staffing specialist, Melissa Brown who is the CEO of Concierge Elite, about finding a bigger pool of highly talented candidates by looking at remote staffing.  Melissa's firm specializes in remote front-office support and sees the trend with the success of remote teams.  She shares insights and hiring ideas to help today's increasingly difficult staffing challenges.  Melis...

Marcia talks with fellow strategist & author, Jim Gitney of Group50 about how every successful business runs from a Hierarchy of Needs that drives towards 1 important goal. Many businesses already do some of this without thinking but those that can gain alignment across all levels can show greater success. An idea alone is useless without the strategic implementation of that puts that idea into pl...

Marcia talks with acquisition expert, Jonathan Jay about how to build cash flow and gain growth by acquiring other companies.  Jonathan teaches business owners the ins and outs of buying other companies from locating, negotiating, and even funding to close the deal.   Jonathan explains that cash flow is the king for all businesses and buying companies that have good cash flow is a great way to bui...

Marcia talks with the Rebranding Man - Jim Heininger of Rebranding Experts about refreshing your brand. Jim explains that branding is more than just a logo and color palette. Branding is how you differentiate yourself from your competitors and show your values. Your brand also represents how your customer feels about your company. Your branding needs refreshing from time to time. Whether it's a sm...

Marcia talks with author, professor, marketing, and branding expert, Ryan Foland about the power of influence. It's not the online personality. It's the way that you can persuade someone to believe or do something you want. This is the true art of marketing and sales. Ryan has found at least 11 ways that you can influence someone. He shares them here with us today. Ryan has so much more to share f...

Marcia talks with CEO, Author, & AI Expert, Seth Earley about how every business can add AI to their company.  Seth explains that AI can help companies with handling anything from repeatable processes to website interactions to data analysis.  AI can avoid human errors and improve SEO.  AI does not need to be a major investment, there is plenty of prebuilt solutions that can level the playing fiel...

Marcia talks with forecaster, supply chains, and S&OP (sales & operations) expert, John Mink about how outliers play into successful forecasting. Forecasting is an essential activity for all businesses for staying on target & tracking for bigger profits. John explains that all forecasting is off the mark but he teaches us ways to make sure it is 'less bad". John's book 'forecaster With Outlier is...

Marcia talks with capital investment expert, Melissa Widner about how to get funding for growth. Venture capitalists only fund about 1% of the asking businesses and banks often won't lend to growth-focused companies, so where do growing companies turn? Melissa created Lighter Captial to fill the void between VCs and short-term cash loans. Alternative capital looks at the revenue projections and pr...

Marcia talks with author & hiring expert, Andrea Hoffer about how to hire the perfect candidate. The funny thing is it starts with you! Andrea shares 6 steps you need to you through in order to hire the best person for the job. These 6 steps can really help you to create a successful hire and grow your company. Andrea's new book 'Hire Higher' has many more of her strategies and it can be found on...

Marcia talks with Josiah McCampbell about creating a new reality for your business and your life. It takes clarity and understanding of what is holding you back and what subconscious skills you need to become the person and business that you dream about. Josiah gives us the supportive reasons and the clear steps to get there. He also shares amazing access to his program that will help you reach th...

Marcia talks to presentation trainer and messaging wizard, Debra Lindegren about how to create authentic calls to action throughout many stages of the relationship. Finding the correct offer, the correct timing, and the correct language of messaging so that your prospect is ready to buy. Building the tension and proving that you are the bridge between where they are and where they want to be. Debr...

Marcia talks with founding partner and lawyer, Scott Rahn of RMO LLP, a national probate litigation firm about how to build and expand your business based on a culture style inside and out. Building the right team that believes in the mission takes an exceptional vision and Scott has done just that. Just a note...Businesses need an estate plan to avoid problems in the future. Get prepared! You can...

Marcia talks with the business broker and M&A advisor, Adrianna Smith about getting your business ready to sell. Adrianna knows what it takes to maximize the value of a company. Her years of experience help to avoid risks that lower the price buyers are willing to pay. Arianna shares how to navigate the sale process. This is the show to get you ready for whenever you plan to sell your business. Ar...

Marcia talks with time and performance expert Khaly Esmeralda. She explains that times have changed post covid and it is time to reset who you are to be able to master what you are doing now. Khaly's insights on becoming the best you can be at home, work, & relationships start when you can open and close doors to be 100% present and master your performance. Khaly's signature program can be found a...

Marcia talks with operations expert, Adam Liette of Smooth Operator about the operator in your business. Adam explains that the operator is the technician and the emotional team leader who takes the vision from the CEO and executes it. The operator is the complimentary partner to the visionary. It's not impossible that the CEO is the operator but the business is more effective when the CEO has an...

Marcia talks with HR & hiring expert Heenle Turner from The All In Company and how she helps companies create 5-star employees. When businesses have 5-star employees that match the culture, the business runs better and the company achieves it goals easier. Building a team with 5-star employees makes the company's environment happier. Heenle has a great questionnaire to rate your current & future e...

Marcia talks with young copywriting expert, Lucy Bedewi from My Write Hand Woman about how to use persuasive copywriting naturally using your own style and brand voice to get your prospects to follow you and buy from you. She talks about making sure that you have the 3 C's. Be Clear, Concise, and Creative in your copy. She also mentions how easy it is to stay authentic when using your own style. L...

Marcia talks with author & scaling expert Hilmon Sorey from Cloze Loop about how to make scaling your business easy by putting the power of the 4S System: Strategy, Systems, Staff, & Skill. Scaling is necessary to create the business that you've always dreamed of. Scaling is just making stair steps toward having a business that can run on its own. It also makes for a business that can be sold late...

Marcia talks with the sales team and sales systems expert, Jim Padilla of Gain The Edge about how to develop systems so that you grow your business without worrying about being a salesperson. Jim makes it super comfortable to make sales happen.  And he proved it by helping to sell over 300M in sales.  He specializes in setting up in-house and virtual sales teams so that the owner can focus on grow...

Marcia talks with text expert and CEO of LeadFerno, Aaron Weiche how to communicate with your prospects and customers in the most convenient and natural method via text messaging. Aaron explains that many will read and respond to a text message on the phone in their hand yet rarely open or reply to an email. It's a way to communicate briefly and engage with your audience in a more convenient way....

Marcia talks with author, podcaster, speaker & buy/sell expert David C Barnett about what to expect when selling your company also from the angle of the buyer's side.   David explains important factors that sellers need to have in place so that buyers don't look for discounts.  And buyers are always looking for ways to discount the price. You don't need to be thinking of selling soon to implement...

Marcia brings contrarian financial planner, Barry S Rutten, back to continue the financial conversation for business owners.  Barry and I discuss ways that business owners can plan for retirement.  There are many strategies that are available to businesses beyond the traditional ideas that corporate employees are used to.   Business owners need more options to put away enough money to keep the lif...

Marcia talks with business scaling stratologist, Dr. Theresa Ashby about how we must meet our customer's needs by having digital products that they can use.  Whether it is an onboarding document that they can fill out before the appointment to courses, surveys, FAQs, how-to videos, and more.  All businesses from plumbers to dentists should be adding digital products to their business.   By doing s...