Profit With A Plan

Are You Fixing the Wrong Problem in Your Business? 🎯 Episode Summary You can spend weeks fixing sales, marketing, staffing, pricing, or operations and still see nothing improve. Sometimes the issue is not that your solution failed. You may simply be solving the wrong problem. Sharon Hess joins Marcia Riner to explore how business owners can separate symptoms from root causes, challenge assumption...

SEO Isn’t Dead: How Small Businesses Get Found by Google and AI 🎯 Episode Summary SEO suddenly seems a lot more complicated. Business owners are being told they need SEO, AEO, GEO, AI optimization, and whatever acronym comes next just to stay visible. Matt Diamante cuts through the noise and explains why the fundamentals of getting found have not changed nearly as much as the terminology. You’ll...

Your Revenue Is Growing. So Why Aren’t You Getting Wealthier? 🎯 Episode Summary Your business can be growing, profitable, and busy while still leaving you underpaid. Marcia Riner talks with CPA Natalie Hoenig about the gap between business revenue and personal wealth. They uncover where money quietly disappears through unprofitable clients, scope creep, payroll, advertising, cash decisions, taxes...

Content Marketing ROI: What to Fix Before You Create More 🎯 Episode Summary Spending hours creating content without a clear return? Marcia Riner and business coach Kenneth Kollasch explore why small business owners get stretched thin, how to choose one marketing platform, and what makes messaging relevant to potential buyers. Kenneth explains the three stages of marketing: curiosity, enlightenmen...

Get Your Time Back by Making the Right Hire at the Right Time 🎯 Episode Summary If your business keeps demanding more of your time, better productivity may not be the answer. You may need to make the right hire. Darren Tompkins explains how owners can recognize when it is time to hire, identify the role the business actually needs, avoid panic hiring, and build a company culture that supports bot...

Build a Transferable Business: Could Yours Run Without You? 🎯 Episode Summary If you stepped away from your business, would the profits, customer relationships, and daily decisions keep moving without you? Marcia Riner talks with Nitin Khanna, founder and president of N3 Business Advisors, about why a profitable business isn’t automatically transferable. They explore owner dependence, customer co...

What’s Keeping Your Business Smaller Than It Should Be 🎯 Episode Summary You can have the right strategy, a good offer, and years of experience and still keep building a smaller business than you actually want. Marc Hildebrand joins Marcia Riner to explore the beliefs and automatic reactions that can quietly shape business decisions. They discuss why working harder often creates more complexity,...

Accidentally Successful: The Hidden Risk Behind Business Growth 🎯 Episode Summary Your business can be growing while the reason behind that growth remains surprisingly unclear. And when you do not know what is actually producing your results, changing the wrong thing can quickly expose how fragile that success really is. Joel Miller, co-founder of The Sky Floor, explains what he calls an “acciden...

🎙 Episode Title Stop Chatting With AI and Start Building With It 🎯 Episode Summary Most businesses are already using AI. But if your process still looks like this, open a chat, type a prompt, copy the answer, paste it somewhere else, then repeat the whole thing tomorrow, AI is still depending on you to move the work forward. In this episode of PROFIT With A Plan, Marcia Riner talks with Alane Boy...

Let AI Take More Off Your Plate 🎯 Episode Summary When calls, follow-up, scheduling, customer communication, content, and everyday decisions keep landing on you, the business becomes harder to grow and harder to enjoy. Andrea Palacio learned this after buying a landscaping company that began falling apart within days of closing. She shares how she rebuilt the operation with stronger processes and...

Your Business Is Profitable, But Is It Built to Last? 🎯 Episode Summary Your business may look profitable on paper, but would it still work if your most capable employee took two weeks off? In this episode of Profit With A Plan, Marcia Riner sits down with Levi Lawrence, Managing Partner at Iron House Pro, to talk about the hidden operational debt that quietly puts founder-led companies at risk....

The 30-Minute CEO Meeting That Clears Business Decisions 🎯 Episode Summary When every decision feels urgent, business owners can slip into overthinking, second-guessing, or pushing harder without getting clearer. Eugene Berezin shares how a simple executive meeting with yourself can help you slow down, listen to the different parts of your mind, and make more grounded decisions. This conversation...

How to Find the Clients Driving Your Most Profitable Growth 🎯 Episode Summary More leads and more customers do not always create more profit. Sometimes the clients taking the most time, support, and attention are quietly pulling resources away from the clients that are truly helping your business grow. Christine Day joins Marcia Riner to explain how businesses can identify their High Value Client...

How to Buy a Profitable Business Without Starting From Scratch 🎯 Episode Summary Starting a business from zero can drain your time, money, and energy before you ever build momentum. Corey Parchman joins Marcia Riner to explain why buying an existing business may be a smarter path for entrepreneurs who want cash flow, customers, employees, and systems already in place. You will hear how first-time...

Use AI to Save Sales Time Before You Hire Your First Rep 🎯 Episode Summary Sales often lands squarely on the CEO’s plate, leaving little time for leadership, strategy, or growth. Greg Grand shares how business owners and sales leaders can use AI to speed up research, improve prospecting, prepare for better sales conversations, and build a more repeatable sales process. You will also hear how to k...

Why Profitable Businesses Still Feel Under Pressure 🎯 Episode Summary Your business may be making money, but that does not always mean it feels stable, clear, or easy to run. Many owners are profitable on paper while still dealing with cash flow surprises, scattered decisions, and plans that never make it into daily action. In this episode of Profit With A Plan, Marcia Riner talks with Paul Sween...

Why Great Employees Leave Even When You Pay Well 🎯 Episode Summary Your best employees may not be leaving because of pay, perks, or culture. They may be leaving because they see a stronger future somewhere else. In this episode, Marcia talks with talent retention expert David Alemian about why traditional retention strategies often fall short, how turnover quietly drains profit, and what business...

Is Your Business an Asset or Just a Stressful Job? 🎯 Episode Summary Your business may be growing, but that does not always mean it is becoming more valuable. If every decision, client issue, team question, and operational fire still runs through you, the business may be too dependent on the owner to scale or sell well. In this episode of Profit With A Plan, Marcia Riner talks with Thomas Rechtie...

Stop Undercharging: Price for Profit, Not Just Your Time 🎯 Episode Summary Are you pricing based on the real transformation you deliver, or are you still charging for your time? In this episode of Profit With A Plan, Marcia Riner talks with Audrey Faust, MBA, The Manifesting CFO™, about why successful business owners may still be underpricing their work, even when they are delivering powerful res...

How Smart Businesses Use SMS & RCS to Drive More Revenue 🎯 Episode Summary Email inboxes are crowded, phone calls are screened, and customers are harder to reach than ever. Meanwhile, the one notification people still pay attention to is sitting right in their pocket. In EP346, Marcia Riner sits down with Amanda McGuckin Hager, CMO and CRO of TrueDialog, to discuss how businesses are using SM...

Why Your Sales Problem Is Really a Clarity Problem 🎯 Episode Summary If your business is getting attention but not converting the right buyers, the issue may not be your sales team. It may be a clarity problem hiding inside your message, website, lead generation, sales process, and tech. Marcia talks with Mark Gordon, known as the Rebel CRO, about how B2B companies can build a modern revenue mach...

🎙 Turn YouTube Into a Lead Generation System in 90 Minutes a Week   EP344 of Profit With A Plan Podcast Released May 6, 2025   Guest: Jerry Potter: YouTube Lead Generation Strategist Host: Marcia Riner, CEO of Infinite Profit, business growth strategist 🎯 Episode Summary Most business owners get YouTube wrong because they're following advice built for content creators, not entrepreneurs. The resu...

🎙 How to Get People to Say Yes: The Science of Ethical Persuasion EP343 of Profit With A Plan Podcast Released April 21, 2026   Guest: Patrick van der Burght: Founding Member of the Cialdini Institute, Licensed Trainers, and a Certified Online Influence Specialist. Host: Marcia Riner, CEO of infinite Profit, business growth strategist   🎯 Episode Summary   Getting people to say yes isn't about pr...

Operational Leverage: The New Growth Engine for Founders 🎯 Episode Summary Growth should create freedom, not more chaos. In this episode, Marcia sits down with Damon Flowers to explore why founder-led companies often hit a ceiling and what it really takes to break through it. They unpack why more hustle, more people, and even more AI tools won’t solve the underlying issue if the business lacks th...

The Hidden Revenue System After the First Yes 🎯 Episode Summary Most business owners assume slow growth means they need more leads, more traffic, or more marketing. But what if the real profit gap starts after the client says yes? In this episode, Marcia sits down with Bradley Rausch to unpack what really drives profit after the sale. From the first 72 hours of onboarding to referrals and earned...