P.O.P. - Premier Orthodontic Practices

In this episode of The P.O.P. Podcast, hosts Jason Sirotin and Scott Haley sit down with Dr. Kory Grahl, co-founder of Orthobar in Las Vegas, Nevada — one of the most uniquely branded and tech-forward orthodontic startups in the country. Dr. Grahl shares the story of launching Orthobar from scratch alongside partner Dr. Brady Peterson, including: Building a brand that actually reflects the in-offi...

In this episode of The P.O.P. Podcast, hosts Jason Sirotin and Scott Haley sit down with Dr. Zachary Varble, owner of Varble Orthodontics, to explore how he transformed a dated, two-chair, paper-chart practice into a thriving, tech-forward orthodontic business. Dr. Varble shares how he scaled from 2.5 employees to a team of 20+, and how his focus on systems, patient experience, and adaptable leade...

In this episode of The P.O.P. Podcast, hosts Jason Sirotin and Scott Haley dig into the real questions facing orthodontic practice owners today:Is POP a buying group or something more? What makes a "Premier Orthodontic Practice"?How do you know when your practice is truly ready to grow? What do DSOs offer—and what do they take away? Why patient experience is your best business strategySc...

In this episode of The P.O.P. Podcast, hosts Jason Sirotin and Scott Haley sit down with David Fitterling of DentalMonitoring for a strategic conversation around practice efficiency, cost per visit, and how to unlock serious ROI through smart technology. They break down how to reduce unnecessary appointments, maximize per-chair value, and implement tools like Smart STL and adaptive scanning to cre...

📞 What if your missed calls were booking consults — without human staff? In this episode of the POP Podcast, hosts Jason Sirotin and Scott Haley sit down with Scott Hansen, Founder & CEO of LeadSigma, to explore how AI-powered phone agents are solving one of the biggest pain points in orthodontics: new patient follow-up. Scott Hansen — a former ortho practice manager turned tech innovator — s...

💡 Can one platform help orthodontists cut unnecessary appointments, boost production per visit, and solve staffing inefficiencies—without hiring more people? In this powerful episode of the POP Podcast, hosts Jason Sirotin and Scott Haley sit down with longtime industry innovator David Fitterling, Director of Business Development & Special Markets at DentalMonitoring. From his early Invisalig...

💼 What separates a good orthodontic practice from a great one? According to Scott Haley, it's empowered leadership at every level. In this POP Podcast Short, Scott breaks down what true leadership looks like in high-performing ortho offices — and why accountability, delegation, and discipline make all the difference.🚀 This is a must-watch for any orthodontist or office manager looking to level u...

💬 Struggling with staffing in your orthodontic practice? You're not alone. In this POP Podcast Short, Scott Haley breaks down why hiring, training, and retaining team members is the most common challenge practices are facing today — and what the most successful ones are doing differently.🔑 Key takeaways:Why training matters more than everWhat modern team members expectThe power of perks &amp...

📲 Remote Monitoring is changing everything in orthodontics — from reducing in-office visits to unlocking next-level profitability. In this POP Podcast Short, Jason Sirotin and Scott Haley break down how tools like Dental Monitoring are shaping the future of modern ortho practices. Scott shares insights on:✅ The 70-year-old treatment model that’s overdue for disruption✅ How AI-powered tech like...

🎙️ In this POP Podcast Short, hosts Jason Sirotin and Scott Haley break down two of the hottest topics in orthodontics right now:💸 Tariffs + Supply Costs: Will price hikes hit your brackets, gloves, and adhesives?🦷 Remote Monitoring: Why the shift to AI-driven ortho tech (like Dental Monitoring) is changing the game. From inventory strategy to reducing in-office visits, this quick episode packs...

🧠 What if your team’s biggest problems—conflict, miscommunication, inefficiency—weren’t behavioral, but mindset-driven? In this insightful episode of the POP Podcast, hosts Jason Sirotin and Scott Haley sit down with Jenny Bangerter, a dynamic facilitator of Arbinger Institute workshops for orthodontic teams. Jenny, in partnership with POP, is bringing this life-changing two-day training to priva...

🎯 Confused by marketing? Not sure what’s actually working for successful ortho practices? In this episode of The P.O.P. Podcast, hosts Jason Sirotin and Scott Haley are joined by Savvy Lorestani, CEO and Founding Partner of Brain Bytes Creative, for a no-fluff breakdown of the 6 winning marketing strategies used by the fastest-growing orthodontic practices in the U.S.Savvy shares real data, field...

🎯 Want to create a more efficient, scalable, and patient-focused orthodontic practice? In this episode of The P.O.P. Podcast, hosts Jason Sirotin and Scott Haley sit down with Dixie Robinson, co-founder of Elevated Orthodontic Solutions and Practice Director at Horsley Orthodontics, for a powerful discussion on practice management that actually moves the needle. With 25+ years in orthodontics, Di...

What does it really take to run a high-performing orthodontic practice behind the scenes? In this episode of the POP Podcast, hosts Jason Sirotin and Scott Haley sit down with Janel Rykert, the powerhouse Operations Manager at Nord Orthodontics in Orem & Eagle Mountain, Utah. As the right hand to Dr. Nord and a 17-year veteran of the practice, Janel shares how operational excellence, data-driv...

🎯 Want to build a stronger, more connected team culture in your orthodontic practice? In this episode of the POP Podcast, hosts Jason Sirotin and Scott Haley sit down with Jeremy Daniel, Lead Trainer and Director of Training for Color Code International. Jeremy brings 25+ years of experience helping companies—from tech firms to orthodontic practices—transform culture through a simple, powerful pe...

🦷 Struggling with clinical inefficiencies, training gaps, or inconsistent protocols in your orthodontic practice? In this powerful episode of the POP Podcast, hosts Jason Sirotin and Scott Haley welcome renowned Orthodontic Clinical Consultant Andrea Cook—a true treasure in the ortho world. With 20+ years of hands-on chairside experience and over two decades as a clinical consultant, Andrea helps...

In this P.O.P. Podcast Special, Dr. Michael Rasmussen (aka Dr. Razz) shares how he and his wife paid off student loans, built a financial "war chest," and launched Razz Orthodontics from scratch—all while raising two kids and staying true to their faith and values. 💡This is real talk for any orthodontist dreaming of practice ownership without selling out to a DSO.👉 Watch the full episode for the...

What does it take to launch a successful orthodontic startup in today’s competitive landscape? In this powerful and inspiring episode of the POP Podcast, hosts Jason Sirotin and Scott Haley sit down with Dr. Michael Rasmussen—better known as Dr. Razz—from Razz Orthodontics in Flower Mound, TX.Just 16 months into private practice, Dr. Razz shares: ✅ How he paid off student loans and self-funded hi...

In this episode of the POP Podcast, hosts Jason Sirotin and Scott Haley sit down with Dr. Marc Olsen of Olson Orthodontics to explore the highs, lows, and transformational pivots in his multi-decade orthodontic journey—from starting solo in Montana to running a multi-satellite practice in Wyoming. Dr. Olsen opens up about:-Early adoption of Damon brackets and Spark aligners-The challenges of rural...

The first-ever POP Meeting in Utah was a massive success! Hosted at the Grand Hyatt Deer Valley, this exclusive event brought together 40 top orthodontists and vendor partners to collaborate, share strategies, and build a thriving private practice community. Unlike traditional conferences, this meeting focused on real conversations, meaningful connections, and actionable insights—not just sales pi...

Welcome to the POP Podcast! In this episode, hosts Jason Sirotin and Scott Haley sit down with Dr. Mark Coreil, a top orthodontist from Lafayette, Louisiana. Dr. Coreil shares his journey in orthodontics, the challenges of starting a practice, and why private practice orthodontics is thriving in today’s market. He also dives into business strategies, patient care, and the impact of DSOs and OSOs o...

In this insightful episode of the POP Podcast, Jason Sirotin and Scott Haley sit down with Jake Schwyzer, Chief Revenue Officer at Gaidge, and Dr. Andrew Sarpotdar of Icon Orthodontics, to talk about leveraging data analytics for orthodontic practice growth. Discover how tools like Gaidge are helping practices track 90+ KPIs, make data-driven decisions, and achieve measurable growth. Plus, hear Dr...

In this episode of the POP Podcast, Jason Sirotin and Scott Haley sit down with Nick Wangler, co-founder of Orthodontic Details, to discuss how their innovative platform is transforming orthodontic procurement. Learn how Orthodontic Details is simplifying ordering, saving time and money, and empowering staff to focus on what really matters—patient care. Plus, discover how POP (Premier Orthodontic...

In this insightful episode of the POP Podcast, host Jason Sirotin sits down with co-host Scott Haley to answer the most asked questions about Premier Orthodontic Practices (P.O.P.). Discover how P.O.P. supports private practice orthodontists with group purchasing power, practice management resources, and a vibrant professional network. Whether you're considering joining or just curious about t...

In this episode of our P.O.P. Podcast Series "Brace for Impact," hosts Jason Sirotin and Scott Haley sit down with Dr. Mike Bicknell, a leading orthodontist and educator from Advanced Orthodontic Specialists in Illinois. Dr. Bicknell shares his inspiring journey into orthodontics, from establishing his practice to becoming a global speaker and founder of the Ultimate Orthodontic Academy. Discover...