Massive Agent Podcast

Send me a message Mortgage lenders and real estate agents, do you not realize that the clients pre-approval letter is a marketing piece? Agents, are you impressed when a buyers agent sends over a pre-approval letter that has no useful info on it? Does that give you the confidence in the buyer that you need to recommend them to your seller?  It's amazing to me how often I see lazy, incomplete...

Send me a message Do you ever wonder how some agents and LO's seem to rocket to success? All the while, you're still grinding it out, making small increases, over YEARS? We all have the same 24 hours in a day, but some people seemingly turn anything they touch into gold, while others, who work more hours in a day, struggle to make a living. It all comes down to... mindset.  This week we&...

Send me a message This week you’ll learn a specific idea for getting seller leads using a flyer, postcard, door hanger, or even Facebook ad that is so damn clever, it’s bound to get your phone ringing. Some concepts will be true forever, and some strategies will always work. Focusing your real estate marketing efforts in a defined geographical “farm area” is a strategy that will always work. What...

Send me a message Imagine 75% of your business organically coming from any one source. Pretty awesome, right? This week we're sitting down with rockstar real estate agent and YouTube star Karin Carr from Savannah, GA. Karin tells us about her journey from struggling to get new business in a new town, to now getting 75% of her business organically from her YouTube videos. We dig deep on YouTub...

Send me a message We're bringing double the awesomeness this episode. Two great topics, one episode. First, we're giving you the Cliffs Notes from our real estate Leads Webinar last week, where we show you how to create our complete, proven Facebook Ad Lead generation system. I'll walk you through the ad we know converts well, how to respond to the leads instantly and automatically,...

Send me a message No single word strikes more fear and anger into the hearts of real estate agents than... wait for it... Zillow! The real estate industry's perennial villain, Zillow, is constantly a topic of conversation and debate between agents on social media, as well as a target for vitriol. But as you'll learn from our special guest, Jason Cassity of The Cassity Team in San Diego,...

Send me a message This week I show you how you can use a custom Alexa Skill at an open house or a listing, to deliver information about the property in a clever, cutting edge way. When was the last time you saw Alexa giving info about a property to potential buyers? Probably never. Well, you can be the first in your market. We did a custom Alexa skill at an open house last weekend, and it was a hu...

Send me a message You could be doing everything right; running an awesome Facebook ad, getting the lead, following up with that lead for months until it's time to sell their house, and then when it comes time for the listing presentation... you basically shit the bed. Why? Because your listing presentation sucks! All of us real estate agents want more listings, but if we have a crappy, ineffe...

Send me a message Easily one of the questions I get asked by real estate agents most often is, "what kind of content should I do?". They feel stuck because they don't know where to start. Most of you know by now that content marketing is the path to success in 2018 and beyond, but many then struggle with content ideas. They get writers block, if you will. This episode is meant to gi...

Send me a message These 7 apps can really help improve your real estate marketing game. I personally use all of these apps, and most all of them are free. From making professional videos w/ graphics and transitions, to staying organized, I think you'll like my top app recommendations. Real estate agents and mortgage lenders alike can use these apps to improve their real estate marketing, and...

Send me a message Boy ohh boy do I have some things to say! I made some pretty interesting observations at a HousingWire conference last week, and will share my takeaways with you. I had the honor of speaking at the Engage. Marketing Conference last week in Dallas, TX about the relationship between a mortgage lender and real estate agent. We focused mostly on what a mortgage lender can do to gain...

Send me a message Getting your content SHARED on social media can make or break your success in content marketing. In fact, if you have a website or blog, Google looks at how many social shares your content gets when they're deciding which content to display (and WHERE) in the search results. Social shares are a big factor in SEO. If you do video content or Instagram Stories, getting shares w...

Send me a message We've heard "go the extra mile" so many times now that it's started to lose meaning. WTF does it even mean anymore? Well, going the extra mile will absolutely lead to more real estate business and more closings... but let's first talk about exactly HOW to go the extra mile. We go over some specific things you can do right now, today, to ensure that you ge...

Send me a message It's a question I get asked a few times each week; should you go Live on Facebook on your profile, or on your business Page. Well, the answer is... yes! It just depends on what you're trying to accomplish. It depends on your goal for that particular piece of content. We go over when you should do Facebook Live on your profile, and when to do it on your business Page. We...

Send me a message With so much entitlement out there these days, it's no wonder why so many real estate agents and loan officers feel like they don't need to, or shouldn't have to, learn how to get their own clients. They join a team where everything is handed to them, they never have to generate their own leads. Unfortunately, they're in for a rude awakening if those leads eve...

Send me a message You probably have a pile of old leads that are just sitting there in your CRM, not assigned to a Drip campaign, and not being contacted. Usually they're older leads, 6+ months old. But I'm here to tell you "There's gold in them hills!" There are a few simple things you can do to revive those old leads and bring them back to life. I'll give you a few...

Send me a message I hope you're wearing steel toed boots, because this week, I'm stepping on toes! I may just call you out this week for using these crappy marketing tactics, BUT I do it with love. How is anyone supposed to improve if they don't know what to improve on!? I start out briefly talking about the big real estate news this week; Zillow bought a mortgage company and is off...

Send me a message This week, the one and only Katie Lance, author of Get Social Smart, joins us to talk about what most real estate agents today are doing wrong, and what they're doing right. She gives us a handful of great app recommendations. We also cover how to overcome writers block when creating content, the first hire to make when you become very busy, tips for staying consistent with...

Send me a message Neil Mathweg, the Host of the Onion Juice Podcast, makes his very first appearance on the show today, and DAMN is it packed full of value, tactics, and insight. I originally brought Neil on to talk about his experience starting from scratch as a Realtor (he recently stepped down as the CEO of his local Realty Executives brokerage to be a full-time Realtor again) and he certainly...

Send me a message Your time is extremely valuable. The reason why is because it's limited. We only have 24 hours in a day. So who we choose to work with, and who we spend our precious time with, matters a great deal. As real estate professionals, we can choose who we work with and associate with. In this episode, I explain why I say that sometimes the best client, is the one who never actuall...

Send me a message Building a Client Attraction Machine can change your life, and your career forever. In this episode, I tell you about the one article I wrote that has generated over $100k in commission over the last couple years. Look, we all have a choice to make. We can choose a business model that requires us to continue to chase down clients one at a time. OR we can build a solid foundation...

Send me a message You've probably heard for years that you need to "become a local media company that happens to sell real estate." Gary Vee has been saying it for a couple years now, and to be honest, his message is what got me on board the media company train. It's why I launched Search Salt Lake and Salt Lake Insider. But what the hell does being a media company even mean? W...

Send me a message Let's talk about time management, and some systems for being more productive. On this episode, I describe my "system" for getting stuff done efficiently. But at the same time, we need to talk about how to get motivated, and STAY motivated. You could have the best time management system in the world, but without deep motivation keeping you moving forward, it's...

Send me a message Price is not always the most important factor. Most of the time, yes, but don't underestimate the value that the other terms of an offer bring to the table. Not all sellers are created equal. They have different priorities; different wants and needs. On this episode of the Massive Agent Podcast, you'll learn how to get more offers accepted for your buyers by finding out...

Send me a message Asking this one question when meeting a potential client for the first time will greatly increase your chances of getting them as a client. People hire those they know, like and TRUST. Gain their trust instantly by asking this question, and I guarantee you'll sell more homes. *********************** RESOURCES : Free "Clients From Social" Masterclass - Learn the new...