Massive Agent Podcast

Send me a message We've heard "go the extra mile" so many times now that it's started to lose meaning. WTF does it even mean anymore? Well, going the extra mile will absolutely lead to more real estate business and more closings... but let's first talk about exactly HOW to go the extra mile. We go over some specific things you can do right now, today, to ensure that you ge...

Send me a message It's a question I get asked a few times each week; should you go Live on Facebook on your profile, or on your business Page. Well, the answer is... yes! It just depends on what you're trying to accomplish. It depends on your goal for that particular piece of content. We go over when you should do Facebook Live on your profile, and when to do it on your business Page. We...

Send me a message With so much entitlement out there these days, it's no wonder why so many real estate agents and loan officers feel like they don't need to, or shouldn't have to, learn how to get their own clients. They join a team where everything is handed to them, they never have to generate their own leads. Unfortunately, they're in for a rude awakening if those leads eve...

Send me a message You probably have a pile of old leads that are just sitting there in your CRM, not assigned to a Drip campaign, and not being contacted. Usually they're older leads, 6+ months old. But I'm here to tell you "There's gold in them hills!" There are a few simple things you can do to revive those old leads and bring them back to life. I'll give you a few...

Send me a message I hope you're wearing steel toed boots, because this week, I'm stepping on toes! I may just call you out this week for using these crappy marketing tactics, BUT I do it with love. How is anyone supposed to improve if they don't know what to improve on!? I start out briefly talking about the big real estate news this week; Zillow bought a mortgage company and is off...

Send me a message This week, the one and only Katie Lance, author of Get Social Smart, joins us to talk about what most real estate agents today are doing wrong, and what they're doing right. She gives us a handful of great app recommendations. We also cover how to overcome writers block when creating content, the first hire to make when you become very busy, tips for staying consistent with...

Send me a message Neil Mathweg, the Host of the Onion Juice Podcast, makes his very first appearance on the show today, and DAMN is it packed full of value, tactics, and insight. I originally brought Neil on to talk about his experience starting from scratch as a Realtor (he recently stepped down as the CEO of his local Realty Executives brokerage to be a full-time Realtor again) and he certainly...

Send me a message Your time is extremely valuable. The reason why is because it's limited. We only have 24 hours in a day. So who we choose to work with, and who we spend our precious time with, matters a great deal. As real estate professionals, we can choose who we work with and associate with. In this episode, I explain why I say that sometimes the best client, is the one who never actuall...

Send me a message Building a Client Attraction Machine can change your life, and your career forever. In this episode, I tell you about the one article I wrote that has generated over $100k in commission over the last couple years. Look, we all have a choice to make. We can choose a business model that requires us to continue to chase down clients one at a time. OR we can build a solid foundation...

Send me a message You've probably heard for years that you need to "become a local media company that happens to sell real estate." Gary Vee has been saying it for a couple years now, and to be honest, his message is what got me on board the media company train. It's why I launched Search Salt Lake and Salt Lake Insider. But what the hell does being a media company even mean? W...

Send me a message Let's talk about time management, and some systems for being more productive. On this episode, I describe my "system" for getting stuff done efficiently. But at the same time, we need to talk about how to get motivated, and STAY motivated. You could have the best time management system in the world, but without deep motivation keeping you moving forward, it's...

Send me a message Price is not always the most important factor. Most of the time, yes, but don't underestimate the value that the other terms of an offer bring to the table. Not all sellers are created equal. They have different priorities; different wants and needs. On this episode of the Massive Agent Podcast, you'll learn how to get more offers accepted for your buyers by finding out...

Send me a message Asking this one question when meeting a potential client for the first time will greatly increase your chances of getting them as a client. People hire those they know, like and TRUST. Gain their trust instantly by asking this question, and I guarantee you'll sell more homes. *********************** RESOURCES : Free "Clients From Social" Masterclass - Learn the new...

Send me a message Whether you recognize it or not, voice-controlled devices using Alexa, Google, and Siri are taking over. The ability to market yourself and your business on those devices is already possible, with the use of Alexa Flash Briefings, Alexa and Google Home Skills, podcasts, and more. On this episode, we talk about how you too can market your brand on Echo, Google Home, and HomePod. A...

Send me a message It's amazing to see how fast a good reputation can be destroyed. Watching the speed at which Rosanne got fired, and had her career ended, for a ridiculous tweet (although she didn't exactly have a "good reputation" to start with), it puts into perspective how careful we need to be. In this episode, I tell you about a situation right now with a lender, where th...

Send me a message Are your leads falling through the cracks? Are you wasting good real estate leads? Struggling to turn leads into clients? Getting leads is just the first step. You have to become a master at converting those leads into clients. To convert your leads, you really have to respond to them within 5 minutes, or they'll turn cold faster than you can say Zillow. But responding to yo...

Send me a message The question I get most, hands down, is "Should I post to my personal profile, or my Facebook Business Page?" I personally believe you should be doing BOTH, but they each function differently and should be used for different things. I also lay out a specific tactic you can use to grow your Facebook Page's "Likes" and followers, using Facebook's own p...

Send me a message On this episode, I threw out the script and our usual format. There were a bunch of random things I wanted to talk about, so I said to hell with the format, and just went with the flow. We cover the latest Facebook updates (one is awesome, and the other sucks), some fresh perspective on how your online and social media content may be working without you even knowing it, encourage...

Send me a message I recently did something that I have never done before in my real estate career... I switched brokerages! If you've ever considered switching to a different real estate brokerage, you know it's not a decision to take lightly. There are MANY things to take into account and consider. Up until recently, I thought I was good with my old brokerage. But I realized... what if...

Send me a message The Basics. The low hanging fruit. Sometimes some of the most obvious or simple things get ignored. If you're NOT doing these few little things, it's definitely hurting your business. On this episode of the Massive Agent Podcast, I'll tell you what these things are are, why they're important, and how to fix them. Also, this week, surprising precisely no one, I...

Send me a message Most agents and lenders are approaching their relationship together the completely wrong way, and it's hurting their respective businesses. I'll explain how they have it backwards, how to fix it, and why it's so important to get right. In this week's Massive Q&A, I answer a question I got from Neil Mathweg on his podcast about Custom Audiences and Lookalik...

Send me a message Personally, I used to DESPISE LinkedIn. HATED it with a passion. But things change, as has my opinion of LinkedIn. I don't think serious real estate marketers can ignore LinkedIn anymore. In this episode, I explain why, and how LinkedIn is NOT the same platform as it was 6-12 months ago. If you're a content creator, you can't afford to sleep on LinkedIn anymore. Pl...

Send me a message On this episode, I'll tell you WHY you need to stop, and what you should be doing instead. If you're posting more than 10% real estate related content online, you're shooting yourself in the foot. With more active Realtors and Loan Officers today than ever before, social media is VERY noisy and littered with posts of listings, open houses, boring average homes, and...

Send me a message We all know the real estate market is due for a crash. We have no clue when it's coming, only that it IS coming. On this episode of the Massive Agent Podcast, I'll explain why you should actually be EXCITED about the coming real estate market crash. Maybe you've heard the saying, "fortunes are made during recessions". I talk about what that means to you,...

Send me a message You've probably heard about Facebook Pixels, but may or may not know how they work. Jason Frazier is here today to talk about how, and why, Realtors and Loan Officers should be using the Facebook Pixel in their real estate marketing plan. We talk about what the Facebook Pixel is, what it's used for, and how you can use it to run more successful Facebook Ads, and have be...