Massive Agent Podcast

Send me a message Whether you recognize it or not, voice-controlled devices using Alexa, Google, and Siri are taking over. The ability to market yourself and your business on those devices is already possible, with the use of Alexa Flash Briefings, Alexa and Google Home Skills, podcasts, and more. On this episode, we talk about how you too can market your brand on Echo, Google Home, and HomePod. A...

Send me a message It's amazing to see how fast a good reputation can be destroyed. Watching the speed at which Rosanne got fired, and had her career ended, for a ridiculous tweet (although she didn't exactly have a "good reputation" to start with), it puts into perspective how careful we need to be. In this episode, I tell you about a situation right now with a lender, where th...

Send me a message Are your leads falling through the cracks? Are you wasting good real estate leads? Struggling to turn leads into clients? Getting leads is just the first step. You have to become a master at converting those leads into clients. To convert your leads, you really have to respond to them within 5 minutes, or they'll turn cold faster than you can say Zillow. But responding to yo...

Send me a message The question I get most, hands down, is "Should I post to my personal profile, or my Facebook Business Page?" I personally believe you should be doing BOTH, but they each function differently and should be used for different things. I also lay out a specific tactic you can use to grow your Facebook Page's "Likes" and followers, using Facebook's own p...

Send me a message On this episode, I threw out the script and our usual format. There were a bunch of random things I wanted to talk about, so I said to hell with the format, and just went with the flow. We cover the latest Facebook updates (one is awesome, and the other sucks), some fresh perspective on how your online and social media content may be working without you even knowing it, encourage...

Send me a message I recently did something that I have never done before in my real estate career... I switched brokerages! If you've ever considered switching to a different real estate brokerage, you know it's not a decision to take lightly. There are MANY things to take into account and consider. Up until recently, I thought I was good with my old brokerage. But I realized... what if...

Send me a message The Basics. The low hanging fruit. Sometimes some of the most obvious or simple things get ignored. If you're NOT doing these few little things, it's definitely hurting your business. On this episode of the Massive Agent Podcast, I'll tell you what these things are are, why they're important, and how to fix them. Also, this week, surprising precisely no one, I...

Send me a message Most agents and lenders are approaching their relationship together the completely wrong way, and it's hurting their respective businesses. I'll explain how they have it backwards, how to fix it, and why it's so important to get right. In this week's Massive Q&A, I answer a question I got from Neil Mathweg on his podcast about Custom Audiences and Lookalik...

Send me a message Personally, I used to DESPISE LinkedIn. HATED it with a passion. But things change, as has my opinion of LinkedIn. I don't think serious real estate marketers can ignore LinkedIn anymore. In this episode, I explain why, and how LinkedIn is NOT the same platform as it was 6-12 months ago. If you're a content creator, you can't afford to sleep on LinkedIn anymore. Pl...

Send me a message On this episode, I'll tell you WHY you need to stop, and what you should be doing instead. If you're posting more than 10% real estate related content online, you're shooting yourself in the foot. With more active Realtors and Loan Officers today than ever before, social media is VERY noisy and littered with posts of listings, open houses, boring average homes, and...

Send me a message We all know the real estate market is due for a crash. We have no clue when it's coming, only that it IS coming. On this episode of the Massive Agent Podcast, I'll explain why you should actually be EXCITED about the coming real estate market crash. Maybe you've heard the saying, "fortunes are made during recessions". I talk about what that means to you,...

Send me a message You've probably heard about Facebook Pixels, but may or may not know how they work. Jason Frazier is here today to talk about how, and why, Realtors and Loan Officers should be using the Facebook Pixel in their real estate marketing plan. We talk about what the Facebook Pixel is, what it's used for, and how you can use it to run more successful Facebook Ads, and have be...

Send me a message I have an ANNOUNCEMENT! But first, provide value. Just provide value. Right? That's all. We hear it over and over, but do we really even know what the hell that means anymore? On this episode, I'll define what it means to provide value in your real estate marketing. Specific examples of things a Realtor can do provide value, and attract business. I'll tell you how...

Send me a message We couldn't pack it all into Episode 10, so as a follow-up to last week's episode on Instagram, we dive even deeper into specifics and best practices for using Instagram for real estate. Learn a cool new strategy for getting your Instagram Stories seen by more new people, discover a couple great photo and video editing apps to help take your Instagram content to the nex...

Send me a message Instagram has become a juggernaut in social media. In some ways, using Instagram and Instagram Stories can be more helpful to your real estate business than even Facebook. But the key is to learn how to use Instagram the RIGHT way. In this episode of the Massive Agent Podcast, we cover: When should you post? How often? How many hashtags should you use? Where to put the hashtags?...

Send me a message Having a bunch of online reviews almost always leads to more business. Most people do a ton of research and read lots of online reviews before buying something new, trying out a new restaurant, picking a new dentist, and especially choosing a Realtor to sell their home. Consumer behavior has changed dramatically over the last decade, and the importance of having great online revi...

Send me a message There are countless opinions on what a real estate agent should do to get more business. Door knocking, cold calling, sending out letters, open houses, and on and on. But there's a completely different approach called Content Marketing, AKA Attraction Marketing. Imagine having a buyer call YOU and ask you to work with them. Imagine having business come to you, already convin...

Send me a message Snapchat opened more doors for me than any other social media platform. I owe so much of my brand and the large real estate network that I built, to Snapchat. We'll talk about using Snapchat the RIGHT way, and how Snapchat geofilters could be a game changer for you. I tell you my best performing geofilter campaigns to date, and how you can replicate their success. Yes, Insta...

Send me a message Chatbots on Facebook Messenger are the latest craze in marketing. They're extremely powerful as a marketing tool, and using a chatbot could be one of the most underutilized marketing tactics this year. On this episode, we welcome our very first guest to the Massive Agent Podcast. We sat down with Kelvin Krupiak from Red Peak Media, who published a great step-by-step article...

Send me a message On this episode, we get back to the basics with some very Low-tech stuff that will make a DRAMATIC difference in your real estate business. We announce a new contest for Massive Agent listeners. How asking yourself one simple question can help your business explode. Plus, the story of how one simple action can lead to countless deals down the road for real estate agents, but you...

Send me a message On this episode, we dive into the changes coming to Facebook's News Feed and algorithm. What is changing? What does Facebook want from you? Do you need to change the way you use Facebook? Is your business Page at risk? We'll discuss everything you need to know. In this episode we start taking your marketing questions and answer one on the show. We're calling it Mas...

Send me a message It's finally here! The first episode of the Massive Agent Podcast, hosted by Dustin Brohm. This real estate marketing podcast geared towards ambitious real estate agents and loan officers will be a deep dive into *specific* actionable ideas and strategies that YOU can implement in your real estate business right now, today, and start getting more leads. Be ready to pause the...

Send me a message On this episode of the Massive Agent Podcast, I'm spilling the beans and giving you TWO of my best performing Facebook ads. Getting good at Facebook ads is not easy. It takes time, practice, money, patience, and more time and more money. You have to learn by doing, and by testing different strategies. I'm giving you two of my best ads, step by step, in detail so that yo...

Send me a message On this episode of the Massive Agent Podcast, we're talking about how using a drone can actually get you more listings. But we're not talking about drone video to market a current listing. I'm telling you a strategy that I learned by accident that is actually helping me to win more listings. This is one you'll definitely want to hear, whether you have a drone...