Massive Agent Podcast

Send me a message Everywhere you look right now, it's the same message. Worst market ever. Hardest time to be an agent. I'm going to tell you today why that's the biggest load of bullshit you'll hear all year, and why I actually think this could be one of the best times to be an agent. Let's acknowledge the real stuff first. Record low sales volume, rate lock-in, peak pric...

Send me a message If you want more listings, your marketing is probably working against you without you even realizing it. Here's the stat that explains why: 63% of sellers use an agent they've already worked with or been referred to. Only 38% of buyers do the same. Sellers aren't finding their agent on social media the way buyers are, which means most agent content, even really goo...

Send me a message If I wanted to start over on social media as a real estate agent going into 2027, here's exactly what I'd do. There's a two step formula to get this right so you're actually getting clients from your content, not just likes and views. Market conditions are what they are right now. Shitty, to be honest. High rates, a tough buyer's market, agents dropping o...

Send me a message If you think you've tried everything you can to grow your real estate business this year, you really haven't. This episode is exactly what you need to hear, but you may not like it. It's for any real estate agent having a down year right now. Two agents I know, both genuinely good at this, both people I never expected to quit, left the industry in the last month. T...

Send me a message I'm watching too many agents make the same mistake right now, and it's crushing their business. Doesn't matter if you're brand new or you've been doing this for 20 years. Top producers and agents who can't get a deal are both making it. I made this mistake myself for years before I got conscious of it. Here it is: you're chasing new lead gen str...

Send me a message After 16 years in this industry, I've learned that real estate agents are set up to fail from the very beginning. The people training us are teaching us how to do the job. Almost nobody teaches us how to build a life around it. I missed my son's first steps and his first words because I was at an open house. My wife had to send me the video. That stung in a way I still...

Send me a message One of the most overlooked lead sources for real estate agents is sitting right under your nose. Weirdly, almost nobody treats it like a real strategy. I actually learned this by accident. A few years into my career I was writing blogs and posting on social just to reach buyers and sellers directly. What I didn't expect was that other agents were watching too, and they start...

Send me a message If you use social media to grow your business, I'm about to give you advice that's pretty much the exact opposite of everything I've ever taught you. This is for anyone creating content who's either burned out from doing too much, or bored and uninspired with what you're putting out. And if you're neither right now, stick around anyway, because event...

Send me a message If all your lead gen happens online through ads and social media, you're leaving money on the table as a real estate agent. Not because online doesn't work. It's incomplete. There's a whole other lever most agents never pull, and it costs you nothing but a little bit of your time and comfort zone. I'm talking about actually getting out into your community...

Send me a message Most agents are completely wasting their time on Instagram. And it's not because the content is bad! Does this sound familiar? You're getting views, people are watching, but none of it turns into business. If that's you, there are two specific things missing, and once you fix them, it's like the clouds part and angels start singing. This episode breaks down bo...

Send me a message Every agent has heard "you have to invest in yourself," but nobody actually tells you how, or what to actually invest in. Unfortunately, I learned this the hard way. For years I saw a $500 course as an expense instead of an investment, and it cost me a year or two of trial and error I could have skipped entirely. Once I understood the difference, everything unlocked. Th...

Send me a message When I first became a real estate agent 16 years ago, I didn't have a clue what I was doing. I knew nothing about anything! But if I had the chance to start over from scratch today, there are very few things I'd actually do the same. I would build a completely different business from day one, because I've learned what is actually important and what isn't.  I w...

Send me a message ChatGPT is quite literally destroying your credibility. I saw 5 or 6 obvious AI written emails just this morning, and every single time I spot one, I instantly stop reading. But so does your audience! People have no patience for it anymore! Look, I've made this mistake too. When AI first came out I copied and pasted like everyone else, until I realized what it was doing to h...

Send me a message There's a mistake costing agents 10's of 1,000's of dollars a year in listings they should have won. It's not just new agents making it. Veteran agents with decades of experience make this mistake constantly, and chances are you're making it right now.  I did, for years! But once I noticed I was making it, and fixed it, my income exploded.  The mistake is...

Send me a message There are agents/team leaders on the RealTrends list who look like they're crushing it. I'm talking about the big teams, with signs in every neighborhood and 100's of millions in sales. From the outside, they look like everything you should aspire to as a real estate agent. They're also miserable. Many are burned out, on their third marriage, rarely every see...

Send me a message I average about a million views a month on Instagram, but last week I posted nothing. On purpose.  I just got back from a week in Maui with my family and I made a deliberate decision to check out completely. I didn't post, and I didn't even think about content ideas. I was just present with my family.  Here's what I learned, and some of it genuinely surprised me. I...

Send me a message There's ONE main trait that decides whether you make it as a real estate agent, or wash out. I've worked with 1000's of agents, and the ones who are crushing it all have it. The ones who end up quitting real estate don't. Here's the good news. You're not born with it! It's something you can build, and it comes down to a choice you make every tim...

Send me a message I just canceled my NAR membership after 16 years, along with my MLS, my local boards, all of it.  And I'm still a fully active agent making money in real estate. Before you get excited and think this is your way out, it's not. The vast majority of agents should never do what I just did. This only works because of the business I spent 16 years building. But it taught me...

Send me a message AI might be the worst thing that's ever happened to your content! That's not a knock on AI. It's a knock on how most agents are using AI to create content. If you don't already know how to write a hook, write great scripts, and sound like a real human being, AI isn't going to save you.  It will actually help you produce bad content even faster . Bad, slop...

Send me a message Easily one of my best podcasts of 2026.  You're doing the work on Instagram. You're posting consistently but you still have absolutely nothing to show for it. No DMs, no leads, no clients. It's not because Instagram doesn't work. It's because of one of two reasons. And once you know which one is killing your results, the fix is straightforward. This episo...

Send me a message The harder you chase a client, the faster they run. Most agents don't realize they're doing it. The desperation comes through in every follow-up text, every discounted commission, every time you say yes when you should say no. Clients feel it. It makes them uncomfortable. It makes them trust you less. The agents closing the most deals aren't the hungriest ones in t...

Send me a message If your videos aren't getting you clients, it's not bad luck. It's one of five reasons. Sometimes more. You're working hard, posting consistently, doing everything the gurus tell you to do, and your stuff still flops. No views. No DMs. No business. Nothing. This episode diagnoses exactly what's killing your content so you can fix it and finally start seei...

Send me a message AI is the biggest opportunity agents have right now to grow their business, sell more homes, and get more done in less time. It's also quietly killing a lot of agents' brands without them realizing it. Most of the mistakes happen by default. You don't even know you're making them. And by the time you notice your engagement dropping, your captions sounding gene...

Send me a message Most agents who say "I don't know what to post" don't actually have a content problem. They have an audience problem. If you can't picture the exact person you're posting for, you'll keep throwing content at the wall hoping something sticks. Nothing will. The algorithm won't help you. Your followers won't engage. And no clients will ev...

Send me a message Most buyer's agents submit offers the same way. Fill out the offer, hit send on the email, sit back and cross your fingers. Then they lose and have no idea why. There's ONE thing the top buyer's agents do that average agents don't. It only takes 3-5 minutes, and costs nothing. And it will lead to 2-3x more accepted offers. This episode of the Massive Agent Pod...