Massive Agent Podcast

Send me a message There's a mistake costing agents 10's of 1,000's of dollars a year in listings they should have won. It's not just new agents making it. Veteran agents with decades of experience make this mistake constantly, and chances are you're making it right now.  I did, for years! But once I noticed I was making it, and fixed it, my income exploded.  The mistake is...

Send me a message There are agents/team leaders on the RealTrends list who look like they're crushing it. I'm talking about the big teams, with signs in every neighborhood and 100's of millions in sales. From the outside, they look like everything you should aspire to as a real estate agent. They're also miserable. Many are burned out, on their third marriage, rarely every see...

Send me a message I average about a million views a month on Instagram, but last week I posted nothing. On purpose.  I just got back from a week in Maui with my family and I made a deliberate decision to check out completely. I didn't post, and I didn't even think about content ideas. I was just present with my family.  Here's what I learned, and some of it genuinely surprised me. I...

Send me a message There's ONE main trait that decides whether you make it as a real estate agent, or wash out. I've worked with 1000's of agents, and the ones who are crushing it all have it. The ones who end up quitting real estate don't. Here's the good news. You're not born with it! It's something you can build, and it comes down to a choice you make every tim...

Send me a message I just canceled my NAR membership after 16 years, along with my MLS, my local boards, all of it.  And I'm still a fully active agent making money in real estate. Before you get excited and think this is your way out, it's not. The vast majority of agents should never do what I just did. This only works because of the business I spent 16 years building. But it taught me...

Send me a message AI might be the worst thing that's ever happened to your content! That's not a knock on AI. It's a knock on how most agents are using AI to create content. If you don't already know how to write a hook, write great scripts, and sound like a real human being, AI isn't going to save you.  It will actually help you produce bad content even faster . Bad, slop...

Send me a message Easily one of my best podcasts of 2026.  You're doing the work on Instagram. You're posting consistently but you still have absolutely nothing to show for it. No DMs, no leads, no clients. It's not because Instagram doesn't work. It's because of one of two reasons. And once you know which one is killing your results, the fix is straightforward. This episo...

Send me a message The harder you chase a client, the faster they run. Most agents don't realize they're doing it. The desperation comes through in every follow-up text, every discounted commission, every time you say yes when you should say no. Clients feel it. It makes them uncomfortable. It makes them trust you less. The agents closing the most deals aren't the hungriest ones in t...

Send me a message If your videos aren't getting you clients, it's not bad luck. It's one of five reasons. Sometimes more. You're working hard, posting consistently, doing everything the gurus tell you to do, and your stuff still flops. No views. No DMs. No business. Nothing. This episode diagnoses exactly what's killing your content so you can fix it and finally start seei...

Send me a message AI is the biggest opportunity agents have right now to grow their business, sell more homes, and get more done in less time. It's also quietly killing a lot of agents' brands without them realizing it. Most of the mistakes happen by default. You don't even know you're making them. And by the time you notice your engagement dropping, your captions sounding gene...

Send me a message Most agents who say "I don't know what to post" don't actually have a content problem. They have an audience problem. If you can't picture the exact person you're posting for, you'll keep throwing content at the wall hoping something sticks. Nothing will. The algorithm won't help you. Your followers won't engage. And no clients will ev...

Send me a message Most buyer's agents submit offers the same way. Fill out the offer, hit send on the email, sit back and cross your fingers. Then they lose and have no idea why. There's ONE thing the top buyer's agents do that average agents don't. It only takes 3-5 minutes, and costs nothing. And it will lead to 2-3x more accepted offers. This episode of the Massive Agent Pod...

Send me a message Everyone knows AI is writing your content.  Why? Because your AI-generated content sounds like everyone else's.  Your audience knows you're just copy/pasting what ChatGPT spits out. Most agents post generic, robotic captions and video scripts that sound exactly like corporate newsletters. (Who the hell says "delve" anyways? LOL)  If your content sounds like ev...

Send me a message You're guessing every time you post. And it's costing you 1,000's of views. The difference between 200 views and 20,000 views? Someone looked at it before you posted. Most agents create content completely alone. No feedback. No second set of eyes. No one to catch the weak hook or boring intro. You just post and hope. That's the slowest way to learn. And it&apo...

Send me a message AI isn't going to replace real estate agents. But agents who know how to use it *to sell more homes* will replace the ones who don't. In this episode, Dustin breaks down the five jobs every agent should be hiring AI to do right now -- and the exact tools to use for each one. Topics covered: Why using the same AI tool for everything is killing your results Job #1: Write...

Send me a message The boom and bust cycle isn't bad luck. It's a you problem. Every spring, agents get busy, start closing deals, and quietly stop doing everything that made them busy in the first place. No more content. No more lead gen. No more sphere nurturing. Just transaction management. And then the deals close and there's nothing behind them. That cycle has a name. And this e...

Send me a message Real estate agents are using AI completely wrong. And it's making your content worse. If you're copy-pasting AI scripts, letting ChatGPT write your captions, or expecting AI to replace your brain, you need to hear this. Your content sounds exactly like everyone else's. Generic. Robotic. Zero personality. That's AI slop. I'm not anti-AI. I use it every day...

Send me a message Your content doesn't suck. But you're making two massive mistakes that are killing your reach. I'm speaking on a panel today about the biggest social media mistakes agents make, and I've been thinking about what actually separates content that works from content that dies in the feed. After coaching hundreds of agents and reviewing thousands of posts, it comes...

Send me a message Your content doesn't suck. But you're tricking people into thinking it does. The difference between a video that gets 200 views and one that gets 50,000 views almost never comes down to production quality or your knowledge. It comes down to the first sentence out of your mouth and what people see on screen when your video starts. I've coached agents on this one thi...

Send me a message You know what pisses me off? Seeing agents who sell 80-150 homes a year who never post on social media. But it's not for the reason you think. Here's the truth: top producers don't need social because they already built what social media is designed to build. They already have 3,000+ people in their database. They have 20 years of past clients referring them automa...

Send me a message I've reviewed hundreds, maybe thousands, of agent social media profiles. And there's one pattern that keeps showing up. The agents crushing it on social all do this one thing differently. The ones struggling? They're missing it completely. Once I point this out, you're not going to be able to unsee it. You'll look at every piece of content you've eve...

Send me a message How to 10X Your Real Estate Referrals Using Social Media (Without Adding New Contacts) Most agents are wasting hours on social media without getting any referrals. Here's exactly what you need to do instead. You're already spending time scrolling Instagram, TikTok, and Facebook every day. But are you actually getting referrals from it? If not, you're missing three...

Send me a message Are you tired of "grinding" in isolation while other agents seem to have a secret cheat code for success? Most real estate agents are stuck in a state of "entrepreneurial isolation," beating their heads against the wall trying to solve problems that have already been mastered.  In this episode, Dustin Brohm pulls back the curtain on the one common trait shared...

Send me a message Most agents think their next 100 closings are hiding inside the next shiny lead source. A new ad. A new platform. A new funnel. They’re wrong. In this episode, I break down where your next 100 closings are actually sitting right now and why you’ve probably been looking straight past them. This is one of those perspective shifts that feels obvious once you hear it, but can immedia...

Send me a message There’s a lesson real estate agents can learn from sports fans that will either set you free… or expose exactly why you keep playing small. Because the reason you are inconsistent on Instagram, terrified to post, and constantly overthinking what to say is not the algorithm. It’s not “the market.” It’s not because you are “not a content person.” It’s because you are worried about...