Massive Agent Podcast

Send me a message This week, we're talking to the marketing mastermind behind the latest viral real estate video, "Old Town Realtor," Bob Tompkins in Greenville, SC. To learn how to create impactful video content that ultimately leads to sales, DO NOT miss this interview with the star of "Old Town Realtor" Bob Tompkins to learn about bringing your personal branding vision...

Send me a message Ideas are good, plans are better but execution is what differentiates Realtors. The most successful real estate agents identify likeminded mortgage partners and invest time and energy into building those relationships. When speaking to Phil Treadwell, Host of Mortgage Marketing Expert Podcast and VP/Area Manager of Highlands Residential Mortgage about what he thinks is the bigges...

Send me a message I bet you've never thought of this before! This week I learned a very clever new strategy and use for Facebook Ads. It's awesome! When you think about Facebook Ads, most of us immediately think that getting leads is their primary value. Rightfully so, Facebook Ads are a fantastic way to produce real estate leads. But what gets lost in the conversation is what else they...

Send me a message There's really only one variable between where you're at right now, and massive success in real estate. One variable differentiates the top 1% of real estate agents and loan officers who sell 100's of homes each year, and those who struggle paycheck to paycheck. That one variable is everything. The good news is that once you're aware of it and embrace the trut...

Send me a message That is not a typo or mistake. Yes, as you'll learn this week from Joy Gendusa, Founder and CEO of PostcardMania , sending out postcards and direct mail can actually be extremely effective, profitable, and even have a digital component to it. With so much technology available today, this really isn't all that surprising if you take a step back. But we're so used to...

Send me a message This week we get to look behind the scenes of how a $150+ Million real estate team in Toronto sells nearly 700 homes each year, and how they convert such a HUGE percentage of their leads into actual clients. We're very fortunate to have Jas Takhar, co-founder of REC Canada and host of the REC Experience podcast here to share his secrets on how he and his partner Simeon built...

Send me a message Finally... the real estate agent websites episode. Ultimately, I believe that every Real Estate Agent and Mortgage Loan Officer needs their own website. It's a must have. But not everyone has the same website needs, and one size does not fit all. We'll tell you which website providers are a great value, and which ones flat out suck and should be avoided. We'll also...

Send me a message While getting comments, likes, reactions, hearts, pins, and views on your content is fantastic, nothing is more beneficial to you than getting your content shared. Especially when you find the right social influencers who are willing to share your content with their huge audience... which can lead to THOUSANDS of social shares. But how do you find these brands or people willing t...

Send me a message This week's show is different. It's a call to arms. We need to talk about some serious issues facing our entire profession, and it needs to be heard by both real estate agents AND mortgage loan officers. We are being attacked like never before... class action lawsuits attacking Realtor commissions, margin compression hitting the loan officers, Zillow, Opendoor, technolo...

Send me a message It's crucial that you grasp this concept; everything you do complements everything else. A Facebook post compliments an email. That email compliments a postcard you sent to every door in a neighborhood. An IGTV video complements that postcard. It's all one big branding system that you build on every time you put your name, brand, or message out there! While this could b...

Send me a message Boy am I glad I didn't jump the gun on building a real estate team! A real estate team must be built a very specific way from the start if it's going to survive and thrive long term. If you haven't yet started building a team, then you'll probably be pretty stoked after this episode. I learned that I had quite a few misconceptions about how to do it the right...

Send me a message What if you knew how to buy and hold real estate inside your Roth IRA, and never had to pay taxes on any of those gains? Knowing strategies that your competitors don't can not only differentiate you from other agents or lenders, but also help a ton more people to buy more real estate. The relatively unknown source of funding known as a Self-Directed IRA is one of them. This...

Send me a message Did you know that 49% of real estate leads come in between 5pm and 8am? Agentology has tested lead response more than anybody in the industry. This week, you'll hear why they now say you should NOT call the lead first, but rather send a text. They learned this by responding to MILLIONS of real estate leads for 1,000's of real estate agents. That's not the only thin...

Send me a message Want a fun new way to get more listings? There's no one better in the real estate industry than our guest, Shannon Milligan, when it comes to using creative, timely, and clever videos to get more real estate listings. Shannon tells us how she not only uses these videos to promote her current listings, but to get new listings. Shannon, founder of the RVA Home Team in Richmond...

Send me a message Realtors everywhere are taking to Facebook and Twitter to profess their outrage and newly found hatred for Gary Vee ever since a short 60 sec video clip was posted the other day. In it, Gary Vee says that buying a home is stupid, that it ties up upfront capital, and it just a bad idea that he wishes he had never done.  In the largest Facebook Groups for real estate agents, you ca...

Send me a message There are some things we all do, and have done forever, that we really have no good reason for doing. We do them because those who came before us do them. But they don't know why they do it either. Once you hear how absurd this lazy marketing mistake is, you'll probably never do it again. Well, unless you're REALLY lazy and just straight up don't give AF about...

Send me a message There are two totally different real estate industries. It's never been more glaring or more obvious than coming to Inman Connect in NYC and seeing the huge gap in the mentality among real estate agents. One group of real estate agents looks down on social media and content creation. They think they're above it. They think that "REAL" real estate agents don&ap...

Send me a message I had dinner with Gary Vee last week, and I'll tell you all about it. On Jan 17th, I had the honor of speaking at Gary Vee's Agent2021 marketing event in Miami. It was an incredible event, and I learned far more than I ever thought I would. This week, I'm breaking down what I learned at Agent2021. All the key takeaways, all the amazing lessons, giving context to ev...

Send me a message I see real estate agents and loan officers make the same Facebook Ad mistakes over and over. Some are more common, and/or more significant than others. When working with a real estate coaching client or one of our Massive Agent Society members, these mistakes stick out like a sore thumb to me... because I've made them all too, and then some! I know from experience. I have ma...

Send me a message One of the easiest, cheapest ways to get started in content marketing is Facebook Live. There's literally zero overhead. It's a free service. You can just use your phone to record. It's easy to do! But... can you turn that low barrier to entry into a successful show? From what I've seen, most people don't. They start out strong, but somewhere along the li...

Send me a message Calling all Gary Vee fans. You'll love this episode. In just a couple short weeks, on Jan 17, 2019, the 2nd annual Agent2021 event hits Miami, FL. Unlike any conference we've seen before, it brings together agents from all industries; real estate, mortgage, insurance, and auto sales. In just it's second year, Agent2021 is aimed at becoming THE most prestigious, mos...

Send me a message What did we learn in 2018? What do you need to know going into 2019? What will the real estate industry look like in 12 months? So much happened in 2018, including this podcast launching in January 2018. This week we're recapping the year and reflecting on what we learned, and what to expect for 2019. So many changes, so much disruption and upheaval, and it's really jus...

Send me a message Everyone who has been in business for a while looks back at when they first started out and thinks "man, if only I knew X, Y or Z when I got started!" It's true, it took me 4 years before I figured out the right and wrong way to grow my real estate business. During those 4 years, I struggled ALOT and had some severe financial problems due to a lack of income. I wou...

Send me a message Millennials aren't buying homes! Millennials prefer to rent! Millennials only want to live in the city! We've all heard conflicting info about the millennial generation in regards to whether or not they even want to buy homes. It's getting hard to know what to believe. But as the single largest demographic of potential home buyers out there, we should probably get...

Send me a message "I'm going to KILL IT in 2019!!" To have success in 2019, you need to be planning and implementing your ideas NOW, before the calendar turns over. But what should you be doing? What is most important to focus on to start the year? What is the next big real estate marketing trend in 2019? Which platforms should take higher priority? Where is the biggest opportunity?...