Marketing Over Coffee

In this Marketing Over Coffee: Katrina will change the way you think about how you measure the effectiveness of marketing campaigns. Direct Link to File Brought to you by our sponsors: Terminus and LinkedIn Shout out to Greg at CloudKettle The Importance of the 360 Degree View of the Customer Data Platform (CDP) The Data First Approach How Covid Drove Retail to Digital Transformation 4:59 Terminus...

In this Marketing Over Coffee: In this episode learn about Clean Rooms, MUM, Organizational Amnesia and more! Direct Link to File Brought to you by our sponsors: Terminus and LinkedIn Roku Clean Room Mobile App Data Tracking on iOS up to 25% 6:17 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achiev...

In this Marketing Over Coffee: In this episode learn about AI Content, Programmatic SEO, Discord and more! Direct Link to File Brought to you by our sponsors: Terminus and Wix Google says nope to AI content Leveraging Programmatic SEO What influencers get paid 7:37 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together,...

In this Marketing Over Coffee:     Jeanne Hopkins, CRO of OneScreen.ai joins us to talk about modernising outdoor advertising     Direct Link to File     Brought to you by our sponsors: Terminus and LinkedIn     Previous Interview Her biggest lesson from writing the book     QR Codes are finally here     Digital ad pricing doubling and tripling through 2021     100+ Forms of out of home advertisin...

In this Marketing Over Coffee: In this episode learn about Google Mobile Results, Negative FB Comments , EVs at Starbucks and more! Direct Link to File Brought to you by our sponsors: Terminus and LinkedIn More image oriented Google Mobile SERP Understand and Use Google Search Console - Use the code moc for $50 off! The latest Infinite Dial report is here! 7:15 Terminus – the marketing platform fo...

In this Marketing Over Coffee: In this episode learn about transitioning to Google Analytics 4, the Metaverse , Fortnite and more! Direct Link to File Brought to you by our sponsors: Terminus and BetterHelp GA3 End of Life June 2023 - Getting ready for Google Analytics 4 Having GA feed the raw data to Big Query with GA4 7:54 - Terminus – the marketing platform for efficient revenue growth. Terminu...

In this Marketing Over Coffee: In this episode learn about Language Market Fit with Matt Lerner Direct Link to File Brought to you by our sponsors: BlueShift and LinkedIn PayPal, 500 Startups with Dave McClure Having more impact in the startup environment 5:21 - 6:22 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful result...

In this Marketing Over Coffee: In this episode learn about TikTok Influencers, Synthetic Data, Amazon AMP and more! Direct Link to File Brought to you by our sponsors: BlueShift and BetterHelp Trust Insights Report on TikTok and Topic Alignment Synthetic Data 6:59 - 8:04 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful re...

In this Marketing Over Coffee: In this episode learn about data visualization as product, Design to Act, and more! Direct Link to File Brought to you by our sponsors: BlueShift and BetterHelp Learn more from Lee Feinberg Talking tactics for visualizing data and data literacy Design to Act, and thinking about the problem as a product The three phases of Activation Tableau 8:24 Blueshift's SmartHub...

In this Marketing Over Coffee: In this episode learn about a war unlike anything previous, the great resignation, YMYL, and more! Direct Link to File Brought to you by our sponsors: BlueShift and LinkedIn Ukraine - short and long term impacts? Updates @defencehq National Bank of Ukraine War Fund , Jose Andres World Central Kitchen 7:36 Blueshift's SmartHub CDP delivers personalized, omnichannel ex...

In this Marketing Over Coffee: In this episode learn about Team Earth, URL Inspection, Downvotes and more! Direct Link to File Brought to you by our sponsors: BlueShift and LinkedIn Superb Owl - Coinbase QR code crashed the App $6.5M for 30 second spot McConaughey - Team Earth Google URL Inspection API 6:28 - 7:34 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve...

In this Marketing Over Coffee: In this episode Sangram Vajre talks about his new book Move Direct Link to File Brought to you by our sponsors: BlueShift and Better Help Move: The Four Question Go To Market Framework Go To Market - The most used and abused term in business The 5 Areas where Companies Fail in Go To Market 8:55 - 9:53 Blueshift's SmartHub CDP delivers personalized, omnichannel experi...

In this Marketing Over Coffee: In this episode learn about AR for Shopping, Automated Moderation, Chubby Buttons and more! Direct Link to File Brought to you by our sponsors: BlueShift and Better Help Pinterest AR New Language Generation - GPT Neo X 20B 7:09 - 8:01 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results,...

In this Marketing Over Coffee: In this episode the Founder and CEO of Plannuh Direct Link to File Brought to you by our sponsors: BlueShift and LinkedIn Peter's book: The Next CMO Tieing Finance, Budget and CRM together for results Starting at Nuance Stealing the big idea from Mint for Marketing Operations Building first version then taking VC - Glasswing and Gradient Ventures 7:34 - 8:37 Blueshif...

In this episode learn about AI for Worrdle, Microsoft Gaming, Organic Social and more! Direct Link to File Brought to you by our sponsors: BlueShift and Terminus Winning at Wordle Microsoft $68.7B for Activision Blizzard 7:09 - 8:06 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers signi...

In this Marketing Over Coffee: In this episode learn about using music in your strategy and tactics with Cannes Lion Award Winner Samantha Parvin! Direct Link to File Brought to you by our sponsors: BlueShift and Terminus Starting at Doppler Studios Global Music Consultant at Coca-Cola Why a Brand is Better than a Record Label Corona, GMC, Maker's Mark Define your brand's point of view 6:46 - 7:47...

In this Marketing Over Coffee: In this episode learn about TikTok for Music, Talk Radio, The New Newsletter, and more! Direct Link to File Brought to you by our sponsors: BlueShift and Terminus 12 Days of Data TikTok - It's about the music!! 6:06 - 7:06 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while s...

In this Marketing Over Coffee: In this episode learn about email analysis, the GOOD Framework, New Gear, and more! Direct Link to File Brought to you by our sponsors: BlueShift and Terminus RFM Analysis of Email Why most email campaigns are only 25-50% effective 6:48 - 7:48 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful...

In this Marketing Over Coffee: In this episode Trust Insights CEO Katie Robbert joins us for the year end wrap up! Direct Link to File Brought to you by our sponsors: UserTesting and Terminus Pandemic The Great Resignation Refusal to go remote The global supply chain 7:38 - 8:45 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand i...

In this Marketing Over Coffee: In this episode founder Michael Friedman of MeetVirtually talks about making remarkable events and more! Direct Link to File Brought to you by our sponsors: UserTesting and Terminus Going to Broadway Bringing in the Schuyler Sisters 7:07 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from...

In this Marketing Over Coffee: In this episode learn about The 12 Days of Data, Google Discover, and more! Direct Link to File Brought to you by our sponsors: UserTesting and LinkedIn Black Friday weekend down but holiday season up? Cyber Week may be giving way to Cyber Month 12 Days of Data 6:28 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform let...

In this Marketing Over Coffee: In this episode learn about Responsive Search Ads, TikTok, AMP and more! Direct Link to File Brought to you by our sponsors: UserTesting and LinkedIn Nvidia Gaugin 2, letting the computer draw based on your text TikTok - on track for 1.5 Billion Users 6:33 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you unde...

In this Marketing Over Coffee: In this episode Nancy Chen of Zumper talks about building unique customer experiences! Direct Link to File Brought to you by our sponsors: UserTesting and Terminus Starting with Email, and over to Postmates Building automated customized outgoing engagement email for the Zumper Real Estate Rental Platform 5:25 Experience what your customers experience with UserTesting...

How to Get More in the Funnel In this Marketing Over Coffee: In this episode Mike Farrell of Green Leads talks about outsourcing and enhancing with SDRs for Leads, Meetings, Content and more! Direct Link to File Brought to you by our sponsors: UserTesting and Upfluence Using a Lead Gen and Appointment Generation service Also for content agencies so they can promote what they create 5:28 Experience...

In this Marketing Over Coffee: In this episode learn about Drag Race, Planners, Gifts, and more! Direct Link to File Brought to you by our sponsors: UserTesting and Upfluence Yahoo Leaves China The Chinese government has also made numerous other platforms, including Facebook, Google, Instagram, Twitch, Twitter, Pinterest, Reddit and YouTube, unavailable to its domestic users. The Drag Race: B2B -...