Marketing Over Coffee

Proving the Advantage that Marketing Creates In this Marketing Over Coffee: Talking with PWC's Ian Kahn and Samrat Sharma at Salesforce Connections! Direct Link to File Samrat Sharma (Strategy, PwC) and Ian Kahn (Principal, Customer & Commercial Excellence Platform Leader, PwC) at Connections Samrat has over 20 years as a strategist - now working at the intersection of growth, strategy and brand I...

In this Marketing Over Coffee: Learn why this is the end of the listicle, Fable is back, tire inflators win, and more!! Direct Link to File #3 in Malawi New Claude - Fable is back! Opus 4.8, Haiku 4.5, Sonnet 5 Using Gemma 4 for deep research to save on tokens The World Cup's Great American Sleepover Creators at Cannes - money going to creators End of the Listicle 9:47 - 11:14 Use  Framer  to get...

In this Marketing Over Coffee: The CMO Agentforce Applications talks about everything Agentic, Marketing Guilds, Data Quality and more! Direct Link to File Starting out by hanging with the cool Aunt who works at Apple IBM to LivePerson to Salesforce The Classic IBM training ground, then off to launch Curiously Human at LivePerson Reinventing everything with AI and going beyond the UI for Agentforc...

In this Marketing Over Coffee: Learn why an AI gets taken offline, how agentic features change SaaS, getting better business travel food, and more!! Direct Link to File Fable gets pulled? Claude to Haiku to Sonnet to Opus Is Fable that much better by eating a lot more tokens? New York's Synthetic Performer Disclosure Law and California SB-942 AI Transparency Act 9:22 - 10:55 Incubeta : the "old wa...

UChicago Medicine CMO Andrew Chang at Salesforce Connections! In this Marketing Over Coffee: Changing how healthcare is delivered, going all int on Data 360, AI, and more!! Direct Link to File Starting out on the medical path toward doctor The bubble popping Neilson Netratings Database marketing led to running the frequent flyer program Over to UPS His 6th Salesforce implementation The culmination...

In this Marketing Over Coffee: CEO and Co-Founder of Trust Insights talks with us about AI Tactics, Site Management, Unlocking CRM Data, and more!! Direct Link to File Claude Desktop changed everything Using Cowork to unlock data in other platforms Automating website updates 9:25 - 10:53 Incubeta : the "old way" of marketing – with creative, media, and data stuck in silos – just doesn't work anymo...

In this Marketing Over Coffee: Learn about Google IO, Hackers, DJI Hardware and more!! Direct Link to File The joy of hauling window unit air conditioners Google IO Highlights Google Search is now AI Search - and it's pulling all your personal data Glasses - Project Aura with Samsung, Gentile Monster and Warby Parker Search Agents in Google Search - Watch this for me... Google Docs Live, Gemini Om...

In this Marketing Over Coffee: Talking with Paul Ruscoe , VP Marketing Intelligence at Incubeta on how and why companies grow, and the challenge of effectively putting your budget to work! Direct Link to File Passing up on space and spying and going to the big agencies to start (Omnicom, Publicis, Ogilvy) Over 20 years for the company and a Global Google Partner The challenge of defending marketin...

In this Marketing Over Coffee: Learn about the latest in AI, running models at home, Nutella, and more!! Direct Link to File Cowork continues tearing it up TI's 5 Levels of AI Paperclip at Level 5 Nvidia DGX Spark with Quen 3.6 and Claude Cowork Anthropic partners with SpaceX for compute 10:50 - 12:25 Incubeta : the "old way" of marketing – with creative, media, and data stuck in silos – just does...

In this Marketing Over Coffee: Clear Channel's Dan Levi talks with us about going from MTV to WWE to CMO Direct Link to File Starting out at the classic big agencies, and then road trip to LA Working at the early days of MTV, and the launch of MTV Asia SVP of Marketing at WWE Getting in to Out of Home (OOH) and now CMO with 10 years at Clear Channel 8:47 - 10:21 Incubeta : the "old way" of marketi...

In this Marketing Over Coffee: Learn about Looping LLMs, the Death of Journalism, Uncensored Heretic, and more! Direct Link to File Zero Journalism on Anthropic Claude Mythos What are looping LLMs? 7:40 - 9:34 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/...

In this Marketing Over Coffee: Greg is back to talk about being acquired, the future of Salesforce, implementing AI, and more! Direct Link to File Past interviews with Greg in 2015 , and again in 2018! So what happened at CloudKettle over the past 8 years?? Acquisition always part of the plan Doing right with a 30% ESOP Inbound inquiries get heavy at year 8 7:32 - 9:14 Incubeta : the "old way" of...

In this Marketing Over Coffee: Learn about the end of Sora, GEO, the CLI for AI and more! Direct Link to File John misses the New Fronts OpenAI shutters Sora Anthropic renting time from Google as their hardware advantage continues to shine Advantage of AI via CLI 9:13 - 11:33 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate,...

In this Marketing Over Coffee: Melissa Menta, Peanuts Worldwide exec and lifelong Peanuts fan who serves as the brand's Senior VP, Global Brand and Communications talks to us about Snoopy, Charlie Brown and the Gang. Direct Link to File An amazing path from East Asian Studies to Marketing Broadway to Jim Henson Internet Bubble Superstart Pets.com and then to Peanuts Michael Ian Black was the Pets....

In this Marketing Over Coffee: Learn about ClaudeCode updating hardware, Apple's M5 Max, SaaS Moats, and more! Direct Link to File Dealing with wonky hardware updates Using Claude Code to update software to support devices OpenAI releases GPT 5.4 Models are now writing their own software The Macbook Neo - new entry level and the M5 Max for AI Incubeta : the "old way" of marketing - with creative,...

In this Marketing Over Coffee: Frank Kabatas tells the story of New York City's East Village Pizza! Direct Link to File Coming to America and Discovering Pizza Learning English first, and then over to the West Side Doing time at Domino's Creating his own recipe 9:48 - 12:08 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, an...

In this Marketing Over Coffee: Learn about Claude Code Remote Control, the LinkedIn Algorithm, Axe Body Spray, The A Team, and more! Direct Link to File Blizzard Time! Claude Code Remote Control brings iOS integration Latest update to the Unofficial LinkedIn Algorithm Guide is here! 9:10 – 10:40 Fundera by NerdWallet  –  visit  NerdWallet.com/MOC  and fill out the no obligation form. You'll get VI...

In this Marketing Over Coffee: Learn about the latest updates, Zwift, the future of movies, and more! Direct Link to File Happy Lunar New Year! The Release Battle Rages! Moonshot Kimi K2.5, Z.ai GLM-5, Alibaba Qwen-3.5, All still open weights ByteDance Seedance 2.0 Video now too real The future of Movies Chris writes a trashy romance novel 9:22 - 11:04 Use Framer to get websites up and running eff...

In this Marketing Over Coffee: Learn about building Brandoms, Creating Community, and How to Hold It All Together! Direct Link to File Her new book is: Transforming Customer–Brand Relationships: Use Emotional Connection To Build Loyalty Check out the previous interview with Christina on her time at Hubspot and transition to on demand Chief Customer Officer Where did the book come from? Inspired by...

In this Marketing Over Coffee: Learn about coding tools being used for business, scaffolding, AI agents and more! Direct Link to File Winter grips New England - John biohacks with sauna Claude Cowork spun off from Claude Code - Trust Insights Livestream on Claude Cowork Constant Contact acquires Jay Schwedelson's GURU virtual email event My Name in the From Field? 6:54 - 8:48 Use Framer to get web...

In this Marketing Over Coffee: ActiveCampaign Vice President of Marketing Jackie Palmer talks about the state of email and more! Direct Link to File Getting into marketing instead of baking Instead of just automating practices, evolving so that the tool improves quality at the same time SMB Customers in over 150 countries Everything from newsletters to multi-channel campaigns Strong track record i...

In this Marketing Over Coffee: Learn about Google Workspace Studio, AI Image Generation, Holiday Promos and more! Direct Link to File Google Workspace Studio - Agent that can work with your inbox and calendar. Opal is new built in as a new type of Gem 4:38 - 6:40 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish a...

In this Marketing Over Coffee: Craig talks about his new book that helps the loved ones of addicts understand their behavior Direct Link to File The book is now available to order - buy Getting Beyond the Lies here Going clean, and then becoming the decoder ring for the addict's behavior Addiction as family disease because of chonic manipulation Rock bottom as the trigger to change behavior 9:08 -...

In this Marketing Over Coffee: Erik talks about two of his books that came out this year delivering great advice on managing your personal brand, and serving up laughs in his latest novel! Direct Link to File Check out the past interview with Erik on The Owned Media Doctrine and co-Author of No BS Social Media with Jason Falls 10 Commandments of Personal Branding Bringing value to others Give to g...

In this Marketing Over Coffee: Learn about electric vehicles, solar energy, carbon harvesting and more from the man behind SuperCool! Direct Link to File Starting with the plan of being a spy in the CIA! Teaching at Nanjing University and working for Kryptonite Watching China ramp up and wondering what a billion cars on the road means Thunderbird for MBA, Delphi Automotive Systems in Paris Sustain...