Marketing Over Coffee

In this Marketing Over Coffee: Learn about Event Stacks, Meta Muse, Wired Earbuds, Lanterns, and more!! Direct Link to File Fall is here, Chris is off to MAICON What has Chris built to support him at the show? LinkedIn vs. YT shorts vs TikTok vs Instagram 8:11 - 9:58 Use  Framer  to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and pub...

In this Marketing Over Coffee: Learn about Gems, Dots, Koa, Craft Ice, Sydney Sweeney, and more!! Direct Link to File Claude Cowork rolled in to Claude? Google Gems getting retired in November Chris and The Highly Opinionated Skills Converter Dots - OpenAI's new product, similar to Meta Muse The lack of bounding for assistants, massive token costs Salesforce built Koa on Nvidia's Nemotron 3 7:24–...

In this Marketing Over Coffee: Learn about how Reddit is taking over search results, what you can do about it, and more!! Direct Link to File Greg Poirier sent me a post from Rand Fishkin that featured Ross' Research on Reddit's Dominance Starting as writer including Fantasy Football blogging and The Sims! Starting on the agency side - becoming CMO for hire Cracking the Reddit Code Google/Reddit P...

In this Marketing Over Coffee: Learn about iPhone Duo, AI on a Break, Trade Show Cannibals, and more!! Direct Link to File Who will be the first to cough up $2,000 for an iPhone Duo? Critics: Show up with an opinion and data or GFY AI Pause? Why? Recursive Self Improvement on Models in China 9:35 - 12:04 Use  Framer  to get websites up and running effortlessly and leave the design tool paywall beh...

Now with Even More Christopher Lochhead! In this Marketing Over Coffee: The rest of the story from the legendary marketer on Creator Capitalists, fake vs. authentic stories, California Politics and more!! Direct Link to File Part 1 of this interview is here Past interview with Christopher - get the basics on Category Design What's the next 6 months hold? Switch from Knowledge Worker to Creator Cap...

In this Marketing Over Coffee: Learn about Local Models, Better Writing with AI, Remembering Kindness, and more!! Direct Link to File It's As Good As It Gets! Alibaba Qwen 3.8 Flash Next - dramatic improvement in inference by going up to 2 and 3 word combinations. Making it 7-9x faster! Workstation prices still coming down rapidly, in the US you can't get a Huawei 7:38 - 9:48 Use  Framer  to get w...

In this Marketing Over Coffee: Learn about treating AI like workers, outcomes over use cases, agentic, and more!! Direct Link to File Talking with Lauren, the CMO of Asymbl at Salesforce Connections Lauren was part of ExactTarget which was acquired by Salesforce in 2012. We've talked about Chris Baggott and Douglas Karr over the years. Workforce Orchestration - thinking about AI as a worker Helpin...

In this Marketing Over Coffee: Learn about AI Breakouts, Managing Mautic with Claude, Coffee with Bialetti Moka and more!! Direct Link to File AI Companies exhibiting felony incompetence - "Breakouts" are your fault New Models - some failing the ethics test Anthropic adding Watermarks - required by the EU AI Act ClaudeCode managing Mautic Use  Framer  to get websites up and running effortlessly an...

In this Marketing Over Coffee: Learn from the legendary marketer about why tech and everyone else gets an F for AI marketing efforts, why tech doesn't take jobs, and more!! Direct Link to File Why does the Tech Industry Deserves an F for marketing AI? Past interview with Christopher - get the basics on Category Design Follow Your Different: Ray Wang Interview Lochhead on Marketing - That time when...

In this Marketing Over Coffee: Learn about Forward Deployed Engineers, Headless Salesforce, AI in the Loop, and more!! Direct Link to File Garry is CEO of Red Argyle, Tom is the founder and Garry was the First Follower Starting from a degree in sculpture to an inaugural class of Salesforce MVPs and now in the HoF What it took to get the attention of Salesforce Ventures, and then the good fortune o...

In this Marketing Over Coffee: Learn about Feature Engineering, Hubspot Gaffes, Pervert Glasses and more!! Direct Link to File Under the yellow glow of Canadian fires Feature Engineering Leica Camera App Context Bombing 9:17 - 11:16 Use  Framer  to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool?  Start creati...

Proving the Advantage that Marketing Creates In this Marketing Over Coffee: Talking with PWC's Ian Kahn and Samrat Sharma at Salesforce Connections! Direct Link to File Samrat Sharma (Strategy, PwC) and Ian Kahn (Principal, Customer & Commercial Excellence Platform Leader, PwC) at Connections Samrat has over 20 years as a strategist - now working at the intersection of growth, strategy and brand I...

In this Marketing Over Coffee: Learn why this is the end of the listicle, Fable is back, tire inflators win, and more!! Direct Link to File #3 in Malawi New Claude - Fable is back! Opus 4.8, Haiku 4.5, Sonnet 5 Using Gemma 4 for deep research to save on tokens The World Cup's Great American Sleepover Creators at Cannes - money going to creators End of the Listicle 9:47 - 11:14 Use  Framer  to get...

In this Marketing Over Coffee: The CMO Agentforce Applications talks about everything Agentic, Marketing Guilds, Data Quality and more! Direct Link to File Starting out by hanging with the cool Aunt who works at Apple IBM to LivePerson to Salesforce The Classic IBM training ground, then off to launch Curiously Human at LivePerson Reinventing everything with AI and going beyond the UI for Agentforc...

In this Marketing Over Coffee: Learn why an AI gets taken offline, how agentic features change SaaS, getting better business travel food, and more!! Direct Link to File Fable gets pulled? Claude to Haiku to Sonnet to Opus Is Fable that much better by eating a lot more tokens? New York's Synthetic Performer Disclosure Law and California SB-942 AI Transparency Act 9:22 - 10:55 Incubeta : the "old wa...

UChicago Medicine CMO Andrew Chang at Salesforce Connections! In this Marketing Over Coffee: Changing how healthcare is delivered, going all int on Data 360, AI, and more!! Direct Link to File Starting out on the medical path toward doctor The bubble popping Neilson Netratings Database marketing led to running the frequent flyer program Over to UPS His 6th Salesforce implementation The culmination...

In this Marketing Over Coffee: CEO and Co-Founder of Trust Insights talks with us about AI Tactics, Site Management, Unlocking CRM Data, and more!! Direct Link to File Claude Desktop changed everything Using Cowork to unlock data in other platforms Automating website updates 9:25 - 10:53 Incubeta : the "old way" of marketing – with creative, media, and data stuck in silos – just doesn't work anymo...

In this Marketing Over Coffee: Learn about Google IO, Hackers, DJI Hardware and more!! Direct Link to File The joy of hauling window unit air conditioners Google IO Highlights Google Search is now AI Search - and it's pulling all your personal data Glasses - Project Aura with Samsung, Gentile Monster and Warby Parker Search Agents in Google Search - Watch this for me... Google Docs Live, Gemini Om...

In this Marketing Over Coffee: Talking with Paul Ruscoe , VP Marketing Intelligence at Incubeta on how and why companies grow, and the challenge of effectively putting your budget to work! Direct Link to File Passing up on space and spying and going to the big agencies to start (Omnicom, Publicis, Ogilvy) Over 20 years for the company and a Global Google Partner The challenge of defending marketin...

In this Marketing Over Coffee: Learn about the latest in AI, running models at home, Nutella, and more!! Direct Link to File Cowork continues tearing it up TI's 5 Levels of AI Paperclip at Level 5 Nvidia DGX Spark with Quen 3.6 and Claude Cowork Anthropic partners with SpaceX for compute 10:50 - 12:25 Incubeta : the "old way" of marketing – with creative, media, and data stuck in silos – just does...

In this Marketing Over Coffee: Clear Channel's Dan Levi talks with us about going from MTV to WWE to CMO Direct Link to File Starting out at the classic big agencies, and then road trip to LA Working at the early days of MTV, and the launch of MTV Asia SVP of Marketing at WWE Getting in to Out of Home (OOH) and now CMO with 10 years at Clear Channel 8:47 - 10:21 Incubeta : the "old way" of marketi...

In this Marketing Over Coffee: Learn about Looping LLMs, the Death of Journalism, Uncensored Heretic, and more! Direct Link to File Zero Journalism on Anthropic Claude Mythos What are looping LLMs? 7:40 - 9:34 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/...

In this Marketing Over Coffee: Greg is back to talk about being acquired, the future of Salesforce, implementing AI, and more! Direct Link to File Past interviews with Greg in 2015 , and again in 2018! So what happened at CloudKettle over the past 8 years?? Acquisition always part of the plan Doing right with a 30% ESOP Inbound inquiries get heavy at year 8 7:32 - 9:14 Incubeta : the "old way" of...

In this Marketing Over Coffee: Learn about the end of Sora, GEO, the CLI for AI and more! Direct Link to File John misses the New Fronts OpenAI shutters Sora Anthropic renting time from Google as their hardware advantage continues to shine Advantage of AI via CLI 9:13 - 11:33 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate,...

In this Marketing Over Coffee: Melissa Menta, Peanuts Worldwide exec and lifelong Peanuts fan who serves as the brand's Senior VP, Global Brand and Communications talks to us about Snoopy, Charlie Brown and the Gang. Direct Link to File An amazing path from East Asian Studies to Marketing Broadway to Jim Henson Internet Bubble Superstart Pets.com and then to Peanuts Michael Ian Black was the Pets....