Marketing Over Coffee

SEO in Terms of Needs Met In this Marketing Over Coffee: In this episode learn about new search quality guidelines, E-A-T, inferred email quality, and more! Direct Link to File Brought to you by our sponsors: UserTesting and Upfluence Search Quality Evaluator Guidelines - Quality vs. Needs Met Search Engine Journal on E-A-T and Getting IT to Understand SEO? 7:05 Experience what your customers expe...

In this Marketing Over Coffee: In this episode Vivien Garnes, Co-Founder and CEO of Upfluence talks about best practices and the future of influencer marketing! Direct Link to File Brought to you by our sponsors: UserTesting and Upfluence School vs. Entrepreneur only Starting with Four Years of Bootstrap Why tailwinds for influencer marketing have been so strong the past three years 8:10 Experienc...

In this Marketing Over Coffee: In this episode learn about the New Event Landscape, Incrementality, Vanity Metrics, and more! Direct Link to File Brought to you by our sponsors: UserTesting and Upfluence Antigen testing for Events MarketingProfs B2B and INBOUND - Spike Lee interview 9:14 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you und...

In this Marketing Over Coffee: In this episode Roberta Matuson on her new book "Can We Talk?", and more! Direct Link to File Brought to you by our sponsors: UserTesting and Upfluence Roberta's 6th book, Can We Talk? Seven Principles for Managing Difficult Conversations at Work The financial damage of avoiding conversations It starts with confidence and clarity 8:08 Experience what your customers e...

In this Marketing Over Coffee: In this episode learn about The Facebook Crash, Incrementality, and more! Direct Link to File Brought to you by our sponsors: UserTesting and Upfluence Why did Facebook Crash? 9:18 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact...

In this Marketing Over Coffee: In this episode learn about what Artificial Intelligence Can't Do, Getting More LinkedIn Traffic, iOS15, and more! Direct Link to File Brought to you by our sponsors: UserTesting and Upfluence AI Content Generation - How The Pile works AI content quality will only be in the middle of the bell curve 6:31 Experience what your customers experience with UserTesting. The...

In this Marketing Over Coffee: In this episode author and professor Raj Venkatesan talks about the road map for AI! Direct Link to File Brought to you by our sponsors: Blueshift and Upfluence The AI Marketing Canvas - A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing How Raj and Jim Lecinski (ZMOT) came together The 5 Stages of the AI Marketing Canvas How to explain superv...

In this Marketing Over Coffee: In this episode learn about what you need to be ready for on September 20th, and more! Direct Link to File Brought to you by our sponsors: Blueshift and Upfluence Intuit acquires MailChimp What kind of marketer are you? Rev ops? Analytics architect? 5:46 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive...

In this Marketing Over Coffee: In this episode learn about The Future of Social, Wonderboom 2, Proactive CX, and more! Direct Link to File Brought to you by our sponsors: Blueshift and Upfluence The end of social and the timeline? Trends for 2022 and onward? What happens when your staff members become influencers? 6:46 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that im...

In this Marketing Over Coffee: In this episode learn about Telsa Bot, Zero Party Data, Oculus, and more! Direct Link to File Brought to you by our sponsors: Blueshift and Upfluence The Robots are Coming! Tesla Bot vs. Boston Dynamics 6:50 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers...

In this Marketing Over Coffee: In this episode learn about Tamsen's New Book! Direct Link to File Brought to you by our sponsors: Blueshift and LinkedIn Moving Beyond Gladwellitis and Pinkitis to be Godinian The Best of MoC Episode with Tamsen talking Building Presentations Getting 7 Speakers Featured at TED.com TED Cambridge at the Legacy Level What is the Red Thread? 9:18 Blueshift's SmartHub CD...

In this Marketing Over Coffee: In this episode learn about Generic Future, FLoC Interests, Virtual Travel, and more! Direct Link to File Brought to you by our sponsors: Blueshift and LinkedIn Google switching from demographic based to interest based tracking for FLOC? For the details check the video 5:57 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer...

In this Marketing Over Coffee: In this episode learn about one of America's most iconic brands from Global Brand and Marketing Director Kevin Gleason! Direct Link to File Brought to you by our sponsors: Blueshift and LinkedIn Where did the idea for the Leatherman come from? 8 years of design and the first order from Cabelas . Portland: Knifetown USA Covering Product, Branding, and Ecommerce The Ev...

In this Marketing Over Coffee: In this episode learn about Live Events, Deep Fake Audio, Dolby Atmos, and more! Direct Link to File Brought to you by our sponsors: Blueshift and LinkedIn John goes to an in person event! (TI Stream) Pining for the 10 Blue Links Era. Google employs more than 1200 unique features (up from 810 in the last such count) 9:17 Blueshift's SmartHub CDP delivers personalized...

In this Marketing Over Coffee: In this episode Amber Bogie talks Full Funnel ABM, Marketing Ops, Account Selection, and More! Direct Link to File Brought to you by our sponsors: Blueshift and LinkedIn Amber Bogie talks about being the ABM Strategy Lead at Degreed Learning how it works: Popsicle Sticks and Glue vs. the Martech Stack One-To-One Marketing 6:31 Blueshift's SmartHub CDP delivers person...

In this Marketing Over Coffee: In this episode learn about Next Level Twitter Analytics, Campaign Review, The Great Resignation, and more! Direct Link to File Brought to you by our sponsors: Blueshift and LinkedIn Work on strentghs or weaknesses? Next level Twitter Analytics - Sign up for the text list to get yours! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! 6:25 - 7:37 B...

In this Marketing Over Coffee: In this episode learn about how effective organization deliver results, improve the work environment, grow leaders, and more! Direct Link to File Brought to you by our sponsors: Blueshift and   Conversion Fanatics The 4 Disciplines of Execution is part of Jim's work with FranklinCovey 35 Years Climbing the IT Career track to CIO Looking forward on life versus looking...

In this Marketing Over Coffee: In this episode learn about FB Conversions, Acquiring Influencers, Golden Tickets and more! Direct Link to File Brought to you by our sponsors: Blueshift and Conversion Fanatics You need the FB conversions API working Server side tagging is not easy, but it will probably be the only way it will work Why is plagarized material doing better? Because your site stinks. J...

In this Marketing Over Coffee: In this episode learn about copywriting, design, client side vs. agency, and more! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus Buhler Creative - is where he's at Avoiding Extreme Beige Going back to the Style Guide for a Refresh Jungian Brand Archetypes The 22 Immutable Laws of Marketing ( and Branding ) All About The Brief 9:09 StackA...

In this Marketing Over Coffee: In this episode learn about copywriting, design, client side vs. agency, and more! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus Talking more art than science today From the Linwood Grill to Island Oasis Buhler Creative - Working as copywriter and designer 7:09 StackAdapt is the highest performing programmatic advertising platform, offer...

In this Marketing Over Coffee: In this episode learn about NLP, Twitter Blue, WWDC, Generation Alpha and more! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus New Natural Language Processing Tools - Latest AI beats human copy Twitter Blue Paid Service being tested in Australia and Canada Twitter Super Follows - going beyond ad revenue? 7:43 Marketing Over Coffee is spon...

In this Marketing Over Coffee: In this episode learn about New Google Stuff, Amazon Sidewalk, Pride, and more! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus Google Marketing Live 2021 Wrap Up Is general traffic no longer worth chasing? Declared blackout feature 7:16 Marketing Over Coffee is sponsored by Terminus - the marketing platform for efficient revenue growth. T...

In this Marketing Over Coffee: In this episode learn about Reverse EFT, Data Apps, Skills to Stay Sharp and More! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus Sean is VP of Product Marketing at ThoughtSpot Stack and Flow Adam Curry on Podcasting 2.0 "B.I. doesn't do anything." You should be doing some SQL 9:45 StackAdapt is the highest performing programmatic adverti...

In this Marketing Over Coffee: In this episode learn about UTM Codes, The Death of Social Media, Amazon Prime Week and more! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus UTM 101 Android 12 at Google I/O and Marketing Platform on the 27th Enhanced controls on Google Photos 6:52 Marketing Over Coffee is sponsored by Terminus - the marketing platform for efficient reven...

In this Marketing Over Coffee: In this episode learn about Headless CMS, FloC, Text Campaigns and more! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus Courtney understands that the latest iOS update hurts apps with in-app advertising but asks if you can still retarget your own app users in Facebook Ads? Marketing Land: Headless and Hybrid CMS 7:21 StackAdapt is the hig...