Marketing Over Coffee

In this Marketing Over Coffee: In this episode learn about Neurodiversity in Marketing and what the Data & Marketing Association is doing about it! Direct L ink to File Brought to you by our sponsors: StackAdapt and Terminus What does the DMA do? How did Kate get there? What is neurodiversity? Link to the DMA Neurodiversity Workshops 6:38 StackAdapt is the highest performing programmatic advertisi...

In this Marketing Over Coffee: In this episode learn about the new edition of Chris' book!! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus AI for Marketers, Third Edition now available! Trust Insights Network Analysis Case Study 7:42 StackAdapt is the highest performing programmatic advertising platform, offering a multi-channel solution for native, display, video, con...

In this Marketing Over Coffee: In this episode learn about taking small and medium enterprises digital! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus Previous Interview on Social Media and News Media Monitoring Platforms    His new book The Digital Pivot - Secrets of Online Marketing Foreward by David Pogue Why you're wasting your time with marketing if you haven't cl...

In this Marketing Over Coffee: In this episode learn about Interpretability, Compassion, Jabra Earphones, and more!! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus Rick Astley Greylock Snow Day Interpretability vs. Explainablility 8:37 StackAdapt is the highest performing programmatic advertising platform, offering a multi-channel solution for native, display, video, c...

In this Marketing Over Coffee: In this episode Vitaly Pecherskiy brings us up to speed on programmtic advertising and more!! Direct Link to File Brought to you by our sponsor: Terminus When we last talked with Vitaly it was all about native advertising, now it's multi-channel Working with a Demand Side Platform (DSP) Creative team going from 1 to 14 in 2 years, and expected to double again in six...

In this Marketing Over Coffee: In this episode The CTTO, Server Side Tracking, Skincare, and more!! Direct Link to File Brought to you by our sponsors: Upfluence and CXL Nerf Chief TikTok Officer Corporate Cloud Spending Surges Past On Premises Spend 6:45 Wit h Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and...

In this Marketing Over Coffee: In this episode Josh Cohen brings us up to date on video and more!! Direct Link to File Brought to you by our sponsors: CXL and Upfluence Covering what is now called "The Creator Economy" When Felicia Day changed the game, and then YouTube started paying creators and ran the table. Creating The Streamy Awards 7:56 Every instructor CXL uses is the absolute best in the...

In this Marketing Over Coffee: In this episode Apocookielypse, Death of 1 to 1, Summer Surge and more!! Direct Link to File Brought to you by our sponsors: Upfluence and LinkedIn Daniel Johnson Jr. asks "What tech will replace cookies for Google?" The death of 1 to 1 Marketing? Brand is the true inbound marketing Pandemic's Impact on Email 7:06 - 8:48 Wit h Upfluence, marketers can triple the numb...

In this Marketing Over Coffee: In this episode Women's History Month, Podcast Pitfalls, Peloton, and more!! Direct Link to File Brought to you by our sponsors: Upfluence and Uber for Business International Women's Day Monday March 8, 2021 and this is Women's History Month Image courtesy of Catherine and Sarah Satrun –  please buy a print here . Michelle Obama's Becoming The questions not to ask 7:...

In this Marketing Over Coffee: In this episode Twitter Spaces, Non-Fungible Tokens, Dark Traffic, and more!! Direct Link to File Brought to you by our sponsors: Upfluence and LinkedIn Twitter Spaces are here! What's working on Instagram? Where Can I Get the Slides.com 7:05 - 8:30 Wit h Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From...

In this Marketing Over Coffee: In this episode Jason Falls talks about Winfluence - Reframing Influencer Marketing To Ignite Your Brand , and more!! Direct Link to File Brought to you by our sponsors: Upfluence and CXL Last time we talked it was about No Bullshit Social Media It's Influence Marketing, not Influencer Marketing 7:51 Wit h Upfluence, marketers can triple the number of influencers the...

In this Marketing Over Coffee: In this episode Australian News, Social Media as Donut, How Google Searches, and more!! Direct Link to File Brought to you by our sponsors: Upfluence and Uber for Business Google having to pay to access Australian News , Facebook unfriends Australia Edison's Twitter Before and After Trump #SocialHabit Social Media is bad for society 6:48 Wit h Upfluence, marketers ca...

In this Marketing Over Coffee: In this Episode, Pandemic Pivot, Green Apple, Wowing to Life and More!! Direct Link to File Brought to you by our sponsors: Upfluence and LinkedIn Green Apple and Root Beer! Primarily B2B but also ecommerce at MONIN.com The Iconic Bottle Stasha's Path to MONIN from Chicago Agency and Corona! 7:00 Wit h Upfluence, marketers can triple the number of influencers they wo...

In this Marketing Over Coffee: In this episode, Memestock, the Big Game, Attribution, Jingles, and more!! Direct Link to File Brought to you by our sponsors: Upfluence and Uber for Business Gamestop is the first Memestock Prep for Big Football Thing Post Mortem 8:45 Wit h Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influ...

In this Marketing Over Coffee: In this episode, Structured Data, Razer Masks, Text Us, and more!! Direct Link to File Brought to you by our sponsors: Upfluence and Uber for Business Webmaster Roundtable where to put structured data? Google Question Hub CES - Razer doing masks and Gamer Chair with built in 60 in screen 8:45 Wit h Upfluence, marketers can triple the number of influencers they work w...

In this Marketing Over Coffee: In this episode learn about SmartHub Customer Data Platforms (CDP), Agility of Decisioning, and more! Direct Link to File Brought to you by our sponsors: Upfluence and MarketingProfs Career Day Vijay is Co-Founder & CEO at Blueshift Walmart, Groupon and Beginning by watching CX change The mistake is thinking about channels instead of CX Where does CDP fit in with the...

In this Marketing Over Coffee: In this episode, privacy, Clubhouse, strafe/jump/shoot, and more! Direct Link to File Brought to you by our sponsors: Upfluence and LinkedIn Google killing device identifiers Google Passages Indexing 6:43 Wit h Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to...

In this Marketing Over Coffee: Lauren Dragan has reviewed thousands of headphones. What do buyers need to know? Direct Link to File Brought to you by our sponsors: Netsuite and Trust Insights Enter the Dragan - Understanding both music and audio production Lauren reviews Headphones at Wirecutter She's also on panels for USB microphones, bluetooth speakers, and more. The Christmas of True Wireless...

In this Marketing Over Coffee: We put a bow on this year and kick it to the curb. Direct Link to File Brought to you by our sponsors: Upfluence and Blueshift What's the deal with this year? Smart people working together like never before, but we didn't start the fire. Separating innumeracy from those who can handle data 10:03 Wit h Upfluence, marketers can triple the number of influencers they wor...

In this Marketing Over Coffee: Learn about Marketing Via Navigation, Advertising, Partnerships, and more! Direct Link to File Brought to you by our sponsors: Blueshift and LinkedIn The path to Waze - media, content, technology Why it all comes back to psychology 8:15 Blueshift is making it easier than ever for marketers to use AI themselves to grow their business. Blueshift's SmartHub CDP uses pat...

In this Marketing Over Coffee: Learn about Message Platforms, Click Traps, Negative SEO, and more! Direct Link to File Brought to you by our sponsors: Blueshift and NetSuite by Oracle Salesforce buys Slack for $27.7B Discord Rising and Galactus smoked by 15 million on Fortnite 7:17 - 8:17 Blueshift is making it easier than ever for marketers to use AI themselves to grow their business. Blueshift's...

In this Marketing Over Coffee: Hear About Marketing America's Beloved Craft Soda Brand Direct Link to File Brought to you by our sponsors: Upfluence and LinkedIn Maisie Chan Antoniello is VP of Marketing at Jones Soda From Frito Lay to Starbucks Green Apple and new flavors for 2021 The Vote Campaign 7:20 - 8:30 Wit h Upfluence, marketers can triple the number of influencers they work with and run...

In this Marketing Over Coffee: Learn about Innumeracy, BERT, New Macs, and more! Direct Link to File Brought to you by our sponsors: Blueshift and NetSuite by Oracle Elections Prove Americans Still Bad at Math Power Tests Microsoft Clarity - Find the Rage Clicks! Confirming BERT - Google is using Deep Rank Google Passages 9:00 - 10:00 Blueshift is making it easier than ever for marketers to use AI...

In this Marketing Over Coffee: Learn about Seth's latest book! Direct Link to File Brought to you by our sponsors: Blueshift and LinkedIn Get your copy of The Practice - Shipping Creative Work What it takes to trust yourself Bringing humanity to work Curiosity solves the artistic problem 8:41 - 9:51 Blueshift is making it easier than ever for marketers to use AI themselves to grow their business....

In this Marketing Over Coffee: Learn about the New Google Analytics, New Software, New Mics, and more! Direct Link to File Brought to you by our sponsors: Blueshift and Theragun Google Analytics 4 has arrived to change everything! 7:33 - 8:48 Blueshift is making it easier than ever for marketers to use AI themselves to grow their business. Blueshift's SmartHub CDP uses patented AI to drive timely,...