Marketing Over Coffee

In this Marketing Over Coffee: Learn about Grabbing Attention, Process Communication Model, and Subverting Expectations! Direct Link to File Brought to you by our sponsors: Upfluence and Blueshift After One Million Followers the new book is Hook Point: How to Stand Out in a 3-Second World and the Hook Point Master Class The three pillars of hook points USP vs. Hooks - Warby Parker, InstaCart, Disn...

In this Marketing Over Coffee: Learn about Cinematic Virtual Events, Segments, and The Value of Live! Direct Link to File Brought to you by our sponsors: NetSuite and LinkedIn 7th Edition of The New Rules of Marketing and PR - 7th Edition Switching to virtual keynotes - switching from theatric to cinematic The new book: Standout Virtual Events: How To Create An Expericence Your Audience Will Love...

In this Marketing Over Coffee: Learn about Content Velocity, Google Indexing API, the latest gear and more! Direct Link to File Brought to you by our sponsors: Blueshift and LinkedIn Republishing explodes Measuring your competitors by Content Velocity Crawl budget going down? Google Indexing API 9:18 Blueshift is making it easier than ever for marketers to use AI themselves to grow their business....

In this Marketing Over Coffee: Learn about Podcasting, Collaborative Audio, Video, and more! Direct Link to File Brought to you by our sponsor: LinkedIn How he started at SquadCast with co-founder and technical lead Zach Moreno From accounting firm and CPA to entrepreneurial life 8:57 - 10:48 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad cred...

In this Marketing Over Coffee: Learn about Predictive Analytics, VR Events, Holiday Gaming, and more! Direct Link to File Brought to you by our sponsors: Direct Mail and LinkedIn Predictive - Where's the cheese? Why predictive has been destroyed this year The all online holiday season? 7:57 - 9 :16 Create and send great looking email newsletters with Direct Mail, an easy-to-use email marketing app...

This is a bonus episode, Chris is presenting at Hubspot INBOUND this week Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights Hubspot INBOUND is September 22nd and 23rd.  grab your $49 Powerhouse Pass with code LargeCoffee at  www.inbound.com/register Christopher Penn of Trust Insights and John Wall 5 Applications of Artificial Intelligence to Marketing Text Mining - Ch...

In this Marketing Over Coffee: Learn about Leaving the Bay, Virtual Product Marketing, ABM, and more! Direct Link to File Brought to you by our sponsors: NetSuite and LinkedIn ThoughtSpot - Leading Product Marketing The real estate market is on fire Productivity is up 8:42 - 9 :54 Smart companies run on  NetSuite by Oracle  – the WORLD'S NUMBER ONE cloud business system. With NetSuite, you'll have...

In this Marketing Over Coffee: Learn about Attribution, Pumpkin Spice, Flying Planes, and more! Direct Link to File Brought to you by our sponsors: Otis and LinkedIn Attribution and the Digital Customer Journey! Shapley Game Theory vs. Markov Chains vs. Propensity score matching 7:05 - 8 :57 Easily create ads for Facebook, Instagram, and Google right from the OTIS app. Get a 14 day trial and $25 a...

In this Marketing Over Coffee: Visit the Cutting Edge of Hybrid Events, Extended Reality Stages, Master Control Rooms, and more! Direct Link to File Brought to you by our sponsors: NetSuite and Direct Mail Check out all the video at Collaborate Global Originally created to address sustainability Reimagining the Launch of the Aston Martin DBX Scripting for the Extended Reality Environment 7:51 - 8:...

In this Marketing Over Coffee: Learn about Data Clustering, Search Console Beta, Retargeting, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Otis Data Clustering - Attack/Defend, search clusters Feature Selection / Dimension Reduction New Search Console Insights (closed) Beta Best content How's new content doing How do people discover your content Your top and trending...

In this Marketing Over Coffee: Learn about Finding Influencers, Perturbation, Dongles, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Otis Machine Learning for Network Graphing The 3 Broad Use Cases 8:55 - 11:18 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign:  Click here to get a $100...

In this Marketing Over Coffee: We're joined by Park Howell, The World's Most Industrious Storyteller! Direct Link to File Brought to you by our sponsors: NetSuite and Otis . The book is Brand Bewitchery Ron Ploof mutual admiration society meeting - Check out Ron on The StoryHow Pitch Deck and on Proverbs Where'd the industrious tagline come from? ABT - And, But & Therefore (Setup, Problem, Resolut...

In this Marketing Over Coffee: Learn about AI for Transcription and Data Mining, GPT3, Weav Run, and more! Direct Link to File Brought to you by our sponsors: Direct Mail and LinkedIn . Smart Studio Light AI Project #1 - Text Mining and Natural Language Processing - scanning millions of chats per day 7:14 - 8:41 Create and send great looking email newsletters with Direct Mail, an easy-to-use email...

In this Marketing Over Coffee: A Special Interview with Kelly Gillease! Direct Link to File Brought to you by our sponsors: Azlo and NetSuite Kelly on LinkedIn and Twitter What is NerdWallet ? From Economics to Performance Marketing Going from a team of 20 to 45 5:46 Azlo is a FREE business checking account with invoicing, bill pay, money transfers, NO minimum balance, and NO fees.  Sign up now at...

In this Marketing Over Coffee: Learn about Facebook Boycott, Haptic Devices, ABM, and more! Direct Link to File Brought to you by our sponsors: Direct Mail and Azlo Fireworks Injuries and Korean Spicy Pickles FB Ad Protest and independent audit results India bans TikTok and WeChat. US ban? 7:50 Create and send great looking email newsletters with Direct Mail, an easy-to-use email marketing app des...

In this Marketing Over Coffee: Learn About Doing Business in Asia with Steve McGinnes Direct Link to File Brought to you by our sponsors: Azlo and Trust Insights Trillions of dollars of mistakes have gone into this book! How a 3 day trip turned into 15 years Putting people first Performance is variable but character is timeless Change your view from quarterly to human history 11:07 - 12:58 Azlo is...

In this Marketing Over Coffee: We're on Summer Break but Christopher Lochhead offered to share his interview with Rick Bennett! Direct Link to File Brought to you by our sponsors: WordStream and Klaviyo Marketing that causes emergency board meetings and CEO firings at my competitors He tests 20 ideas a day on Facebook "What I do is not politically correct, it's tough to find CEOs who have the guts...

In this Marketing Over Coffee: Learn about Crisis Comms, Search Console, Portrait TVs, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Klaviyo The Story John Refuses to Talk About Why Crisis Comms Has to Be Hands On Boston Dynamics Robot for $74.5k Why Search Console and GA don't match 7:40 We've got a special offer for Marketing over Coffee Listeners, you can redeem a f...

In this Marketing Over Coffee: Learn about NY Times Best Selling Author Jonah Berger's New Book The Catalyst! Direct Link to File Brought to you by our sponsors: LinkedIn and Klaviyo The 5 Techniques to change someone's mind Not Pushing, but removing the obstacles to change Reactance and the freedom of choice Changing it up with the case studies The power of the menu 9:41 We've got a special offer...

In this Marketing Over Coffee: Learn about Social Network Fact Checking, Marketing Myths, AuxParty and more! Direct Link to File Brought to you by our sponsors: WordStream and Klaviyo Google Discovery Ads YouTube paid accounts and Storefronts for Facebook Fact Checking on Twitter and YouTube Link in Bio for Instagram - WhereCanIGetTheSlides.com 7:56 Turn 60% More Leads into customers while spendin...

In this Marketing Over Coffee: Learn about Social Fresh X, TikTok, Patron, and more! Direct Link to File Brought to you by our sponsors: WordStream and Shippo Social Fresh X June 3rd-5th! Using Hopin The challenge of shifting gears to virtual 6:01 Turn 60% More Leads into customers while spending 10% less – MoC listeners can get a free consultation and 14 day trial of  WordStream. Check it out her...

In this Marketing Over Coffee: Learn about the Getty Images and iStock Brands, the Transition to Matrix, Classic Jazz, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Klaviyo The Getty Images and iStock Brands - Visual Content Providers Mark Case Scenes of London on LinkedIn Starting at Time Incorporated, to The Daily on iPad, to Kindle Newsstand 13:06 We've got a specia...

In this Marketing Over Coffee: Learn about Neurosymbolic AI, Virtual Kitchens, Room Rater, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and WordStream IBM Think 2020 - Quantum Computing, Neurosymbolic AI, and not as Awkweird! 7:33 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign:  Click he...

In this Marketing Over Coffee: Learn about Context Marketing, The Customer Journey, The Infinite Media Era and more! Direct Link to File Brought to you by our sponsors: WordStream and Shippo He's the author of The Context Marketing Revolution His role at Salesforce.com What does it take to break through the noise? Effective marketers are 96X better at delivering results Media environments dictate...

In this Marketing Over Coffee: Learn about Twitter Analytics, Zoom Everything, Homegrown Music Videos, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Klaviyo Studio. Twitter.com Talking with Jay Baer on In-Ear Insights - reset all your thinking as of March 8th What verticals have been hit hardest 6:52 We've got a special offer for Marketing over Coffee Listeners, you ca...