Marketing Over Coffee

In this Marketing Over Coffee: Learn about Unscaling, Category Design, Unhealthcare and more! Direct Link to File Brought to you by our sponsors: WordStream and LinkedIn Where did Category Design and the book Play Bigger come from? The book led to the creation of Category Design Advisors Unscaled - how world changing technologies are taking apart scaled up industries. Can the existing system adapt...

In this Marketing Over Coffee: Learn about Ad Campaign Management, Lockdown Activity, Smart Bidding, and more! Direct Link to File Brought to you by our sponsor: TrustInsights Mark is the Director of Strategic Partnerships and Former Sr. Data Scientist at WordStream When do you reach a point where you need to add a tool to manage your ad campaigns? The seven tasks you need to focus on every week W...

In this Marketing Over Coffee: A special encore with Simon Sinek! Direct Link to File Brought to you by our sponsor: LinkedIn Lessons on Leadership from Simon Sinek based on his book Leaders Eat Last Speaking at TED It's not the people, it's the environment Dealing with layoffs Be the leaders you want to see The brain chemistry behind it Turn the Ship Around by Capt. David Marquet 17:21 We've got...

In this Marketing Over Coffee: Learn about the Payroll Protection Plan, Working from Home, 19 Pounds, and more! Direct Link to File Brought to you by our sponsor: LinkedIn John donates to Snopes The fed buying securities? For small businesses and freelancers check out the Payroll Protection Plan Google Ads Grant as credit to accounts in good standing Adobe Small Business Relief 6:14 We've got a sp...

In this Marketing Over Coffee: Learn about the state of Media Monitoring Sofware, AI, Fake News and more! Direct Link to File Brought to you by our sponsors: ahrefs and LinkedIn The 2020 Media Monitoring Buyers Guide What made you write the report? What are the key features of Media Monitoring Software? The transition from clippings to business intelligence with internal and external data sources...

In this Marketing Over Coffee: Learn about International Women's Day, Clearview, Ryan Reynolds and more! Direct Link to File Brought to you by our sponsors: ahrefs and LinkedIn Celebrating International Women's Month with Katie Robbert International Women's Day is over 100 years old! Unilever achieves gender balance in management globally Beta Access to Clearview is disturbing   7:32 MoC is brough...

In this Marketing Over Coffee: Learn about BIMI, Going Cashierless, and more! Direct Link to File Brought to you by our sponsors: ahrefs and Express VPN Talking about Covid-19 data Event Cancellations - starting with SXSW and THINK Amazon and Microsoft stepping up to help local businesses Brands can pay to Trend on Reddit - 70% of users welcome brands 6:41 MoC is brought to you by ahrefs - learn w...

In this Marketing Over Coffee: Learn about Data Flywheels, The State of Podcasting, Political Marketing Fails and more! Direct Link to File Brought to you by our sponsors: LinkedIn and ahrefs That time Lochhead destroyed my marketing department (previous interview) Niche Down (previous interview) Lochhead on Marketing (his podcast) Interview with DEA guys Niche Design - the leader in Dialog Podcas...

In this Marketing Over Coffee: Learn about PESO, marketing analytics, content scanning and more! Direct Link to File Brought to you by our sponsors: ahrefs and Express VPN Where Spin Sucks started and why didn't they ever give up on it? The Spin Sucks Academy The PESO Model 6:19 MoC is brought to you by ahrefs - learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do!...

In this Marketing Over Coffee: Learn about Smart Speakers, Facial Recognition, BS Cable Fees, and more! Direct Link to File Brought to you by our sponsors: ahrefs and LinkedIn Google Weather Map looking stormy Blocking to win the media scrape battle but losing the smart speaker war Amazon and Google losing ground in the smart speaker war? Not exactly. Buying via Text Message not working yet for Wa...

In this Marketing Over Coffee: Learn about Content as a Service to Your Customers Direct Link to File Brought to you by our sponsors: ahrefs and ExpressVPN.com Deluxe Small Business Revolution on Hulu Betting on content to stretch your spend 12X 6:38 MoC is brought to you by ahrefs - learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do! How Ty Pennington got in the...

In this Marketing Over Coffee: Learn about Lumpy Data, The Innovators Dilemma, Lucifer and more! Direct Link to File Brought to you by our sponsors: ahrefs and LinkedIn Superb Owl Ads - Smaht Pahk! Groundhog Day and Wal-Mart On lumpy political data Jumpshot out of business 6:36 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your fir...

In this Marketing Over Coffee: Learn about Simon's Newest Book! Direct Link to File Brought to you by our sponsors: ahrefs and ExpressVPN Past interviews: Start With Why , Leaders Eat Last , Together Is Better The autobiographical journey Losing Your Passion Having trust betrayed The Game of Business is Infinite Why cause driven is not the same as corporate social responsibility 9:51 - 11:51 Expre...

In this Marketing Over Coffee: Learn about Oculus Quest, NLP, TikTok and more! Direct Link to File Brought to you by our sponsors: ahrefs and LinkedIn Chris gets the Oculus Quest for testing Favorites: Tilt Brush by Google, Vader Immortal, Beat Saber 2 out of 3 don't measure, 80% will give up on personalization - citizen data science is dead? 8:11 MoC is brought to you by ahrefs - learn why we use...

In this Marketing Over Coffee: Learn how to grow your own Fanocracy! Direct Link to File Brought to you by our sponsors: ahrefs and ManyChat Fanocracy now available on Amazon Past DMS Interviews The fans of Comic-Con Why you have to let the fans run with it How fan fiction keeps the franchise top of mind Separating the art from the artist 11:28 MoC is brought to you by ahrefs - learn why we use ah...

In this Marketing Over Coffee: Learn about Channel Changes, Chat Campaigns, TOCC and more! Direct Link to File Brought to you by our sponsors: ahrefs and LinkedIn ManyChat CEO Mike Yan tells us about the state of messaging ( his instagram ) Get started for free with ManyChat when you use promo code MOCPRO Starting before Facebook with Telegraph A channel that now has over a billion messages a day...

In this Marketing Over Coffee: Learn about 12 Days of Data, Beating RoboCalls, Winning the Holiday, and more! Direct Link to File Brought to you by our sponsors: ManyChat and Dollar Shave Club The 12 Days of Data! Chris' Super Awesome Robocall hack! 6:19  ManyChat Automates & Combines Facebook Messenger and SMS to Grow Your Business. Check it out for Free! CMI Quantitative Psychology for segmentat...

In this Marketing Over Coffee: Learn about TV Shows, Twirlygirl, The Story of Your Brand, and more! Direct Link to File Brought to you by our sponsors: Quickbooks and ManyChat Michael Jamin on his work as a screenwriter and Cardboard Rocket Ships Starting in Screenwriting - Just Shoot Me Doing animation projects - Beavis and Butthead, King of the Hill Ramping up for a new show How has TV changed s...

In this Marketing Over Coffee: Learn about Cyber Monday, Attribution, FTC Influencer Rules, and more! Direct Link to File Brought to you by our sponsors: Dollar Shave Club and ManyChat Black Friday, CyberMonday, Giving Tuesday - AdWeek CyberWeekend 7.5B Tech (Airpods, Air Fryers, Samsung TVs) Toys (Frozen 2, Nerf, Paw Patrol), Small Biz Saturday MassSave Smart Thermostat Deal Toys R Us is back GA...

In this Marketing Over Coffee: Marketing Insider Group CEO Michael Brenner talks about his latest book! Direct Link to File Brought to you by our sponsors: Intercom and LinkedIn The Book: Mean People Suck Looking back on more than 50 jobs! We all think we're awesome. We're not. The Great Idea Cycle of Death 6:22 Intercom will help you give your customers the one thing they're looking for. Website...

In this Marketing Over Coffee: Learn about Instagram Likes, Hacking Smart Speakers, Mining HARO, and more! Direct Link to File Brought to you by our sponsors: Intercom and Quickbooks Instagram dropping likes, what's the angle? Jimmy Wales new social network, Scott Galloway teeing off on Facebook Brand Organic reach is extinct Invest in your own platform 6:21 - 8:03 Give Intuit QuickBooks a try!  L...

In this Marketing Over Coffee: Learn about the future of healthcare, AllCare, Orphan Drugs and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Quickbooks The Book: Healing American Healthcare The current system is "the worst aspects of capitalistic greed with the worst excesses of bureaucratic socialism" The 4 problems to be solved Carrier and patient are not aligned Creatin...

In this Marketing Over Coffee: Learn about Hyperpersonalization, Global DM, and more! Direct Link to File Brought to you by our sponsors: Intercom and Trust Insights Jacobs & Clevenger is a Performance Marketing Agency Amazon, Wayfair and Sephora testing direct mail as the noise gets beyond overwhelming in other channels Going beyond segementation to personalization 6:55   Intercom will help you g...

In this Marketing Over Coffee: Learn about Topics and more! Direct Link to File Brought to you by our sponsors: Intercom and Trust Insights BERT is here, what does it me an for marketers? LinkedIn Events 6:21  Intercom will help you give your customers the one thing they're looking for. Website messenger, conversational bots and guided tours inside your product. Visit intercom.com/podcast to see e...

In this Marketing Over Coffee: Learn about the Gig Economy, Media Diets, Jazz and more! Direct Link to File Brought to you by our sponsors: Intercom and Quickbooks His book This Is Marketing Books versus online Live events The gig economy is no economy at all Improving your media diet 8:19 Intercom will help you give your customers the one thing they're looking for. Website messenger, conversation...