Marketing Meetup Podcast

At the end of 2020, Sophie Cross had an idea. A good old fashioned magazine in a time where the prevailing wisdom is to go digital. In a few short months, Sophie conceptualised the magazine, targeted an audience, smashed her £12,000 target on Kickstarter, created and edited the magazine and had it land on doorsteps around the world. How did she do it? This is the story.

Many marketers spend tons of money improving their SEO, creating blog content, investing in digital advertising, and doing all sorts of things to drive loads of traffic to their sites. But those efforts can fall short for one simple reason: Your website sucks. We’ve all become comfortable with 2-to-5% website conversion rates, but in reality, that means that 95% of our prospects are slipping throu...

Matt McKie is the Global Head of Marketing for The Olympic Games, which is in itself... a bit crazy. In this Q&A, we're going to ask him what he's learned about marketing in a career that has taken him through some of the world's best-known brands (not even hyperbole).

In this talk, Sahana gave a big middle finger to the advice "Fake it until you make it". As a fellow sufferer of Imposter Syndrome, Sahana knows all too well the voice in your head screaming "Oh s***, what am I doing here? This is a massive mistake." So shared a tried and tested toolkit of habits ánd exercises to overcome the dreaded Imposter Syndrome throughout your career (with a few tips for ma...

It's frustrating not being able to break away from the clutter, to be noticed, to stand out from a sea of competitors. Everyone is telling you that differentiation is critical, yet no one talks about the HOW. ‍ In this session, 7 submitters were selected for LIVE laser coaching around radical differentiation.

How do you get businesses to buy into big, crazy, chaotic ideas? Carrie and Steven have worked with companies to put dildos in Easter eggs and put Bernie Sanders on IKEA chairs. In this talk, they speak through how they get businesses to take the risks they need to, to really disrupt the market.

Eddie Shleyner, Jo Watson & Dave Harland are three of the world's best-known copywriters who also happen to be smashing it on Linkedin. In this friendly chat, they'll share how they do it, and answer your questions 🙂

Sometimes the things that don't 'make sense' are the things that also send your company into the stratosphere. In this talk, Rory addresses the tyranny of logic and why sometimes, we just need to be a bit more magical.

Confusion, conflict and chaos in the workplace are all a function of your inability to listen effectively. Communication is 50% speaking and 50% listening, yet only 2% of people know how to listen. - Learn why Listening to the speaker is the wrong place to start communication - Understand the Four most common barriers to your listening - Explore the neuroscience of speaking, listening and thinking...

Creating customer personas is one of the foundational skills of marketers across the world. But through commonality also comes confusion and poor implementation. Adele has dedicated her attention to ridding the world of terrible personas. In this session, she shows you how.

Storytelling is one of the best ways for marketers to get their message across. Jeremy Waite has told stories on stages across the world. He’s helped some of the world’s leading figures tell their own. This fundamental marketing skill is one that can be taught, and in this session, Jeremy will help you learn.

PPC is one of the bedrock channels of any acquisition based campaign. It is, however, fraught with complexities and has the potential to be a cash drain. In this talk, Anu talks you through how to PPC like a pro.

Purpose: often spoken about – rarely understood or met. Laura has been doing the hard work of late, establishing what her purpose is, and the brand of her company. In this session, she’ll share hers, and how you can find your own.

Do you ever wonder how some startups seem to figure out customer acquisition so easily? It seems like one second, you've never heard of them and the next second, they're everywhere you turn. Asia Matos, CEO and Founder of DemandMaven, walks you through the exact go-to-market process for winning your first 100 customers and discovering your absolute best marketing strategies and channels in the ear...

Marketers… all we do is communicate with other people. But, there is really skill and nuance found in how we interact on a one to one basis: how we build relationships. In this session, we investigate what relationship marketing is, and, how to use it to grow your business.

Fiverr are building a brand that is becoming ubiquitous in the world. But, the company remains young. In this talk, Liron who was employee number 13, discusses the journey and what you can take it from it.

Tim Soulo is the CMO of Ahrefs . In this session, we asked him about the journey of growing Ahrefs to a site that measures its website traffic in the millions – and how you can build traffic to your website too. How do you build traffic to your website – key takeaways: Is SEO for your business? SEO isn’t for everyone. It’s worth asking the question of whether there is enough search traffic volume...

Great copy can be the difference between making a sale, or not converting at all. Compelling someone to act, or losing them forever. Dave Harland has dedicated his professional life to writing great copy: and he does it so well! In this talk, Dave shares his tips and tricks for writing great copy for social media.

How can you build customer loyalty? When you treat your customers the same way you treat your closest friends, you unlock this caring two-way relationship that rewards you with trust, love and loyalty. Marisa found this out for herself when she gave our customers the chance to opt-out of emails about sensitive occasions (like Mother’s Day) in 2019. The response from our customers was unexpectedly...

In the final stages of hypothermia, people often engage in “paradoxical undressing”. As they lose rationality, they feel irrationally hot. They strip off their clothes and hasten their own death. Marketing is not a matter of life or death. Far (so very far) from it. Yet how we present ideas, how we glorify risk, and dare to talk of being brave is equally as absurd. And ultimately self-defeating. I...

Podcast listenership has been growing every year for the past few years, and shows no signs of letting up. Theo Watt and Eve Young co-host the chart-topping Social Minds podcast - now 119 episodes deep. In this webinar, we explore how to create a world class podcast in terms of production, and the tips and tricks along the way.

Martin George is the Customer Director of Waitrose: in effect heading up the famous supermarket's marketing operations. And while this role is impressive in itself, it comes after a storied career that has seen Martin in roles as varied as BA to the Post Office. In this webinar, we hear what a career in our industry has taught him about careers in marketing, the models that have been useful throug...

How do you build a business off the back of a simple newsletter? David Hieatt is the Founder of Hiut Denim & The Do Lectures. He’s famed for his creativity, and his storytelling. So much so, he’s appeared in a recent Apple ad campaign. One thing David holds dear is the importance of email marketing to him. In this session, we unpack how David has built his success off the back of his email lis...

How do you hack the social media algorithm to stand out? We are living in an age of content overload, fighting for attention against life (and a very different life than we were used to) not just our competitors. Couple that with Social Networks prioritising people over businesses, it makes it hard for brands to be seen by their audiences. In this talk, Katy shares the latest in Social Media Psych...

Is your marketing/sales bucket broken? There’s a fundamental problem with customer journey planning and the subsequent actions taken by marketers to improve their results. It’s upside down. In this session, Bryony Thomas dismantles the classic sales funnel to create a better metaphor, showing that most businesses have a worrying hole in their bucket.