Marketing Meetup Podcast

How to Create a Successful Daily Routine (Not just like what the influencers make up) - Alice Lyons, Dark Coffee

Market research is one of the most underused tools in the armory of a marketer. But, finding out what the market wants is a whole skillset in itself - and often, it’s not just as easy as asking them outright. Vaughan Flood has dedicated his career to helping companies find out what their market really want using quantitative research - even going to the extent of building his own tool, now used by...

Getting the FD, MD and the wider business fully signed up to the value of marketing can be a real challenge for an in-house marketer or freelancer/agency trying to convince clients to do things ‘the right way’. But, getting it right will boost your cred, get you enthusiastic support and help you get the budget you need to really make a difference. So, how do you do it? Bryony Thomas and Rachael Wh...

Robin has created numerous companies known for their culture. In this talk, he shares why it's important, and how he did it.

Even in 2022, Linkedin still presents one of the most abundant sources of organic reach for those looking to build their personal or business profile. And with that comes opportunity. But, that opportunity is fraught with issues of confidence, knowledge gaps on what to be posting, and frankly - making Linkedin a pleasurable experience by knowing how to curate your feed. Pragya and Lea have walked...

The unknown can be scary and anxiety driving. These can in turn can hamper our ability to problem solve and make good decisions. So, how can we learn to deal with uncertainty? Sam is partway through a world-first experiment into how to increase Uncertainty Tolerance. This talk is both an insight into how revolutionary ideas can be borne from uncertainty, and key insights, results and takeaways fro...

Sophie Miller gets social media. In the past 2 years, she’s grown a Facebook group of 9k+, 30k on Instagram, 61.1k on her company Linkedin page and 30k on her own personal Linkedin. More importantly - those folks are ENGAGED. So, in a world that increasingly feels like social media provides very little bang for the buck - what does Sophie do that makes her and her company stand out so much and cre...

As marketers, we love to say that data drives many of our decisions, strategies and tactical implementation. Yet, the reality is for many marketers that we either don’t know how or where to find meaningful data. Even if we do have the raw data: bringing it to life in a way that tells stories that work both internally and externally is a challenge. Thierry Ngutegure is really, really good at all of...

In marketing we love change, but what about what won’t? The things that don’t change are the things that we can build strategies for the long term off the back of. In this talk, the influential and well-known VP of Brand Planning at Jellyfish - Tom Roach, shares 7 unchanging principles of effective communication that are based on how our brains work, not on how specific technology works. For an un...

Does being a trained marketer make you a better marketer? Mark Ritson certainly thinks so. That’s why he founded the Mini MBA, possibly the most pervasive marketing qualification in the UK today. I (Joe) recently completed the Mini MBA and had a great experience. In this session, we ask the good Professor Ritson ten questions that the Mini MBA raised. Not just for those who have completed the Mini...

Does being a trained marketer make you a better marketer? Mark Ritson certainly thinks so. That’s why he founded the Mini MBA, possibly the most pervasive marketing qualification in the UK today. I (Joe) recently completed the Mini MBA and had a great experience. In this session, we ask the good Professor Ritson ten questions that the Mini MBA raised. Not just for those who have completed the Mini...

As marketers, we know the success of our product often hinges on our messaging. The words we use can make the difference between customers getting it — or not. But with so many things to say, and only seconds to make an impression, it’s a struggle to find the right message. Where do you begin? What really matters to your audience? How can you stand out? In this webinar with messaging strategist an...

As marketers, we spend our time trying to reach people. We talk about the strategies and tactics to do as much all the time. But isn't it more important that we resonate with them? That we're not just a pixel on a screen but a reaction created? An emotion stirred? An action prompted. In this interview with global keynote speaker, host of Unthinkable podcast and multiple times author, Jay Acunzo -...

In this episode, Joe goes back to basics with the things he wish he had known when he started his marketing career

Sarah Warby has one of the most impressive CVs in marketing. More than that though, she's a clear thinker and a down to earth human being. Now leading one of the most popular brands in the UK (and increasingly the world) - we asked Sarah to come and speak about her view that happiness breeds success, not the other way round.

When planning digital campaigns, the focus is firmly on the data and rightly so. However, whilst we tend to create strategies based on the data we do have, the data that we don't have can be just as valuable but often gets overlooked.  The reality is, no matter how much we know about our customer, product and channels, all strategies are based on assumptions. In this talk, we will discuss how...

This webinar will give you nine ways to have good, creative ideas. Because there is nothing worse than a blank sheet of paper and fingers lingering over a keyboard, unsure what to type. Our guest is Eddie Shleyner, one of the best copywriters in the world today. His 50,360 Linkedin followers and 28,810 email subscribers would back us up on that 🙂

Ever caught yourself in that moment where the words get stuck in your throat and you don't say the thing you know to be right? Where you can see others join in, and want to, but can't bring yourself to make that step into the group? Or, simply not feeling like you are giving everything you can give through holding back for *some* reason? All the while, you see people around you being heard, seemin...

Social media has changed the world in many ways, but it's revolutionised consumer expectations. Not only are consumers expecting more in respect to communication with brands and how brands act, they're also now dictating the stories that brands tell.  Join Mike Blake-Crawford to learn about 'social-first storytelling' and understand the components of storytelling that will be driving successf...

Marketing briefs. A big part of many of our lives as marketers and possibly the most important document in marketing. And yet so rarely done well, causing big problems from start to finish. Two Effie award winning marketers, Pieter-Paul and Matt, saw the problem and have done something about it. With the help of Vaughan, they launched possibly the largest study into marketing briefs and the percep...

Brains are bad at buying. They struggle to make even the simplest, most logical decisions. When decisions get tough they won't decide at all, they'll just grind up and do nothing. So how do you, the nimble marketer, get brains to not only make a decision - but make the right decision? Unfortunately most of what modern marketing attempts to do means we make decisions worse for brains... Looking at...

What are the upcoming trends in social media and digital marketing? Andy Lambert provides the lowdown with a bevy of data!

Mentorship is one of those things that can help really elevate your career and your learning. But how do you find the right mentor? Approach them? Be a good mentor? How can you be a good mentee? We've gathered a panel of experienced mentors and mentees to share their experiences on how to make the most out of a mentorship relationship.

In this session Chris shares what semiotics is, why it is indispensable to understand how brands work, how to drive distinction using product category codes, why ‘culture’ is more important than ever and how semiotics closes a gap between what brands THINK they’re communicating and what they’re actually communicating.

The pressure is real for brands to constantly be churning out fresh content and be “always on.” Research shows time and again that the brands that do always-on marketing well are often considered more recognizable and relevant. But it's not easy to implement. In addition to always running campaigns, marketers need to ensure the content they promote is relevant throughout their prospect's buying jo...