Marketing Meetup Podcast

Choosing a marketing role requires balancing your growth goals with company culture. Learn how to navigate big brands versus scale-ups. Kerttu Inkeroinen, CMO at  @luckysaintbeer  , joins us to break down the differences between working at global FMCG giants like Coca-Cola and Kimberly-Clark versus agile scale-ups. If you are debating your next career move, this discussion provides the framework t...

Most marketing teams spend the majority of their time creating content. The problem is, that's probably the wrong way round. Amy Woods makes a compelling case that if you're not spending more time on repurposing and distribution than on the original piece, you're leaving most of the value on the table. In this one, Amy joined Joe to talk through how to build a content calendar you can...

This webinar covers practical video marketing for marketers, including a two-hour production workflow, AI-assisted scripting with Claude, talking head video setup, audio quality tips, editing tools like CapCut and Wistia, and how to repurpose footage across portrait and landscape. Chris Lavigne, Head of Production at Wistia, shares how to make videos that earn their keep without chasing views. Tim...

This webinar explored how marketers can use AI more sustainably through better prompt engineering, right-sizing AI models, and understanding their AI supply chain. We cover the environmental impact of large language models, data centre energy use, and how tracking prompt efficiency acts as a sustainability intervention. Topics include conscious creativity, digital carbon footprint, work footprint,...

Dan, a creative director, copywriter, and author, shares his 12 filters for creating quality content at scale. This video covers practical content strategy tips and copywriting insights to help you grow your audience on LinkedIn without chasing the algorithm. Discover how antiviral thinking, signature series, and creating for yourself first can transform your digital marketing efforts, improve you...

Going freelance or fractional sounds like freedom. But there's a lot between handing in your notice and building something that actually works. In this webinar, Luan Wise, Steve Folland and Ayo Abbas joined us to share what they wish they'd known before making the jump, covering everything from choosing your title to finding your first clients and setting a rate you can stand behind. Betwe...

Most of us know we should be showing up on LinkedIn. The problem isn't motivation. It's that the whole idea of "personal branding" feels performed, fake, and a bit exhausting. In this webinar, Phil, founder of a personal branding agency, joined us to talk about how to build a real LinkedIn presence without losing yourself in the process. He covered how often to actually post, why...

In this webinar, Charlie Marchant, CEO of Exposure Ninja, joined James to break down what's actually happening in AI search right now and what marketers can do about it. From the difference between mentions, citations and sources, to building a GEO strategy from scratch, Charlie made a complex topic practical and approachable. The conversation covered how AI platforms like ChatGPT, Gemini and...

Website traffic is down. AI Overviews are answering questions before anyone clicks. For marketers who have relied on search for growth, this feels unsettling. In this session, Ryan Law (director of content marketing, Ahrefs) joins Joe to break down what’s driving the decline (hello AI overviews), what’s still working, and the practical moves to make right now - from content refreshing to business...

You can have all the tools in the world… and still feel like your day disappears into pings, meetings, and status chasing. This session is about getting that time back with simple, repeatable habits that actually stick. Joe is joined by Dani Spires, VP of digital at Asana, to unpack the biggest productivity drains teams face right now and how to fix them with clearer processes, better meeting disc...

If your paid budget is shrinking, every click suddenly feels personal. And when Google Ads keeps changing, it’s easy to lose confidence in what’s actually driving results. In this session, Joe is joined by Rebecca Pilkington, Head of PPC at Exposure Ninja, to break down what modern PPC looks like in 2026 - from fixing tracking and improving signal quality, to using guardrails, feeding lead quality...

Email and SMS work best as a duo, but only when the message is relevant, timed well, and earned through proper consent. In this session, Ali Wood (Head of Partnerships, UK & Ireland at Mailchimp) breaks down how to use SMS alongside email to create a more joined-up customer journey, from getting phone-number opt-ins (without being creepy) to segmentation, automation triggers, and what’s coming...

AI is moving fast and many marketers are trying to keep up while still doing… everything else. In this session, Kirsty Fraser and Rich Crossley from Movable Ink break down what “AI for marketers” means (beyond the hype), and how to use it to do more with less - without losing the human bit that makes marketing work in the first place. You’ll learn the difference between machine learning, agentic A...

If you’ve ever wrapped a webinar and thought, “Was that actually engaging… or did people just show up?” – this session is for you. Wistia and The Marketing Meetup are teaming up for a practical, eye-opening conversation about how to do more with less when it comes to webinars-fewer tools, fewer guess-and-check moments, and more clarity on what’s really working. In this live session, we dig into:Ho...

Rory Sutherland is a whirlwind, but one we love to chat with at The Marketing Meetup! In this session, the concept was simple:- Rory presents some initial thoughts- Then we take some questions from the communityFor those of you who know Rory (and I'm guessing a large amount do!), this is a really entertaining and useful session with one of the industry's most treasured folks. For those of...

Getting buy-in for marketing is often harder than doing the marketing itself. So how are other teams actually doing it? In this webinar, two senior marketers and two finance leaders co-present how they work together to get marketing funded, trusted, and seen as a growth driver. You’ll learn: • The three biggest reasons marketing and finance clash • How to translate campaigns into simple financial...

Most marketers are drowning in tactics and short on time. This workshop gives you a calm, practical way to build a simple strategy you can actually use - even if you’re a solo marketer with limited budget, pressure from all sides, and no idea where to start.- Set a clear, useful goal you can measure (without needing a 40-page deck)- Identify the real customer problem and the idea you want to stick...

Ryan Lisk from Hybrid Legal joins us to talk about the legal side of what marketers need to know about using AI in your work. There’s a consensus in marketing that “everyone’s using AI”. Whether that’s the case or not, we do all need to be aware of the potential legal impact of using AI. Especially with client work. So, we’ve got legal eagle Ryan Lisk (Founder of Hybrid Legal) coming to talk to us...

Marketers talk a lot about emotional resonance and personalisation. But the reality is: most of us are still figuring out how to do it without crossing a line. In this conversation, Joe speaks with James Manderson from Braze about the tension many marketers feel between relevance, respect, and privacy . They explore: Why 95% of marketers say crafting emotionally resonant messaging is hard The diff...

AI is transforming how we gather insights, spot trends, and understand audiences. This session with Peter Weinberg, explores what’s possible now and what’s coming next.- The latest AI-driven approaches to research- How to separate useful insights from noise- Where AI helps — and where human judgement is still essential************Please take the time to check out our partners, all of whom we work...

Prompting feels like one of the #1 skills marketers are mastering in 2025. In this episode, Anna Carina Berkman, founder of Markitect, reveals how to turn simple text into powerful marketing results using AI tools like ChatGPT, Gemini, and more. Whether you’re struggling to get quality AI output or you’re just starting out, this deep dive covers the principles, examples, and frameworks that drive...

Rory Hope, Head of EN Growth at HubSpot and Laura Lane, Head of Marketing Northern Europe at HubSpot join us to run through how the marketing landscape has changed. AI engines are beginning to shape what gets seen and what doesn’t. Marketers who adapt their strategies now will be in the strongest position as these systems become the norm.- How AI engines interpret and rank content- Practical tacti...

Social video remains the fastest-growing format, and AI can help marketers keep up with the demand for speed, quality, and creativity.- AI tools and workflows to speed up video production- How to keep content engaging and authentic- The future role of AI in social video storytellingPlease take the time to check out our partners, all of whom we work with because we think they're useful companie...

AI isn’t just a tool — it’s a leadership challenge. This session is about how marketers can step up, influence adoption, and set the standard for responsible use.- How to make the case for AI to senior stakeholders- What good AI leadership looks like in practice- Building confidence in your team to experiment with and adopt AI*************Please take the time to check out our partners, all of whom...

Ross Simmonds is one of our most popular speakers and for good reason. His approach of using new technology and old-school marketing techniques makes him a truly effective marketer. Content still drives marketing, but AI is changing how we ideate, produce, and scale it. Learn how to blend creativity with technology without losing the human spark. Frameworks for integrating AI into your content pro...