Marketing Meetup Podcast

Lauren Ingram joins us to explain how, in a world where traditional SEO feels seemingly outdated, brands can still be very visible in places like Chat GPT and other AI powered search results. Generative Engine Optimisation (GEO) is emerging as the next big shift in how content gets discovered. Understanding it now gives marketers an edge before it becomes table stakes. What AI visibility is and wh...

🎤 Crystal Carter – WixTalk Title: Lightning TalkAbout Crystal (written by Azeem Ahmad, SEO and International speaker):Crystal Carter is one of the most respected voices in the SEO space, who makes it her mission not just to continuously learn, but also to regularly give back to the community. Not only is she regularly invited to deliver top-rated sessions at events internationally, in her role as...

Sarah Clarke, Business Director, Data & Strategy - UM Central (McCann), came to the Birmingham Marketing Meetup to discuss how we can approach marketing like bees.🐝 What if bees are better marketers than we are? In this eye-opening talk, you’ll learn how the explore vs exploit model of bees perfectly mirrors marketing strategy. Discover how loss aversion, probabilistic thinking, and the waggl...

🎤 Bronwen Foster-Butler – Finisterre Talk Title: Lightning Talk About Bronwen (written by El Etherington, TMM) "Bronwen is a force for good. With energy to ignite an audience, you can rely on her to bring inspiration, alongside a wealth of experience from working with brands such as Lululemon, Burberry, and Pangaia. Diversity, Equity & Inclusion is a priority for Bronwen, alongside susta...

In this session with our friends at Weglot, we learn about how to turn your content into a worldwide growth engine with practical tactics for international reach. We focus on how to; Adapt and future-proof your brand voice and guidelines Localise beyond translation to truly connect Build a scalable workflow for consistent quality worldwide _________Take the time to check out our partners, all of w...

Simon Morris is the VP of International Marketing at Adobe and was kind enough to have us in to find out more about how Adobe works. As the market leader, Adobe has a huge challenge to keep evolving and delivering for customers all over the world. In this interview, Simon talks about the importance of culture, creativity as well as their partnership with the Women's FA.

If you've ever bought a business card, chance are you will know about moo.com. They are at the birth of so many new businesses and new jobs, but this isn't just a story of how Richard built an amazing print company that thrives today. It is also a story of resilience, creativity and perseverance.

Naomi Walkland, CMO of Motorway Building a team that delivers on targets and feels good to lead? That’s the kind of marketing leadership we’re all trying to nail. In this warm, wise and grounded session, Naomi Walkland , CMO at Motorway and former VP at Bumble , shared what she’s learned from growing global teams, scaling through IPOs, and holding onto kindness along the way. If you’re a CMO, Head...

Email’s Not Dead, But It’s Definitely Had a Glow-Up A TMM recap of “The School of Email Marketing” with Lauren and Frank from Dotdigital This wasn’t about the perfect subject line formula or how many emojis are  too many . Instead, Lauren and Frank gave us the  real  stuff. The kind of strategic, CRM-level thinking that helps marketing teams stop sending emails  for the sake of it  and start build...

Marketing is a balancing act of creativity, data, and time. In a recent TMM webinar, Nick shared how AI isn’t here to take our jobs, but to give us back the time and brain space we need to focus on the things that matter, ideas, strategy, and creativity. Thanks to Our Sponsors Huge thanks to Frontify who helped make this possible. Also, big love to Cambridge Marketing College, Frontify, and Planab...

We hear so much advice from folks these days about how to grow on social media, but a lot of it isn't grounded in a reality for people trying to build something from scratch. This session is different. A practical story from someone who has done it themselves recently. Rachael, the Founder and Company Director of Because of Marketing, a global digital marketing publication. Founded from her bedroo...

Today, we spoke to Mel Barfield and Ben McKinney (Indie Business Club podcast and Copy Or Die copywriting agency) on how to stand out and grow your business as a freelancer or contractor. Whether you're already solo or pondering a career change, this session will be packed with tips and advice. We'll cover:- how to get started and stand out- pitfalls to watch out for!- why more people than ever ar...

Traditional search is dead!" - wellllll we don't agree with that, but we do know the opportunities in search have changed dramatically since generative-AI has come into play. In this webinar we'll cover: how SEO is changing and what you need to do about it actionable tips to get you started quickly on SEO in a AI search world and as always, we'll have questions from the community...

What does it take to keep one of the world’s most iconic creative brands relevant, human, and globally resonant — 40 years on? In this episode, we sit down with Simon Morris, VP of International Marketing at Adobe, to explore how Adobe blends creativity, technology, and purpose in its brand strategy. From sponsoring the Women’s FA Cup to navigating the ethics of AI, Simon shares how Adobe empowers...

In this episode, we chat with Kevin Branscum, Senior Director of Brand Marketing at Typeform. We dive into Kevin’s career journey — from studying Mandarin to marketing fashion and eventually moving into B2B SaaS. Kevin shares how curiosity and a sense of fun drive his work, and how he balances bold creativity with data-driven decisions. We also explore: The surprising similarities between fashion...

In this episode, we’re joined by Stephen Kenwright — co-founder of Rise at Seven and now a consultant and non-exec to agencies across the UK. Stephen shares lessons from a career spent building, scaling, and exiting agencies. We cover: The biggest challenges facing agencies today — and whether it’s the model or the moment How to build an inbound engine that consistently brings in qualified leads T...

Evaluating ideas is one of the most exciting aspects of being a marketer, but also one of the trickiest. Subjective opinions, a lack of evaluation tools, and poor sign-off processes often get in the way of great ideas getting signed off. In this session, Pieter-Paul and Matt will unpack the common pitfalls of idea evaluation and share what’s really holding better ideas back. They’ll cover: What’s...

🪂 Welcome to The Chutes 🪂 The marketing awards for brands and agencies of all shapes and sizes where, uniquely, the work that works, is the work that wins. Today we’re proud to announce the second winner of  The Chutes  is  Ginsters  with ‘Taste The Effort’. Congratulations to everyone involved, including the agency partners Truth, Kantar & TBWA. To hear more about how the work that worked w...

🪂 Welcome to The Chutes 🪂 The marketing awards for brands and agencies of all shapes and sizes where, uniquely, the work that works, is the work that wins. It’s time to announce the inaugural winner of The Chutes awards which goes to… The Woodsman Whisky & Mr President for ‘Well Earned’ . And now, for an acceptance speech that’s a bit more acceptable, we're here with Jaimie Anderson from...

Brand marketing can feel like a leap of faith – especially when your CEO wants numbers, your budget’s tight, and you're juggling 15 other things. This session is for every marketer who's ever struggled to prove that brand work is more than just vibes. Tracksuit's country lead Dan Fleming will help you with:- Practical KPIs for brand – What to measure (beyond just reach and impressions)...

In our latest session, we welcomed the brilliant Max Hopkinson — co-founder of The Keynote Club and former Head of Marketing at Iceland Foods. Max shared his deeply personal and practical journey to becoming a confident public speaker, after once having a panic attack during a presentation on... breaded chicken. Here’s what we covered: Max once believed public speaking “wasn’t for him.” After a pa...

What happens when you combine a cereal brand, surreal humour, and a copywriter who isn’t afraid to admit when he’s just “crapped something out”? You get one of the most delightfully strange and insightful hours of marketing chat you'll ever hear. In this episode, we’re joined by John Thornton, the creative mind behind Surreal’s surreal tone of voice (and ex-Innocent word-wrangler). We chat abo...

In this week's podcast, we welcome Nishma Patel Robb, founder of Glittersphere and former Senior Director of Brand & Reputation at Google. Nishma shares her inspiring journey of stepping away from a high-profile corporate career to launch a startup dedicated to helping women achieve financial freedom through powerful personal branding. We dive deep into: Why Nishma left Google and the moti...

Dave from Doodle Juice shares simple, actionable design principles anyone can use—even if you're not a designer. Learn how balance, contrast, hierarchy, repetition, white space, and alignment can instantly improve your visuals, helping your messages land better and your designs look professional.

There’s a lot of ‘accepted wisdom’ and jargon in branding and marketing. Myths that have somehow become the parameters we all work within. This session busts 5 of the most common ones to give you a better way forward. Drawing on their experience of strengthening 90+ brands as brand and marketing leaders and advisors, Sarah and Rachel will share how to avoid the pitfalls. They’ll cover why you shou...