Marketing Meetup Podcast

Plenty of marketing case studies end with a budget most of us will never see. In this session, Chris Locke, Co-Founder at LockSmith, talks us through small-budget marketing, using a made-up oat bar brand, £100,000, and six decisions. We got into why research comes before spend, picking a fight a bigger competitor can't follow you into, splitting a budget between sales and brand, and what to sa...

Dave Harland and Mel Barfield, who run the writing agency Copy Or Die, tell us how to build trust with clients, and how to stop your work getting watered down. Along the way, Dave shares the client email that changed how he presents, a page of feedback from nine people that took a day to sort, and a test where Gemini agreed a tagline was good, then awful, then good again. Mel explains how to ask a...

Nathalia Gaspar was nervous about giving her website to AI. Would it break everything? Would it cost her job? Now it builds a page 6 times faster than she can, and she's building a 2027 website roadmap live so you can plan yours. Nathalia, web strategist at Prismic, scores her own site on five questions, then sorts every idea into quick wins, big bets, fill-ins, and not now. She covers the thr...

AI Search visibility, and why your brand might be invisible to AI: Charlie Marchant, CEO of Exposure Ninja, shares how to find out whether ChatGPT, Gemini, Copilot, and Google's AI Overviews are recommending you, and what it's costing you if they're not. Ranking well on Google doesn't mean you'll show up in AI answers. Charlie walks through a 20-prompt test you can run in an af...

Everyone will tell you to post consistently, build a personal brand, stay visible. Some days it just feels like a tumbleweed rolling past your screen instead. In this one, Vivi Koroma Kala joined us to share the real version of that advice, built around one idea: your personal brand is a shop. She covers what to put in the window, why the lurkers who never like anything are usually the ones who br...

Marketing strategy, brand distinctiveness, and the courage to stop blending in: Louis Grenier shares fresh research on why 80% of B2B companies come across as invisible or generic. Digital beige is everywhere, and it's costing brands the very thing they're trying to build, memory. Louis audited 100 B2B tech companies against eight recognised brand asset types, colour, logo, visual device,...

Cop the report here :) Marketing can feel creative and frazzled on the same Tuesday, and that's not a you thing. In this one, Joe and James break down the biggest findings from The Marketing Meetup's State of Marketers Report 2026, built from nearly 1,300 responses about how marketers are actually doing, not just how marketing as a practice is performing. They dig into why 80% of marketers who fee...

Marketing strategy, creative strategy, and bold advertising: Hattie Matthews explains how to build braver, more effective campaigns without the fear of risk. The Confidence Gap can be a silent killer in modern marketing. Caught between tight budgets, short-term pressures, and complex stakeholders, it's easy to default to safe, forgettable "digital beige."Hattie Matthews will share he...

As marketers, we need to re-evaluate how we understand our audiences. Learn why demographics are outdated and how fandom can transform your brand strategy. Jodie Fullagar, Co-founder and Co-CEO at ‪@rundeep‬, joins us to break down why traditional audience segmentation no longer works and how brands can unlock the commercial power of fan culture. If you're rethinking how your brand connects wi...

Building agency-client relationships requires clarity on goals, communication and trust. Learn what actually makes partnerships work and last. Gill Huber from Ingenuity+ joins us to break down what clients want from agencies and what agencies want from clients, drawing on data from over 250 marketing directors surveyed every quarter. This episode kicks off a brand new four week collaboration betwe...

Choosing a marketing role requires balancing your growth goals with company culture. Learn how to navigate big brands versus scale-ups. Kerttu Inkeroinen, CMO at  @luckysaintbeer  , joins us to break down the differences between working at global FMCG giants like Coca-Cola and Kimberly-Clark versus agile scale-ups. If you are debating your next career move, this discussion provides the framework t...

Most marketing teams spend the majority of their time creating content. The problem is, that's probably the wrong way round. Amy Woods makes a compelling case that if you're not spending more time on repurposing and distribution than on the original piece, you're leaving most of the value on the table. In this one, Amy joined Joe to talk through how to build a content calendar you can...

This webinar covers practical video marketing for marketers, including a two-hour production workflow, AI-assisted scripting with Claude, talking head video setup, audio quality tips, editing tools like CapCut and Wistia, and how to repurpose footage across portrait and landscape. Chris Lavigne, Head of Production at Wistia, shares how to make videos that earn their keep without chasing views. Tim...

This webinar explored how marketers can use AI more sustainably through better prompt engineering, right-sizing AI models, and understanding their AI supply chain. We cover the environmental impact of large language models, data centre energy use, and how tracking prompt efficiency acts as a sustainability intervention. Topics include conscious creativity, digital carbon footprint, work footprint,...

Dan, a creative director, copywriter, and author, shares his 12 filters for creating quality content at scale. This video covers practical content strategy tips and copywriting insights to help you grow your audience on LinkedIn without chasing the algorithm. Discover how antiviral thinking, signature series, and creating for yourself first can transform your digital marketing efforts, improve you...

Going freelance or fractional sounds like freedom. But there's a lot between handing in your notice and building something that actually works. In this webinar, Luan Wise, Steve Folland and Ayo Abbas joined us to share what they wish they'd known before making the jump, covering everything from choosing your title to finding your first clients and setting a rate you can stand behind. Betwe...

Most of us know we should be showing up on LinkedIn. The problem isn't motivation. It's that the whole idea of "personal branding" feels performed, fake, and a bit exhausting. In this webinar, Phil, founder of a personal branding agency, joined us to talk about how to build a real LinkedIn presence without losing yourself in the process. He covered how often to actually post, why...

In this webinar, Charlie Marchant, CEO of Exposure Ninja, joined James to break down what's actually happening in AI search right now and what marketers can do about it. From the difference between mentions, citations and sources, to building a GEO strategy from scratch, Charlie made a complex topic practical and approachable. The conversation covered how AI platforms like ChatGPT, Gemini and...

Website traffic is down. AI Overviews are answering questions before anyone clicks. For marketers who have relied on search for growth, this feels unsettling. In this session, Ryan Law (director of content marketing, Ahrefs) joins Joe to break down what’s driving the decline (hello AI overviews), what’s still working, and the practical moves to make right now - from content refreshing to business...

You can have all the tools in the world… and still feel like your day disappears into pings, meetings, and status chasing. This session is about getting that time back with simple, repeatable habits that actually stick. Joe is joined by Dani Spires, VP of digital at Asana, to unpack the biggest productivity drains teams face right now and how to fix them with clearer processes, better meeting disc...

If your paid budget is shrinking, every click suddenly feels personal. And when Google Ads keeps changing, it’s easy to lose confidence in what’s actually driving results. In this session, Joe is joined by Rebecca Pilkington, Head of PPC at Exposure Ninja, to break down what modern PPC looks like in 2026 - from fixing tracking and improving signal quality, to using guardrails, feeding lead quality...

Email and SMS work best as a duo, but only when the message is relevant, timed well, and earned through proper consent. In this session, Ali Wood (Head of Partnerships, UK & Ireland at Mailchimp) breaks down how to use SMS alongside email to create a more joined-up customer journey, from getting phone-number opt-ins (without being creepy) to segmentation, automation triggers, and what’s coming...

AI is moving fast and many marketers are trying to keep up while still doing… everything else. In this session, Kirsty Fraser and Rich Crossley from Movable Ink break down what “AI for marketers” means (beyond the hype), and how to use it to do more with less - without losing the human bit that makes marketing work in the first place. You’ll learn the difference between machine learning, agentic A...

If you’ve ever wrapped a webinar and thought, “Was that actually engaging… or did people just show up?” – this session is for you. Wistia and The Marketing Meetup are teaming up for a practical, eye-opening conversation about how to do more with less when it comes to webinars-fewer tools, fewer guess-and-check moments, and more clarity on what’s really working. In this live session, we dig into:Ho...

Rory Sutherland is a whirlwind, but one we love to chat with at The Marketing Meetup! In this session, the concept was simple:- Rory presents some initial thoughts- Then we take some questions from the communityFor those of you who know Rory (and I'm guessing a large amount do!), this is a really entertaining and useful session with one of the industry's most treasured folks. For those of...