Marketing Meetup Podcast

How do you get press and build links? Well, we know someone very, very good at that. Enter Carrie Rose of Rise at Seven . Carrie Rose runs an agency that specialises in just this through creative, amazing ways. In this talk, she’ll unpack her process.

James Routledge is a man on a mission. That mission is to put the world’s first mental health gym’s on the high street and inspire people to work on their mental health proactively, like we do with physical health.

Community is a buzzword for marketers, and it will undoubtedly get stronger in 2021. So, with this in mind, how do you build one that has meaning?

How do you find meaning in your life? What’s the point in all of this? Sherilyn Shackell , of The Marketing Academy , is one of the most impressive people we know. A former recruiter who was living her life for reasons that didn’t line up with her values, a serious illness turned things around. Today, she heads up The Marketing Academy in UK, Australia and USA providing prestigious development pro...

May 2019. Harry wrote his first marketing article. A year and a half later his email list hit 38k. No ads. No connections. No existing audience. The newsletter grew because Harry learnt how to push my content round the internet. In this talk he explains the process.

A strong personal brand is something people say you need all the time, but rarely tell you how. That’s where Ash and Claudia come in. Ash was one of the first employees of Social Chain, and was a significant part of the establishment of the personal brand of Steven Bartlett, but also many of the world’s best known CEOs. In this session – he’ll speak through how you can do it too.

We interview Penny Ferguson and Catherine Newman – two people who have dedicated their lives to great leadership, whether that is in theory or practice. Leadership has never been more important. But what a leader is or does isn’t immediately obvious. Fortunately we have two people who know what to do, and how to do it. In this session, we interview them to find out.

Rand Fishkin, CEO & Co-Founder of SparkToro , has led companies through tough times before. And while this crisis is unique in some ways, there are lessons to be taken from experience in how to respond as marketers, and business owners to Coronavirus (COVID-19). In this comprehensive webinar, Rand addressed some of the challenges facing businesses and marketers alike during this period of chan...

Social media is changing all the time, right? In this session, Kirstie shares 20 recent changes in the social media space that will change your social implementation straight away.

Landing pages. The gateway to your site. The potential difference between someone converting, and the same person never being seen again. And yet, they're so tricky to get right. In this session, Hannah takes you through the things you need to know about building badass landing pages, with a live audit too!

Everyone explains that standing out is critical. They get your creative circuits firing. Your future depends on it. Nothing matters more. But how do you *actually* do it is another story. Yes, there are some books around positioning for brands with big ad budgets or for B2B software companies, but what about the rest? How do you actually do it if the product or service you’re selling isn’t remarka...

Our products compete in markets that are frightfully crowded and competitive. Competition comes in different forms including “The Hordes” (me-too copycats that claim to do what you do), “The Giants” (established market leaders who are a “safe” choice) and “The Ghosts” (the invisible but very real option of choosing nothing and sticking to the status quo). In this session, April teaches you how sma...

Lee Wilcox and Adam Barrie have built communities of millions on Facebook with On The Tools. They've repeated the trick again on Twitter, Tik Tok and Instagram. In this time, they've learned a few things about the commonalities across social media platforms, and how to grow an audience on each. He's also, of course, learned a lot about the things that separate them too. In this webinar, we'll expl...

Responsible for controlling various thought patterns, physical movements, and decision abilities, the brain is one of the most important organs in the human body. It is essential to realise brain health is just as important as physical health. For this reason, we have Jordan Harry, a memory and speed reading coach as well as a public speaking mentor, tell us more about various myths related to bra...

One of the phrases that passes the lips of marketers across the land regularly is ‘marketing moves so fast’.  This is perhaps no more true than in Social Media, which, as a category has many different pillars, each of which have constantly shifting nuances and features among them. By the end of this session, I hope you’ll leave with a better sense on some of the biggest changes that you need...

Making the most of SEO is something we can all relate to trying to achieve. The channel is inexpensive, and it’s effective. But, it's an art that feels shrouded in mystery. Lucky, we have Mary Owusu of Gurubound to help lift some of the mystery. Using her MAGNET method, Mary walked us through some of the key steps she uses to discover hidden SEO opportunities to boost the traffic of her clients.

COVID has changed everything. But what is it like when you're a marketer, and expected to communicate with patients and staff alike the changes that are going on clearly, while everything is changing around you? It's a huge, daunting task, and one that Sarah Roberts and her team at CUH NHS Trust tackled head on. In this talk, Sarah shares her her learnings from her time as the Head of Digital Comm...

With the likes of Google and Facebook making it easier than ever for marketers to automate campaigns and carry out testing at scale, it can be all too easy to turn on campaigns and let them run, without truly considering the broader context of your advertising activity. In today's fast-moving environment - in which politics, social movements, and algorithm updates can shift things overnight, havin...

As marketers, it’s not good enough to do something and expect the budget to keep on flowing when you haven’t proven the value of it. We often do a bad job in marketing ourselves and communicating our role in a company. In this webinar, we have one of the world’s most unique thinkers on marketing in our company for an hour. By the end, I hope you would have learned something new, had your perspecti...

As marketers, it’s our jobs to cut through, solve a problem for a customer, and have our message heard. Getting the right message to the right audience is therefore crucial. In this session, we’ll investigate that. Simple as. First we hear from Andy, who gives us a tactical view on how to build your content out.  Then, we hear from Martyn on a huge opportunity that so many of us are missing r...

Creativity is one of the greatest skills any marketer can have. Max, Co-Founder of Bind, and ex-Googler, shares how they taught him, and his colleagues to be creative in practical steps. Max approached his talk by structuring it the following way: How the brain works best when finding creativity The high level science of the brain and creativity Max’s three R’s for creativity – related worlds, ran...

The more love you can generate with your most cherished consumers, the more power, growth, and profit you command. It’s as simple as that. But, how do you achieve it? Well, to complement his excellent book, Beloved Brands , Graham Robertson gave us the whistle-stop tour of how to create brands that people don’t just engage with, they love them. This talk isn’t just theory – it’s super practical to...

Russell Parsons sits on top of one of the marketing industry's most important publications. As an influencer, a change maker, a critic, and a promoter, his views are so interesting to hear from the horses mouth. We also snuck in a few tactical questions on what really works on the PR front if you're looking to be featured in Marketing Week. Some of the headlines included: - Knowing your audience a...

These past 10 weeks or so have hit us all like a cannonball, and while there have been many who suffer as a result, in the business context, the jobs market has been one of those to be hit hardest. Government figures yesterday estimated a quarter of the workforce is now on furlough, but there is also a vast amount who are now unemployed, or were looking before and now left reeling. In this session...

For everyone persuasion forms a huge part of what we all do. We tend to think that this is territory just for salespeople. There is a great deal we can all learn about how to move others to our point of view. In this session, we will focus on the techniques we can apply to get people there. There is a whole range of myths about how persuasion works and many are just that, myths that don't work.