Marketing Meetup Podcast

Linkedin is an unbelievable platform for marketers, but so many of us aren’t taking advantage of what is truly a golden age of the platform. It’s been said before, but this won’t last forever, so we got John Espirian to share his hints and tips in a concentrated hour of amazingness. In this session, John covers: How to generate content for Linkedin The metrics you need to be looking at to measure...

Today we have the absolute pleasure of welcoming Emma Honeybone to speak with us. Emma is the Head of Relationship Marketing at Engine Group - a global agency which, if Linkedin is to be believed, is comprised of 1,400 incredible people working with the likes of Coca Cola, Under Armour, Sky, Domino’s, the RAF, Unilever, and many more. Emma herself has been on an incredible journey through marketin...

The coronavirus crisis will test us all as marketers. Mark Ritson doesn’t pretend to have the answers, but he has earned the right to have an opinion worth listening to after a storied career that has left him as one of the world’s best known marketers. In this session, Mark covers: Where the current messaging on Coronavirus has gone wrong, as we look to ease lockdown restrictions, and the approac...

Too often, the finance team is presented as the enemy - the unreasonable person delivering the 'computer says no' answer to marketers. In this webinar with Deepa Shah , we debunked some of the myths surrounding the relationship between finance and marketing, and much more. Specifically, our questioning focused on: How marketers can approach working with their finance team, and vice versa How can w...

COVID-19 has turned the world upside down in every way, including how we market ourselves. But how have brands reacted to COVID-19 with their influencer campaigns, and who is being successful? In this brilliant session, Lisa shares her thoughts, with evidence, on the following topics: – How can brands continue connecting with their consumers? – How can brands continue making assets, even without a...

Margaret Molloy, Global CMO of Siegel+Gale, is one of the world’s foremost marketers when it comes to branding. The 2020 Coronavirus (COVID-19) pandemic has brought into focus some of the key tenets of great brand strategy and implementation. In this comprehensive Q&A, Margaret addresses some of the challenges facing brands and marketers alike during this period of change, as well as what they...

 Dave represents one of the most exciting practitioners in the marketing industry today. Working in several of Bostons best-known companies since 2009 including Constant Contact and HubSpot, although, Dave came into view with his work at Drift. For TMM, during these times whenever anyone asked who was killing it in the marketing world, we would always revert to the work being done by Drift at...

Rory Sutherland, Vice-Chairman at Ogilvy UK, is famous for his unique perspectives, witty anecdotes, and being an all round legend. The 2020 Coronavirus (COVID-19) pandemic has brought into focus an opportunity for businesses and marketers across the world to reevaluate their activity, reflecting on where we’ve gone wrong so far, and where we can do better in the future. In this comprehensive webi...

BAU is drowning us in a sea of indifference. We’re becoming part of the wallpaper. People walk past us every day, but they never stop to notice us. Things need to change. In this podcast, Mike Blake-Crawford, Strategy Director of Social Chain discusses how business as usual, is dead. He also explains how killer creative, along with a purposeful content strategy can make your brand stand out from t...

One thing that’s become apparent to us marketers over recent years, is data is king. Data has taught us so much about the human psyche, we’re now able to manipulate it in ways we could previously, have never even dreamed of. But do you know what the crazy part is? We haven’t even begun to scratch the surface. That’s right. What we think we know, we don’t. In this podcast, Kris Tait, Managing Direc...

A sales pitch. Everyone’s favourite pastime. You get to waste a good chunk of your day listening to someone tell you why their product/service is so amazing, and why you should give them all of your money for it. Yet, it’s obvious they’ve done absolutely zero research on you, they’re not asking how their product can better your life, they just see you as the money. It’s a waste of everyone’s time....

Anyone can host an event, it’s easy. Decide a date, a venue, send out some invites and provide some refreshments (we hear pizza and beer work well) on the day, jobs a good un. Well actually, it’s far from it. In this podcast, Emma Honeybone, head of relationship marketing for Engine Group, gives us her take on events and the process she puts into them.

The reality of many marketer’s jobs is having to come up with multiple pieces of brand new content, from scratch... everyday. On top of that it has to be relevant, engaging and win the internet… It’s no wonder we’ve never got enough time or feel like we’ve run out of ideas. So, how do you fill the gaps in your feed with stuff that matters? Well, Andy Lambert, Director of ContentCal tells us exactl...

Kristina Heney has spent her career harnessing the power of live experiences. Whether it's at the NBA, Madison Square Garden, or most recently at the Chief Experience and Marketing Officer of Cirque du Soleil, she know that live experiences have the power to bond and awe. But, how do you get your fans to not just turn up, but also be a huge part of your marketing efforts? Well... let her tell you.

Jodanna is not only entrepreneurial but incredibly skilled visual artist, photographer and writer.

Join Jo as she wades through the disingenuous claims of AI applications and looks at: - How AI is being falsely marketed - Who's really using AI - Using AI to find out what customers really think and feel

So, you want to be your own boss? Lessons from two years on a rollercoaster ride.  I was a marketing manager at a tech firm. My salary was creeping up, the mortgage was going down, our annual holidays were getting more epic. Then I quit, with no real plan other than “let’s start our own business”.  Fast forward two years and I’ve had months I couldn’t pay myself. I ran our business while...

Jess Evans, Head of Partnerships at Phrasee explains: - The difference between AI and machine learning - Why it matters to use AI-powered solutions - How AI is transforming the way brands speak to their customers online

Ever feel like people spouting about lead generation on linkedin are just talking a load of rubbish? Chris Williams does.  As someone who is FLYING on linkedin himself, and most importantly: driving business from it, Chris shares his views on what you can be doing to drive more business from this increasingly popular platform.

Ben Rees is the CMO of Redgate Software, a 400 person company. In this talk, he provides a view on what Product Marketing is to him, to Redgate, and how that could be different to the rest of the world.

China is deep into building an engaged audience and will be talking about how doing so is part of a strategy to drive revenue to her core business.

Something a little different for you.  In this podcast/webinar, we interview Andy Lambert from ContentCal, all about his entrepreneurial journey in growing ContentCal from a SaaS offering with 0 customers, to today having 30,000.  Andy is also the world's nicest man.

Jonny Plein took Pouch onto Dragon's Den. This is the story of how he took his company from founding to exit with a big marketing break along the way.

Russell Parsons is the Editor of the industry leading publication, Marketing Week. The first to admit he is not a marketer himself, Russell holds a unique place as a voice for the industry. He is able to look from the outside, hear the ongoing conversations of the day and then digest them. In this talk, he shares his views of where the marketing industry is today, and what you can do about it.

Full-stack marketers - we all like to pretend to be one, right? The truth is, there isn't really such a thing. In this talk, Zoe shares how you should be building your capabilities out in a T-shape, and the makeup of her perfect marketing team.