Marketing Espresso

Send us Fan Mail Have you ever wondered what needs to change in your mindset when you become a consultant/business owner? It's a subtle shift, and it is something that you actually need to become aware of in order to position yourself in your branding and 'in the room' as the expert. Today Bec Hughes and I are actually breaking down what is the difference between you showing up as t...

Send us Fan Mail Do you look at your numbers? Do you know how to accurately calculate your ROI? Yep no fluffy stuff in today's episode, we are just talking about your numbers, how to track, what to track and most importantly WHY you should track. DOWNLOAD MY CONTENT PLANNER Instagram @bec_chappell LinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you a...

Send us Fan Mail What I see with clients who come and work with me is extreme marketing overwhelm, which is something that my marketing buddy Claudia Neal-Shaw finds also! We chat in this episode about how not getting those foundations right may just be the driver to this overwhelm. The key advice from this episode? Find your marketing north star! We give you permission to be the business owner yo...

Send us Fan Mail You all know I love breaking down marketing jargon for you - so that's what this episode is all about! One of my lovely listeners asked me this question "Bec what even is A/B testing" In this episode I answer that and of course the benefits of using A/B testing!  DOWNLOAD MY CONTENT PLANNER Instagram @bec_chappell LinkedIn – Bec Chappell If you're ready to work...

Send us Fan Mail Is writing a book the best marketing strategy ever? Maybe, maybe not. In this episode I talk with the amazing Susan Dean from Dean publishing about all things marketing through the lens of having a published book. Susan started her own publishing company because she wanted to share people’s stories; she truly believe it changes the lives of so many people around the world. She sta...

Send us Fan Mail One of the things that comes up all the time in conversation is this frustration or overwhelm about creating content. In this episode, I am going to break down for you some hacks to make content creation a little easier.  So how do you get into content creation flow? I manage to reference Big Magic by Elizabeth Gilbert again. DOWNLOAD MY CONTENT PLANNER Instagram @bec_chappell Lin...

Send us Fan Mail Websites need updating... But one of the key things when updating your website is making sure you don't loose all that SEO goodness that had probably been built up on your previous website! So how do you avoid this? I have Reem Kubba on the poddy with me this episode to make sure you avoid the mistake so many businesses make when they get excited about re-launching / updating...

Send us Fan Mail I've always said, "I will never run a full marathon, I'm only half crazy." And this seemed pretty true up until July this year, when after a horrible Half Marathon in May for some reason I signed up to the Sydney Marathon. What led from there was a really interesting journey through the training and of course, showing up on race day shit scared and just really...

Send us Fan Mail Do you have the right contracts in place for your business? Verity White has created the concept of 'speed dating your contracts' because contracts really are all about relationships!  In this episode, Verity White is going to make you re think your contracts and hopefully help you make them more approachable!  She maps out a few different types of contracts you may need...

Send us Fan Mail It's R U Ok? day here in Aus and to mark the occasion I wanted to have an episode asking R U OK, but also talking through why conversation matters and how conversation can grow a brand, but also most importantly create a movement that changed the way Australia saw mental health forever. "R U OK? was born from lived experience. The valuable insights, storytelling, and exp...

Send us Fan Mail In this episode, I speak with Nancie McDonnell Ruder, who wrote the book on how senior marketers think! Through her research, she has identified some of the qualities of these senior marketers that make them at the top of their field, and she has gifted the world with these findings so that you can think about how you think differently. In this episode we chat through these findin...

Send us Fan Mail In this episode, we are diving into why customer experience matters from a real-life experience of mine. Last week I had the worst possible customer service of my life (ok maybe not of my life but close too.) I am taking you on the story of this experience and WHY doing customer service well is the game changer. Why having it as a written process is so important, and why adding va...

Send us Fan Mail Today's episode is an open chat about 'the state of things' with Every Saturday founder, Mark Boyd We're chatting about how having conversations can change industries, and can change the health of our employees. TW: mental health and suicide. Ahead of R U Ok day next week, we're also reflecting on some important experiences that Mark Boyd has seen in his i...

Send us Fan Mail Budgets are tight, so where should you be spending money? ROI is more important than ever - and today I am talking about why marketing is important - but more importantly... why ignoring your marketing right now is probs not the right move, and why doing marketing that actually generates leads and sales is key. So what is the cost of doing nothing? It's the cost of the growth...

Send us Fan Mail In this episode, I am joined by Kathryn Dellar and we chat about the incredible things behind Social Media Algorithms. Human behavior is fascinating - and it is the driving force behind how they craft social media and keep you scrolling long after you should've put your phone down! We talk ethics We talk tactics We talk about attention spans We talk governance We talk about d...

Send us Fan Mail Today's episode is created because of a question asked by listener Bec Hughes. (feel free to ask your own question!) And it's a great question! In the age of content for the sake of content because of the pressure put on us by vanity metrics which have nothing to do with business success we have reached a point where Instagram feeds are just noise..... or account after a...

Send us Fan Mail Today I am joined by fellow brain nerd Tara Ladd, & we are diving into the psychology of design. With access to programs like Canva everyone suddenly thinks they're a creative genius, but today we're discussing why having a Canva account doesn't make you a designer. There are so many essential elements that need to be thought through with any kind of design. For...

Send us Fan Mail This is a HUGE Milestone Today I want to thank you ALL for listening and of course, thank my amazing podcast producer who brings my voice to life - LEAH! Why did I start Marketing Espresso? I saw a gap in the podcasting world for a business podcast focused on marketing which delivers simple, easy, quick marketing advice to business owners... (and corporates!) With 15 years of exec...

Send us Fan Mail I have Michelle Broadbent back with all her wisdom & we are chatting all things business strategy and growing up in your business. We're talking about the messy middle & what it takes to move you from a 6-figure to a 7-figure business "What got you here won't get you beyond here...' - Michelle Broadbent There is nothing wrong with NOT wanting to grow yo...

Send us Fan Mail Yep, I have gone rogue... Because it really upsets me that a company with so much access to people's information takes no responsibility on its platform to look after the privacy of its users.  Its users who are the reason the platform exists in the first place! I really think Meta has lost touch and in this episode, I am telling you how it felt to have my photos stolen and r...

Send us Fan Mail In this episode, I've got statistician and marketing gem Becky Fix as she's known by her friends and clients, her knack for the technical ins and outs of various platforms is what has gotten her this nickname. Today I am picking Bec's brain on the stats around social media. In this episode we discuss: The potential of Facebook as a marketing powerhouse and how to le...

Send us Fan Mail I get asked this all the time - what is the difference between tactics and strategies? Well, I am going to tell you, and just a heads up - obviously I will always tell you to have the strategy before you start implementing/executing tactics.  DOWNLOAD MY CONTENT PLANNER Instagram @bec_chappell LinkedIn – Bec Chappell If you're ready to work together, I'm ready to work wi...

Send us Fan Mail In her many years in business, Kate Toon has absolutely mastered the art of building, growing, and nurturing online communities.  And in this episode, we get her brain on this exact topic!  In this episode, you will be able to: Learn tactics for building vibrant online communities on Facebook. Gain insights into why transparent intentions and your group name plays in gathering a c...

Send us Fan Mail If you're on Instagram I don't need to tell you that the cookie-cutter approach to marketing is rife.  But I am going to tell you... It doesn't work for the majority of businesses. Why? Because if everyone is doing the same thing, with the same tactics and the same strategies... you won't stand out... When Reels came out, the cookie cutter course on 'how t...

Send us Fan Mail From Toothbrushes to Renovations today I am joined by Melanie Gardener and we are navigating the unique challenges of Service-Based Businesses. Maybe you've received some marketing advice that would be ideal if you were selling a toothbrush... but not all marketing should be done equally, and many marketers who've only worked in product or B2C industries simply miss the...