Marketing Espresso

Send us Fan Mail The problem I so often see with businesses is that they only market when sales are quiet... what is the problem with this? Well, it's too late. This is why consistency is so damn important! It ensures you forever have pipeline.. Not just when you're scrambling for sales This episode is me reminding you to always be consistent. DOWNLOAD MY CONTENT PLANNER Instagram @bec_c...

Send us Fan Mail I am extra excited for you to listen to this episode... Why? Because I am joined by Clare Robinson!  Do you know your strengths? Well if not I hope this episode inspires you to go & discover them, they are your superpower! If you're feeling frustrated & stuck in your personal & professional growth, constantly trying different strategies & still not achieving t...

Send us Fan Mail Well, Zucks has launched a new platform everyone - Threads. Today I am chatting through my thoughts on the platform after one week of using it - yep quick on the content delivery here! In this episode I chat through my predictions for this new platform and whether I think it is something you need to be including in your marketing strategy going forward. DOWNLOAD MY CONTENT PLANNER...

Send us Fan Mail This week I am joined by the process and efficiency genius Nicole Smith! We talk all things collaboration with your teams and how to make a seamless process of gathering information for your marketing from everyone in the team! Because as I always say everyone in the team needs to be a part of the marketing journey. In this episode, we chat all things: Team collaboration and how i...

Send us Fan Mail All too often I find myself in conversations with business owners who tell me they don't have the time to work on their business... And I get it, as a fellow business owner, I understand the pressures which come with running a business and that feeling like if you step away to work on it, everything will collapse. So we end up in this vicious cycle, riding a rollercoaster of...

Send us Fan Mail "Forget the to-do list for a day and go after what you need to do to achieve business growth." - Michael Clift In today's competitive landscape, integrating marketing directly into your business strategy is crucial to long-term success.  It's not just enough to have a great product or service; you've got to actively communicate its value to your customers...

Send us Fan Mail So when I say social proof what does that actually mean? Social proof is the actual facts, figures and customer stories that make up the proof that you are who you say you are, and that your IP, product etc is as excellent as your marketing says it is! People want social proof so that they once again feel like they trust you. Today I chat through why social proof is important and...

Send us Fan Mail Branding specialist Debbie O'Connor is back!  And today she takes an active stand in breaking the misconception that branding is just a logo, aiming to establish an emotional connection with small business owners audiences and creating a unique brand message that stands out in a crowded market. We chat through Unlocking the true potential of a solid branding strategy for long...

Send us Fan Mail It's the number one question for all new business owners! How do you find your first customer? Well I'm giving you my tried and tested tips for how I personally got my first customer, but also how I have guided many new business owners into finding theirs, and their second, and third and you get the point. Short and sharp episode this week with some strategies you can im...

Send us Fan Mail Today I have the Linkedin specialist Karen Tisdell back! If you're feeling frustrated with your LinkedIn profile, spending hours crafting the perfect summary and posting daily updates but still not getting any traction in your network then you are not alone!  Many business professionals struggle with optimizing their LinkedIn profile, even though it's a crucial part of b...

Send us Fan Mail Today I come to you to talk to you about how me running a pretty sh*t half marathon made me think about the lessons which correlate to business and of course your marketing. There will come a time when you follow all the same steps expecting a known outcome, yet the outcome is different. It's at this time we have to diagnose what went wrong and what changes we need to make. S...

Send us Fan Mail I am so thrilled to be joined by the energetic Emily Osmond today!  Today we are giving you 3 actionable tips for your Instagram profile that you can implement right now. Instagram is "so hot right now" amongst business owners but today we want to try and dissolve the overwhelm and help you build a profile that's a nice shop window and helps you generate some leads,...

Send us Fan Mail One of the biggest issues I see with clients who come to work with me is that they assume everyone knows what they know. What exactly do I mean by this? Have you ever caught yourself not wanting to say something or write a piece of content because you assume that everyone already knows what it is you are about to talk about / write about? The truth is what feels like common knowle...

Send us Fan Mail Me and my mate Chantal Bronkhorst come together to talk all things shiny objects and how to avoid being sucked down rabbit holes into every thought bubble you may have. As business-minded folk it's probably likely that similar to Chantal and I you will find yourself having fresh ideas almost daily that you think "ooo should I do that"  So today we talk about the imp...

Send us Fan Mail What is Jargon? noun special words or expressions used by a profession or group that are difficult for others to understand. "legal jargon" What is the problem with Jargon? When we use jargon it automatically disconnects us from anyone that isn't within our industry or knows the jargon. We are shutting down the opportunity to make others feel welcome to learn and be...

Send us Fan Mail Are you a business owner looking to not just survive, but thrive during tough economic times?  What if I told you there was a way to strategically capitalize on opportunities and achieve impressive returns on investment for exponential business growth?  Well, you're in luck because today Michelle Kvello and I, chat through solutions to help you seize opportunities and find th...

Send us Fan Mail Today's episode was inspired by the power of saying NO. Because as business owners we're so often drawn to saying YES... because we don't see the cost of always saying yes. So what is the cost? I was gifted a great quote when I started my business that has undeniably helped me so much on my journey "Every time we say yes to something we say no to something else...

Send us Fan Mail Are you tired of investing in external marketing campaigns that fall flat?  Have you been told to focus on perks and incentives to improve employee satisfaction, only to see a lack of trust and respect in your workplace?  It's time to prioritize internal culture.  In this episode, we'll show you how synchronizing consumer and employer brand language, consistently gaining...

Send us Fan Mail Sorry for the jargon - let me start with CTA = Call to action. So you know when you see someone saying "If you're keen send me a DM." "Write "YES" in the comments." "Want to work with me? Send me a message now." Yep those things, and look I've used plenty myself. In this episode I chat through the benefits of the CTA, why you shoul...

Send us Fan Mail I have the awesome Kate Toon back in the hot seat today to chat all things where to start with your marketing.  Kate talks us through her own journey of changing her direction and how she is approaching this with her marketing!  Kate Toon is an award-winning business mentor and digital marketing coach. She’s down to earth human and on a mission to demystify the realities of runnin...

Send us Fan Mail Maybe I am a little bit passionate about this topic after years within / heading up Marketing departments. But I really want to reiterate the difference between marketing and sales. Marketing facilitates sales, it is not marketing's "role" to get a sale across the line. It is marketing's role however to ensure they bring in quality leads to the business. So, if...

Send us Fan Mail DOWNLOAD MY CONTENT PLANNER Instagram @bec_chappell LinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team. How to work with me: 1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders 3. Book me as a speaker or a...

Send us Fan Mail Today I have a special guest on who hopefully will open your mind up to how spirituality and business can mix! And even more than this how AI can help you create space to tune into yourself and spend time on your business. Laetitia Andrac is an energetics & strategy business mentor (aka a ‘business doula’ as she carved this name for her work). She is the founder and CEO of Ess...

Send us Fan Mail Do you network? Is networking part of your marketing strategy? Well if it isn't today's episode might change the way you think of networking and how to incorporate it into your strategy. References: Janine Garner - It's who you know. DOWNLOAD MY CONTENT PLANNER Instagram @bec_chappell LinkedIn – Bec Chappell If you're ready to work together, I'm ready to w...

Send us Fan Mail In this episode, I am joined by Chat GPT expert, and all-around legend Mark Boyd. If you're unsure how to incorporate Chat GPT into your business then today's episode might encourage you to think about how you can start. Mark’s career started at the age of 15. The first computer he fixed was the family PC. He broke it. His dad was at work. He had to figure out how to fix...