Marketing Espresso

Send us Fan Mail In this solo episode of Marketing Espresso, I’m wrapping up season two with a conversation about marketing strategy, business growth, AI, customer experience and why the foundations of good marketing still matter, even when the world around us feels like it is changing at speed. After taking myself out of the office and spending time at the SmartCompany Growth Summit, I wanted to...

Send us Fan Mail In this episode of Marketing Espresso, I’m joined by Tahnée Sanders for a very honest conversation about AI, content marketing, originality, transparency and what it really means to show up online in a world flooded with generic content. Tahnée and I start with the thing a lot of business owners and marketers are quietly thinking right now: we are all using AI in some way, but man...

Send us Fan Mail In this episode of Marketing Espresso, I’m joined by Mel Kettle for a very honest conversation about what has really changed in marketing over the past 20 years and what, despite all the technology, still remains exactly the same. Mel and I have both been in and around marketing, communications and business long enough to have seen the shift from brochures, direct mail and year-lo...

Send us Fan Mail Are you spending hours creating content, posting on social media, and trying every marketing tactic under the sun but still not seeing the results you want? In this episode of Marketing Espresso, I sit down with brand strategist and designer Clare Walter for a candid conversation about one of the biggest challenges facing business owners right now: the growing disconnect between s...

Send us Fan Mail If LinkedIn has been feeling harder lately, you are definitely not imagining it. Feeds are flooded with generic AI-generated posts, engagement feels repetitive, and there’s a growing sense that everyone is trying to sound the same. But according to LinkedIn expert Kate Merryweather, that actually creates a huge opportunity for people willing to show up differently. In this episode...

Send us Fan Mail What actually works in marketing right now? That’s the question I keep hearing from business owners everywhere - from solo operators through to multi-million dollar companies. The reality is, a lot of the old marketing playbooks simply aren’t working the way they used to. Social media feels crowded, attention spans are fragmented, AI-generated content is flooding feeds, and consum...

Send us Fan Mail In this episode of Marketing Espresso, I’m joined by speaking coach, creative director and founder of Illuminated Story, Carmen Sederino, for a conversation about public speaking, visibility, leadership and personal branding. If you’ve ever felt terrified of speaking up in meetings, presenting in front of a room, pitching your business, recording content or putting yourself forwar...

Send us Fan Mail In this episode of Marketing Espresso, I’m joined by media trainer, author and communication expert Theresa Miller for a conversation that feels incredibly relevant right now. We dive into why speaking up matters more than ever in a world filled with AI-generated content, misinformation and constant noise online. Theresa’s book, Speak Up: How to Be a Successful Presenter and Media...

Send us Fan Mail In this episode of Marketing Espresso, I’m diving into a question I’m hearing more than ever right now: where should I actually be marketing my business? Because if I’m being honest, a lot of people feel lost. The landscape feels noisy, social media feels saturated, AI has made everyone feel like they suddenly “get” marketing, and yet… results aren’t matching the effort. So what’s...

Send us Fan Mail In this episode of Marketing Espresso, I wanted to have a real, honest conversation about what’s actually happening in marketing right now - because let’s be honest, it feels messy. Between rising interest rates, cost of living pressures and tighter spending across the board, many businesses are starting to feel the shift. When products or services are discretionary, we know what...

Send us Fan Mail Email marketing is not dead. In fact, it is one of the most valuable and underused channels in your business. In this episode of Marketing Espresso, I sit down with copywriter and email strategist Evelina Kaganovitch to talk about email sequences, nurture flows and why so many business owners are still overlooking one of the most powerful ways to build connection and drive sales....

Send us Fan Mail In this episode of Marketing Espresso, I’m joined again by the brilliant Bonnie Wicks, and we dive straight into a conversation that’s becoming impossible to avoid: the rise of AI in small business and the growing trend of people trying to replace themselves with it. What started as a helpful tool for reducing admin is now being sold as the next miracle shortcut — with AI companie...

Send us Fan Mail In this episode of Marketing Espresso, I’m joined again by Heather from Green Door Co., and we dive into a question so many business owners are asking right now: Should I use AI to write my award submissions? With everyone leaning heavily on AI for content, it’s natural to assume it could also take care of something as time-consuming as award entries. But as Heather explains, awar...

Send us Fan Mail In this episode of Marketing Espresso, I’m joined once again by the brilliant Simran Kaur, and we dive straight into one of the biggest misconceptions in the business world: the idea that leads alone will fix everything. It’s the belief so many business owners cling to — that more leads mean more revenue, more stability and more growth. But as Sim and I unpack, that thinking compl...

Send us Fan Mail In this episode of Marketing Espresso, I’m joined again by the brilliant and completely addictive-to-talk-to Quinn Palmer. This conversation picks up right where we left off, diving deeper into a shift we’re both seeing across Australia and beyond: people are craving real human connection again. After years of tech reliance, remote everything and a pandemic that had most of us glu...

Send us Fan Mail In this episode of Marketing Espresso , I sit down with event strategist Jodie McLean from JEM Events to unpack something that looks simple on the surface but quickly becomes overwhelming once you start: planning an event that people genuinely want to attend. Jodie takes us right back to the beginning — before venues, speakers or save-the-dates — and walks me through the four pill...

Send us Fan Mail In this episode of Marketing Espresso , I’m joined again by the brilliant Michelle J. Raymond, and honestly, every time we chat, it could go on for hours. This conversation dives into something we both feel strongly about – why being “professional” on LinkedIn is often code for being boring, and how that mindset is quietly killing your brand. Michelle and I talk about the flood of...

Send us Fan Mail In the first episode of Marketing Espresso for 2026, I’m kicking off a new season format and sharing honestly where my head is at with marketing this year – what I’m seeing, what feels off, and what I’m personally doubling down on. After four-ish years and hundreds of episodes, things are shifting a little: this year will run in seasons, with mostly guest episodes and the odd solo...

Send us Fan Mail After 400 episodes of Marketing Espresso , I’m closing out 2025 with a deep reflection on how marketing has shifted - and what’s stayed the same. This year has been dominated by talk of AI, automation, and digital shortcuts, but what I’ve seen most clearly is that businesses who keep human connection at the heart of their marketing are the ones truly winning. In this episode, I un...

Send us Fan Mail In this episode of Marketing Espresso , I sit down with the incredible Carrolee Moore from Texas to unpack the world of podcast guesting - and how to approach it strategically for genuine visibility and ROI. Carrolee shares her expert insights on what it really takes to be a great podcast guest, how to pitch yourself effectively, and how to make sure each appearance drives results...

Send us Fan Mail Sales and marketing are often seen as two sides of the same coin - but in far too many businesses, they’re operating worlds apart. In this episode of Marketing Espresso , I sit down with Dominic Parsonson to explore why sales and marketing alignment isn’t just “nice to have” - it’s essential for business growth. Dominic brings decades of experience in sales leadership and CRM impl...

Send us Fan Mail Storytelling has always been at the heart of human connection - it’s how we share meaning, build trust, and make sense of the world around us. But in the age of artificial intelligence, how do we keep our stories human? In this episode of Marketing Espresso , I’m joined by writer and brand storytelling expert Nimarta Verma to unpack the role of AI in content creation and what it m...

Send us Fan Mail In this episode of Marketing Espresso , I’m joined by Asthaar Kool to talk about one of the most powerful parts of business - positioning . It’s that invisible thread that determines whether people instantly get what you do, or scroll past your brand entirely. Asthaar explains that product positioning helps people choose you, while brand positioning helps them stay. Together, they...

Send us Fan Mail In this episode of Marketing Espresso , I sit down again with Stewart Webb from Search Rescue to talk about one of my favourite topics - diversifying your marketing. If you’ve been relying on one channel or approach to reach your audience, this episode is your wake-up call to rethink your strategy. Stewart brings his years of experience in digital advertising to the conversation,...

Send us Fan Mail If you’ve ever looked at your to-do list and thought, “Why am I being so lazy?”, this one’s for you.  Today I’m joined by psychologist and coach Andrea Levinson to reframe that loaded word. We unpack why so many of us confuse productivity with worth, how our nervous system protects us by avoiding discomfort, and why procrastination often points to something precious we’re guarding...