Marketing Espresso

Send us Fan Mail For my final Marketing Espresso episode of 2026, I’m looking beyond marketing trends and tactics and coming back to something much more important: the foundations. AI has made it incredibly easy to outsource writing, research, problem-solving and even strategic thinking. But I think we need to ask what we’re losing when we continually choose the easiest option. In this episode, I...

Send us Fan Mail Has AI made creating content easier, or has it made our marketing less human? For the final guest episode of Marketing Espresso for 2026, I’m joined by Leah from Snappystreet Creative, who has been helping bring this podcast to life for years. We’re talking about two things we both have plenty of opinions on: podcasting and AI-generated brand photography. We unpack why AI images c...

Send us Fan Mail In this episode of Marketing Espresso, I’m joined by Kate Toon to talk about sales, marketing, AI, trust and why human relationships still matter more than ever. Kate has built businesses through SEO, content, community and relationship marketing rather than relying heavily on paid advertising. We talk about why that approach feels increasingly relevant in a market where people ar...

Send us Fan Mail What happens to your business when life requires you to step away? In this episode of Marketing Espresso, I’m joined again by Michelle Broadbent to talk about something very relevant to me right now: preparing a business for a major life change. With a baby on the way, I’ve had to look objectively at what happens when I’m no longer available for every meeting, decision or task. Bu...

Send us Fan Mail AI can be an incredibly useful marketing tool, but I believe we need to be careful about where we use it. In this episode of Marketing Espresso, I’m exploring why AI-generated images may be doing more harm than good to your brand. While I use AI for research, comparisons and efficiency, I would not use it to replace the strategic and creative thinking behind a client’s visual iden...

Send us Fan Mail Are marketers genuinely at risk of being replaced by AI, or have we allowed the panic surrounding the technology to distract us from what good marketing actually requires? In this episode of Marketing Espresso, I am joined by Chanel, founder of The Marketing Club, for a very honest conversation about AI anxiety, the future of marketing careers and why human thought is still our gr...

Send us Fan Mail Are you spending time, money and energy on your marketing but still wondering why it is not generating the leads or momentum you expected? Marketing Espresso is back for its third and final season of 2026, and I am kicking things off with some fairly big personal news: I am pregnant. It is a big part of why the podcast has looked a little different this year. Recording, training a...

Send us Fan Mail In this solo episode of Marketing Espresso, I’m wrapping up season two with a conversation about marketing strategy, business growth, AI, customer experience and why the foundations of good marketing still matter, even when the world around us feels like it is changing at speed. After taking myself out of the office and spending time at the SmartCompany Growth Summit, I wanted to...

Send us Fan Mail In this episode of Marketing Espresso, I’m joined by Tahnée Sanders for a very honest conversation about AI, content marketing, originality, transparency and what it really means to show up online in a world flooded with generic content. Tahnée and I start with the thing a lot of business owners and marketers are quietly thinking right now: we are all using AI in some way, but man...

Send us Fan Mail In this episode of Marketing Espresso, I’m joined by Mel Kettle for a very honest conversation about what has really changed in marketing over the past 20 years and what, despite all the technology, still remains exactly the same. Mel and I have both been in and around marketing, communications and business long enough to have seen the shift from brochures, direct mail and year-lo...

Send us Fan Mail Are you spending hours creating content, posting on social media, and trying every marketing tactic under the sun but still not seeing the results you want? In this episode of Marketing Espresso, I sit down with brand strategist and designer Clare Walter for a candid conversation about one of the biggest challenges facing business owners right now: the growing disconnect between s...

Send us Fan Mail If LinkedIn has been feeling harder lately, you are definitely not imagining it. Feeds are flooded with generic AI-generated posts, engagement feels repetitive, and there’s a growing sense that everyone is trying to sound the same. But according to LinkedIn expert Kate Merryweather, that actually creates a huge opportunity for people willing to show up differently. In this episode...

Send us Fan Mail What actually works in marketing right now? That’s the question I keep hearing from business owners everywhere - from solo operators through to multi-million dollar companies. The reality is, a lot of the old marketing playbooks simply aren’t working the way they used to. Social media feels crowded, attention spans are fragmented, AI-generated content is flooding feeds, and consum...

Send us Fan Mail In this episode of Marketing Espresso, I’m joined by speaking coach, creative director and founder of Illuminated Story, Carmen Sederino, for a conversation about public speaking, visibility, leadership and personal branding. If you’ve ever felt terrified of speaking up in meetings, presenting in front of a room, pitching your business, recording content or putting yourself forwar...

Send us Fan Mail In this episode of Marketing Espresso, I’m joined by media trainer, author and communication expert Theresa Miller for a conversation that feels incredibly relevant right now. We dive into why speaking up matters more than ever in a world filled with AI-generated content, misinformation and constant noise online. Theresa’s book, Speak Up: How to Be a Successful Presenter and Media...

Send us Fan Mail In this episode of Marketing Espresso, I’m diving into a question I’m hearing more than ever right now: where should I actually be marketing my business? Because if I’m being honest, a lot of people feel lost. The landscape feels noisy, social media feels saturated, AI has made everyone feel like they suddenly “get” marketing, and yet… results aren’t matching the effort. So what’s...

Send us Fan Mail In this episode of Marketing Espresso, I wanted to have a real, honest conversation about what’s actually happening in marketing right now - because let’s be honest, it feels messy. Between rising interest rates, cost of living pressures and tighter spending across the board, many businesses are starting to feel the shift. When products or services are discretionary, we know what...

Send us Fan Mail Email marketing is not dead. In fact, it is one of the most valuable and underused channels in your business. In this episode of Marketing Espresso, I sit down with copywriter and email strategist Evelina Kaganovitch to talk about email sequences, nurture flows and why so many business owners are still overlooking one of the most powerful ways to build connection and drive sales....

Send us Fan Mail In this episode of Marketing Espresso, I’m joined again by the brilliant Bonnie Wicks, and we dive straight into a conversation that’s becoming impossible to avoid: the rise of AI in small business and the growing trend of people trying to replace themselves with it. What started as a helpful tool for reducing admin is now being sold as the next miracle shortcut — with AI companie...

Send us Fan Mail In this episode of Marketing Espresso, I’m joined again by Heather from Green Door Co., and we dive into a question so many business owners are asking right now: Should I use AI to write my award submissions? With everyone leaning heavily on AI for content, it’s natural to assume it could also take care of something as time-consuming as award entries. But as Heather explains, awar...

Send us Fan Mail In this episode of Marketing Espresso, I’m joined once again by the brilliant Simran Kaur, and we dive straight into one of the biggest misconceptions in the business world: the idea that leads alone will fix everything. It’s the belief so many business owners cling to — that more leads mean more revenue, more stability and more growth. But as Sim and I unpack, that thinking compl...

Send us Fan Mail In this episode of Marketing Espresso, I’m joined again by the brilliant and completely addictive-to-talk-to Quinn Palmer. This conversation picks up right where we left off, diving deeper into a shift we’re both seeing across Australia and beyond: people are craving real human connection again. After years of tech reliance, remote everything and a pandemic that had most of us glu...

Send us Fan Mail In this episode of Marketing Espresso , I sit down with event strategist Jodie McLean from JEM Events to unpack something that looks simple on the surface but quickly becomes overwhelming once you start: planning an event that people genuinely want to attend. Jodie takes us right back to the beginning — before venues, speakers or save-the-dates — and walks me through the four pill...

Send us Fan Mail In this episode of Marketing Espresso , I’m joined again by the brilliant Michelle J. Raymond, and honestly, every time we chat, it could go on for hours. This conversation dives into something we both feel strongly about – why being “professional” on LinkedIn is often code for being boring, and how that mindset is quietly killing your brand. Michelle and I talk about the flood of...

Send us Fan Mail In the first episode of Marketing Espresso for 2026, I’m kicking off a new season format and sharing honestly where my head is at with marketing this year – what I’m seeing, what feels off, and what I’m personally doubling down on. After four-ish years and hundreds of episodes, things are shifting a little: this year will run in seasons, with mostly guest episodes and the odd solo...