Marketing Espresso

Send us Fan Mail We've all heard of Simon Sineaks it starts with why ( here it is if you haven't watched it)  So why does your why matter? Because your why is what makes YOUR business unique.  It's why you're in business, the passion behind the business, and probably the exact reason why you got into the business. When we share our why with both our teams and our customers, and...

Send us Fan Mail So if you've ever worked in sales or marketing you know there is often a great divide between these two departments... and I can't help but wonder... WHY? Today I chat with Nicky and Ness who share my belief that the key to great marketing, and the key to great sales - is for all departments in your business to work towards a common goal! With decades of experience in le...

Send us Fan Mail  It's my birthday and I'll make a whole episode about me if I want too! So that is EXACTLY what I've done. Last week you got to enjoy me being interview by Emma Lovell talking all things my business journey, today I am chatting all things lessons I've learnt along the way. 3 personal lessons 5 business lessons  (35 genius) Strap in, grab a pen, today I'm t...

Send us Fan Mail  Well if you haven't heard about Chat GPT yet then you must be living under a rock. Everyone seems to be talking about it. So even though AI has existed for a very long time, Chat GPT has everyone in a spin! Today I talk with the amazing Verity White who heads up Checklist Legal and we are going to talk all things legalities and Chat GPT, something you may or may not have tho...

Send us Fan Mail "Monday's are good" Today I am interviewed by Emma Lovell as a special for my business birthday!! Because if you haven't heard my business is THREE! (Turned Three on Monday 10th April)  Now my business is so far from the business that I started back in 2020, and it's been a very exciting journey which I've often said has been the greatest learning of...

Send us Fan Mail For me, PR is a lot about relationships. It's creating relationships not only with media and people who can help out by spreading the word about your client, it's creating a relationship with your client as well. - Nicki Price Nicki Price is a publicist and the founder of the public relations firm for empowering and influential brands and people, Priceless Media. Her pas...

Send us Fan Mail If you haven't heard me talking about it already - then after today's episode you will understand that I genuinely believe GREAT Marketing starts from your internal foundations!! We cannot start with the external 'stuff' and hope the rest falls into place. Also we miss such an opportunity when we forget to include our teams in our marketing plans. DOWNLOAD MY C...

Send us Fan Mail This week I am joined by Mel Kettle, who is on a mission to prioritize self-care and challenge the myth of longer hours meaning more work, her journey leads her to discover the power of rest and its implications for her own and her team's effectiveness. In this episode, we chat through: 1. Discover the vital role self-leadership plays in achieving marketing success. 2. Recogn...

Send us Fan Mail When a shop window was all we had to promote our business (and maybe a billboard or two) we took such pride in making that shop window fancy as we could to get people through the door. These days the internet has provided MANY shop windows, and we really need to ensure we’re across all our digital ‘shop windows’ In this episode I hope I inspire you to think differently about your...

Send us Fan Mail "You need to sit down and carve out some really intentional time to do that and make your plan a living, breathing thing within your business." - Michelle Kvello Michelle Kvello is the founder of Lantern Partners, a virtual CFO firm, working with founder CEOs of start ups and scale ups.  She has a personal love of driving entrepreneur success because early in her career...

Send us Fan Mail We're in a world where now where consumers CARE. They care about what you care about as a business and the impact you have on the world.  Consumers are willing to create relationships with brands that are ethical, and that share their values, morals, and ethics when marketing to customers (and live to them). Consumers care about a brand's purpose and social and environme...

Send us Fan Mail Today I have the amazing Erin Huckle who is going to make you challenge the idea that thought leadership is "overused" instead Erin encourages everyone to find their areas of expertise to share. "It's that idea of flipping it around so it's less about, oh, I'm putting myself out there, and I feel like I'm really arrogant for doing that. It's...

Send us Fan Mail "Success leaves breadcrumbs. See how someone else is doing it and then level it up and do it in your own way and do it better. Don't ever be a second-rate version of someone else, because it's not going to help you grow your business." Instagram.... ahhh Instagram the perfect example of what happens when a business tries to copy cat another... here my case stud...

Send us Fan Mail Today Kelly Irving teaches us an important lesson about the power of genuine connection and vulnerability.  She noticed that when people write content, they tend to hide behind a mask, instead of being real and genuine with their audience.  She realized that when people write content, they need to think of it as a two-way conversation between them and one other person and they nee...

Send us Fan Mail Today I tackle my least favourite business expression - "The Silver Bullet" Yep, I hate this expression because there isn't one. Like anything in life, there are no quick fixes... and when there are we should be asking questions. People think marketing will act as a silver bullet... it doesn't. The best Marketing is that which is well thought out, starts intern...

Send us Fan Mail Today Michelle Broadbent and I dive deep into Time Management - and not in a boring "you should spend x amount of hours on" but rather we chat through how to get the most out of your day by incorporating some structure. "As business owners, the focus should be on our output as opposed to the number of hours that we're sitting in front of our laptop or sitting i...

Send us Fan Mail You hear me talk marketing strategy all the time, to have a marketing strategy you have to have the fundamental foundation 'stuff' for your business.  Having foundations in place for your marketing will allow you to measure success and understand which channels are best for your target audience. Additionally, it is important to understand your own strengths in order to d...

Send us Fan Mail Today Karen Tisdell and I chat all things LinkedIn and how to have the right balance of content and intentional engagement.  "It's really important to be careful where we spend our time and energy and put ourselves in faith's path - Karen Tisdell" As an early adopter of LinkedIn, Karen Tisdell recognised the platform’s potential when working as a recruiter. For...

Send us Fan Mail A marketing strategy is not just a fluffy document but a practical day-to-day guide that should include your brand, customer, product or service, goals, and marketing execution. It also should include considerations for customer experience, internal marketing, processes, and systems. It's important to get external help to ensure all areas are considered and the plan is as eff...

Send us Fan Mail "Your personal brand is you.  You Get to be in control of the story. You get to decide what is said about you and how that comes across." So what is a personal brand exactly? And how do you build one? Do we naturally have one based off peoples opinions of us, or is it something we can control? When Emma Lovell helps her clients rediscover their identity and personal bran...

Send us Fan Mail You wouldn't hire generic "tradie" to fix your leaky gas pipe. Just like you wouldn't (shouldn't) hire "generic" marketer to take care of your marketing. Marketing is the overall umbrella, within it you will find a specialist for each and element that makes up the marketing realm. After being and working with clients and teams of all sizes I quic...

Send us Fan Mail Hareta and I discuss in depth how creating a culture of marketing across a business makes the difference for not only your marketing, but for how your people feel. "How do I want to treat the people that I work with and how do I want them to walk away feeling?" Hareta McMullin is the founder of Third Space People, a leadership mentor and employee experience strategist, s...

Send us Fan Mail I often talk about the importance of understanding what your customers need to hear in order to make the most impact with your marketing efforts. Listening to the conversations that your customers have can give you valuable insight into what they need to hear and how you can produce content that will help them.  It is also important to ensure that everyone in your business is mark...

Send us Fan Mail Through her academic research on how internet algorithms affect the human condition, Kathryn Dellar's goal is to help small to medium enterprises access modern digital marketing techniques and give them a competitive edge - but ironically, data can be detrimental to businesses if not used properly. "The key to a strong digital presence is how well you tell your brand sto...

Send us Fan Mail In this episode of Marketing EspressoI chat through how to know "Was That A Good Campaign?" While chatting with a friend, we discussed the difficulty of getting feedback and validation when it comes to marketing campaigns and how to know if they have been successful.  It is important to have a set brief at the start of the campaign, to be realistic about what the campaig...