Marketing Espresso

Send us Fan Mail "It's an amazing opportunity to reflect and I agree, it gives you that winning mindset - once you've entered an award, you're sort of like throwing things out to the universe and saying, I'm worthy of what I do and people should know about it." Erin Huckle, the founder of Chuckle Communications, is in the business of raising the profiles of her client...

Send us Fan Mail Do you feel overwhelmed by the amount of marketing content you’re currently seeing. You’re not alone… Latest stats estimate that we see anywhere from 6-10K ads per day.   That’s just ads, that doesn’t include all the other sneaky “non-marketing” marketing we see!    So I can forgive you for feeling like you don’t want to add to the noise.   In the past couple of years (especially...

Send us Fan Mail Join Nicky and Ness as they dispel the fear of finances and explore the power of profitability through their unique three-way "money date" chat, revealing the compelling central conflict between spending and return on investment. "Know your numbers and know what's working for you too. And it all comes back to you with your money date: take time to understand yo...

Send us Fan Mail Have you ever gotten caught on a phone call or lost in direct messages and felt incredibly ick because you know for a fact that person is just following some sales script that was given to them probably by a sales or business coach and it’s just completely disingenuous to their brand and product they’re representing.    I hate most sales scripts.   There I said it.   Sure they hav...

Send us Fan Mail "Don't be afraid to be confident about who you want to work with and by actively creating the kind of work that you want to do and the kind of clients that you want to work with, you can run your business by design rather than by default." - Leonie Waldron Leonie heads up Chameleon Marketing Collective, a marketing agency focused purely on supporting manufacturing,...

Send us Fan Mail Kate Toon is an award-winning digital marketing entrepreneur. An online business success story. A Google Beast tamer. Straight-talking copywriting coach. And a popular educator, speaker, author and podcaster. She’s a proud business misfit, a mad-good hula hooper, a vanlifer and slightly gym-selfie obsessed.  Are you feeling stuck in your business, like you're constantly tryin...

Send us Fan Mail In 2023, how can you make being consistent, strategic and proactive with your marketing in order to reach your business goals. This episode is about Why 2023 is the year to stop being inconsistent with your marketing.  From my many year's experience, I can tell you that consistency is critical in order to see success, and it's important to be clear about who you are targ...

Send us Fan Mail In the final Marketing Espresso episode of 2022, I (Bec) reflect on a year of huge business changes, challenges faced, and lessons learned - and looks ahead to what 2023 has in store. This episode is all about A year in review and what I learned from it. I learned that it's important to be mindful of the negativity we consume and to focus on what we can control. I also learne...

Send us Fan Mail In this podcast episode, global thought leader Janine Garner shares her insights on preparing for an uncertain 2023 and how to best weather the storm by being commercially smart and focused on building compassionate, intentional relationships. The one constant is that the world is constantly changing and evolving, and businesses need to be smart about how they adapt to those chang...

Send us Fan Mail Let's chat about the importance of staying engaged over the Christmas period, despite the temptation to 'ghost' customers and take a break. So why is it important to have a presence during this time even when we think our clients aren't around?  Great question! It is a great opportunity to build brand recognition, provide helpful content, and position ourselves...

Send us Fan Mail In this episode of Marketing Espresso, serial entrepreneur Deirdre Tshien challenges the idea of repurposing content, teaching you how to content-hack your way to success and use her AI-powered software Capture to create compelling 'Content Honey Traps' that grow her podcast listeners. "Create different content (reels) like it's almost like you're not even...

Send us Fan Mail In this episode of Marketing Espresso, let's chat how to review your marketing strategy, and why it's important we are flexible and revisit our plan regularly. We review to see what's working and what isn't. We should also report on your results monthly to get a clear idea of what's working. "The most valuable thing that we can do as business owners,...

Send us Fan Mail We have the amazing Debbie O'Connor, author of the newly released Brand Magic, back on deck today to educate us all on the importance of a brand promise. "When we're building these brand promises or when we're trying to attract customers or whatever it is that we're doing, the more we can resonate and spark emotion in people, the greater they will connect...

Send us Fan Mail  Sometimes it is really simple to understand what we need to do in order to get cut through and results, and bless social media has done this... It is literally as it suggests on the tin... SOCIAL media. So if you are posting and not engaging it's time to be social on social media and create genuine intentional connections. "If we are not willing to jump on the platform...

Send us Fan Mail Is social media dying?   "Diversity in business is always something I teach people is you've got to have multiple marketing streams." Siobhan Mulvahil is the owner and founder of Marketing with Zest. She has over 20 years of freelance marketing consulting experience. Having worked in a range of small businesses, from IT right through to Offshore Energy, she is an ex...

Send us Fan Mail  This time is not the time of year to ghost your customers just because you are on holiday. If you haven't started thinking about your holiday marketing plan yet, now is the time! (Actually, yesterday was!)   In this episode you will learn: 1. What is your holiday marketing plan and why do you need to be thinking about it today, right now, this minute? 2. If you are not batch...

Send us Fan Mail In this episode of Marketing Espresso, Kelly Irving, bestselling book coach, editor, and creator of the Expert Author Academy, shares how writing a book can help you leverage your ideas into marketing content for twelve months or more. "The journey is the thing that uncovers the gold." Kelly Irving is a best-selling book coach, editor, and creator of The Expert Author Ac...

Send us Fan Mail In this episode, we chat through the importance of customer experience in marketing with the idea that if you give your customers a great experience, we know from research they'll talk and refer you. "Marketing should be the fun stuff. It should be the stuff they're like, oh, I can have fun with my brand. I can be cheeky. I can build what I want" Here are the k...

Send us Fan Mail Karyn Parkinson, ecommerce marketing specialist and director of Unstoppable Ecommerce, shares her expertise on how to start an ecommerce business, from choosing a platform to building a brand. "I always say go all in, give it a red hot go because the cost of entry is also pretty small these days." About Karyn: Karyn is an eCommerce marketing specialist and director of Un...

Send us Fan Mail Chicken or the egg, what is the most important thing to have right before launching? This is for my startups out there, but also anyone that's dived into their business and not set up this stuff before they've done it. So when you do put yourself out there, you are naturally automatically ahead. In this episode, you will learn:  1. What are the things that you need to do...

Send us Fan Mail Do you feel like you're doing everything right when it comes to your LinkedIn profile, but you're just not attracting the right client or role? Or maybe you're not quite sure how LinkedIn can help you as an entrepreneur or business owner.  If you're feeling any of this, then this episode is In this episode you will learn:  1. How to optimize your LinkedIn profi...

Send us Fan Mail Good marketing should include both an internal and external strategy for your business both of which are vital for success. Often business owners have the best intentions to either manage the marketing of their business themselves or get 'the receptionist to take care of it. Now I am grateful for the second option as that is how I got my start. However in either situation giv...

Send us Fan Mail Tegan Purdon, a brand and marketing strategist, coaches purpose-driven businesses to create a content strategy and communications plan using three key components of consistency she asks the question... Why does marketing exist and how can businesses use it to increase profits? "It's important to remember that every channel is different and it's okay to not be on eve...

Send us Fan Mail Have you ever wondered why you instantly know a Maccas meal is going to be cheaper than a fine dining experience? Or why a Hyundai isn't going to cost you as much as an Audi? That my dear business friends is Brand Positioning in action! "In a service-based business, it's important to talk to the customer about the result they're going to get and how they'l...

Send us Fan Mail "It's important not to compare your day one to someone's year ten. It's about being authentic to you and your message and who you are and just go for it." How many times have you hated the video or audio you created because you said 'uhm' or 'you know' or 'like'? Today I have Rebecca Saunders back on the show to chat through t...