Marketing Espresso

Send us Fan Mail Do you feel like you are doing all the things but getting no where? Do you find yourself: 1. Overwhelmed by all the options and don't know where to start 2. Like you're stuck in a rut and are not seeing any progress 3. Disheartened because you've tried everything and nothing seems to be working It is a common complaint I hear from many clients when we start working...

Send us Fan Mail "PR gives you instant access to established audiences and the ability to collaborate with some amazing people." Today on the show we have Erin Huckle talking all things building your profile (without the cringe factor) In this episode, you will learn the following: 1. How to use PR to grow your career or business 2. The importance of having a strong personal profile 3. T...

Send us Fan Mail I know I always say marketing doesn't need to be fluffy. Today I am encouraging you to ask yourself some questions when reviewing your marketing especially (you may find these questions a little fluffy) if you're not happy with your marketing results, ask yourself these five questions to get to the root of the problem.   In this episode you will learn:  1. What are the t...

Send us Fan Mail In today's episode Debbie O'Connor, chats about building a brand with personality. "Branding just has to be consistent. It's easier to build a following and build a brand when you're clear about who it's going to be." Debbie is a brand strategist by profession and graphic designer by trade, author of a children’s book and active entrepreneur.  Sh...

Send us Fan Mail Do you find yourself:  1. Overwhelmed by the cost of marketing  2. Stressed about not being able to find the right solution  3. frustrated by how long it's taking to find a solution  Then this episode is for you! So many businesses don’t worry about a marketing strategy when they start out because they simply don’t have the budgets, look I have been in that start-up phase I u...

Send us Fan Mail Do you want to achieve growth, expansion, and reach in your podcasting business? Deirdre Tshien is sharing the solution so that you can get there. "Podcasts are an investment of time, and time is a waste of money." Deirdre is the Co-founder & CEO of Capsho, the world’s first AI-powered Podcast Copywriter! She is the creator of Content Honey Traps, author of Honey Tra...

Send us Fan Mail "Market research is a very important part of marketing strategy." While I was drinking my coffee this morning, feeling good about the start of the week, I realized that market research is a really important part of marketing strategy.  It gives you a clear understanding of the market that you are either in already or that you want to launch into. It also gives you an ide...

Send us Fan Mail Have you ever noticed the reaction of those around you when you ask 'why' Well if you haven't you will now. Today I have Rob Volpe back on the show and he delivers some absolute gems around why asking why isn't serving us in our marketing OR in life. About Rob: Rob Volpe is an astute observer of life and a master storyteller who brings empathy and compassion to...

Send us Fan Mail Recently while on a strategy call with a client I showed her a tool I like to use called Answer the Public. And having fun I typed in the word ‘marketing’ one of the questions that arose was ‘will marketing be obsolete’ Now with the rise of social media some people sure probably think they don’t need any marketing help…   But today I chat through why a solid marketing foundation w...

Send us Fan Mail Podcasting is ALL the rage. And I know a lot of people have started thinking 'do I start a podcast.' Today we explore whether you should and if it is the right next move for you in business. Leah Stanistreet, my amazing podcast producer joins us today for this chat! About Leah: With over 20 years of experience in the fields of media and radio within some of Australia’s l...

Send us Fan Mail I often hear negative language used in marketing and I instantly feel icky. You may or may not be aware that we have a subconscious reaction to certain words whether we are aware of it or not. So I always encourage my clients to use positive or neutral language and wording in their marketing, even when talking to the problem. I hope you love this episode Connect with me: Instagram...

Send us Fan Mail Are you ever unsure how to market yourself online? I know when I was in corporate I would often find it tricky to know how to represent the company I worked for (and stay within their lines) as well as finding my own voice and feeling confident to have a presence. Now that I work for myself it's about finding the balance between what parts of me I want to bring to the busines...

Send us Fan Mail I often hear business owners saying they don't want to be the face behind the brand or they don't want to show their face and have people know them etc etc Which is such a shame because we know people buy people. Today I am going to convince you to take the leap and get you (and your team) to show up to grow your brand Connect with me: Instagram @bec_chappell - https://w...

Send us Fan Mail There is no doubt that if you’re a business that has customer reach on Instagram you need to be using all the features in order to gain reach. So today Karyn and I chat all things how to produce reels that aren’t just dancing, pointing, or lip syncing (but if that's your jam you do you.) About Karyn: Karyn is an eCommerce marketing specialist and director of Unstoppable eComm...

Send us Fan Mail It’s the age old question of should I outsource your marketing Firstly, what value do you put against your time? Secondly, do you have someone internally that could execute and has shown interest in executing a marketing strategy Thirdly outsourcing doesn’t mean set and forget Listen to hear me explain the above. Connect with me: Instagram @bec_chappell - https://www.instagram.com...

Send us Fan Mail So someone has asked you for a bio and you have NO idea how to write one. Well, today I speak with the lovely Emma Lovell and she is going to give you a practical guide on how to write an impactful bio. Emma Lovell is a personal branding coach with a mission to help female leaders to show up and make an impact. Through her business, Lovelly Communications, Emma gives women the too...

Send us Fan Mail I often have clients tell me they haven’t done any marketing because it won’t be perfect, or they’re worried about it not being good enough…. Blah blah blah Well, I am here to tell you perfect does not exist… and it just leads to procrastination. Time to get over your perfectionism and get on with growing your brand. I hope you love this episode Connect with me: Instagram @bec_cha...

Send us Fan Mail Today I have the amazing Rebecca Saunders on the show again to chat through all things how to set up your at home video studio. We talk through the tech + backgrounds and all the things you need to consider. I hope you love todays episode! About Rebecca Saunders: Described by her clients as a video ninja, Rebecca is a sought after video expert who works with business leaders, cour...

Send us Fan Mail In today's episode, I tell you WHY I started this podcast and hopefully inspire you to work on your marketing. I hope you love this episode Download my 5 Key Questions for Marketing Planning https://rebecca-chappell.mykajabi.com/5-key-questions-for-marketing-planning> Connect with me: Instagram @bec_chappell - https://www.instagram.com/bec_chappell/  LinkedIn – Rebecca Cha...

Send us Fan Mail In today's episode of Marketing Espresso, Rob Volpe shares his insights on the importance of good communication and empathetic behavior. "When you're asked 'why' you go on the defensive, as the asker you go on the offensive, it comes out in a very different way." - Rob Volpe Rob Volpe is the CEO of Ignite 360 and author of Tell Me More About that solv...

Send us Fan Mail Are you so busy creating a community and being in service of that community that you’ve forgotten to tell them they can actually work with you? There is a fine line between being in service and being helpful to just giving away our IP for free without charging for it. Today we chat about that fine line. Connect with me: Instagram @bec_chappell - https://www.instagram.com/bec_chapp...

Send us Fan Mail Every business wants to produce leads.... right? Converted leads = sales. Today Tegan joins me to talk how to naturally increase your leads by producing content which aligns with your brand but also your product/service. About Tegan: Tegan Purdon is a brand and marketing strategist that supports purpose-driven businesses to have a solid grasp of their brand and implement holistic,...

Send us Fan Mail One thing you can see from a quick google is that some of the biggest organisations we see today started in the 2008 American Recession, and another quick google will show you that empires like Walt Disney also started out of the depression. Currently, there is so much talk about how hard everything is right now. I am not here to invalidate how you feel, but I am here to remind yo...

Send us Fan Mail One of the biggest complaints I get from clients is how it is to produce content. So one of the key things I push all my clients to do is to get professional photos done!! Especially with the knowledge that so many channels are visual channels these days. Today Leah and I chat through all things photoshoots... what to wear, why you should get one done, and how not to be nervous! A...

Send us Fan Mail Often when I run a strategy session I can feel my clients overwhelm, because of course there is SO MUCH we can do and achieve… Marketing isn’t just a one-time fix-it thing, so it can feel like there is SO MUCH to do. But what I always say is, what is the one key thing you want to focus on given the goal you want to achieve and the reality that there are only 52 weeks in a year. Do...