Marketing Espresso

Send us Fan Mail What if you could build a brand where you didn't need to rely on sales? Today Karyn from Unstoppable Ecommerce drops by to talk about exactly this! Because we believe relying on discounting and sales to drive customer purchasing eats away at the profit you deserve. So why not build a brand where customers don't need or expect sales? About Karyn: Karyn is an eCommerce mar...

Send us Fan Mail Recently I found myself having to face that I wasn’t practicing what I preach, and so I went ghost for a week as I had fallen behind on my own marketing… I am of course not proud of this, but in this episode, I want to explore why it is so important that as business owners who want to have an impact we HAVE to be visible we have to be marketing or we simply will not be able to do...

Send us Fan Mail Often when I start working with businesses they have amazing software, or are thinking of integrating it but I see these common issues They already have too many systems and are unable to tell you the source of truth with their data None of their systems are ‘talking’ to one another so getting accurate reporting is a challenge They’re paying for more than they need too They’re not...

Send us Fan Mail So how sick of hearing the word strategy are you? Yet no one seems to really tell you what one is and why you actually need it. Well ultimately your strategy needs to speak to  Who you are, what you offer, who your client is & how you are going to reach those clients realistically. It's not a fluffy document that sits on a shelf going dusty while everyone loses sight and...

Send us Fan Mail Have you ever wondered how often you should be looking at your numbers? I am a huge advocate for knowing what is working and what isn't... but there's a fine line which you walk when you become obsessive and go down a rabbit hole. Especially when it comes to anything organic, we know it takes time and consistency and the truth is not everything we do will have great succ...

Send us Fan Mail Described by her clients as a video ninja, Rebecca is a sought after video expert who works with business leaders, course creators and speakers to ensure they make their impact on the world with video. Everything she teaches, creates and offers has been designed to save you time, save you money and remove the stress when making video. ​But of course, like us all behind her amazing...

Send us Fan Mail Do you often find yourself looking to what everyone else is doing? In my experience, this is the quickest way to lose sight of our goal as business owners. So how do we stop focusing on our competitors and focus on our own offering? Connect with me: Instagram @bec_chappell - https://www.instagram.com/bec_chappell/ LinkedIn – Rebecca Chappell- https://www.linkedin.com/in/rebecca-ch...

Send us Fan Mail Connect with me: Instagram @bec_chappell - https://www.instagram.com/bec_chappell/ LinkedIn – Rebecca Chappell- https://www.linkedin.com/in/rebecca-chappell-b003b130/ Work with me https://becchappell.com/ DOWNLOAD MY CONTENT PLANNER Instagram @bec_chappell LinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team. How to work with...

Send us Fan Mail Yep you've thought it. Don't lie. You've done all the 'stuff' you've seen all the gurus tell you to do and none of it works anyway! Often I sit in front of frustrated business owners who really have been putting in the hard yards but seeing no love and no results... So in this episode let's talk all things Marketing Doesn't Work Anyway.   Co...

Send us Fan Mail One of the things I often hear from clients is that it is too overwhelming to produce content. They don't know where to start. They don't know what their clients want to hear from them... Well here are some ideas for you I hope you enjoy this episode! Connect with me: Instagram @bec_chappell - https://www.instagram.com/bec_chappell/ LinkedIn – Rebecca Chappell- https://w...

Send us Fan Mail Have you ever caught yourself saying things like "I can't do that I am not creative." Well I am calling you out. We are ALL creative. (read Big Magic by Elizabeth Gilbert) So in todays episode I am going to help you inject just 10% more creativity into your life. Connect with me: Instagram @bec_chappell - https://www.instagram.com/bec_chappell/ LinkedIn – Rebecca Ch...

Send us Fan Mail It's the age old question... what social media channel will grow my business the quickest. Well I don't have the silver bullet (sorry) but I have some awesome tips about how to choose the best channel for your business. Connect with me: Instagram @bec_chappell - https://www.instagram.com/bec_chappell/ LinkedIn – Rebecca Chappell- https://www.linkedin.com/in/rebecca-chapp...

Send us Fan Mail Do you feel like you're doing all of the stuff and nothing is working OR do you feel like you just don't have time? OR you don't have the expertise? These are the three things I see stopping people from taking action on their marketing. So are you ready to hear my tips on how to overcome these blockers? Connect with me: Instagram @bec_chappell - https://www.instagra...

Send us Fan Mail When it comes to finding time to work on our Marketing procrastination hits hard. Resonate If it isn't something that you like to do, of course, it is something that you will put off and find reasons why you don't have time to work on it. So how can you carve out time to intentionally work on your marketing? Connect with me: Instagram @bec_chappell - https://www.instagra...

Send us Fan Mail So if you're like me you are SICK of seeing our political parties use negative campaign techniques to promote themselves. Today we delve into why attacking your competition is never a great way to market, rather we should always aim to market from a place of "this is what our product/service does that IS better & will solve your problem." Political marketing giv...

Send us Fan Mail Are you stuck with how you can produce content? Do you feel overwhelmed and like you have no time to do it? Or are you just lost for ideas on where to start and what to create? Well hopefully this episode is for you! Connect with me: Instagram @bec_chappell - https://www.instagram.com/bec_chappell/ LinkedIn – Rebecca Chappell- https://www.linkedin.com/in/rebecca-chappell-b003b130/...

Send us Fan Mail The biggest thing I see business owners doing when I sit down and talk to them about their marketing is getting in their own way. This could be with thoughts like "Everyone already knows that" "My customers don't care about that" "I hate it when..." These thoughts take away from us being in service of our customers. Work with me. Connect with me:...

Send us Fan Mail Where do you spend your time in your business? Have you asked yourself this question lately....? It is taking away from the things that you WANT to be doing. If you are serious about scaling and growing your business then you need to pay attention to how things are done, what is done and what no longer needs to be done (by you) or at all. Connect with me: Instagram @bec_chappell -...

Send us Fan Mail So... Is "pay to play" the only way forward in marketing now? Today we discussed the benefits of organic marketing and chat about whether this form of marketing is dead or whether there are still benefits in a solid Organic Marketing Strategy. Connect with me: Instagram @bec_chappell - https://www.instagram.com/bec_chappell/   LinkedIn – Rebecca Chappell- https://www.lin...

Send us Fan Mail I find myself saying this ALL THE TIME. Because it is true, so many businesses think Social Media and nailing that will save their business... but unfortunately it just isn't true. & more often than not they will be be everywhere on social media (without a strategy or plan) and find they have little to no success! Have a strategy day with me Or Download my 5 Key Questions...

Send us Fan Mail One of the most important lessons I have learned in business is ensuring you have the right support in your business. Find out what I mean by this in today's episode Connect with me: Instagram @bec_chappell - https://www.instagram.com/bec_chappell/   LinkedIn – Rebecca Chappell- https://www.linkedin.com/in/rebecca-chappell-b003b130/   Where to find Plum marketing Solutions  I...

Send us Fan Mail Do you have print media as a part of your marketing strategy? Is print media something that works? We dive into that topic today!  Connect with me: Instagram @bec_chappell - https://www.instagram.com/bec_chappell/   LinkedIn – Rebecca Chappell- https://www.linkedin.com/in/rebecca-chappell-b003b130/   Where to find Plum marketing Solutions  Instagram / Facebook @plummarketingsoluti...

Send us Fan Mail In my career I have seen marketing shift from "traditional" methods to an online digital platform that is forever changing... So where will it head next? Connect with me: Instagram @bec_chappell - https://www.instagram.com/bec_chappell/   LinkedIn – Rebecca Chappell- https://www.linkedin.com/in/rebecca-chappell-b003b130/   Where to find Plum marketing Solutions  Instagra...

Send us Fan Mail So you've niched you've done all the "right" things but you're still not hitting your target market? You're not getting the results you want to be achieving?  Well this episode will deliver some gems to change that I hope you love the episode Connect with me: Instagram @bec_chappell - https://www.instagram.com/bec_chappell/   LinkedIn – Rebecca Chappe...

Send us Fan Mail Do you struggle with getting clear on who your ideal client is? Well not understanding them could be hurting your marketing efforts. Today I touch on simple ways to learn more about WHO it is you are targeting I hope you love this episode! Connect with me: Instagram @bec_chappell - https://www.instagram.com/bec_chappell/   LinkedIn – Rebecca Chappell- https://www.linkedin.com/in/r...