Marketing Espresso

Send us Fan Mail Have you ever wondered how to use a CTA (Call to action) Well in today's episode I cover off how to use them, and the different types you could be using. I hope you love the episode  Connect with me: Instagram @bec_chappell - https://www.instagram.com/bec_chappell/   LinkedIn – Rebecca Chappell- https://www.linkedin.com/in/rebecca-chappell-b003b130/   Where to find Plum marke...

Send us Fan Mail Today I celebrate all things Plum and talk to you about what lights me up and what I see in the future of the business Connect with me: Instagram @bec_chappell - https://www.instagram.com/bec_chappell/   LinkedIn – Rebecca Chappell- https://www.linkedin.com/in/rebecca-chappell-b003b130/   Where to find Plum marketing Solutions  Instagram / Facebook @plummarketingsolutions - https:...

Send us Fan Mail I cannot tell you how often people come to me and say “my agency just couldn’t get it right” Today we dive into how to make sure they do! And the key ingredient for a happy healthy relationship with your agency.   To plan your next marketing strategy session book in here: https://plummarketing.com.au/1-1-coaching-strategy-sessions/   Connect with me: Instagram @bec_chappell - http...

Send us Fan Mail Are you a marketing manager or have a marketing person in the team that needs a sounding board? One of my biggest tips is having great mentors and relationships to help us keep from getting stale in our careers, especially as marketers! Connect with me: Instagram @bec_chappell - https://www.instagram.com/bec_chappell/   LinkedIn – Rebecca Chappell- https://www.linkedin.com/in/rebe...

Send us Fan Mail Theres nothing more frustrating than delivery a strategy to a business that has no intention of trying new ways of doing things or executing the strategy. My other great frustration is around businesses who pay numerous marketing agencies or strategists only to continue to not implement and execute or look at the company culture Do you care about growing your business? Great then...

Send us Fan Mail Too often I overhear conversations around “my marketing just isn’t working” Today I delve into the question of what odes success look like for you and have you asked yourself, your agency, your marketing manager this question?   We’re currently seeing one of the greatest shifts in advertising success that we’ve seen in ten years So it is time to be having real conversations around...

Send us Fan Mail How often do you find yourself spiralig down the worm hole of why am I doing this no one cares or reads it anyway? Well I challenge you.. what kind of content are your producing? Is it entertaining or educational? How are you producing it and where?   Connect with me: Instagram @bec_chappell - https://www.instagram.com/bec_chappell/   LinkedIn – Rebecca Chappell- https://www.linke...

Send us Fan Mail Can you turn on the organic tap and receive a lot of leads quickly?  Today I explore the reality of organic marketing and how long it takes to build this method and what you should expect from doing it. Spoiler alert – consistency is key, and I love this way of marketing.   Instagram @bec_chappell - https://www.instagram.com/bec_chappell/   LinkedIn – Rebecca Chappell (very formal...

Send us Fan Mail I have a customer who gets awesome open rates on their emails, yet when they report it to their board they’re never happy. How do you set realistic expectations around marketing results? Because let's face it cut through in flooded markets… is HARD!   Instagram @bec_chappell - https://www.instagram.com/bec_chappell/   LinkedIn – Rebecca Chappell (very formal we know) - https:...

Send us Fan Mail So why when my email inbox is overwhelming flooded should I receive YOUR email? What is in it for me to allow you to hit my inbox weekly, fortnightly whatever. In today's episode I challenge you to level up your thinking when it comes to what you offer from your email marketing   Instagram @bec_chappell - https://www.instagram.com/bec_chappell/   LinkedIn – Rebecca Chappell (...

Send us Fan Mail The biggest issue I have to get my clients to overcome is the belief that people know what they know…. Often the content you NEED to write, produce, record etc is the stuff you’re assuming everyone already knows! If one person has this question, others do too… Instagram @bec_chappell - https://www.instagram.com/bec_chappell/   LinkedIn – Rebecca Chappell (very formal we know) - ht...

Send us Fan Mail Controversial opinion here…. But as I always say if it doesn’t reach your target market and it doesn’t produce good ROI…. Then don’t spend your precious time working on something which won’t reap results… and more importantly if it doesn’t align with your brand OR you don’t have a killer strategy to go with it. Instagram @bec_chappell - https://www.instagram.com/bec_chappell/   Li...

Send us Fan Mail Does your business struggle when it comes to creating marketing content? Well maybe you just haven’t got the collaboration culture down. Here are my tips on how to engage your business to work as a team to get your brand singing. Instagram @bec_chappell - https://www.instagram.com/bec_chappell/   LinkedIn – Rebecca Chappell (very formal we know) - https://www.linkedin.com/in/rebec...

Send us Fan Mail Maybe this should have been episode one of Marketing Espresso…. But here it is a few deeper than that. Why as a business owner should you care about your marketing… it’s pretty simple really and I give you a detailed explanation in this ep!  Want to work with me in 2022? Reach out. Instagram @bec_chappell - https://www.instagram.com/bec_chappell/   LinkedIn – Rebecca Chappell (ver...

Send us Fan Mail I have clients ask me if they should buy an email list… my answer is always no. Maybe that seems a bit harsh… or close-minded. But from my years of experience the cost vs the return, never worth it. Also do you want to be dealing with cold cold leads? Want to work with me in 2022? Reach out. Instagram @bec_chappell - https://www.instagram.com/bec_chappell/   LinkedIn – Rebecca Cha...

Send us Fan Mail If you can successfully use word of mouth to generate new leads for your business then you’re onto a marketing goldmine  Have you got a word of mouth strategy implemented in your biz? Here are some pointers from me on how you can Want to work with me in 2022? Reach out. Instagram @bec_chappell - https://www.instagram.com/bec_chappell/   LinkedIn – Rebecca Chappell (very formal we...

Send us Fan Mail Often we’re so busy looking for new business we forget that we have a gold mine in our current customers. Today we chat all things taking care of your current customers and how you can leverage them to grow your business. Want to work with me in 2022? Reach out.   Instagram @bec_chappell - https://www.instagram.com/bec_chappell/   LinkedIn – Rebecca Chappell (very formal we know)...

Send us Fan Mail One of the greatest debates I hear among business owners is how much they reinvest back into their marketing budget. But on a broader scale budget isn’t just dollars and cents, it’s your time too… Today we talk all things money, time and how all of this matters when it comes to marketing Want to work with me in 2022? Reach out. Instagram @bec_chappell - https://www.instagram.com/b...

Send us Fan Mail Today we chat through when is the right time to pull the plug on a campaign that just isn’t driving results. We chat through the pre-campaign launch plans and how that is possibly actually the key to knowing when the time is right. Want to work with me in 2022? Reach out. Instagram @bec_chappell - https://www.instagram.com/bec_chappell/   LinkedIn – Rebecca Chappell (very formal w...

Send us Fan Mail Not every lead is right for your business Do you get stuck saying yes to potential clients that just do not align with your business? As a great coach and mentor taught me every time we say yes to something we say no to something else So we need to get really picky about what we say yes to. BUT what if our marketing was so good we only attracted the right clients to our biz? Insta...

Send us Fan Mail Who answers the phone in your business? Is it a receptionist? Is it a team of people? Or maybe you’re a one-man-band and it’s just you. Well, have you got a plan for how to answer the phone and deal with customers possibly for the first time? Or even if they’re returning do they get the same great experience every time? Instagram @bec_chappell - https://www.instagram.com/bec_chapp...

Send us Fan Mail I cannot believe the amount of businesses I have worked in where sales and marketing have had beef. It always shocks me that businesses can have such great divides between departments that really NEED to work together in order to not only generate sales but generate good quality marketing. Are your sales and marketing team frenemies?  Instagram @bec_chappell - https://www.instagra...

Send us Fan Mail If you’re going to stay consistent online & enjoy marketing then it’s important that you (yes it’s a buzzword!) stay authentic in doing so. The biggest mistake I see business owners make is chasing shiny marketing trends which don’t meet the needs of their business OR their clients and therefore they waste time, energy, and money without a return. So here are my top tips on sh...

Send us Fan Mail I am a huge advocate of scheduling & batching content. Why? Because as a creative I can happily tell you there is no such thing as an "Always on" creative You need to get "in the zone" to create good content... so when you're in that zone I highly recommend producing as much content as possible. But I was asked the other day - how does this affect the...

Send us Fan Mail Do you find yourself hating the way you see you "HAVE" to market your business or yourself in 2022? You're not alone. All to often I have business owners come to me and say they HATE Instagram, Reels, TikTok and all social media.. & I tell them... that's OK... Here are my tips on how you can market in a way that is authentic, and congruent to your values &a...