Marketing Espresso

Send us Fan Mail How often do we put in place a plan and start the year off with gusto, then by March we're tired & seem to be struggling to stick to our plan? Here are my tips on how to nail the plan you have made for 2022 without the burnout. Instagram @bec_chappell - https://www.instagram.com/bec_chappell/   LinkedIn – Rebecca Chappell (very formal we know) - https://www.linkedin.com/i...

Send us Fan Mail No longer will being the cheapest product or service based business get you cut through. We are seeing a huge shift in brands that build community & stand for something more than just making a dollar. People want human led business, people are craving connection. So 2022 needs to be the year you invest in your brand and what it needs to look like to survive in the current time...

Send us Fan Mail In our last episode for 2021, I am taking you on a little reflective exercise... One of the key things I do in my business and do for clients is to take the time to reflect on what worked, what didn't work, and the key things we need to do in the next year to amplify their brand. There is no doubting 2021 was a tough year!  Instagram @bec_chappell - https://www.instagram.com/...

Send us Fan Mail Authenticity is a huge buzzword at the moment, and sometimes I think buzz words have earned their place... Many people think that marketing is all about following the trends, creating to make the algorithm happy, and sure those things ARE important... but what is more important is that you market and grow your brand in a way true to your values. So do you market in a consistent wa...

Send us Fan Mail Do you know the difference between branding and marketing? Have you always wondered how to get on top of either? Well this is the episode for you! Let's chat all things Branding + all things Marketing! & why both are important.  Instagram @bec_chappell - https://www.instagram.com/bec_chappell/   LinkedIn – Rebecca Chappell (very formal we know) - https://www.linkedin.com/...

Send us Fan Mail I hear your business owner... You have been at it FOR MONTHS even YEARS with your marketing and it is just the same old same old. No one engages with your content and nothing ever changes... Listen to this episode and hopefully I can give you some hope back! Where to find me Instagram @bec_chappell - https://www.instagram.com/bec_chappell/   LinkedIn – Rebecca Chappell (very forma...

Send us Fan Mail Today we the amazing Janine Garner back on the show! This time to talk all things... NETWORKING! This is her absolute secret sauce so have a notepad and pen at the ready! Janine Garner the best-selling author of It’s Who You Know, From Me To We and her latest book Be Brilliant – how to lead a life of influence is available in bookstores around the world. Janine is a global thought...

Send us Fan Mail So you know email marketing exists... but you don't know how to leverage its power... Today we chat through what a nurture email campaign is and how it can be implemented in your business to help with that potential customer journey. Where to find me Instagram @bec_chappell - https://www.instagram.com/bec_chappell/   LinkedIn – Rebecca Chappell (very formal we know) - https:/...

Send us Fan Mail I see so many businesses so focused on getting a new lead in the door they forget about the amazing clients they already have! So how do you get the customer experience right at every step of the journey? Today we chat through that process Where to find me Instagram @bec_chappell - https://www.instagram.com/bec_chappell/   LinkedIn – Rebecca Chappell (very formal we know) - https:...

Send us Fan Mail Have you sorted out what marketing you need to be taking place when business is shut down? Or maybe you're not shutting down but still want to take your foot off the pedal. Now is the time to schedule some time in the diary to get clear on what messaging and marketing you want to occur during this period. As I always say the worst thing you can do is go ghost!  Where to find...

Send us Fan Mail The holiday season is a great opportunity to thank our customers for being customers. So what do you gift your clients around the Christmas season? It's a great time to reflect on how we can say thanks and build our retention strategy. I also say it is super important to think about how what you gift, or the events you tee up align with your brand Where to find me Instagram @...

Send us Fan Mail What are the unique things YOU bring to the table? How do you articulate these things How do you use these things in your messaging and your marketing? These are the reasons people are buying you! Where to find me Instagram @bec_chappell - https://www.instagram.com/bec_chappell/   LinkedIn – Rebecca Chappell (very formal we know) - https://www.linkedin.com/in/rebecca-chappell-b003...

Send us Fan Mail Do you struggle to produce content? Don't worry most business owners do! Here are some of my top tips for how you can turn one piece of content into many! Where to find me Instagram @bec_chappell - https://www.instagram.com/bec_chappell/   LinkedIn – Rebecca Chappell (very formal we know) - https://www.linkedin.com/in/rebecca-chappell-b003b130/   Where to find Plum marketing...

Send us Fan Mail Today I chat with you about ways to avoid feeling overwhelmed when it comes to your marketing. I speak to so many business owners who freeze & do nothing with their marketing purely because they feel overwhelmed! So let's get to the bottom of how to remove  that!  Where to find me Instagram @bec_chappell - https://www.instagram.com/bec_chappell/   LinkedIn – Rebecca Chapp...

Send us Fan Mail As a business owner it can be really easy to get caught out looking to the left and right at what the competition is doing. The problem with this is, unless you’re having conversations around what they’re doing how do you REALLY know? Now I’m not telling you to ignore the competition entirely but rather don’t fixate on them and forget your why, and your plans. Where to find me Ins...

Send us Fan Mail How often do you feel icky putting a CTA (call to action) in your marketing? Often do you tell yourself you don’t want to be a sleezy sales person? Well in todays episode we cover off how to still have a call to action without being sleezy, salesy or another of the other negative things but yet still asking for the sale. Where to find me Instagram @bec_chappell - https://www.insta...

Send us Fan Mail All too often clients tell me they fired their last marketing agency because: They just weren't performing They just didn't understand the direction we wanted to go in They just didn't communicate enough This episode is for businesses and marketing agencies alike! Because communication fails between clients and agencies... well that's on both parties! Today I c...

Send us Fan Mail Today I get to chat with the Amazing Janine Garner! Janine Garner the best-selling author of It’s Who You Know, From Me To We and her latest book Be Brilliant – how to lead a life of influence is available in bookstores around the world. Janine is a global thought leader on connection. She is obsessed with the power of connection and how this helps to build brilliant relationships...

Send us Fan Mail In today's episode, we chat all things marketing and mindset. How do we let our mindset show up in our marketing or impact us from getting our marketing done! Where to find me Instagram @bec_chappell - https://www.instagram.com/bec_chappell/   LinkedIn – Rebecca Chappell (very formal we know) - https://www.linkedin.com/in/rebecca-chappell-b003b130/   Where to find Plum market...

Send us Fan Mail Social media is such a hype at the moment, especially platforms like Instagram and TikTok, everywhere you see people are creating reels and videos following the latest dance trends and somehow a good marketing strategy got caught up in the BS that is social media metrics. YES social media is a fantastic way to organically grow your database BUT the most important things to remembe...

Send us Fan Mail I know you want me to give you the silver bullet for your marketing strategy. But the truth is a lot of marketing is trial and error and that is to be said for your email marketing too. However the most important thing to remember is always when creating content making sure you’re in service of your customer and providing them with helpful, informative content they want to receive...

Send us Fan Mail Now that Australia looks to be opening up I want to do an episode on what corporate hospitality is, and how it can be great for your business when used correctly. Instead of the old ‘take my mates out to the footy’ you can have strategy behind this which will help grow your relationships and revenue!  Where to find me Instagram @bec_chappell - https://www.instagram.com/bec_chappel...

Send us Fan Mail For all those new businesses out there looking for some quick organic wins! I was once in your shoes… and its important when we start out to keep in mind our budgets.  So here are my tips on how to grow your biz organically and without huge advertising budgets. Where to find me Instagram @bec_chappell - https://www.instagram.com/bec_chappell/   LinkedIn – Rebecca Chappell (very fo...

Send us Fan Mail For the twentieth episode I just wanted to chat about my biggest lessons from starting a business.  When I started my company I had such big dreams of sitting in cafés working, but how far from reality is this. Owning a business is hard work, but it is so rewarding These are the top 6 things I think all wanna be business owners know before taking the leap 1. You’re not on your own...

Send us Fan Mail So you are emailing your database go you! You are better than a lot of businesses that have set up Mailchimp accounts which get used approximately twice a year, once at Christmas and once at some other time they remember. Email marketing has ebs and flows of popularity and success.  Due to the incredible amount of emails sent daily it is easy to say ‘I won’t do that no one would r...