Marketing Espresso

Send us Fan Mail With my experience in Marketing Manager roles within corporate, I would often manage external experts in the form of digital agencies to help out where I didn’t have capacity, or I didn’t believe my expertise were good enough OR I just wanted external help. Having started my own marketing agency this has given me a good understanding of what my customers are looking for in an agen...

Send us Fan Mail Do you know the return on investment on the marketing activities you currently do? Return on investment involves so many different facets of the business. For example, one key thing to consider is are you tracking the LEAD or the SALE as ROI? Because there are two parts to this If the leads entering the business are quality but not being converted marketing IS doing it’s job If th...

Send us Fan Mail Did you know you are the greatest marketing tool your business has?  Wherever you are in your business journey, or whatever position you hold within a business, your story, and why you are in business and the network you have is a powerful marketing tool. There is a reason the personal LinkedIn pages do so well as well as why we see people wanting to connect with other people acro...

Send us Fan Mail If you are just starting out in business or thinking about starting out in business, how do you get a logo? I have been in your shoes, lack of budget, wanting to get started asap But I recommend that you put aside the budget and spend the money to get a reputable designer to design your logo. This way you can be sure you are getting a unique and individual logo designed with what...

Send us Fan Mail So, if you listened to the last episode you might have had a laugh with me when I stuffed up the last bit!  Well amazingly enough I too am human, just like you. Mistakes happen in marketing as they happen across all aspects of our life This episode explores how to come back from a doozy. I also take you through one of my biggest stuff ups of my career and how I came back from it....

Send us Fan Mail How many emails have you had enter your inbox in the last 12 hours…  And how many of them were marketing emails It is HARD to get cut through in someone’s inbox So how are you going to have impact? Are you sending emails now? Are you not getting cut through? OR are you yet to delve into the “EDM” (electronic direct mail) world? Well, this episode is for you Where to find me Instag...

Send us Fan Mail Video is quickly becoming the number one medium for people to get their message across. With many platforms coming out and saying they will push video content in front of consumers before other types of content.  So in this episode we discuss how to show up confidently on your video, tips on how to get yourself in front of that camera, and why you shouldn’t be scared to do so. Whe...

Send us Fan Mail So often I get asked by businesses how they can easily and quickly produce content. They often tell me they have a mental bloke when it comes to producing good quality content which is engaging. What do I say to them? You already have the content! It is there in your head! Every day you have conversations with your customers where they tell you exactly what they are thinking and i...

Send us Fan Mail In this episode, we dive into how marketing has changed over the years. I give you some back story into what marketing looked like when I started and what traditional marketing aspects may still be relevant for your business. This background in traditional marketing has been a blessing for me because unlike marketers who have only lived through digital times the traditional market...

Send us Fan Mail BRAND MY FAVOURITE SUBJECT!!!! But in this episode, I am going to try and stay on point. Your personal brand is a complete reflection on your organisations brand. Both need to align with each other. The way that you present yourself outside the business, does impact how people see your business. So how do you build a strong personal brand. It comes down to your style, your colours...

Send us Fan Mail One of my favourite topics is about how to really understand your customers. Before we begin any marketing we really need to get deep into understanding our customers, this includes getting a feel for what makes them tick, where they hang out, what keeps them up at night. A lot of us have been our ideal customer so we really understand them. Because we have been there. But what if...

Send us Fan Mail Before you even begin on your research journey you need to understand WHY you are doing this research. Have you deep dived into the purpose behind your research and what outcomes you want from this research? It is like scrolling on insta it is so easy to get lost in the void. Firstly, set yourself up with a research brief. Who are you going to look at? How far and wide will you go...

Send us Fan Mail So, you still have an @gmail account to chat with your customers. So therefore you don’t have a website. Are you serious about your business? “But Bec it is a side hustle”. My response? I don’t care. Go FULL on. This is your business; this is your dream. When a customer see’s that you are still using an @gmail account they are not taking you seriously, because you are not taking y...

Send us Fan Mail When you are starting out in business it is really easy to stay outside of the business and look at your business with big picture goals in mind. Then we get into the day to day and suddenly we have no time for anything big picture dreaming, thinking, or implementing. This is a podcast to remind you to get back to looking “into” your business, rather than working in it! When was t...

Send us Fan Mail We know that websites are expensive. I have great respect for the website developers out there. But how do you get a functional website without breaking the bank? If you are a small business starting out then by all means it is ok to create a website that gets the job done, you don’t need the bees’ knees yet of websites (yet!) However… If you are in a niche market where you can sm...

Send us Fan Mail One of the biggest things us service-based businesses do is to change our product depending on the customer. But how does this help us align our businesses with who we want to work with? If we do not articulate our product well then, we are NOT easy to buy. For those of us who have moved from corporate into the entrepreneurial world we need to remember our product offering cannot...

Send us Fan Mail The biggest question I receive is “where do I start with my marketing?” There is no “big bang” with marketing. There is no essential place to start. It is about to dos and writing lists. The simple question I ask back to this is ‘well what do you want to achieve ‘ Then the other questions Who is your customer? What is your product and service? Before you begin your marketing journ...

Send us Fan Mail In this episode we are going through the templates you need to have set up in your business. What are the templates you can create to make your life easy! By creating template, you will not only save time, but you will ensure every thing you do is ON BRAND. Other points about templates… Lock them down! If you have templates set up ensure that they can’t be altered by anyone in you...

Send us Fan Mail Welcome to Marketing Espresso a ‘how to market’ podcast from yours truly Bec Chappell owner and boss lady behind Plum marketing solutions. So who I am I, who is Bec Chappell? This episode explores who I am, why I think you should listen to my advice and how Plum Marketing Solutions came to be. We discuss my passion for marketing, and my passion to empower business owners to succee...