Marketing Espresso

Send us Fan Mail We live in a world now where we can literally get everything instantly. And therefore we expect everything instantly. And if you're a brand who doesn't deliver on this expectation, or set a new expectation unfortunately you may receive some backlash! It's a problem for consumers and brands really...  And in this episode I am going to explain why you have to take thi...

Send us Fan Mail It is 100% a buzzword at the moment - Authenticity. But it's a buzz word for a reason...  Marketing used to be all about making everything look desirable and perfect to attract the right clients, and look definitely for some brands and products this is still the case. But there is a huge push to try and bring authenticity into business - especially service-based businesses! W...

Send us Fan Mail If you're not asking yourself this question every month, week and day then I would suggest you're probably not achieving the goals you want to achieve. Have you gotten caught up in the whole 'manifesting' 'goal setting' bullshit where you put it on a board and think by looking at it every day you will simply reach it? Yeah...... That won't happen...

Send us Fan Mail If you're familiar with Kate Toon you'll be very familiar that last year she launched her best-selling book 'Six Figures in School Hours' & I feel incredibly lucky because she is joining me on the poddy today to take us behind the scenes into what it actually takes to write a book, energy and $$$ wise, but also whether it's all worth it at the end of t...

Send us Fan Mail Do you ever catch yourself getting caught up in all the hype around marketing (especially social media marketing) and think well what should I actually be doing? Or do you instantly think you HAVE to be doing all of it? In this episode I want to talk you through the concept of 'good marketing' what does it actually look like? Is there a special sauce to getting it all ri...

Send us Fan Mail On this episode, I have Mel Kettle back and we are chatting about all things boundaries and how to actually keep them. Why? Because as business owners this is super important! We understand the concept of creating a boundary - I mean you only have to open Instagram to see this word appearing everywhere. But how do you actually keep them when you have a full plate? And what is the...

Send us Fan Mail  I always say your marketing strategy needs to constantly be revisited, it is a living document in your business... And these three questions are something you should regularly come back and check in on. Why? These three questions help make the foundations of your marketing and ensure you're not following trends that won't result in sales or impact. These questions will...

Send us Fan Mail So you've heard of goals... But have you heard of Bigs? Essentially it's the same thing, but with a really important language twist. I'm excited for Nicole to explain this one to you. Nicole Smith, Virtual COO, Business Operations Specialist, Procedures & Systems Designer and ClickUp Queen from The Artisans Business Solutions. In 2019, moving away from her corpo...

Send us Fan Mail I am kicking the year off with some thoughts of mine as to what 2024 marketing could look like.  How will the landscape change with evolving AI? Will customer service change because of AI? How is our constant need for instant gratification changing the types of interactions we have with our customers? Will video content still be king? Just a few of the things I am covering off in...

Send us Fan Mail In this episode I gift you two brilliant Michelle's chatting through the year that has been, and the year that is coming. Michelle is a business strategist with a 20+ year career as a trusted advisor to female founders across an array of industries including media, marketing, fashion, design, executive coaching and training. She is passionate about seeing women succeed and ha...

Send us Fan Mail Oooofffttttt HOW are we in December 2023 already? It honestly (and I know I say this every year) feels like just yesterday I was drinking cocktails at my friend's house and eating grapes under their outdoor table with Sarah as some pagan tradition to bring me love this year... (still a few days for it to work folks!) I never lie to you guys... it has been a really challenging...

Send us Fan Mail Malisa's first request is... Please don't tune out. Finance might sound boring, but if you want to avoid being a statistic then it's one of the most important things in your business to focus on, and do well. In this episode Malisa takes us through the basics of small business finance and how to think of it as a five draw filing cabinet... "Don't run your...

Send us Fan Mail  I have a pet peeve, and it's the messages going around on Social Media that if you haven't "Niched down" to a minute level you won't be successful... quite frankly it's bullshit. There are so many businesses out there that would not benefit from only targeting for example "accountants" and I myself have pushed back on many marketers and bus...

Send us Fan Mail Today I have Jacqui Clarke joining me and she is gifting you were ten 'rules' to prevent business failure. Now you may think it's not as simple as ten rules, and sure it may well not be, but these ten rules are pretty darn good! "Business plans are important. Living business plans are critical." - Jacqui Clarke So listen in with a pen and pad because you&a...

Send us Fan Mail I record this episode every year... Why? Because every year I need to remind you not to ghost your customers just because you're on a holiday at the beach having a bbq on chrissy day and cheersing goodbye to 2023. Here are my tips to staying present over the holiday period (and not adding to the noise.) I have a little rant about consumerism & I set you all a challenge! D...

Send us Fan Mail It's everyone's biggest fear... Having their social media account hacked. In this episode I have Rebecca Foster Back on to tell us all what to do if you find yourself in this dreaded situation! Known as BeckyFix not only because of her technical background but because she focuses on the set-up and back-end workings of the various platforms and also because she is known t...

Send us Fan Mail Recently I was asked in a Masterclass how to refine your marketing message when you have several different markets to address! Not every business should niche down to a point where they only service one ideal client, it's just an utter trend and often would be detrimental (depending on your business model of course.) So the reality is some of us are trying to address differen...

Send us Fan Mail All of us are facing rapid change with AI, especially if your industry has any elements of creativity weaved into it. So we can either sit in a corner and hope it all goes away - or we can get curious and understand how we can use AI to make life easier! That is exactly what Asthaar Kool is teaching us to do in this episode. As a designer, her industry has no doubt seen some of th...

Send us Fan Mail Firstly what is a USP - well it's a unique selling proposition. Why is it important? Because it is your edge in the market.  We don't find our USP by looking at our competition and trying to figure out how to do it better.... That's just BS imitation and it will completely miss the magic you bring to what you do, and why you do it. In this episode I am giving you my...

Send us Fan Mail Nicky and I are both from Sydney so we know a thing or two about traffic. But in this episode, we are chatting all things WEBSITE traffic and how to get more! We chat all the different channels and marketing options you could look at for your business to get the right clicks on your site. Because that's after all how we get the sales! Nicki Sciberras is a Meta Ads and SEO str...

Send us Fan Mail Innovation... is it dead? I am so bored with marketing at the moment, all I see online is "follow this course launch" and you will get xyz.  It's an overload of one sized fits all solutions and it's causing some very beige scrolling, Marketing is human... And when we follow the '3 steps too' we remove the human element of our business and WHY we start...

Send us Fan Mail I have guest Michael Clift to chat all things networking! I hand-picked Michael to come chat through this topic as personally, I have witnessed the power of his networking! So who better to talk on a topic than someone who lives and breathes it. Networking is not only something Michael enjoys it is a key marketing strategy he has used to grow his business, and it's a key stra...

Send us Fan Mail What are the basics of marketing? Where do you start when it comes to marketing? There are three key elements at play, your brand, sales and your marketing, and if they're not all working together then trust me your customers will know! In this episode I want to bring your focus to the customer. Regardless of where you are in the journey of your business getting the basics in...

Send us Fan Mail In this episode, Hareta and I are chatting all about culture and how we actually have to create a culture that allows our people to be creative. Yep, we're debunking that age-old 'brainstorming session' and hopefully gifting you some new ways to consider creating 'creative moments' in the business. Great marketing is cultivated in businesses that have cult...

Send us Fan Mail Some episodes are for a good old rant for the sake of you all... Today is exactly that, I am asking you (PLEADING with you) to remember that before you decide on any marketing channel for your business you back up that time energy and money with data and facts.... Lately, I have heard a few social media marketers/people without any strategic marketing experience suggesting to busi...