Marketing Espresso

Send us Fan Mail Do you ever get that guilt... That you SHOULD be doing x, y and z... That's ok you're not alone. Today I have the expert in looking after yourself on to teach us why prioritising ourselves is so key to a successful career or a successful business. And we're not just talking about it, Maree is giving you some practical tips on how you can actually start achieving thi...

Send us Fan Mail What is making the decisions in your business? Your emotions or are you making decisions from an educated viewpoint. The problem with making emotional decisions is it leads us to do things like following trends, copying our competitors, and not staying solid to our own strategies and business goals. DOWNLOAD MY CONTENT PLANNER Instagram @bec_chappell LinkedIn – Bec Chappell If you...

Send us Fan Mail You've heard the saying "Jack of all trades, master of none." But maybe you haven't heard the WHOLE saying "Jack of all trades, master of none, but oftentimes better than a master of one ." - William Shakespeare Today I have the wonderful Nancie McDonnell Ruder back on to chat through why this quote is so important. Nancie McDonnell Ruder is an execut...

Send us Fan Mail You're not alone if you are caught up thinking everyone is following your every move... But the reality check is, they're not. They're most likely caught up in their own sh*t and only notice about 5% of what it is that you do (stat for effect not actually real.) So this isn't a reason to get upset and feel like everything you do has no impact or effect... It is...

Send us Fan Mail Nikki Shah is the visionary behind MyMuse created to change the way cancer is seen and managed within the workplace. In this episode, Nikki and I dive into how to market when the topic is so triggering and challenging for people to want to hear. I love this chat where we tackle how to tackle those challenging topics, and bring awareness to them. Nikki is the founder of MyMuse. She...

Send us Fan Mail Following on from Last week's episode I wanted to jump on the band wagon again about Instant Gratification, but this time why I see it harming business owners. As business owners we're also get caught up in this need for instant gratification... because we expect instant validation on any marketing that we do... and we have forgotten the key thing when it comes to market...

Send us Fan Mail I am so excited for this episode and bring Clare Walter into the world of podcasting! We are talking all things designing your digital experience and how you have to craft this for your unique client! We chat through using these personas of these clients to understand how better they may use our website, and therefore how we can craft our websites to make their user experience eve...

Send us Fan Mail We live in a world now where we can literally get everything instantly. And therefore we expect everything instantly. And if you're a brand who doesn't deliver on this expectation, or set a new expectation unfortunately you may receive some backlash! It's a problem for consumers and brands really...  And in this episode I am going to explain why you have to take thi...

Send us Fan Mail It is 100% a buzzword at the moment - Authenticity. But it's a buzz word for a reason...  Marketing used to be all about making everything look desirable and perfect to attract the right clients, and look definitely for some brands and products this is still the case. But there is a huge push to try and bring authenticity into business - especially service-based businesses! W...

Send us Fan Mail If you're not asking yourself this question every month, week and day then I would suggest you're probably not achieving the goals you want to achieve. Have you gotten caught up in the whole 'manifesting' 'goal setting' bullshit where you put it on a board and think by looking at it every day you will simply reach it? Yeah...... That won't happen...

Send us Fan Mail If you're familiar with Kate Toon you'll be very familiar that last year she launched her best-selling book 'Six Figures in School Hours' & I feel incredibly lucky because she is joining me on the poddy today to take us behind the scenes into what it actually takes to write a book, energy and $$$ wise, but also whether it's all worth it at the end of t...

Send us Fan Mail Do you ever catch yourself getting caught up in all the hype around marketing (especially social media marketing) and think well what should I actually be doing? Or do you instantly think you HAVE to be doing all of it? In this episode I want to talk you through the concept of 'good marketing' what does it actually look like? Is there a special sauce to getting it all ri...

Send us Fan Mail On this episode, I have Mel Kettle back and we are chatting about all things boundaries and how to actually keep them. Why? Because as business owners this is super important! We understand the concept of creating a boundary - I mean you only have to open Instagram to see this word appearing everywhere. But how do you actually keep them when you have a full plate? And what is the...

Send us Fan Mail  I always say your marketing strategy needs to constantly be revisited, it is a living document in your business... And these three questions are something you should regularly come back and check in on. Why? These three questions help make the foundations of your marketing and ensure you're not following trends that won't result in sales or impact. These questions will...

Send us Fan Mail So you've heard of goals... But have you heard of Bigs? Essentially it's the same thing, but with a really important language twist. I'm excited for Nicole to explain this one to you. Nicole Smith, Virtual COO, Business Operations Specialist, Procedures & Systems Designer and ClickUp Queen from The Artisans Business Solutions. In 2019, moving away from her corpo...

Send us Fan Mail I am kicking the year off with some thoughts of mine as to what 2024 marketing could look like.  How will the landscape change with evolving AI? Will customer service change because of AI? How is our constant need for instant gratification changing the types of interactions we have with our customers? Will video content still be king? Just a few of the things I am covering off in...

Send us Fan Mail In this episode I gift you two brilliant Michelle's chatting through the year that has been, and the year that is coming. Michelle is a business strategist with a 20+ year career as a trusted advisor to female founders across an array of industries including media, marketing, fashion, design, executive coaching and training. She is passionate about seeing women succeed and ha...

Send us Fan Mail Oooofffttttt HOW are we in December 2023 already? It honestly (and I know I say this every year) feels like just yesterday I was drinking cocktails at my friend's house and eating grapes under their outdoor table with Sarah as some pagan tradition to bring me love this year... (still a few days for it to work folks!) I never lie to you guys... it has been a really challenging...

Send us Fan Mail Malisa's first request is... Please don't tune out. Finance might sound boring, but if you want to avoid being a statistic then it's one of the most important things in your business to focus on, and do well. In this episode Malisa takes us through the basics of small business finance and how to think of it as a five draw filing cabinet... "Don't run your...

Send us Fan Mail  I have a pet peeve, and it's the messages going around on Social Media that if you haven't "Niched down" to a minute level you won't be successful... quite frankly it's bullshit. There are so many businesses out there that would not benefit from only targeting for example "accountants" and I myself have pushed back on many marketers and bus...

Send us Fan Mail Today I have Jacqui Clarke joining me and she is gifting you were ten 'rules' to prevent business failure. Now you may think it's not as simple as ten rules, and sure it may well not be, but these ten rules are pretty darn good! "Business plans are important. Living business plans are critical." - Jacqui Clarke So listen in with a pen and pad because you&a...

Send us Fan Mail I record this episode every year... Why? Because every year I need to remind you not to ghost your customers just because you're on a holiday at the beach having a bbq on chrissy day and cheersing goodbye to 2023. Here are my tips to staying present over the holiday period (and not adding to the noise.) I have a little rant about consumerism & I set you all a challenge! D...

Send us Fan Mail It's everyone's biggest fear... Having their social media account hacked. In this episode I have Rebecca Foster Back on to tell us all what to do if you find yourself in this dreaded situation! Known as BeckyFix not only because of her technical background but because she focuses on the set-up and back-end workings of the various platforms and also because she is known t...

Send us Fan Mail Recently I was asked in a Masterclass how to refine your marketing message when you have several different markets to address! Not every business should niche down to a point where they only service one ideal client, it's just an utter trend and often would be detrimental (depending on your business model of course.) So the reality is some of us are trying to address differen...

Send us Fan Mail All of us are facing rapid change with AI, especially if your industry has any elements of creativity weaved into it. So we can either sit in a corner and hope it all goes away - or we can get curious and understand how we can use AI to make life easier! That is exactly what Asthaar Kool is teaching us to do in this episode. As a designer, her industry has no doubt seen some of th...