Marketing Espresso

Send us Fan Mail This weeks question to Marketing Espresso was  What lead generation strategies are working right now?  What should be your number 1 priority/focus in lead gen right now? And with a tight ecomony at the moment it's no wonder this is on peoples minds. I am going to go a bit deeper than just your external marketing, let's chat through whether your product, message, price an...

Send us Fan Mail So what does Cohesion have to do with marketing? I am so glad you asked! Lots! In this episode, I have Marketing Extraordinaire Zora Artis join me and she is gifting us her wisdom on nurturing a culture of alignment and sharing strategies that ensure your company's vision resonates at every level in order to propel your brand to success. We dive deep into the challenges and t...

Send us Fan Mail Or, how to cut through when everything seems to be doing the same thing. For the next solo episodes I am answering your questions, and this is the first one that came in... In this episode I give you my thoughts on what you should be doing to be different to your competitors when it seems like everyone is just producing reels for instagram or telling their story on LinkedIn. It&ap...

Send us Fan Mail What should your marketing budget be?  It's not a straight forward answer sorry folks, however, I do have the masterful Fractional CFO Michelle Kvello with me on this episode and we are going to talk about how much you should be reinvesting into your marketing budget. For the first time in history we may have accounts and marketing agree on something ;) DOWNLOAD MY CONTENT PL...

Send us Fan Mail One of the questions I am asked regularly is "How do I not waste $$ on marketing."  It's a great question.  I think business owners, and even CMOs and sales leads can often feel like they've wasted thousands on marketing execution without much ROI, which is one of the things that leads to the narrative of "marketing doesn't work." We all want sal...

Send us Fan Mail I think there is a general misconception that Facebook Ads can be switched on in your business at any time - and yeah technically it can! But I have Nicki back today to talk us through when your business is actually ready for them! What do we mean by ready? Listen to find out! Nicki Sciberras is a Meta Ads and SEO strategist and coach. An expert in her field, she helps online busi...

Send us Fan Mail One of the greatest concerns when it comes to marketing is wasting budgets! And I get it, especially if you go down the road of paid ads money can disappear pretty quickly. So here are some ways that I suggest you market which could be more cost effective than straight ads. DOWNLOAD MY CONTENT PLANNER Instagram @bec_chappell LinkedIn – Bec Chappell If you're ready to work tog...

Send us Fan Mail What tech do you use in your business? Let's be more specific, what accounting tech do you use in your business? In this episode I have Malisa back to give us some tips and tricks regarding the accounting tech in your business, not only how this can make life so much easier, but also how this can be integrated with other business tech (sales and marketing!) to help you with t...

Send us Fan Mail In this episode, I am joined by my incredible producer Leah and she is firing some questions my way so you can get to know me a little bit better! We touch on topics like garlic bread, where I see myself in five years and where I would tell anyone to start on their marketing journey. Hope you love this episode. Don't forget to recommend Marketing Espresso to a friend!  DOWNLO...

Send us Fan Mail In this episode, I have the wonderful Becky Hughes back!  Today we are debunking all this chat around personal brands and person brands.. What the hell is the difference you might ask. Well, that's exactly what we are talking through today!  Bec Hughes is a brand strategist and creative business coach. She loves clever creativity, and is driven to improve, challenge, invent a...

Send us Fan Mail Are you not doing anything because none of it is 'good enough.' You're not alone. Most of the customers I work with have a real sticking point when it comes to perfectionism, in fact they're completely paralyzed by it. This fear that when they put themselves out to the world the world will find out they're not good enough, don't know what they're...

Send us Fan Mail In this episode, we are chatting about one of the most feared topics among business owners... Cashflow. It's a word that makes a lot of business owners cringe, but it is something that absolutely needs to be on your radar, and depending on the type of business you run, will depend on what your unique cashflow needs to look like. I hope you love this episode. Hilary O'Dwy...

Send us Fan Mail What is actually going on for me? It's a trend going around on social media at the moment, and I kind of love it, so why not tell you what's going on for me. This episode covers: Learning from those older than us and understanding they have more wisdom than we do NOT ghosting in business - always aim to have honest conversations with people, let's stop ghosting if w...

Send us Fan Mail I have Siobhan back on this episode to chat all things repositioning! The reality is, at some point in your business your market will shift, when this happens you have two options, to shift with it, or to not be in business anymore. On this episode, we're talking about why it's beneficial to reposition well before that point and to understand when it is time to do so! Si...

Send us Fan Mail This week was my business birthday, so I thought it's the perfect opportunity to take you on a little journey that is my career. I have tried to throw in some nuggets throughout the stories. But my key takeaways are You don't need to go to uni in order to have a successful career - why get in debt when you can learn so much on the job? Always seek to learn, you never hav...

Send us Fan Mail In this episode I have Reem back to talk to us all about the power of a good website! Regardless of your industry! Remember your website is your digital shop front so treat it that way Reem Kubba,  the Founder and website and SEO whisperer, of The SEO Room is known for her holistic marketing focus. Reem helps your business grow by increasing your online visibility. Reem has taken...

Send us Fan Mail When marketing is ever-evolving how do you stay ahead of the curve?  Do you need to stay ahead of the curve? In this episode I am giving you my take on how you can grow your brand without falling behind, but also without falling into the trap of doing everything.  DOWNLOAD MY CONTENT PLANNER Instagram @bec_chappell LinkedIn – Bec Chappell If you're ready to work together, I&a...

Send us Fan Mail In this episode, I welcome back Nicki Price back to the poddy! We are covering a topic I think is on a lot of entrepreneurs' minds - when do I get a publicist? With the rise of the personal brand - we chat about how good PR can help this goal, but also when it's time to engage with a publicist to get this happening for your brand. Nicki Price is a publicist and the found...

Send us Fan Mail I'm noticing a trend at the moment, and I wonder if you're noticing it too. Is it just me or does everyone seem to be turning away from digital everything? My theory goes something like this. We spent two solid years only connecting - or mostly connecting through screens. We're now 'back to normal.' or 'the new normalish' and people want to inter...

Send us Fan Mail What does it take to stand out in crowded markets? Shit Hot Solution Offers! You're probably thinking, what the hell does that even mean!  In this episode I have Claudia back and we are going to talk about what it takes to build a shit hot solution offer, and how in doing this you will have a much more effective marketing funnel.  Claudia Neal-Shaw is a champion for women tea...

Send us Fan Mail All we ever hear about is Ideal Client, it's a buzz word in the marketing world, and sure it's important... but sometimes we have to think beyond our ideal client and think to who is influencing their buying decisions. DOWNLOAD MY CONTENT PLANNER Instagram @bec_chappell LinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and you...

Send us Fan Mail There's this belief that if we have a product or a service and we want to 'turn on the tap' we can head on over to Google, switch on Google Ads and there will be a raft of enquiries we can grow our business with. Sure for some businesses the ROI makes Google Ads are smart investment, but for others, the market place is too competitive and we have to find other chann...

Send us Fan Mail Yes, you have competition.  But they aren't you.  And this is why there is absolutely no point wasting hours stressing over where they're at in their businesses compared to where you are at.  DOWNLOAD MY CONTENT PLANNER Instagram @bec_chappell LinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team. How to work with me...

Send us Fan Mail So someone has told you that you should write a book... But should you? In this episode Kelly Irving and I chat all things when is it time to write your book and if you SHOULD write a book! Kelly Irving is a best-selling book coach, editor, and creator of The Expert Author Academy – a global coaching platform and community that has launched hundreds of award-winning authors into t...

Send us Fan Mail Where ever there is a social media channel there is a specialist telling you how to hack the Algorithm so you get the best engagement and can have a six figure business. Today I kinda wanna call bullshit... (sorry)  How quick are we to forget that these social media platforms exist for the sole purpose of making money off us, the consumer, the user. So why do we think they're...