Marketing Espresso

Send us Fan Mail What tech do you use in your business? Let's be more specific, what accounting tech do you use in your business? In this episode I have Malisa back to give us some tips and tricks regarding the accounting tech in your business, not only how this can make life so much easier, but also how this can be integrated with other business tech (sales and marketing!) to help you with t...

Send us Fan Mail In this episode, I am joined by my incredible producer Leah and she is firing some questions my way so you can get to know me a little bit better! We touch on topics like garlic bread, where I see myself in five years and where I would tell anyone to start on their marketing journey. Hope you love this episode. Don't forget to recommend Marketing Espresso to a friend!  DOWNLO...

Send us Fan Mail In this episode, I have the wonderful Becky Hughes back!  Today we are debunking all this chat around personal brands and person brands.. What the hell is the difference you might ask. Well, that's exactly what we are talking through today!  Bec Hughes is a brand strategist and creative business coach. She loves clever creativity, and is driven to improve, challenge, invent a...

Send us Fan Mail Are you not doing anything because none of it is 'good enough.' You're not alone. Most of the customers I work with have a real sticking point when it comes to perfectionism, in fact they're completely paralyzed by it. This fear that when they put themselves out to the world the world will find out they're not good enough, don't know what they're...

Send us Fan Mail In this episode, we are chatting about one of the most feared topics among business owners... Cashflow. It's a word that makes a lot of business owners cringe, but it is something that absolutely needs to be on your radar, and depending on the type of business you run, will depend on what your unique cashflow needs to look like. I hope you love this episode. Hilary O'Dwy...

Send us Fan Mail What is actually going on for me? It's a trend going around on social media at the moment, and I kind of love it, so why not tell you what's going on for me. This episode covers: Learning from those older than us and understanding they have more wisdom than we do NOT ghosting in business - always aim to have honest conversations with people, let's stop ghosting if w...

Send us Fan Mail I have Siobhan back on this episode to chat all things repositioning! The reality is, at some point in your business your market will shift, when this happens you have two options, to shift with it, or to not be in business anymore. On this episode, we're talking about why it's beneficial to reposition well before that point and to understand when it is time to do so! Si...

Send us Fan Mail This week was my business birthday, so I thought it's the perfect opportunity to take you on a little journey that is my career. I have tried to throw in some nuggets throughout the stories. But my key takeaways are You don't need to go to uni in order to have a successful career - why get in debt when you can learn so much on the job? Always seek to learn, you never hav...

Send us Fan Mail In this episode I have Reem back to talk to us all about the power of a good website! Regardless of your industry! Remember your website is your digital shop front so treat it that way Reem Kubba,  the Founder and website and SEO whisperer, of The SEO Room is known for her holistic marketing focus. Reem helps your business grow by increasing your online visibility. Reem has taken...

Send us Fan Mail When marketing is ever-evolving how do you stay ahead of the curve?  Do you need to stay ahead of the curve? In this episode I am giving you my take on how you can grow your brand without falling behind, but also without falling into the trap of doing everything.  DOWNLOAD MY CONTENT PLANNER Instagram @bec_chappell LinkedIn – Bec Chappell If you're ready to work together, I&a...

Send us Fan Mail In this episode, I welcome back Nicki Price back to the poddy! We are covering a topic I think is on a lot of entrepreneurs' minds - when do I get a publicist? With the rise of the personal brand - we chat about how good PR can help this goal, but also when it's time to engage with a publicist to get this happening for your brand. Nicki Price is a publicist and the found...

Send us Fan Mail I'm noticing a trend at the moment, and I wonder if you're noticing it too. Is it just me or does everyone seem to be turning away from digital everything? My theory goes something like this. We spent two solid years only connecting - or mostly connecting through screens. We're now 'back to normal.' or 'the new normalish' and people want to inter...

Send us Fan Mail What does it take to stand out in crowded markets? Shit Hot Solution Offers! You're probably thinking, what the hell does that even mean!  In this episode I have Claudia back and we are going to talk about what it takes to build a shit hot solution offer, and how in doing this you will have a much more effective marketing funnel.  Claudia Neal-Shaw is a champion for women tea...

Send us Fan Mail All we ever hear about is Ideal Client, it's a buzz word in the marketing world, and sure it's important... but sometimes we have to think beyond our ideal client and think to who is influencing their buying decisions. DOWNLOAD MY CONTENT PLANNER Instagram @bec_chappell LinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and you...

Send us Fan Mail There's this belief that if we have a product or a service and we want to 'turn on the tap' we can head on over to Google, switch on Google Ads and there will be a raft of enquiries we can grow our business with. Sure for some businesses the ROI makes Google Ads are smart investment, but for others, the market place is too competitive and we have to find other chann...

Send us Fan Mail Yes, you have competition.  But they aren't you.  And this is why there is absolutely no point wasting hours stressing over where they're at in their businesses compared to where you are at.  DOWNLOAD MY CONTENT PLANNER Instagram @bec_chappell LinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team. How to work with me...

Send us Fan Mail So someone has told you that you should write a book... But should you? In this episode Kelly Irving and I chat all things when is it time to write your book and if you SHOULD write a book! Kelly Irving is a best-selling book coach, editor, and creator of The Expert Author Academy – a global coaching platform and community that has launched hundreds of award-winning authors into t...

Send us Fan Mail Where ever there is a social media channel there is a specialist telling you how to hack the Algorithm so you get the best engagement and can have a six figure business. Today I kinda wanna call bullshit... (sorry)  How quick are we to forget that these social media platforms exist for the sole purpose of making money off us, the consumer, the user. So why do we think they're...

Send us Fan Mail Do you ever get that guilt... That you SHOULD be doing x, y and z... That's ok you're not alone. Today I have the expert in looking after yourself on to teach us why prioritising ourselves is so key to a successful career or a successful business. And we're not just talking about it, Maree is giving you some practical tips on how you can actually start achieving thi...

Send us Fan Mail What is making the decisions in your business? Your emotions or are you making decisions from an educated viewpoint. The problem with making emotional decisions is it leads us to do things like following trends, copying our competitors, and not staying solid to our own strategies and business goals. DOWNLOAD MY CONTENT PLANNER Instagram @bec_chappell LinkedIn – Bec Chappell If you...

Send us Fan Mail You've heard the saying "Jack of all trades, master of none." But maybe you haven't heard the WHOLE saying "Jack of all trades, master of none, but oftentimes better than a master of one ." - William Shakespeare Today I have the wonderful Nancie McDonnell Ruder back on to chat through why this quote is so important. Nancie McDonnell Ruder is an execut...

Send us Fan Mail You're not alone if you are caught up thinking everyone is following your every move... But the reality check is, they're not. They're most likely caught up in their own sh*t and only notice about 5% of what it is that you do (stat for effect not actually real.) So this isn't a reason to get upset and feel like everything you do has no impact or effect... It is...

Send us Fan Mail Nikki Shah is the visionary behind MyMuse created to change the way cancer is seen and managed within the workplace. In this episode, Nikki and I dive into how to market when the topic is so triggering and challenging for people to want to hear. I love this chat where we tackle how to tackle those challenging topics, and bring awareness to them. Nikki is the founder of MyMuse. She...

Send us Fan Mail Following on from Last week's episode I wanted to jump on the band wagon again about Instant Gratification, but this time why I see it harming business owners. As business owners we're also get caught up in this need for instant gratification... because we expect instant validation on any marketing that we do... and we have forgotten the key thing when it comes to market...

Send us Fan Mail I am so excited for this episode and bring Clare Walter into the world of podcasting! We are talking all things designing your digital experience and how you have to craft this for your unique client! We chat through using these personas of these clients to understand how better they may use our website, and therefore how we can craft our websites to make their user experience eve...