Marketing Espresso

Send us Fan Mail In this episode I am answering another one of your burning questions! There's no sugar coating that the economic climate right now is a bit.... sh*t. However, that doesn't mean there aren't ways to find clients, it's really just about being really innovative with your marketing! (And often going back to basics!) In this episode I am going to echo my regular tho...

Send us Fan Mail In this episode I have the incredible Nicole Smith back to talk all things PROCESS! Don't tune out, your business needs this! Why? Because when we sort out our key processes we can significantly ease pressure on operations and be more efficient! Nicole is sharing her expertise on the four key phases of process implementation; Discovery, Design, Create, and Connect.  And while...

Send us Fan Mail How do lead generation strategies differ for e-commerce stores versus service-based businesses?  Another great listener question! So let me dissect the unique challenges and approaches for both business models. There is no denying that e-commerce demands a different strategy compared to the personalised, trust-building journey often required in service-based businesses.  I'm...

Send us Fan Mail If you think your business and personal life are two very separate things... Jacqui and I are going to challenge you in this episode. We're talking about the key people you need in your finance village both personally and in business to keep you on track and make sure you hit the financial goals you're setting for yourself. Somewhere in the middle we have a lovely tangen...

Send us Fan Mail Another week another great question from a listener! And short answer, YES email marketing is still SO important! I love that we think our emails are so busy, yet we don't consider our social media feeds overcrowded? And contemplate not marketing there? Why do we have this attitude towards email and not socials? Yet atleast with email marketing WE OWN THE DATA! In this episod...

Send us Fan Mail One of the common things I come up against with business owners is this dislike of sharing stories, whether they be professional or personal. Yet, as humans the easiest way to connect with fellow humans is... through story! Don't believe me? Charlotte Lane is joining me in this episode to talk about the power of our stories and how story telling could actually be the incredib...

Send us Fan Mail I think there are common misconceptions about the word "strategy" and what this actually means for your business, or how it works & whether it is worth it... I think it is because often Strategies have been seen as 3-5 year plans that just sit on the shelf collect dust, rather than living the breathing things that guide the business... In this episode I am going to t...

Send us Fan Mail I don't often go into Mindset on the podcast, but when Asthaar pitched to me her take on mindset and business I was on board! Today is really just a great old chat about how business requires a different more resilient kind of mindset than we need in other aspects of our life. We're going to chat through the highs and lows, and everything in between. Strap yourselves in...

Send us Fan Mail What the hell is a sales funnel? A Marketing Funnel? A Lead Funnel?  Yep another question from you my incredible listeners, this one was: Why are so many people confused about sales funnels? Well I am going to dive into what a funnel is, the different stages of a sales funnel, including awareness, interest, evaluation, and action.  The importance of moving potential customers thro...

Send us Fan Mail What happens if you dodge the numbers in your business? Well I have Justine McLean joining me in this episode and we are going to dive into why regardless of whether you're a "numbers person" or not, it pays to care about the numbers. Justine McLean is a profit-focused business money expert, and she uses her own story from avoiding finances to mastering them to educ...

Send us Fan Mail Another solo episode, another listener question tackled! So how do you create consistent lead generation through social media? I am going to tackle this question by making you think about your ideal clients purchasing behaviour...  Discover why it's crucial to choose the right platform—whether it’s LinkedIn, Instagram, Facebook, TikTok, or Pinterest—based on where your audien...

Send us Fan Mail Is your business relying too heavily on social media?  Learn from Clare Walter, a seasoned brand and web designer with over two decades of experience, as she explains why a well-designed website is your ultimate digital storefront.  In our conversation, we unravel the dangers of putting all your eggs in the social media basket, particularly the risk of hacking, and emphasize the i...

Send us Fan Mail Another great question asked by you dear listener!  It comes down to that good old thing... research. Your audience will be made up of a whole range of unique individuals that will need to be marketed to via different mediums. However some audiences are easier to say "they react to that media" more than others - once again it is all about your audience and understanding...

Send us Fan Mail Communication is the absolute silver bullet in business, and in this episode I have Leesa Shannon, to tell you why. We're going to chat through the critical role that clear messaging and a strong vision plays in growth, especially in marketing and sales. Grab a pen and get ready to jot down insights from Leesa's extensive experience, helping you refine your communication...

Send us Fan Mail This week's episode is answering your question: What actually is a marketing strategy and how can it help a business?  How is different to say, brand strategy or other similar fields? Why is it so important? So I am going to do my best to answer this, while giving you some real-world examples of how marketing strategies work, and where they fit in with business, sales and bra...

Send us Fan Mail Whether you're on board or not, the world is moving towards a more inclusive market place (personally its something I can get behind!) So when you're thinking about building your brand or creating your marketing strategy how can you make sure you're not excluding anyone from being able to purchase from you or engage with your brand? I was so lucky to be joined by Al...

Send us Fan Mail Another great question asked by you dear listener this week! So in the way I always do we are going to break this question down into a few parts, because there is never a simple answer! Firstly did you create your product/service for an ideal client  OR did you create something then hope to find an ideal client? If you're in camp B then finding your ideal client is much harde...

Send us Fan Mail How powerful would your business be if every revenue generating team worked together? Well in this episode we are exploring just that, because it turns out from many studies conducted (and Abbie talks through those in this ep) you're business will be considerably more profitable if these teams are in alignment. Abbie White is one of Australia’s most in-demand sales dynamos. S...

Send us Fan Mail This weeks question to Marketing Espresso was  What lead generation strategies are working right now?  What should be your number 1 priority/focus in lead gen right now? And with a tight ecomony at the moment it's no wonder this is on peoples minds. I am going to go a bit deeper than just your external marketing, let's chat through whether your product, message, price an...

Send us Fan Mail So what does Cohesion have to do with marketing? I am so glad you asked! Lots! In this episode, I have Marketing Extraordinaire Zora Artis join me and she is gifting us her wisdom on nurturing a culture of alignment and sharing strategies that ensure your company's vision resonates at every level in order to propel your brand to success. We dive deep into the challenges and t...

Send us Fan Mail Or, how to cut through when everything seems to be doing the same thing. For the next solo episodes I am answering your questions, and this is the first one that came in... In this episode I give you my thoughts on what you should be doing to be different to your competitors when it seems like everyone is just producing reels for instagram or telling their story on LinkedIn. It&ap...

Send us Fan Mail What should your marketing budget be?  It's not a straight forward answer sorry folks, however, I do have the masterful Fractional CFO Michelle Kvello with me on this episode and we are going to talk about how much you should be reinvesting into your marketing budget. For the first time in history we may have accounts and marketing agree on something ;) DOWNLOAD MY CONTENT PL...

Send us Fan Mail One of the questions I am asked regularly is "How do I not waste $$ on marketing."  It's a great question.  I think business owners, and even CMOs and sales leads can often feel like they've wasted thousands on marketing execution without much ROI, which is one of the things that leads to the narrative of "marketing doesn't work." We all want sal...

Send us Fan Mail I think there is a general misconception that Facebook Ads can be switched on in your business at any time - and yeah technically it can! But I have Nicki back today to talk us through when your business is actually ready for them! What do we mean by ready? Listen to find out! Nicki Sciberras is a Meta Ads and SEO strategist and coach. An expert in her field, she helps online busi...

Send us Fan Mail One of the greatest concerns when it comes to marketing is wasting budgets! And I get it, especially if you go down the road of paid ads money can disappear pretty quickly. So here are some ways that I suggest you market which could be more cost effective than straight ads. DOWNLOAD MY CONTENT PLANNER Instagram @bec_chappell LinkedIn – Bec Chappell If you're ready to work tog...